HR HealthCare

What HR HealthCare does

HR HealthCare (legal entity HR Pharmaceuticals, Inc.) is a privately held, family-owned diversified healthcare products, services, and technology company headquartered in York, Pennsylvania. The company traces its heritage to 1925 with HR Lubricating Jelly and 1932 with Surgilube Sterile Surgical Lubricant, and rebranded from HR Pharmaceuticals to HR HealthCare on January 31, 2024 to reflect its broadened scope. Its core product portfolio spans urology (TruCath Foley and intermittent catheters, EZ-Series closed system catheters with patented EZ-Advancer valve and EZ-Gripper handle technologies, TruCath Duo dual-balloon catheter, TruLock securement, male external catheters), wound care (Renovar HOCl-based solution), general medical (Surgilube and HR Lubricating Jelly, EcoVue and EcoVue HV ultrasound gels, CoverAlls probe covers, Acclimate gel warmer), and bowel management (Aquaflush). The TruAdvance 4P framework (Plan, Prep, Place, Protect) provides a clinical methodology for CAUTI prevention, and the Loop Care Platform is a proprietary digital order-processing system that routes orders into Patient Services.

HR HealthCare operates a vertically integrated business model combining in-house cGMP, ISO, and MDSAP-certified manufacturing at a 100,000 sq. ft. facility in York, PA, with a multi-channel go-to-market. Revenue is generated through (i) hardware sales of medical devices and consumables via a 22+ state field sales network, an inside sales team, and national distribution channels; and (ii) managed DME services through Patient Services, which provides direct home delivery of urological supplies with insurance coordination across Medicare (80% coverage up to 200 catheters per month), Medicaid, Medicare Advantage, and commercial plans. Wholly-owned subsidiaries include Donaco Medical Supply, Alma Respiratory Services, and Apple West Home Medical Supply, all designated as a single HIPAA-covered entity. ACHC accreditation supports the DME operation.

The company serves acute care hospitals, post-acute and rehabilitation facilities, skilled nursing and long-term care residences, home-care patients performing self-catheterization, and healthcare professionals across the full care continuum. Recent strategic activity includes the June 2026 acquisition of SteriGear, LLC and the Fig Leaf brand of urinary drainage devices, the March 2026 launch of the EZ-Protect Hydrophilic Closed System catheter line in 12 SKUs, and ongoing expansion of the Patient Services division.

Name

HR HealthCare

Legal name

HR Pharmaceuticals, Inc.

Website

https://hrhealthcare.com

Company type

Private

Founded year

1932

Operating status

Operating

Short description

HR HealthCare is a family-owned, privately held manufacturer and DME provider specializing in urological catheters, wound care, ultrasound supplies, and medical lubricants, serving acute care, skilled nursing, and home-care patients across the United States through direct sales, distribution, and home delivery.

Ownership category

akta.pro rank

Product category

Urological Medical Devices and Consumables

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Home Health Equipment Rental (532283), Home Health Care Services (62161)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Services-Health Services (8000)

akta.pro primary industry

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH)

akta.pro secondary industries

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA), Home Healthcare & DME Delivery (Oxygen, Supplies) (TLAAAIAE), Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

Keywords

• Urological medical devices
• Intermittent catheters
• Indwelling Foley catheters
• Durable medical equipment supplies
• Wound care solutions

Headquarters

HQ city

York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Device and Consumable Sales: HR HealthCare generates revenue through the manufacture and sale of healthcare products including urological catheters (intermittent, Foley, male external), medical lubricants, ultrasound gels, wound care solutions, and related accessories. The company sells through direct sales representatives, distribution channels, and healthcare facilities.
2. Durable Medical Equipment (DME) Services: HR HealthCare Patient Services provides medical supply management including insurance coordination, product matching, supply delivery, and patient support. Revenue is generated through Medicare (80% coverage), Medicaid, Medicare Advantage, and commercial insurance billing. Up to 200 catheters per month covered per insurance plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

HR HealthCare manufactures and distributes urological medical devices (TruCath Foley, intermittent, and male external catheters; EZ-Series closed-system catheters), sterile surgical lubricants (Surgilube, HR Lubricating Jelly), ultrasound gels and probe covers (EcoVue, CoverAlls, Acclimate), wound-care solutions (Renovar), and urinary drainage devices (Fig Leaf) through direct sales, national distributors, and a Patient Services DME operation. Orders are processed through the proprietary Loop Care Platform, with integrated home delivery and insurance coordination for patients across acute, post-acute, skilled nursing, and home-based care settings.

