Justa
- Company typePrivate
- Founded2018
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
Justa firmographics
Firmographics- Name
- Justa
- Legal name
- JUSTA SOLUÇÕES FINANCEIRAS S.A.
- Website
- https://justa.com.vc
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Justa industry classification
Industry- Product category
- Merchant Payment Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Sales Financing (52222)
- akta.pro primary industry
- Merchant Services Aggregators & SMB Acquirers (FSAMABAK)
- akta.pro secondary industries
- Card-Present Acquirers (Retail & POS Focus) (FSAMABAC), Merchant Acquiring & Processing Platforms (BPAMAFAB), Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC)
Keywords
Where Justa is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Justa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Payment Processing: Transaction fees from card payment processing through POS terminals for small and medium-sized retailers in Brazil.
- Business Account Services: Digital business (PJ) account services including cash management, potentially generating revenue through account fees, transfers, and integrated financial services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Justa product offering
Product offeringCore offering
Justa provides digital payment and banking services to small and medium-sized retailers in Brazil, centered on a digital business account (Conta Justa) with multi-CNPJ support, a POS card payment terminal (Maquininha Justa) with chip and WiFi connectivity, and a business credit card (Cartão PJ AMEX). Following its 2025 acquisition by BTG Pactual, the offering is now integrated into BTG Pactual Empresas' cash management platform for SMB clients.
Product overview
Justa Soluções Financeiras offers an integrated suite of financial services for small and medium-sized Brazilian retailers, consisting of Conta Justa (a digital business account), the Maquininha Justa (point-of-sale payment terminal), and Cartão PJ AMEX (business credit card in partnership with American Express). Following its 2025 acquisition by BTG Pactual, the offering is now integrated into the BTG Pactual Empresas cash management platform, combining digital account management with payment processing and business credit card services.
Differentiator
Problem solved
Functional benefit
Products and services
- Conta Justa
Companies that use Justa
Customer profileSegments1 record
Ideal customer profiles1 record
Justa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Justa partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Justa competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Justa social profiles
Digital presenceJusta compliance and trust
Trust signalCompliance1 record
Justa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Justa leadership team
Management profileNumber of profiles
Profiles2 records
Justa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Justa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Justa
What does Justa do?
Justa provides digital payment and banking services to small and medium-sized retailers in Brazil, centered on a digital business account (Conta Justa) with multi-CNPJ support, a POS card payment terminal (Maquininha Justa) with chip and WiFi connectivity, and a business credit card (Cartão PJ AMEX). Following its 2025 acquisition by BTG Pactual, the offering is now integrated into BTG Pactual Empresas' cash management platform for SMB clients.
Is Justa a public or private company?
Justa is a private company. It is classified as corporate owned and is currently acquired.
When was Justa founded?
Justa was founded in 2018. It employs 51 to 100 people.
Where is Justa based?
Justa is headquartered in São Paulo, Brazil, in the Latin America region.
How does Justa make money?
Two revenue lines are on record. Payment Processing is the primary driver. The others are business Account Services.
Does Justa have an API?
No public API is recorded for Justa.
What industry is Justa in?
Justa's product category is Merchant Payment Services. Its primary akta.pro industry code is FSAMABAK, Merchant Services Aggregators & SMB Acquirers, with a secondary code of FSAMABAC, Card-Present Acquirers (Retail & POS Focus). Its NAICS code is 522320.