homecoin.com
Homecoin is a San Diego-based digital platform, founded in 2009, that lets For Sale By Owner (FSBO) sellers list their homes on the MLS for a $149 flat fee, targeting individual homeowners seeking to avoid traditional real estate agent commissions.
- Company typePrivate
- Founded2009
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What homecoin.com does
Homecoin (homecoin.com) is a San Diego-based, private real estate technology company founded in 2009 that operates a direct-to-consumer platform enabling For Sale By Owner (FSBO) sellers to list their properties on the Multiple Listing Service (MLS) for a flat fee of $149, bypassing traditional real estate agent commissions that typically range from 5-6% of the home sale price. The company is structured around a single core product — a flat-fee MLS listing service — delivered through a self-serve digital interface targeted at individual homeowners seeking cost-efficient listing access. With 11-50 employees and a unit-pricing, pay-as-you-go revenue model, Homecoin monetizes each transaction via a one-time fee rather than through subscriptions, recurring contracts, or commission splits.
The platform's go-to-market motion is horizontal and digital-first, addressing the FSBO segment of the U.S. residential real estate market without sales-team intermediation. The company description positions Homecoin as also supporting buying and selling using AI and fractional real estate agents, indicating an aspirational product surface beyond the core listing offering, though no underlying technology stack, proprietary AI models, training pipelines, or data assets have been disclosed in the available source material. Jonathan Minerick serves as Chief Executive Officer, and no parent company, subsidiaries, funding rounds, partnerships, acquisitions, or regulatory actions are recorded in the available data.
From a commercial standpoint, Homecoin's value proposition is anchored on cost arbitrage against traditional brokerage commissions rather than on differentiated technology or data assets. Revenue is fully transactional, dependent on listing volume, and lacks any disclosed enterprise or anchor customer base. The absence of disclosed funding, partnerships, or expansion activity means the company's strategic trajectory and capital position cannot be assessed from available data, and the AI and fractional-agent components of the offering remain unsubstantiated at the technical level.
homecoin.com firmographics
Firmographics- Name
- homecoin.com
- Website
- https://homecoin.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Homecoin is a San Diego-based digital platform, founded in 2009, that lets For Sale By Owner (FSBO) sellers list their homes on the MLS for a $149 flat fee, targeting individual homeowners seeking to avoid traditional real estate agent commissions.
- Ownership category
- akta.pro rank
homecoin.com industry classification
Industry- Product category
- Real Estate Listing Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where homecoin.com is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Markets served
homecoin.com business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Flat Fee MLS Listing: Homecoin generates revenue through a one-time flat fee of $149 for providing access to MLS listing services. This is a transaction-based model where FSBO sellers pay upfront to have their property listed on the Multiple Listing Service, bypassing traditional real estate agent commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | $149 Flat Fee MLS Listing |
Go-to-market motion1 record
homecoin.com product offering
Product offeringCore offering
Homecoin operates a direct-to-consumer online platform that enables For Sale By Owner (FSBO) home sellers to list their properties on the MLS (Multiple Listing Service) for a flat fee of $149, bypassing traditional real estate agent commissions. The platform also supports buying and selling using AI tools and fractional real estate agents.
Product overview
homecoin.com offers a single flat-fee MLS listing service for For Sale By Owner (FSBO) property sellers. The core offering is a $149 flat-fee MLS listing that enables homeowners to have their properties appear on the Multiple Listing Service without paying traditional agent commissions.
Differentiator
Problem solved
Functional benefit
Products and services
- Flat Fee MLS Listing Service
Companies that use homecoin.com
Customer profileIdeal customer profiles1 record
homecoin.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
homecoin.com partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
homecoin.com competitors and assessment
Company assessmentBroad incumbents
- Compass: Tech-enabled national brokerage offering full-service representation. Competes with Homecoin indirectly as a premium full-service alternative to flat-fee FSBO.
- Redfin: Tech-enabled discount brokerage with in-house agents offering reduced commissions. Competes with Homecoin for cost-conscious sellers, though via full-service rather than FSBO model.
- eXp Realty: Cloud-based brokerage operating across the US with a low-overhead agent model. Represents the modern brokerage competition for sellers evaluating agent versus flat-fee options.
- Opendoor: iBuyer and broader real estate platform offering instant cash offers. Adjacent competitor addressing seller convenience, though with a different transaction model.
- Zillow: Dominant consumer real estate platform with MLS-syndicated listings, agent directory, and Zillow Offers. Represents the broad incumbent against which flat-fee FSBO services compete for seller attention.
Direct peers
- Houzeo: Direct competitor offering flat-fee MLS listing services for FSBO sellers with similar pricing model and value proposition. Closest 1:1 comparable in the flat-fee MLS category.
- List With Freedom: Flat-fee MLS service targeting FSBO sellers across multiple US markets. Competes head-to-head with Homecoin on price and self-serve MLS access.
- Beycome: FSBO-focused real estate platform that helps sellers list and manage their own home sales. Comparable business model and target customer.
- Flat Fee MLS: Long-running flat-fee MLS listing provider offering direct MLS access to FSBO sellers. Direct competitor in the same pricing tier.
- FSBO.com: For Sale By Owner platform and marketplace targeting homeowners selling without an agent. Direct peer in the FSBO segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
homecoin.com social profiles
Digital presencehomecoin.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
homecoin.com leadership team
Management profileNumber of profiles
Profiles1 record
homecoin.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
homecoin.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about homecoin.com
What does homecoin.com do?
Homecoin operates a direct-to-consumer online platform that enables For Sale By Owner (FSBO) home sellers to list their properties on the MLS (Multiple Listing Service) for a flat fee of $149, bypassing traditional real estate agent commissions. The platform also supports buying and selling using AI tools and fractional real estate agents.
When was homecoin.com founded?
homecoin.com was founded in 2009. It employs 11 to 50 people.
Where is homecoin.com based?
homecoin.com is headquartered in San Diego, United States, in the North America region.
How does homecoin.com make money?
One revenue line is on record: flat Fee MLS Listing.
Who are homecoin.com's main competitors?
Broad incumbents on record are Compass, Redfin, eXp Realty, Opendoor and Zillow. Direct peers are Houzeo, List With Freedom, Beycome, Flat Fee MLS and FSBO.com.
Does homecoin.com have an API?
No public API is recorded for homecoin.com.
What industry is homecoin.com in?
homecoin.com's product category is Real Estate Listing Services. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 5312 and its SIC code is 6531.