Alliance of Motion Picture and Television Producers
The Alliance of Motion Picture and Television Producers (AMPTP) is a private trade association founded in 1982 that serves as the entertainment industry's official collective bargaining representative, negotiating approximately 60 industry-wide agreements on behalf of roughly 300 motion picture, television, and streaming production entities with entertainment unions and guilds.
- Company typePrivate
- Founded1982
- HeadquartersSherman Oaks, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Alliance of Motion Picture and Television Producers does
The Alliance of Motion Picture and Television Producers (AMPTP) is a private trade association founded in 1982 that serves as the entertainment industry's official collective bargaining representative. It negotiates on behalf of approximately 300 motion picture, television, and streaming production entities — including major Hollywood studios and streamers such as Netflix, Disney, Warner Bros. Discovery, Amazon, Apple, NBCUniversal, Paramount, and Sony, as well as dozens of independent production companies — with industry unions and guilds including the WGA, SAG-AFTRA, DGA, IATSE, Teamsters, AFM, The Animation Guild, and Basic Crafts unions. The organization maintains nearly 60 industry-wide collective bargaining agreements covering wages, healthcare, pensions, residuals, working conditions, and emerging issues such as AI safeguards for creative workers.
AMPTP does not develop or sell technology products, software platforms, or consumer-facing services. Its operational footprint consists of a Sherman Oaks, California headquarters and a small staff (11-50 employees) under President Greg Hessinger, who assumed the role on April 14, 2025, succeeding Carol Lombardini, the long-serving chief negotiator who moved into an advisory role. Beyond collective bargaining, AMPTP administers O-1/O-2 work visa advisory opinions for the industry through a dedicated immigration inquiry channel. The organization communicates with members and the public primarily via press releases and website updates rather than through commercial marketing or distribution channels.
AMPTP is funded through member dues rather than commercial revenue. As a non-profit trade association, it does not report revenue, has no parent company, and is governed collectively by its member studios and streamers. Its sustainability depends on continued member support and on successful negotiation outcomes that maintain industry stability — a model in which the principal "product" is the negotiated contract itself, and the "customers" are the producing companies that rely on unified bargaining representation to operate with unionized creative and technical workforces.
Alliance of Motion Picture and Television Producers firmographics
Firmographics- Name
- Alliance of Motion Picture and Television Producers
- Legal name
- Alliance of Motion Picture and Television Producers
- Website
- https://amptp.org
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Alliance of Motion Picture and Television Producers (AMPTP) is a private trade association founded in 1982 that serves as the entertainment industry's official collective bargaining representative, negotiating approximately 60 industry-wide agreements on behalf of roughly 300 motion picture, television, and streaming production entities with entertainment unions and guilds.
- Ownership category
- akta.pro rank
Alliance of Motion Picture and Television Producers industry classification
Industry- Product category
- Entertainment Industry Labor Relations
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Crew & Labor Services (Production Staff, Unions, Payroll) (MPADAFAA)
Keywords
Where Alliance of Motion Picture and Television Producers is headquartered
LocationHeadquarters
- HQ city
- Sherman Oaks
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alliance of Motion Picture and Television Producers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Alliance of Motion Picture and Television Producers product offering
Product offeringCore offering
The Alliance of Motion Picture and Television Producers (AMPTP) serves as the entertainment industry's official collective bargaining representative. It negotiates approximately sixty industry-wide collective bargaining agreements on behalf of roughly 300 motion picture, television, and streaming production companies with entertainment unions and guilds (including WGA, SAG-AFTRA, DGA, IATSE, Teamsters, AFM, and Basic Crafts unions). It also administers O-1/O-2 advisory opinion letters for foreign workers seeking work visas in the entertainment industry.
Product overview
The Alliance of Motion Picture and Television Producers (AMPTP) is not a software or technology product company. It is the entertainment industry's official collective bargaining representative that negotiates collective bargaining agreements with industry unions and guilds (including WGA, SAG-AFTRA, DGA, IATSE, Teamsters, AFM, and Basic Crafts unions) on behalf of major studios and streamers. The organization also administers work visa programs (O-1/O-2 advisory opinions) and provides industry resources and updates through its website. It does not offer technology products, software platforms, or consumer-facing digital services.
Differentiator
Problem solved
Functional benefit
Products and services
- Collective Bargaining Representation Industry-wide collective bargaining representation on behalf of approximately 300 motion picture, television, and streaming production companies, negotiating roughly sixty agreements with entertainment unions and guilds covering wages, benefits, healthcare, pensions, residuals, AI safeguards, and workplace protections.
- O-1/O-2 Advisory Opinion Letters Advisory opinion letters provided to support O-1 (persons of extraordinary ability) and O-2 (essential support personnel) work visa petitions for foreign entertainment industry workers; available via the AMPTP Immigration Inquiry channel.
