Electric Mirror, LLC

What Electric Mirror, LLC does

Electric Mirror, LLC is a privately held, family-owned manufacturer of luxury lighted mirrors, smart mirrors, Mirror TVs, mirrored cabinets, and bathroom vanities, headquartered in Everett, Washington with USA-based production at 6101 Associated Blvd. Founded in 1990 and operating across more than three decades, the company sells engineered mirror products that integrate proprietary LED lighting, embedded electronics, and patented technologies — including OmegaMirror™ corrosion-resistant glass (480-hour CASS-tested), Ava™ touch-tunable color temperature, Keen™ energy-saving dimming, Polaris™ motion-sensor nightlights, Seamless™ embedded LED clocks, Vive™ wireless streaming audio, and SmartView™ disappearing Mirror TVs. The product portfolio spans approximately 100+ named SKUs across three primary segments — Hospitality (hotels, resorts, spas, casinos, cruise ships), Residential (luxury home bathrooms and living spaces), and Commercial (airports, healthcare, senior living, multifamily, retail, corporate) — each with dedicated product lines, warranty tiers (7-year residential, up to 10-year hospitality/commercial), and distribution channels. The business is anchored by 61 patents and a value proposition that combines proprietary glass and lighting IP, UL/OPHPD/ASTM/ADA/Title 24/JA8-2022 compliance, and a $5M liability + $1M IP insurance offering positioned against competitor coverage.

The company operates a hybrid go-to-market model: dedicated hospitality and commercial field sales representatives serve project-based enterprise customers globally (including iconic installations at Bellagio Las Vegas, Four Seasons Ko Olina, Breathless Resort Cancun, and The Sphere Las Vegas); residential consumers access products through a nationwide showroom network (with a showroom finder on electricmirror.com) and an actively recruited independent dealer program. Revenue is generated primarily through one-time hardware sales at unit prices ranging from approximately $281 for entry-level makeup mirrors to over $4,500 for premium living space mirrors, augmented by extended warranty programs, professional installation training packages, and AV integration support services. The company maintains wholly owned subsidiaries Cordova Mirrors (hospitality/commercial/multifamily mirror brand) and Safeology (UVC disinfection products), suggesting selective adjacency expansion. With 251-500 employees, no external funding rounds, and self-funded growth over 30+ years, Electric Mirror operates as a profitable, vertically integrated mid-market specialty manufacturer with brand-led premium pricing and a defensible IP portfolio.

Name

Electric Mirror, LLC

Legal name

Electric Mirror, LLC

Website

https://electricmirror.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Electric Mirror, LLC is a private, family-owned US manufacturer of luxury lighted mirrors, smart mirrors, Mirror TVs, and bathroom vanities, serving hospitality, residential, and commercial customers globally through field sales, dealers, and showrooms.

Ownership category

akta.pro rank

Product category

Lighted Mirrors and Bathroom Vanities

NAICS

Residential Electric Lighting Fixture Manufacturing (335131), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351)

SIC

Glass Products, Made Of Purchased Glass (3231), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Mirrors & Lighting (Vanity Mirrors, Lighted Mirrors) (CRABAKAK)

Keywords

• Lighted mirrors
• Mirror technology
• Bathroom vanities
• Smart mirrors
• Mirror TVs

Headquarters

HQ city

Everett

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware product sales: Electric Mirror generates the majority of its revenue from one-time sale of physical products — lighted mirrors, smart mirrors, mirror TVs, vanities, mirrored cabinets, and makeup mirrors. These are sold with list pricing and are typically project-based (hospitality/commercial) or retail (residential). No subscription or recurring revenue is attached to the mirror hardware itself.
2. Extended warranty and service programs: The company offers warranty programs with different coverage levels for hospitality/commercial (up to 10-year limited warranty) and residential (7-year limited warranty) channels. Warranty claims may involve replacement parts, repairs, or product replacement. Professional installation training services are also offered as paid programs for hospitality and commercial projects.
3. AV integration and installation training services: The company sells Installation Training Packages and AV Integration Support Packages to hospitality and commercial customers, training staff on product installation and AV integration for Mirror TVs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Electric Mirror designs, engineers, and manufactures luxury lighted mirrors, smart mirrors, mirror TVs, mirrored cabinets, and bathroom vanities built on its proprietary OmegaMirror glass and integrated LED/electronics technology. It sells these products through dedicated hospitality and commercial field sales reps, an independent dealer network, and residential showrooms, serving hotels, resorts, multifamily, healthcare, senior living, airports, and luxury homes worldwide.

