Stardekk
Stardekk is a hospitality SaaS platform, acquired by Lighthouse, that provides AI-powered pricing optimization, channel management, and direct booking tools primarily to independent hotels and B&Bs across global markets.
- Company typePrivate
- Founded2001
- HeadquartersBruges, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Stardekk does
Stardekk, founded in 2001 in Bruges, Belgium, is a hospitality technology platform originally built to serve independent hotels and B&Bs with channel management, pricing optimization, and direct booking tools. The company was acquired by Lighthouse, a commercial platform for the travel and hospitality industry, and now operates as a Lighthouse brand for the independent-hotel segment, with former Stardekk capabilities integrated into a broader product suite that also addresses hotel groups, chains, hotel management companies, DMOs, and tourism organizations.
The platform's core technology is cloud-based and modular, anchored by AI-powered Pricing Optimization, an Intelligent Channel Manager distributing inventory across 200+ booking channels, a Direct Booking Engine, Reservation Management, and Payments. In 2025 the company introduced a new AI layer: Connect AI, the first direct booking app for hotels operating inside ChatGPT, and KITT, an AI receptionist handling natural-language guest interactions. The platform ingests over 2 billion hotel rates daily and claims 70,000+ hospitality professionals as users, with reported customer outcomes of 20%+ additional revenue and 50% time saved on operational tasks. Third-party validation includes a sixth consecutive HotelTechAwards win in 2026 and multiple Hospitality Technology (HTR) category awards for parity management, business intelligence, rate shopping, and direct booking.
The business model is a subscription-based SaaS platform with quote-based pricing, sold through a hybrid go-to-market: product-led self-serve with free trials for independent hotels and a direct enterprise sales motion for chains and groups. Distribution is global with localized versions in French, Japanese, Portuguese (BR), Spanish, German, Italian, and Dutch, and marketing is driven through content (blog, podcast, webinars, free data tools) and industry events. As a Lighthouse-owned brand, Stardekk's standalone revenue, ownership terms, and financial history are not disclosed in the available source material.
Stardekk firmographics
Firmographics- Name
- Stardekk
- Website
- https://stardekk.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Stardekk is a hospitality SaaS platform, acquired by Lighthouse, that provides AI-powered pricing optimization, channel management, and direct booking tools primarily to independent hotels and B&Bs across global markets.
- Ownership category
- akta.pro rank
Stardekk industry classification
Industry- Product category
- Hotel Revenue Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Hotel & Accommodation Booking Platforms (THALAFAB)
- akta.pro secondary industries
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Lodging & Vacation Rental Booking Platforms (BPAMAIAC), B2B Agent/Partner Booking Portals (Extranet) (THALADAJ)
Keywords
Where Stardekk is headquartered
LocationHeadquarters
- HQ city
- Bruges
- HQ country
- Belgium
- HQ region
- Europe
Markets served
Stardekk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based commercial platform providing pricing optimization, channel management, and direct booking tools for hospitality properties
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Stardekk product offering
Product offeringCore offering
Stardekk (now part of Lighthouse) provides a cloud-based commercial SaaS platform for independent hotels, B&Bs, hotel groups, and hospitality management companies. The platform delivers AI-powered pricing optimization, an intelligent channel manager that distributes inventory across 200+ booking channels, a direct booking engine to reduce OTA commissions, reservation and payments management, and AI products such as Connect AI (a direct-booking app in ChatGPT) and KITT (an AI receptionist), supported by a proprietary data pipeline collecting 2+ billion hotel rates daily.
Product overview
Lighthouse (formerly Stardekk) is a commercial platform for the travel and hospitality industry offering a modular suite of products. The platform combines core revenue management capabilities (Pricing Optimization, Channel Management, Direct Bookings) with add-on operational modules (Payments, Reservation Management) and AI-powered products (Connect AI for ChatGPT booking, KITT AI Receptionist). For enterprise clients, it provides Distribution, Direct, and Performance solutions for portfolio management. The platform collects over 2 billion hotel rates daily and integrates with 200+ booking channels. Stardekk, the acquired independent hotel platform, is now fully integrated into Lighthouse, providing enhanced AI capabilities and richer industry data to former Stardekk customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Lighthouse Pricing Optimization AI-powered pricing optimization solution that automates hotel rate adjustments based on occupancy and market conditions, enabling 20%+ additional revenue.
- Lighthouse Channel Management AI-based intelligent channel management that distributes hotel inventory across 200+ booking channels with automated optimization for maximum booking capture.
- Lighthouse Direct Bookings Custom booking engine solution that drives direct reservations for hotels, reducing commission fees paid to OTAs.
- Lighthouse Payments Payment processing module that streamlines payment workflows and reduces manual payment tasks for hotel operations.
- Lighthouse Reservation Management Centralized reservation management system that consolidates reservations to prevent overbookings and optimize operations.
- Connect AI AI-powered direct booking solution that enables hotels to accept bookings directly through ChatGPT using conversational AI and autonomous agents.
- KITT (AI Receptionist) AI-powered virtual receptionist providing automated guest service interactions through natural language processing.
- Lighthouse Data Solutions Data solutions providing market intelligence and analytics for hospitality businesses, collecting over 2 billion new hotel rates daily.
- Lighthouse Commercial Strategy Services Professional services providing commercial strategy consulting to help hotels optimize revenue and distribution.
- Lighthouse Distribution (Chains & Groups) Portfolio distribution solution for hotel chains and groups providing extensive portfolio insights and centralized distribution management.
- Lighthouse Direct (Chains & Groups) Direct booking solutions for hotel chains and groups to drive direct reservations and reduce OTA dependency at portfolio scale.
- Lighthouse Performance Performance analytics and benchmarking solution for chains and groups to track portfolio-wide performance metrics.
Quantifiable outcome
- 50% time saved managing operational tasks
- +3 more outcomes
Companies that use Stardekk
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles3 records
Stardekk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature7 records
Stardekk partnerships and signals
Strategic signalScale indicators6 records
Recent moves2 records
Expansion highlights6 records
Stardekk competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stardekk social profiles
Digital presenceStardekk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stardekk leadership team
Management profileNumber of profiles
Profiles2 records
Stardekk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stardekk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stardekk
What does Stardekk do?
Stardekk (now part of Lighthouse) provides a cloud-based commercial SaaS platform for independent hotels, B&Bs, hotel groups, and hospitality management companies. The platform delivers AI-powered pricing optimization, an intelligent channel manager that distributes inventory across 200+ booking channels, a direct booking engine to reduce OTA commissions, reservation and payments management, and AI products such as Connect AI (a direct-booking app in ChatGPT) and KITT (an AI receptionist), supported by a proprietary data pipeline collecting 2+ billion hotel rates daily.
Is Stardekk a public or private company?
Stardekk is a private company. It is classified as corporate owned and is currently acquired.
When was Stardekk founded?
Stardekk was founded in 2001. It employs 11 to 50 people.
Where is Stardekk based?
Stardekk is headquartered in Bruges, Belgium, in the Europe region.
How does Stardekk make money?
One revenue line is on record: saaS Platform Subscription.
Does Stardekk have an API?
No public API is recorded for Stardekk.
What industry is Stardekk in?
Stardekk's product category is Hotel Revenue Management Software. Its primary akta.pro industry code is THALAFAB, Hotel & Accommodation Booking Platforms, with a secondary code of THALAMAA, Online Booking & Reservation Platforms (B2B/B2C). Its NAICS code is 5182 and its SIC code is 7374.