What Hum TV does

Hum TV is a privately held, Karachi-based Pakistani entertainment television network founded in 2005 by Duraid Qureshi that operates as a 24-hour linear channel and digital content platform, producing and distributing Urdu-language drama serials, telefilms, original soundtracks (OSTs), and award shows. The core catalogue comprises hundreds of drama productions spanning multiple years, available both on linear broadcast and on-demand via the hum.tv website and a dedicated YouTube channel.

The company extends its reach through a multi-region distribution footprint targeting both domestic Pakistani audiences (via cable and satellite) and the South Asian diaspora abroad through dedicated international feeds: HUM EUROPE, HUM WORLD SD, HUM WORLD HD, and HUM WORLD MENA. Beyond programming, Hum TV operates a portfolio of sub-brand properties that monetize its audience and brand equity, including the HUM Awards (now in its 10th edition), the HUM Women Leaders Awards, and the annual Neo HUM Bridal Couture Week, alongside newer live-event extensions such as the Masala Family Festival launched in late 2024.

Hum TV's business model is anchored on broadcast advertising, event sponsorships, and brand-led sub-franchises serving general Pakistani viewers, the diaspora, and the Pakistani fashion and entertainment industry. With 501-1000 employees, 20 years of continuous operation (celebrating its 20th Anniversary in 2025), no disclosed parent company or funding history, and no AI/ML technology layer described, the company is operationally mature but quantitatively opaque; revenue, advertiser concentration, and ownership details are not disclosed in the available source material.

Name

Hum TV

Legal name

Hum TV

Website

https://hum.tv

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hum TV is a privately held Pakistani entertainment network producing Urdu-language drama serials, telefilms, OSTs, and award shows, distributing content via domestic broadcast and international feeds (HUM EUROPE, HUM WORLD, HUM MENA) to general Pakistani viewers and the South Asian diaspora.

Ownership category

akta.pro rank

Product category

Television Entertainment

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Free TV / Syndication Distribution (MPADAJAI)

akta.pro secondary industry

Audio Production & Podcasting (BPAFAIAE)

Keywords

• Pakistani television drama
• Entertainment broadcasting
• Telefilm production
• International content distribution
• Award show programming

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels7 records

Marketing channels5 records

Core offering

Hum TV produces and distributes Pakistani-language entertainment television content, including original drama serials, telefilms, award shows, and original soundtracks. Programming is delivered through domestic Pakistani broadcast and internationally via dedicated satellite feeds for Europe, MENA, and worldwide HD/SD audiences, complemented by on-demand streaming on hum.tv and YouTube.

Product overview

Hum TV is a Pakistani television network offering a multi-platform entertainment portfolio centered around drama serials, telefilms, award shows, and original soundtracks. The core products include on-demand streaming of drama serials (Dramas) spanning recent and archival titles, short films (Telefilms), prestigious award ceremonies (Award Shows including HUM Awards), and music soundtracks (Sound Tracks/OST). The platform extends globally through International Distribution channels (HUM EUROPE, HUM WORLD SD/HD, HUM WORLD MENA) and offers live broadcast streaming. Additional offerings include editorial blogs, special events like the annual Neo HUM Bridal Couture Week, and the Masala Family Festival. Content is accessible via the hum.tv website with scheduling information for multiple international broadcast feeds.

Differentiator

Problem solved

Functional benefit

Brands

• HUM Awards: Annual awards ceremony organized by Hum TV celebrating excellence in Pakistani television
• HUM Women Leaders Awards
• HUM Bridal Couture Week
• Neo HUM Bridal Couture Week
• HUM EUROPE
• HUM WORLD SD
• HUM WORLD HD
• HUM WORLD MENA

Products and services

• Drama Serials

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• PTV Home: PTV Home is the entertainment flagship of Pakistan's state broadcaster. It competes with Hum TV for mass-market Urdu drama and telefilm viewership and is the established incumbent in the Pakistani linear-TV market.
• Zindagi (Zee Entertainment): Zindagi was Zee Entertainment's Urdu/pakistani-content channel targeting South Asian diaspora; even as a sub-brand inside a much larger Indian broadcaster, its content mix (Pakistani serials, telefilms) directly competes with Hum TV for diaspora viewership across MENA and Europe.

Direct peers

• Express Entertainment: Express Entertainment is a Pakistani entertainment channel that produces Urdu dramas and telefilms. It competes with Hum TV for advertising revenue and drama commissions in the Pakistani linear-TV market.
• BOL Entertainment: BOL Entertainment is a Pakistani entertainment broadcaster that has expanded into drama production. It is a direct competitor to Hum TV for Urdu drama viewership and ad budgets in Pakistan.
• Geo Entertainment (Jang Group): Geo Entertainment is the entertainment flagship of the Jang/Geo media group, producing high-rated Urdu drama serials and operating across cable, satellite, and digital. It is one of Hum TV's closest direct competitors for narrative drama share in Pakistan.
• Green Entertainment: Green Entertainment is a newer Pakistani entertainment channel focused heavily on Urdu drama serials and telefilms. It has emerged as a fast-growing narrative-drama competitor alongside Hum TV in the premium Urdu drama segment.
• Urdu 1: Urdu 1 is a Pakistani entertainment channel whose distribution is concentrated on diaspora audiences in Europe and the Middle East. It is the most direct comparable to Hum TV's HUM Europe and HUM World MENA diaspora feeds, competing for the same Pakistani expat viewership.
• ARY Digital Network: ARY Digital is Pakistan's largest privately owned entertainment broadcaster, producing flagship Urdu dramas and operating its own international feeds. It competes head-to-head with Hum TV for Urdu drama ratings, ad spend, and star talent across domestic and diaspora markets.
• ARY Zindagi: ARY Zindagi is ARY Digital's drama-focused sister channel, programming Urdu and bilingual drama serials. It overlaps directly with Hum TV's drama portfolio and competes for the same ad inventory and talent pools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Humtvnetwork
• YouTubeyoutube.com/humtvpk
• Facebookfacebook.com/humtvpakistan
• Instagraminstagram.com/humtvpakistanofficial
• LinkedInlinkedin.com/company/eye-television-network-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hum TV