Product overview

Electric Mirror, LLC is a manufacturer of luxury lighted mirrors, smart mirrors, mirror TVs, and bathroom vanities serving three primary channels: Hospitality (hotels, resorts, spas, casinos, cruise ships), Residential (luxury home bathrooms and living spaces), and Commercial (airports, healthcare, senior living, retail, multifamily, corporate). The product portfolio centers on proprietary Omegamirror™ glass technology and includes the Savvy™ Smart Mirror line with wireless streaming capabilities. Key technology features include Ava™ touch-tunable white lighting, Keen™ energy-saving dimming, Polaris™ motion sensor nightlight, Seamless™ integrated clock, and Vive™ streaming audio—all marketed as the 'Inspired Technology' collection. The Mirror TV (SmartView™) technology integrates LED displays that hide behind mirror glass. The Frame-Lit Collection (Brilliance™, Eminence™, Radiance™) represents the premium mirror line with inward-facing task lighting and ambient wall-glow. The company also offers complementary products including bathroom vanities (Savannah™, Monterey™), makeup mirrors (Blush™, Glamour™, Elixir™, Contour™, Charm™), mirrored cabinets (Ascension™), and specialty mirrors for healthcare, public spaces, and bespoke commercial applications. The portfolio is characterized by UL-certified safety standards, proprietary patented technologies, and American manufacturing with U.S. and global components.

Differentiator

Problem solved

Functional benefit

Brands

• Cordova Mirrors: Brand of Electric Mirror offering mirror products for hospitality, commercial and multi-family markets.
• Safeology

Products and services

• Lighted Mirrors (Hospitality) A complete line of luxury lighted mirrors designed for hotels, resorts, spas, casinos, cruise ships, and tribal hospitality properties, featuring integrated LED lighting, ADA compliance, and up to a 10-year limited warranty.
• Lighted Mirrors (Residential) Hotel-quality lighted mirrors for home bathrooms and living spaces, including vanity, wardrobe, frame-lit, makeup, medicine cabinet, in-shower fog-free, and living space mirror options, with a 7-year limited warranty.
• Lighted Mirrors (Commercial) High-performance lighted mirrors for airports, corporate buildings, multifamily residences, healthcare facilities, senior living, retail, salons, sports facilities, and restaurants, bars, and lounges, with up to a 10-year limited warranty.
• Frame-Lit Collection (Brilliance, Eminence, Radiance) Premium mirror line with frame-lit designs — Brilliance, Eminence, and Radiance models — featuring inward-facing task lighting, ambient wall-glow, slim profiles, and tunable white + dimming technology.
• Savvy Smart Mirror A smart mirror featuring integrated display technology, wireless streaming audio and video, and connectivity designed for hospitality and commercial smart-mirror applications.
• Mirror TVs (Hospitality, Residential, Commercial) LED TV displays integrated into mirror glass that appear hidden when off and show content when on; offered as bathroom mirror TVs, guestroom mirror TVs, public-space mirror TVs, and TV covers across channels.
• Mirrored Cabinets (Ascension and related) Lighted mirrored cabinets with integrated storage, automatic top lighting, adjustable shelves, USB/USB-C ports, and ADA-compliant configurations across hospitality, residential, and commercial channels.
• Bathroom Vanities (Savannah, Monterey) Luxury bathroom vanities (Savannah and Monterey models) paired with matching lighted mirrors, with marine-grade plywood construction, integrated LED under-cabinet lighting, motion sensors, and USB/USB-C ports.
• Makeup Mirrors (Blush, Glamour, Elixir, Contour, Charm) Wall-mounted LED makeup mirrors with 5X magnification, halo or directional LED lighting, and smooth tilt or articulated arm adjustments for precise makeup application, offered across hospitality and residential channels.
• OmegaMirror Corrosion-Resistant Glass Technology Proprietary, trademarked corrosion-resistant mirror glass (480-hour CASS-tested, lead-free, copper-free) that provides superior durability and clarity in humid bathroom environments and is built into the company's lighted mirror products.
• Integrated Wireless Charging Built-in wireless charging pads embedded in select mirror and vanity products that allow users to charge compatible mobile devices without external hardware.
• Warranty Programs (Residential, Hospitality, Commercial) Extended warranty programs providing 7-year limited warranty coverage for residential customers and up to 10-year limited warranty coverage for hospitality and commercial customers, including replacement parts, repairs, or product replacement.
• Installation Training and AV Integration Support Packages Paid training programs for hospitality and commercial customers covering product installation and AV integration for Mirror TVs, sold as Installation Training Packages and AV Integration Support Packages.

