Name

MMR Research Worldwide

Legal name

MMR Research Worldwide Limited

Website

https://mmr-research.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Consumer & Sensory Research Services

NAICS

Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology) (541715), Scientific Research and Development Services (5417)

SIC

Services-Commercial Physical & Biological Research (8731), Services-Testing Laboratories (8734)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

akta.pro secondary industry

Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

Keywords

• Consumer research services
• Sensory research
• Product development testing
• Packaging research solutions
• Brand strategy consulting

Headquarters

HQ city

Wallingford

HQ country

United Kingdom

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Consumer & Sensory Research Services: Project-based professional services revenue from providing sensory research, product development and testing, packaging development and testing, concept development and testing, brand strategy and development, and range and portfolio optimization services to global FMCG brands.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

MMR Research Worldwide is a global consumer and sensory research agency that sells B2B research and consulting engagements to enterprise FMCG brands across food and drink, household and personal care. Its core services span the full innovation cycle — sensory research with trained panels, product development and testing, packaging development and testing, concept development and testing, brand strategy and development, and range and portfolio optimization — delivered through nine global research hubs and supported by proprietary AI/ML-driven methodologies such as Sensory AI Drivers+, ImPackt, Range Explorer, SURF and Concept Accelerator.

Product overview

MMR Research Worldwide is a global consumer and sensory research agency offering a unified platform of research solutions spanning the entire innovation cycle. The core offering includes six integrated service areas: Sensory Research (with trained panels and sensory qual), Product Development & Testing, Packaging Development & Testing, Concept Development & Testing, Brand Strategy & Development, and Range & Portfolio Optimization. Supporting these core services are specialized sub-brands including Nova (tech innovation team exploring AI tools), Data Science (60+ specialists in ML/AI), and Huxly (brand strategy agency). The family also includes Ideal Insight (video content creation) and Together Agency (creative communications). Key proprietary tools include ImPackt for packaging analysis, Sensory AI Drivers+ for AI-powered sensory analysis, Range Explorer and SURF for portfolio optimization, and Concept Accelerator for co-creative concept development.

Differentiator

Problem solved

Functional benefit

Brands

• Huxly: Brand strategy and communications development arm using 360-degree co-creation process with metaphors to elicit emotional needs and sensory science.
• Ideal Insight
• Together Agency
• Nova
• Product Hub

Products and services

• Sensory Research Standalone sensory analysis service line for global FMCG brands, combining trained user panels (including on-site client panels and MMR's commercial panels) with sensory qual and consultancy to deliver compelling, believable product, pack and brand experiences.
• Product Development & Testing Comprehensive product testing and development service for FMCG clients, covering impact, alignment and category role through approaches such as Product Accelerator, Sensory Drivers Analysis, Preference Mapping and Sensory Qual, used to optimize products before and after launch.
• Packaging Development & Testing Standalone packaging research service covering design, development, screening and validation, integrating sensory qual and machine-learning visual analysis (ImPackt) so that pack performance, semiotics and emotional meaning align with consumer expectations.
• Concept Development & Testing End-to-end concept development service spanning creation, screening, co-creation and validation, including Concept Accelerator and Opportunity Layers, helping FMCG brands build concepts that beat the industry's high new-product failure rate.
• Brand Strategy & Development Brand development offering covering user experience research, mindsets segmentation, brand communications, innovation and positioning, pack design and trends analysis, delivered through MMR's Huxly brand strategy agency.
• Range & Portfolio Optimization Portfolio optimization service for FMCG brands under range pressure, using Range Explorer, SURF and conjoint techniques to clarify SKU contribution, source of steal and pricing/pack strategy trade-offs.
• Nova In-house research innovation team and sub-brand that explores, interprets and implements new consumer research technologies (AI chatbots, modern survey design, avatars, voice engagement, social listening, NLP, AI personas) and makes them available to MMR's clients.
• Huxly Wholly-owned MMR sub-brand acting as a brand strategy and communications agency, using a 360-degree co-creation process blending metaphors, sensory science and consumer insight to define opportunity spaces for FMCG clients.
• Ideal Insight Wholly-owned MMR sub-brand and creative engine producing engaging video content, plus social and digital campaigns, designed to nudge consumer behavior and translate research insight into commercial impact for FMCG brands.
• Together Agency Insight-driven creative agency, wholly-owned by MMR, specializing in branding, digital marketing, social media, communications, packaging design, web development, UX/UI design and graphic design.
• MMR Data Science Contractable data science service line of 60+ data scientists, software developers and business analysts delivering Machine Learning, AI architecture, statistical analysis, sales forecasting and custom software applications across the research process.

Quantifiable outcome

• 95% new product failure rate industry-wide - MMR positions itself as helping brands beat these odds
• +2 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature21 records

Partnerships

Three partnerships are on record, tiered core.

• VoxpopmecoreTechnology or IntegrationMMR's partnership with Voxpopme brings together MMR's product expertise with Voxpopme's #1 ranked video platform for the MRX industry (GRIT Report 2020). The partnership enables MMR to drive and deliver consumer insight using video content, while allowing Voxpopme to leverage MMR's product expertise for enhanced research capabilities.
• The Good Food GroupcoreStrategic or Co-development PartnerThe partnership with The Good Food Group provides MMR clients with opportunities to optimize and fuel compelling trade stories, with strong retail lens and access to an extensive network of buyers across UK retailers. The Good Food Group's experience in managing listings for new and established brands helps MMR go further in supporting manufacturers with end-to-end innovation.
• The Food PeoplecoreStrategic or Co-development PartnerMMR collaborates with food and beverage futurologists The Food People to ensure clients worldwide have access to the latest global trends, harnessed alongside MMR's valuable consumer insight offering. The companies work together during early-stage ideation workshops right through to ongoing market analysis, helping clients spot, share and profit from emerging category trends.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mmr-research-worldwide
• Instagraminstagram.com/mmrresearch
• Xx.com/mmr_research

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MMR Research Worldwide