Dr. Brandt Skincare

What Dr. Brandt Skincare does

Dr. Brandt Skincare is a privately held, dermatologist-founded direct-to-consumer skincare brand that markets clinically tested, vegan, and cruelty-free formulations developed from over 30 years of integrative dermatology expertise originated by founder Dr. Fredric Brandt, a Miami-based dermatologist. The company sells exclusively through its own e-commerce website, drbrandtskincare.com, shipping to 20+ countries across North America, Europe, and Asia, and serving consumers seeking professional-grade skincare results at home without in-office procedures. Its product portfolio is organized across concern-based collections — Needles No More, Pores No More, Bright This Way, Microdermabrasion, Dare To Age, Biotics, iD-Stress, Drop of Strength, and a dedicated Menopause line — spanning cleansers, exfoliants, serums, eye care, moisturizers, masks, sunscreens, primers, and bundled kits priced from $18 to $397.

The brand's technical differentiation rests on a small set of proprietary formulation platforms: Micro-Channel Technology using natural spicules to create skin microchannels (Dermal Micro Points), Vegan PDRN (polydeoxyribonucleotide) regenerative collagen support, Smart Sponge polysaccharide oil-absorption (Mattifying Hydrator), Filmatrix algae-based second-skin film technology for the eye area, and at-home microdermabrasion formulations using pharmaceutical-grade aluminum oxide crystals and multi-acid blends. Core commercial products include the Wrinkle Release Serum (positioned as "Botox in a bottle"), Hyaluronic Face Cream 2.0, Advanced Microdermabrasion, and the 360° Firming Eye Cream, supported by documented clinical claims such as 100% decrease in wrinkle appearance after two weeks for eye products and 100% decrease in excess oil after eight hours for the Mattifying Hydrator.

Revenue is generated through three mechanisms: one-time direct e-commerce purchases, a Subscribe & Save recurring delivery program (20% discount, 30/60/90-day cadence), and the Glowgetters annual membership offering 20% off all orders, free shipping, $20 cash back every three months, and early access to new product launches. The go-to-market is digital-first — organic SEO, paid search, email marketing, an affiliate program, and a Skin Quiz personalization tool — with no disclosed wholesale or third-party retail distribution. Klarna's "Pay in 4" installment option is offered at checkout. The company operates an affiliated nonprofit, the Dr. Brandt Foundation (established 2015), focused on mental health advocacy in memory of the founder; ownership, funding history, and current leadership composition are not disclosed in available sources.

Name

Dr. Brandt Skincare

Legal name

Dr. Brandt Skincare

Website

https://drbrandtskincare.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Dr. Brandt Skincare is a privately held, dermatologist-founded DTC skincare brand selling clinically tested, vegan formulations across anti-aging, pore care, eye care, and microdermabrasion categories exclusively through drbrandtskincare.com to consumers in 20+ countries.

Ownership category

akta.pro rank

Product category

Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA), Eye & Lip Skincare (CRABAAAC)

Keywords

• Clinical skincare products
• Anti-aging serums
• Dermatologist-developed cosmetics
• At-home microdermabrasion
• Direct-to-consumer beauty

Headquarters

HQ city

Doral

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Primary revenue stream through direct-to-consumer e-commerce sales of skincare products including cleansers, serums, moisturizers, exfoliants, eye care, masks, primers, and kits. Products are sold at various price points from $18 to $397.
2. Subscription & Save Program: Recurring revenue through Subscribe & Save program offering 20% discount on products with automatic delivery every 30, 60, or 90 days. Drives predictable recurring revenue and customer retention.
3. Glowgetters Membership: Annual membership program ($XX/year) providing 20% off all orders, free shipping, early access to new products, and $20 cash back every 3 months. Creates subscription-based recurring revenue with high customer lifetime value.
4. Travel & Sample Products: Revenue from travel-sized minis and discovery kits at lower price points ($18-$28), driving trial and new customer acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Dr. Brandt Skincare manufactures and sells clinically tested, dermatologist-developed skincare products directly to consumers through its e-commerce website. Its portfolio spans cleansers, serums, moisturizers, exfoliants (including at-home microdermabrasion), eye care, masks, primers, sunscreens, and curated kits/duos, with pricing from $18 to $397. Signature lines include Wrinkle Release Serum, Dermal Micro Points (microchannel technology), Hyaluronic Face Cream 2.0, and targeted eye treatments, organized into collections such as Needles No More, Pores No More, Bright This Way, Microdermabrasion, and Dare To Age.