Product overview

HR HealthCare is a diversified healthcare products, services, and technology company offering a comprehensive portfolio organized around urological care, general medical supplies, and wound care solutions. The product ecosystem centers on the TruCath catheter product line (Foley, intermittent, and male external catheters), the TruAdvance 4P urological framework for CAUTI prevention, and the EZ-Series closed system intermittent catheters (EZ-Protect, EZ-Advancer, EZ-Gripper). Supporting products include Surgilube and HR Lubricating Jelly medical lubricants, EcoVue ultrasound gels and CoverAlls probe covers, Acclimate gel warmers, and Renovar wound care solutions. The Loop Care Platform provides proprietary order processing technology, integrated with Patient Services for supply management and insurance coordination. The June 2026 acquisition of SteriGear and Fig Leaf brands expanded the portfolio with drainage devices and procedural covers/drape products.

Differentiator

Problem solved

Functional benefit

Brands

• TruCath: Product line including Foley catheters, intermittent catheters, male external catheters, and drainage devices for urological care
• TruAdvance
• TruCath Oasis
• TruCath Swift
• TruLock
• EZ-Series
• EZ-Protect
• EZ-Advancer
• EZ-Gripper
• Surgilube
• HR Lubricating Jelly
• EcoVue
• EcoVue HV
• CoverAlls
• Acclimate
• CliniClean
• Renovar
• Loop Care Platform
• SteriGear
• Fig Leaf
• TruCath Duo
• TruAdvance 4P
• TruProtect Grip