Companies that use Alliance of Motion Picture and Television Producers
Customer profileSegments2 records
Ideal customer profiles2 records
Alliance of Motion Picture and Television Producers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alliance of Motion Picture and Television Producers partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Directors Guild of America (DGA)core
- SAG-AFTRAcore
- Writers Guild of America (WGA)core
- IATSEcore
- Teamsters Local 399core
- American Federation of Musicians (AFM)core
- The Animation Guild (IATSE Local 839)core
- Basic Crafts Unionscore
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Alliance of Motion Picture and Television Producers competitors and assessment
Company assessmentDirect peers
- Motion Picture Association (MPA): The MPA represents the same major studios (Netflix, Disney, Warner Bros. Discovery, Sony, Paramount, Universal) that AMPTP represents, but focuses on global policy advocacy, content protection, and trade rather than collective bargaining. It is the most direct peer in membership and mandate.
- Recording Industry Association of America (RIAA): RIAA is the trade association representing the U.S. recorded music industry, performing a structurally similar role for music labels as AMPTP performs for film/TV studios — collective advocacy, industry data, and policy representation on behalf of major content producers.
- Independent Film & Television Alliance (IFTA): IFTA is the trade association representing independent film and television producers globally. It performs a parallel representational role to AMPTP but focused on the independent segment, making it directly comparable in function and structure.
- National Association of Theatre Owners (NATO): NATO is the trade association representing theatrical exhibitors in the U.S. and global markets. It represents the downstream counterpart to AMPTP's producer members, sharing the trade association structure and major-studio membership dynamics.
Broad incumbents
- National Association of Broadcasters (NAB): NAB is a broad trade association for U.S. broadcasters (radio and television), providing advocacy and industry services. It represents a different layer of the same content ecosystem and shares the trade association structure that defines AMPTP.
- International Federation of Film Producers Associations (FIAPF): FIAPF is the international umbrella organization of national film producer associations, providing a global counterpart and coordination layer above AMPTP and its peer national bodies.
Emerging players
- Producers Guild of America (PGA): PGA represents individual producers and production executives, including many employed by AMPTP member companies. It serves an adjacent representational function focused on the creative-producer community rather than employer-side labor negotiations.
Regional players
- Canadian Media Producers Association (CMPA): CMPA is the trade association representing Canadian independent producers, performing a functionally equivalent role to AMPTP but for the Canadian market and production ecosystem.
- Screen Producers Association of Australia (SPA): SPA is the Australian peak body for screen producers, performing the same collective representation function as AMPTP for the Australian production industry.
- British Film Institute (BFI): BFI is the UK's lead organization for film, television, and the moving image, performing combined policy, funding, and representational functions for the British film industry that parallel AMPTP's role in the U.S.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Alliance of Motion Picture and Television Producers social profiles
Digital presenceAlliance of Motion Picture and Television Producers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alliance of Motion Picture and Television Producers leadership team
Management profileNumber of profiles
Profiles1 record
Alliance of Motion Picture and Television Producers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alliance of Motion Picture and Television Producers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alliance of Motion Picture and Television Producers
What does Alliance of Motion Picture and Television Producers do?
The Alliance of Motion Picture and Television Producers (AMPTP) serves as the entertainment industry's official collective bargaining representative. It negotiates approximately sixty industry-wide collective bargaining agreements on behalf of roughly 300 motion picture, television, and streaming production companies with entertainment unions and guilds (including WGA, SAG-AFTRA, DGA, IATSE, Teamsters, AFM, and Basic Crafts unions). It also administers O-1/O-2 advisory opinion letters for foreign workers seeking work visas in the entertainment industry.
Is Alliance of Motion Picture and Television Producers a public or private company?
Alliance of Motion Picture and Television Producers is a private company. It is classified as unknown and is currently operating.
When was Alliance of Motion Picture and Television Producers founded?
Alliance of Motion Picture and Television Producers was founded in 1982. It employs 11 to 50 people.
Where is Alliance of Motion Picture and Television Producers based?
Alliance of Motion Picture and Television Producers is headquartered in Sherman Oaks, United States, in the North America region.
Who are Alliance of Motion Picture and Television Producers's main competitors?
Direct peers on record are Motion Picture Association (MPA), Recording Industry Association of America (RIAA), Independent Film & Television Alliance (IFTA) and National Association of Theatre Owners (NATO). Broad incumbents are National Association of Broadcasters (NAB) and International Federation of Film Producers Associations (FIAPF). Producers Guild of America (PGA) is listed as an emerging player. Regional players are Canadian Media Producers Association (CMPA), Screen Producers Association of Australia (SPA) and British Film Institute (BFI).
Does Alliance of Motion Picture and Television Producers have an API?
No public API is recorded for Alliance of Motion Picture and Television Producers.
What industry is Alliance of Motion Picture and Television Producers in?
Alliance of Motion Picture and Television Producers's product category is Entertainment Industry Labor Relations. Its primary akta.pro industry code is MPADAFAA, Crew & Labor Services (Production Staff, Unions, Payroll). Its NAICS code is 71141 and its SIC code is 8600.