Product overview

Dr. Brandt Skincare is a dermatologist-founded skincare brand offering clinically tested, vegan, and cruelty-free products designed to deliver professional-grade results at home. The portfolio spans multiple collections including Needles No More (needle-free anti-aging solutions), Pores No More (pore-minimizing formulas), Bright This Way (brightening treatments), Microdermabrasion (at-home exfoliation), Dare To Age (skin longevity), and Biotics (microbiome-friendly products). Core products include the iconic Wrinkle Release Serum ('Botox in a bottle'), Dermal Micro Points (collagen-boosting microchannel technology), Hyaluronic Face Cream 2.0, and comprehensive eye care lines. The brand operates on an e-commerce platform with a Glowgetters Membership program offering 20% member discounts. Products are organized by category (Cleansers, Exfoliants, Masks, Serums, Eye Care, Moisturizers, Sunscreens, Primers) and skin concerns (Acne, Dark Circles, Dry Skin, Fine Lines, Menopause, Neck Sagginess, Pores, Sensitive Skin). The company sells across 20+ countries and is known for its 'Take the Doctor Home' positioning, bringing 30+ years of integrative dermatology expertise to consumer skincare.

Differentiator

Problem solved

Functional benefit

Brands

• Dr. B Lab: A product line featuring lab-formulated skincare solutions including cleansers and serums.
• Glowgetters

Products and services

• Needle Free Duo Anti-aging kit combining Dermal Micro Points collagen-boosting gel and Wrinkle Release Serum for needle-free wrinkle smoothing using microchannel technology and PDRN-powered formulas; targeted at consumers seeking professional-grade results without needles or pain.
• Wrinkle Free Duo Smoothing duo combining Wrinkle Release Serum (marketed as 'Botox in a bottle') with Hyaluronic Face Cream for instantly smoother-looking skin and lasting firming results; targeted at anti-aging consumers.
• Wrinkle Release Serum Needle-free at-home serum with vegan PDRN regenerative collagen-powered formula for immediate smoothing of facial expression lines and creases; targeted at anti-aging consumers.
• Dermal Micro Points Collagen-boosting gel with natural spicules that mimic microneedling by creating millions of microchannels to smooth fine lines, even texture, and enhance ingredient absorption without pain or downtime.
• Hyaluronic Face Cream 2.0 Rich plumping face cream inspired by in-office procedures that delivers intense hydration deep into the skin for a dewy, filled-out appearance.
• Advanced Microdermabrasion Face Exfoliator At-home microdermabrasion exfoliator using fine crystals to resurface skin, clear away dead cells, and reveal smoother skin for refined texture and even complexion.
• NO MORE BAGGAGE Eye Gel Eye gel targeting puffiness and inflammation with caffeine, peptides, and Filmatrix Technology for visibly smoother under-eye area within minutes.
• 360° Firming Eye Cream Eye cream with Japanese Rose embryogenic cells, plant peptides, and white flower extracts to lift droopy lids, improve firmness, and reduce dark circles and wrinkles.
• Eye Lifting & Brightening Duo Eye care kit combining 360° Firming Eye Cream and NO MORE BAGGAGE for 360° care to firm, lift, and rejuvenate the entire eye contour.
• Pore Purifying Cleanser Pore-purifying cleanser that removes oil, makeup, and debris without over-drying, formulated for combination or oily skin types.
• Mattifying Hydrator Lightweight gel moisturizer with Smart Sponge Technology that hydrates for up to 8 hours while controlling excess oil for a shine-free, matte finish and blurring the look of pores.
• Eye Puffiness & Fatigue Duo Eye care kit targeting dark circles and eye bags with a combination of eye treatments for comprehensive under-eye care.
• Neck Tightening Cream + GUA SHA Neck tightening cream bundled with GUA SHA tool for lifting and firming the neck and jawline area.
• Pore Refiner & Minimizing Primer Pore-refining and minimizing primer that blurs the appearance of pores and creates a smooth canvas for makeup application.
• Daytime Face Firming Cream Daytime face cream designed to firm and tighten facial skin with results visible in 14 days.
• Microneedling Glow Duo Kit pairing Dermal Micro Points with Hyaluronic Face Cream for microneedling-inspired rejuvenation and hydration.
• Microneedling Recovery Duo Recovery-focused kit combining Dermal Micro Points with soothing products for post-microneedling care.
• Liquid Sun Shield SPF 50 Broad spectrum SPF 50 sunscreen providing UV protection while supporting the skin's natural barrier.
• Gentle Microdermabrasion Face Exfoliator Gentle version of the microdermabrasion exfoliator suitable for sensitive skin types while delivering effective resurfacing.
• Oxygen Facial Mask At-home oxygen facial treatment delivering a spa-level experience that brightens and rejuvenates skin for a more radiant complexion.
• Glow Overnight Retinol Oil Retinol-infused overnight oil that works while sleeping to renew and resurface skin, reducing wrinkles and improving texture.
• Icy Gel Moisturizer Hydrating moisturizer with icy gel texture that cools and refreshes skin while providing long-lasting moisture.
• Fatigue Fighting Eye Gel Gel-based eye treatment targeting fatigue and puffiness for refreshed, awake-looking eyes.
• Cleanser Collection Complete line of clinically tested, vegan facial cleansers developed to work across all skin types and tones, including gel, oil, and foam formats.
• Exfoliants Collection Collection of clinically tested exfoliants using glycolic acid, lactic acid, and hydroxy acids to remove dead skin cells and improve skin respiration.
• Face Serum Collection Concentrated serum formulas targeting acne, texture, fine lines, and oily skin with vegan, cruelty-free formulations.
• Primers Collection Face primers that blur pores, smooth texture, and create a seamless canvas for makeup or a natural, radiant glow on no-foundation days.
• Pores No More Collection Clinically tested formulas that refine skin texture and minimize the appearance of pores using salicylic acid, tea tree extract, and mattifying technologies.
• Dare To Age Collection Clinically tested skin longevity formulas designed to restore firmness, smooth fine lines, and protect skin with an integrative dermatology approach.
• Microdermabrasion Collection At-home microdermabrasion products bringing dermatologist-level exfoliation with clinically tested formulas for renewing skin tone and minimizing pores.
• Glowgetters Membership Annual loyalty membership program offering 20% off all orders, free shipping, free gift at sign-up, $20 cash back every 3 months, early access to new products, and priority customer service.