Products and services

• TruAdvance 4P Urological Solution Evidence-based bladder-management framework structured around four focus areas (Plan, Prep, Place, Protect) for CAUTI prevention and care standardization in acute care settings. Designed for hospital nursing teams and clinical leaders.
• TruAdvance Foley Catheter Trays Color-coded Foley catheter insertion trays supporting consistent catheter-insertion procedures, available in coated latex, 100% silicone, dual-balloon, and temperature-sensing variants. Targeted at acute care nurses and urology teams.
• TruCath Foley Catheters Single-pull Foley catheters in Silicone-Elastomer Coated Latex, 100% Silicone, and Temperature-Sensing variants for indwelling urinary drainage management. For acute and post-acute care settings.
• TruCath Duo Dual-Balloon Foley Catheter 100% silicone dual-balloon Foley catheter with bladder-protection and retention balloons designed to reduce bladder mucosa trauma, bladder spasms, and CAUTI risk. Targeted at acute and long-term care facilities.
• TruLock Foley Catheter Securement Devices Foley catheter stabilization devices designed to decrease likelihood of dislodgement, available in 2-way, 3-way, and pediatric configurations with 360-degree swivel clamp. For skilled nursing and acute care.
• TruCath Drainage Bags Leg bags (500ml and 1000ml) and night drainage bags (2000ml and 4000ml) with flocked back, flip-drainage port, T-tap drainage valve, and pre-attached leg straps. For home and post-acute catheter users.
• TruCath Oasis Ready-to-Use Hydrophilic Intermittent Catheters Ready-to-use hydrophilic catheters with uniformly layered and bonded hydrophilic coating, available in straight and coude tips, with lengths 16in (standard), 6in (female), 10in (pediatric), and French sizes 8-18. For home self-catheterization users.
• TruCath Hydrophilic Intermittent Catheters Hydrophilic intermittent catheters with user-activated sterile water pouch for coating activation in approximately 15 seconds, featuring no-touch sleeve for cross-contamination prevention. For self-catheterizing patients.
• TruCath Swift Pre-Lubricated Intermittent Catheters Pre-lubricated gel intermittent catheters providing immediate, no-touch readiness with medical-grade lubricant coating, available in straight and coude tips. For home self-catheterization users.
• TruCath Uncoated Intermittent Catheters Uncoated PVC intermittent catheters allowing user-controlled lubrication application, available in standard 16in, female 6in, and pediatric 10in lengths. For self-catheterization with clinician-recommended lubrication.
• TruCath Red Rubber Intermittent Catheters Natural rubber latex intermittent catheters providing soft, flexible option in standard 16in length. For self-catheterizing patients preferring a soft catheter.
• EZ-Protect Pre-lubricated Closed System Intermittent Catheters Baseline closed-system protection with pre-lubricated introducer tip and self-contained collection bag for touchless catheterization and infection prevention. For self-catheterizing patients prioritizing infection control.
• EZ-Protect Hydrophilic Closed System Intermittent Catheters Hydrophilic closed-system intermittent catheter with enclosed 1000ml collection bag, pre-lubricated introducer tip, and integrated user-released water pouch for consistent hydration. Touchless catheterization to reduce infection risk. For self-catheterizing patients.
• EZ-Advancer Pre-lubricated Closed System Intermittent Catheters Closed-system catheter with patented EZ-Advancer valve technology that eliminates catheter retraction during insertion, with pre-lubricated introducer tip. For self-catheterizing patients seeking insertion control.
• EZ-Gripper Pre-lubricated Closed System Intermittent Catheters Closed-system catheter combining patented EZ-Advancer valve and EZ-Gripper handle to enable users with limited dexterity to perform independent catheterization. For self-catheterizing patients needing dexterity assistance.
• Eagle Board Male Catheter Assistance Device Adaptive self-catheterization board designed to work with EZ-Gripper catheters, providing stable positioning and one-handed catheterization support. For users with limited dexterity.
• TruCath Male External Catheters 100% silicone condom-style external catheters for non-invasive urinary incontinence management, available in standard and extended adhesive options with five sizes (25mm-41mm). For home care and skilled nursing incontinence management.
• CliniClean Post-Insertion Foley Catheter Care Wipes Five-wipe post-insertion cleansing system supporting CDC recommendations for routine catheter hygiene and daily Foley catheter care to reduce bacterial colonization and CAUTI risk. For nursing staff in acute, post-acute, and home care.
• TruAdvance Irrigation Tray with Piston Syringe All-in-one bladder irrigation kit containing 500ml graduated container, 60ml syringe, tip protector, alcohol prep pad, and underpad for controlled catheter irrigation. For acute and post-acute clinical staff.
• Aquaflush Transanal Irrigation System Bowel management devices including Standard/Lite and Pediatric/Actif versions designed to help establish effective bowel management routines and improve quality of life. For patients requiring bowel management at home.
• Surgilube Sterile Surgical Lubricant Premium pharmaceutical-grade sterile surgical lubricant dating to 1932, carbomer-free with chlorhexidine gluconate for bacteriostatic protection, validated for use with Hologic ThinPrep Pap test. For gynecological, urological, and general medical procedures.
• HR Lubricating Jelly General-purpose sterile lubricant with origins dating to 1925 German formula, water-soluble and non-greasy for healthcare and homecare use. For medical and homecare lubrication needs.
• EcoVue Ultrasound Gel 99% natural, dye-free, paraben-free, propylene-glycol-free ultrasound gel providing exceptional image quality and glide at any temperature. For diagnostic ultrasound imaging in clinical and hospital settings.
• EcoVue HV Ultrasound Gel High viscosity ultrasound gel formulation for procedures requiring thicker gel with greater staying power. For diagnostic ultrasound requiring high-viscosity gel.
• CoverAlls Ultrasound Probe Covers Disposable ultrasound probe covers with telescopic fold and 3D box end, providing protective barrier against cross-contamination during ultrasound procedures. Available in 48in and 96in lengths. For sonographers and infection control.
• Acclimate Gel Warmer Ultrasound gel warmer with LCD digital display for temperature regulation (95-105F), two-stage thermal cut-off, and configurations for single-use packets and multi-use bottles. For diagnostic imaging departments.
• Renovar Advanced Skin and Wound Solution Hypochlorous acid (HOCl) wound cleanser maintaining stable pH 6.2-7.8 for up to 90 days after opening. Broad spectrum formula effective against gram-positive and gram-negative bacteria. For wound cleansing, irrigation, and moistening in acute, post-acute, and home wound care.
• Fig Leaf Urinary Drainage Devices Urinary drainage bags with innovative built-in privacy cover designed to preserve patient dignity by concealing fluid from view. For home and post-acute catheter users prioritizing dignity and discretion.
• HR HealthCare Patient Services Integrated DME supply management service providing insurance coverage coordination (Medicare, Medicaid, Medicare Advantage, commercial), product matching, home delivery, and personalized patient support for self-catheterization patients. ACHC accredited and HIPAA compliant. For self-catheterizing patients needing recurring urological supplies and insurance support.