Quantifiable outcome

• Up to 50% power reduction compared to traditional LED mirrors for the Radiance Lighted Wardrobe Mirror
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Séura: US-based manufacturer of lighted mirrors and disappearing mirror TVs for hospitality, residential, and commercial applications. Closest direct competitor to Electric Mirror's core lighted mirror and Mirror TV product lines, with overlapping technology features (tunable lighting, integrated displays).
• Keuco: German manufacturer of bathroom furniture, lighted mirrors, and mirrored cabinets serving premium hospitality and residential markets. Comparable product architecture (integrated lighting, mirrored cabinets) and similar specification-driven sales model to Electric Mirror.
• Aptations: Manufacturer of premium lighted mirrors, mirror TVs, and mirrored cabinets for residential and hospitality markets. Direct competitor with overlapping product lines (vanity mirrors, mirror TVs, integrated lighting) and specification-driven sales model.

Broad incumbents

• Robern: US manufacturer of mirrored cabinets, lighted mirrors, and vanities, owned by Kohler. Directly competes in mirrored cabinet and lighted vanity categories but operates within a much larger parent portfolio serving residential and hospitality channels.
• Kohler: Global bathroom fixtures and vanities giant including lighted mirrors via Robern. A broad incumbent whose hospitality and luxury residential reach overlaps Electric Mirror's specification channels, though lighting and mirrors are a sub-portion of a much wider portfolio.
• Duravit: International bathroom fixtures, furniture, and wellness brand with mirrored cabinets and vanity offerings. Comparable luxury hospitality specification presence, though mirrors are one category within a broader ceramic and bath portfolio.
• Villeroy & Boch: European premium bathroom brand offering vanities, mirrored cabinets, and bathroom furniture to hospitality and residential channels. Comparable design-led specification positioning and global hotel project footprint.
• Panasonic: Global electronics and building solutions company with bathroom lighting, ventilation fans, and mirror-adjacent smart home products. A broad incumbent that could expand into integrated smart mirrors leveraging its consumer electronics scale.
• Signify (Philips Hue / WiZ): Global lighting giant whose Philips Hue and WiZ ecosystems are increasingly embedding in mirrors and bathroom fixtures. Broad incumbent with overlapping tunable-white LED technology and connected lighting IP relevant to the Savvy smart mirror roadmap.

Emerging players

• simplehuman: Consumer brand specializing in sensor-activated lighted vanity and makeup mirrors for the residential channel. Comparable makeup mirror and consumer vanity products with overlapping design and lighting technology but no hospitality or mirror TV focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/electricmirror/videos
• Facebookfacebook.com/electricmirror
• LinkedInlinkedin.com/company/electric-mirror-llc
• Instagraminstagram.com/electricmirror
• Pinterestpinterest.com/electricmirror
• Xx.com/electricmirror

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electric Mirror, LLC