What Activate Consulting does

Activate Consulting (legal entity Activate, Inc.) is a private, founder-led management consulting firm specializing in the technology, internet, media, entertainment, eCommerce, and sports industries. The firm is headquartered in the United States (per its privacy policy, the site activate.com is operated by Activate, Inc.), operates with a team of approximately 70 members, and reports a senior-heavy bench including a CEO/Co-Founder (Michael J. Wolf), a Managing Partner, four Partners, three Associate Partners, six Principals, and Senior Associates. The company was founded in 2010 per its corporate timeline and the firm's own materials (note: firmographics data records 1998, which conflicts with multiple company sources citing 2010 and is treated as inconsistent with primary materials). The firm generates revenue through professional services engagements — including Growth Strategy, Go-To-Market, Consumer & Customer Insights, AI Strategy & Enablement, Pricing Strategy, New Business Creation, Private Equity Services, and Project Management & Execution Support — sold on a quote-based, multi-year contract model directly to C-suite and senior leadership at enterprise clients.

The company's core proprietary assets are not software or technology products but rather industry research methodologies, consumer insight frameworks, and the annual Technology & Media Outlook report (now in its 11th year, with archives back to 2016). Its 2026 Outlook covers consumer time and attention, AI search, eCommerce, video gaming, sports, audio, spatial computing, and enterprise technology. Activate serves an enterprise-only customer base with disclosed engagements across at least six verticals — including media/news properties, broadcasters, telecom carriers, audio streaming platforms, sports betting operators, professional sports teams, global cloud providers, workflow software firms, logistics companies, and healthcare device firms. The firm's go-to-market is sales-led and relationship-driven, supplemented by thought-leadership distribution through LinkedIn, X/Twitter, and the Outlook reports.

The business model is straightforward professional services: bespoke consulting engagements scoped and priced per project, with no software-as-a-service or productized platform component. The firm is independently held (no parent company, no disclosed external funding) and continues to hire at the Associate level, signaling steady incremental capacity expansion. An independent source note flags that some scraped data (a 2026-02-09 "Finland Location Opening" and "65+ locations worldwide") refers to a separate gaming-venue company also named Activate, not Activate Consulting, and is therefore excluded from this analysis.

Name

Activate Consulting

Legal name

Activate, Inc.

Website

https://activate.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Activate Consulting is a private, founder-led boutique strategy consultancy serving enterprise clients in technology, internet, media, entertainment, eCommerce, and sports with growth strategy, go-to-market, pricing, AI strategy, and private equity advisory services, differentiated by its annual Technology & Media Outlook research and deep industry specialization.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHACAI), Organization Design & Change Management Consulting (BPAHACAD)

Keywords

• Management consulting
• Growth strategy advisory
• Media and entertainment consulting
• Go-to-market strategy
• Technology industry consulting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategy Consulting Services: Revenue generated from providing strategic consulting services to technology, media, internet, entertainment, eCommerce, and sports companies. Services include growth strategy, go-to-market strategy, consumer insights, AI strategy, pricing strategy, new business creation, private equity services, and project management support.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Activate Consulting is a management consulting firm that helps technology, media, internet, entertainment, eCommerce, and sports companies drive revenue growth, develop go-to-market strategies, and create new business opportunities. The firm delivers tailored strategic engagements across capabilities including growth strategy, go-to-market, consumer insights, AI strategy, pricing, new business creation, private equity services, and execution support, and publishes the annual proprietary Technology & Media Outlook research report.

Product overview

Activate Consulting is a management consulting firm specializing in technology, media, entertainment, eCommerce, and sports industries. The company offers a portfolio of strategic consulting services organized around core capabilities: Growth Strategy, Go-To-Market, Consumer & Customer Insights, AI Strategy & Enablement, Pricing Strategy, New Business Creation, Private Equity Services, and Project Management & Execution Support. Additionally, the firm publishes the annual Technology & Media Outlook research report. The service model is a traditional consulting engagement model rather than a software-as-a-service or product platform, with each engagement tailored to client needs across their industry specializations including Media & Entertainment, Software & Technology Services, eCommerce & Marketplaces, Telecom, Consumer Digital Services, Data & Information, Sports, Tech-Enabled Businesses, Video Gaming, and Hardware & Devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Growth Strategy Strategic consulting service helping technology and media companies identify and capture growth opportunities through market analysis, competitive positioning, and strategic roadmaps to drive sustainable revenue and shareholder value growth.
• Go-To-Market Strategic consulting for developing comprehensive go-to-market strategies for B2B and B2C technology, software, data, and information companies, covering sales strategy, channel programs, pricing optimization, and marketing effectiveness.
• Consumer & Customer Insights Consumer research and customer insights service providing audience segmentation, behavioral analysis, and proprietary market research to inform strategic decisions for technology and media companies.
• AI Strategy & Enablement Advisory service helping enterprises develop and implement AI strategies, including use case identification, organizational transformation, data strategies, and go-to-market approaches for AI solutions.
• Pricing Strategy Pricing optimization consulting for technology, media, internet, entertainment, sports, and eCommerce sectors, covering pricing strategy, structure design, and execution in dynamic market environments.
• New Business Creation Strategic consulting service helping technology and media companies launch new businesses through opportunity identification, business model development, and execution planning.
• Private Equity Services Strategic advisory services for private equity investors, including strategic due diligence, portfolio company performance improvement, exit support, and investment opportunity analysis in technology and media sectors.
• Project Management & Execution Support Implementation support service helping clients execute strategic plans through tactical roadmaps, KPI development, vendor management, and continuous improvement processes.
• Technology & Media Outlook Annual industry research report (now in its 11th year) providing forecasts and proprietary consumer research on technology, media, entertainment, eCommerce, and sports trends, available for download from the firm's insights page.

Quantifiable outcome

• Over 14 years of consistent track record partnering with important companies, growth businesses, and tech innovators
• +2 more outcomes

Named customers11 records

Segments12 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Activate Consulting (Research Partner)minorOthers · 5 November 2025Tubefilter reported on a survey conducted by Activate Consulting indicating that 43% of Gen Z prefers YouTube and TikTok over traditional TV for entertainment, highlighting the popularity of microdramas among social media users.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/activateinc
• LinkedInlinkedin.com/company/activate_2

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Activate Consulting