Quantifiable outcome

• Enhanced patient dignity with Fig Leaf urinary drainage devices featuring innovative built-in privacy cover to conceal fluid from view
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• SteriGear, LLCcoreStrategic or Co-development Partner · 16 June 2026HR HealthCare acquired SteriGear, LLC including the Fig Leaf brand of urinary drainage devices and SteriGear's portfolio of covers and drapes. The acquisition strengthens HR HealthCare's bladder management solutions across the care continuum from acute to post-acute and home-based care settings. Under the transition plan, the Fig Leaf brand will remain in market while the SteriGear brand will transition to HR HealthCare over time through phased updates to marketing, packaging, and labeling. The SteriGear website will transition to HR HealthCare no later than August 1, 2026.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Medline Industries: Largest privately held medical supplies manufacturer and distributor in the US, with a broad portfolio spanning exam gloves, wound care, urological supplies, and durable medical equipment. Competes with HR HealthCare across multiple product categories and distribution channels.
• Cardinal Health: Major medical product distributor and manufacturer with significant urological and DME exposure. Acts both as a national distribution channel for HR HealthCare products and as a competitor through its own private-label and branded offerings.
• BD (Becton, Dickinson and Company): Large-cap medical device incumbent with a comprehensive urology portfolio acquired from C.R. Bard (Foley catheters, intermittent catheters, temperature-sensing catheters). Overlaps directly with HR HealthCare's TruCath Foley and intermittent lines across hospital systems.
• Teleflex: Medical device manufacturer with a urology portfolio including Foley catheters and intermittent catheters, plus extensive surgical and anesthesia offerings. Competes in acute care catheter trays and insertion trays similar to HR HealthCare's TruAdvance line.

Direct peers

• Byram Healthcare: Specialty DME distributor (Owens & Minor subsidiary) focused on urological, ostomy, wound care, and incontinence supplies with direct-to-patient home delivery and insurance coordination. Closely comparable business model to HR HealthCare Patient Services.
• Coloplast: Global leader in urological catheters, ostomy, and continence care with the SpeediCath hydrophilic line. Direct competitor to HR HealthCare's TruCath, TruCath Oasis, and EZ-Series intermittent catheters across both hospital and home DME channels.
• Hollister Incorporated: Privately held manufacturer of intermittent catheters (VaPro, Apogee) and ostomy products. Closely comparable to HR HealthCare in product scope (urological catheters, drainage bags) and family/private ownership model.
• Convatec: Public medical device company with a portfolio spanning continence care (catheters, drainage), advanced wound care, and ostomy. Competes with HR HealthCare's Renovar wound line and TruCath/EZ-Series catheter lines, especially in acute and post-acute settings.
• 180 Medical: Specialty DME supplier focused on intermittent catheters, ostomy, and continence supplies with national home delivery and insurance coordination. Direct comparable to HR HealthCare Patient Services on business model and end customer.

Others

• McKesson: One of the largest pharmaceutical and medical-surgical distributors in North America. Comparable as a distribution ecosystem that moves HR HealthCare's products through acute and non-acute channels, and as a competitor in DME supply management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/_hrhealthcare
• YouTubeyoutube.com/channel/UCCqEXI-0fxQBAYcos8hVgBA
• LinkedInlinkedin.com/company/hr-healthcare-2024
• Instagraminstagram.com/_hrhealthcare

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HR HealthCare