Quantifiable outcome

• 97% showed reduced puffiness after 5 minutes (eye products)
• +7 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dr. Dennis Gross Skincare: Dermatologist-founded premium skincare brand best known for at-home peels, retinol, and clinical anti-aging devices. Closely comparable to Dr. Brandt's dermatologist-founder positioning and at-home clinical treatment category.
• Dermalogica: Professional-grade skincare brand with a strong identity built around skin therapists, clinical formulations, and education-driven marketing. Comparable to Dr. Brandt on clinical heritage and ingredient-led anti-aging claims.
• SkinMedica: Dermatologist-developed skincare brand owned by Allergan Aesthetics, specializing in growth factors, retinoids, and anti-aging serums. Comparable to Dr. Brandt on the clinical skincare positioning and dermatologist-formulation heritage.
• PCA Skin: Professional skincare brand sold through licensed estheticians, dermatologists, and med-spas with chemical peels and clinical treatments as core offerings. Comparable on clinical-grade positioning and professional-channel heritage.
• SkinCeuticals: Medical-grade skincare brand built around clinical efficacy claims, antioxidant science, and dermatologist endorsements. Closely comparable to Dr. Brandt in clinical positioning, premium price points, and ingredient-led marketing.
• Obagi Clinical: Physician-dispensed clinical skincare brand with a portfolio of anti-aging, brightening, and prescription-grade products. Comparable to Dr. Brandt on dermatologist-channel roots and clinical-grade efficacy positioning.
• Murad Skincare: Dermatologist-founded clinical skincare brand offering treatment-focused products for aging, acne, and concerns. Comparable to Dr. Brandt on dermatologist heritage, clinical claims, and treatment-serum-led portfolio.

Emerging players

• The Ordinary (DECIEM): Clinical-ingredient, science-led skincare brand at accessible price points. Comparable to Dr. Brandt in ingredient transparency (retinol, PDRN, peptides, acids) and clinical-claim marketing, though with a different price tier.
• Allies of Skin: Clinical-result-focused skincare brand with serums targeting anti-aging, pigmentation, and skin texture. Comparable to Dr. Brandt's premium anti-aging serums (e.g., Wrinkle Release Serum) and clinically-validated claims.
• Tula Skincare: Dermatologist-recommended skincare brand with a probiotic/microbiome positioning and DTC-led distribution. Comparable to Dr. Brandt on dermatologist credibility and the Biotics/microbiome category expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/drfredricbrandt

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Brandt Skincare