Charlie Obaugh Auto Group

What Charlie Obaugh Auto Group does

Charlie Obaugh Auto Group is a privately held, family-owned multi-franchise automobile dealership group founded in 1975 and headquartered in Staunton, Virginia. The group operates four co-located retail rooftops along Lee Jackson Highway — Charlie Obaugh Chevrolet GMC (410 Lee Jackson Hwy), Charlie Obaugh Kia (382 Lee Jackson Hwy), Charlie Obaugh Mitsubishi (412 Lee Jackson Hwy) — plus Charlie Obaugh RV & Outdoors (213 Rolling Thunder Lane), which sells recreational vehicles and outdoor power equipment including Arctic Cat. Across these locations the group offers new vehicles from Chevrolet, GMC, Kia, and Mitsubishi; pre-owned vehicles from Buick, Cadillac, Chrysler, Dodge, Ford, Honda, Hyundai, Jeep, Mazda, Nissan, Ram, Subaru, and Toyota; factory-trained service and repair; an OEM parts center; a collision center; and in-house finance and lease origination. The group also runs a separate commercial/fleet sales channel via charlieobaughautogroup.worktrucksolutions.com for work trucks, chassis cabs, and cargo vans.

The revenue model blends three streams: gross-margin vehicle sales (supplemented by a $799 dealer processing fee), transaction-based finance and insurance income (interest spread, lease structuring, and F&I product markups), and recurring service-and-parts revenue from labor rates and OEM parts markup. Pricing on new inventory is published transparently on the website, with consumer financing offers ranging from 0% to 5.99% APR and lease terms typically 24 to 39 months; lease examples run from $239/month (Kia K4 LXS) to ~$666/month financing on higher-trim Sorento variants. The go-to-market motion is primarily direct-to-consumer across the Staunton and Shenandoah Valley catchment, augmented by enterprise-style field sales for commercial/fleet accounts. Digital presence is split between a flagship site (charlieobaugh.com) and brand-specific microsites for each franchise, supported by Google review-driven reputation management.

Underlying technology is a standard dealership website and inventory platform (inventory management, scheduling, finance applications) rather than proprietary systems; no APIs, SDKs, mobile applications, or AI/ML capabilities are evidenced. The group reports 10K+ lifetime customers and a 98% satisfaction rate, indicating an established local brand with steady repeat-customer economics. Ownership appears to remain with the founding Obaugh family, with no private equity, venture, or institutional investor signals in the source data.

Name

Charlie Obaugh Auto Group

Legal name

Charlie Obaugh Auto Group

Website

https://charlieobaugh.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Charlie Obaugh Auto Group is a family-owned, multi-franchise auto dealership group in Staunton, Virginia, operating four rooftops (Chevrolet/GMC, Kia, Mitsubishi, and RV & Outdoors) that sell new and pre-owned vehicles, provide factory-trained service and collision repair, and offer in-house financing and commercial fleet sales to Shenandoah Valley consumers and businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Staunton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New and pre-owned vehicle sales across multiple brands including Chevrolet, GMC, Kia, Mitsubishi, and recreational vehicles. Revenue generated from the margin between acquisition cost and sale price, including dealer processing fees of $799.
2. Finance and Insurance: Financing and leasing services through qualified finance experts. Revenue from interest on loans, lease structuring fees, and F&I product markups.
3. Service and Parts: Maintenance and repair services with factory-trained technicians, using authentic parts. Revenue from labor rates and parts markup.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Charlie Obaugh Auto Group is a multi-franchise new- and pre-owned vehicle retailer operating four dealership rooftops in Staunton, Virginia, franchised for Chevrolet, GMC, Kia, Mitsubishi, and Arctic Cat. The group sells vehicles, provides in-house financing and leasing, and offers factory-trained maintenance, repairs, OEM parts, body/collision work, and a dedicated commercial/fleet sales channel for work trucks and cargo vans.

Product overview

Charlie Obaugh Auto Group is a multi-location auto dealership group serving the Staunton, Virginia area. The group operates four dealership locations: Charlie Obaugh Chevrolet GMC, Charlie Obaugh Kia, Charlie Obaugh Mitsubishi, and Charlie Obaugh RV & Outdoors. The company offers new vehicles from Chevrolet, GMC, Kia, and Mitsubishi brands, along with a carefully inspected selection of pre-owned vehicles from multiple manufacturers. Core offerings include vehicle sales, professional maintenance and repair services with factory-trained technicians, an OEM parts center, and finance center services. The company emphasizes transparent pricing, upfront costs, and customer satisfaction through small-town hospitality.

Differentiator

Problem solved

Functional benefit

Products and services

• New vehicle sales (Chevrolet, GMC, Kia, Mitsubishi) Sale of new franchised vehicles across the Chevrolet, GMC, Kia, and Mitsubishi brands, including sedans, SUVs, hybrids, EVs, and commercial/work trucks, targeted at individual and commercial buyers in the Staunton, Virginia market.
• Pre-owned vehicle sales Sale of pre-owned vehicles from a range of manufacturers to individual retail buyers seeking used-car alternatives.
• Vehicle financing and leasing (Finance Center) In-house finance team helps customers obtain auto loans and leases, including flexible approval for varied credit profiles, with APR ranges from 0% to 5.99% and fixed-term lease options.
• Vehicle service and maintenance Scheduled maintenance and repairs performed by factory-trained technicians across all four dealership locations, with amenities including a comfortable waiting area and free Wi-Fi.
• Parts center Full stock of authentic OEM parts for vehicle maintenance and repairs, available across dealership locations.
• Collision repair (Mitsubishi location) Dedicated collision repair services operated out of the Charlie Obaugh Mitsubishi location in Staunton, Virginia.
• Sell/Trade vehicle trade-in program Trade-in program enabling customers to sell or trade their current vehicle, with online valuation capability.
• Commercial and fleet vehicle sales Dedicated commercial sales channel providing work trucks, cargo vans, chassis cabs, and cutaway vehicles to business and fleet customers.
• Recreational vehicle and outdoor equipment sales (RV & Outdoors) Sale of recreational vehicles and Arctic Cat outdoor power equipment, with RV service operations, at the Charlie Obaugh RV & Outdoors rooftop in Staunton, Virginia.

Quantifiable outcome

• 10K+ customers served
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered primary and minor.

• ChevroletprimaryChannel Partner/ Reseller/ DistributorAuthorized Chevrolet dealership franchise selling new Chevrolet vehicles including Silverado, Equinox, Traverse, Tahoe, Suburban, Colorado, Blazer, Trailblazer, Trax, Express, and Bolt EV. Also sells commercial vehicles including chassis, cargo vans, and cutaway models.
• GMCprimaryChannel Partner/ Reseller/ DistributorAuthorized GMC dealership franchise selling new GMC vehicles including Sierra, Yukon, Acadia, Canyon, Terrain, and Savana commercial vans.
• KiaprimaryChannel Partner/ Reseller/ DistributorAuthorized Kia dealership franchise selling new Kia vehicles including Sportage, Sorento, K4, K5, Seltos, Telluride, Carnival, Niro, and EV6. Also offers hybrid and plug-in hybrid models.
• MitsubishiprimaryChannel Partner/ Reseller/ DistributorAuthorized Mitsubishi dealership franchise selling new Mitsubishi vehicles including Outlander, Outlander Sport, and Eclipse Cross. Also provides service and collision center services.
• Arctic CatminorChannel Partner/ Reseller/ DistributorAuthorized Arctic Cat dealer for recreational vehicles and outdoor power equipment.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/obaugh_chevy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charlie Obaugh Auto Group