Planit

What Planit does

Planit Advertising, Inc. is a privately held, full-service integrated marketing and advertising agency headquartered at 1414 Key Highway, Baltimore, MD, founded in 1995 by co-founders Matt Doud (President and CEO) and Ed Callahan (Creative Strategist). The agency employs 80+ specialists across strategy, creative, digital, media planning and buying, public relations, and video production, delivering end-to-end campaign execution for enterprise B2B brands, consumer brands, and federal government agencies. Core offerings span brand strategy, advertising campaigns, PR, graphic design, web-based marketing, video and film production, marketing consulting, market research, and event planning, with a specialized federal practice delivered under GSA Multiple Award Schedule contract 47QRAA26D002E (covering eight NAICS codes from advertising to event planning) and compliance expertise in Section 508, USWDS, and Plain Language standards.

The agency's revenue model is professional-services based, with project-scoped quotes and multi-year contracts rather than disclosed fixed pricing; it generates income from clients across healthcare, building products, manufacturing, consumer goods, cannabis, retail, financial services, education, and government verticals. Named clients include CareFirst BlueCross BlueShield, LifeBridge Health, Westlake Royal Building Products, Glen-Gery Brick, Toro, DeWALT, Preen, Great Stuff (DuPont), DuPont Minute Rice/Success Rice brands, Curio Wellness, Sheetz, Auto Zone, Johns Hopkins School of Nursing, Kiddie Academy, Burke & Herbert Bank, The Walters Art Museum, SourceAmerica, and federal agencies served via GSA. Go-to-market combines direct enterprise sales, relationship-based client development, and government procurement through the GSA schedule; distribution is augmented by membership in the AMIN Worldwide independent agency network.

Operationally, Planit has no proprietary software platform, patents, or published APIs and competes primarily on creative talent, integrated in-house execution, and 30+ years of accumulated brand reputation. The firm has been recognized seven times on the Inc. 5000 (most recently ranked 4,360 in 2023), won 18 ADDY Awards in 2023 alone, and earned additional recognition including an Emmy, Telly Awards, Clio Cannabis Awards, PRSA Maryland Awards, Advertising Age Small Agency of the Year, and an EY Entrepreneur Of The Year Award. It is owned and controlled by its two co-founders with no disclosed institutional investment or parent company, and operates as Planit Advertising, Inc. in Maryland.

Name

Planit

Legal name

Planit Advertising, Inc.

Website

https://planitagency.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Planit is a Baltimore-based, full-service integrated marketing and advertising agency founded in 1995, serving enterprise brands, consumer brands, and federal agencies with brand strategy, creative, digital, media, PR, and video production services via direct sales and a GSA contract.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Content Strategy & Planning (BPAFAIAG)

Keywords

• Integrated marketing services
• Advertising agency services
• Brand strategy consulting
• Public relations services
• Digital marketing campaigns

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Advertising Services: Planit generates revenue through professional services including brand strategy, creative development, digital marketing, media planning and buying, public relations, video production, and campaign execution for enterprise and government clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Planit is a full-service integrated marketing and advertising agency that delivers brand strategy, creative development, digital marketing, media planning and buying, public relations, video production, and campaign execution for enterprise brands and federal government agencies. Its offerings include both general marketing services for commercial clients and specialized GSA-contract services spanning advertising, PR, graphic design, web marketing, video production, consulting, market research, and event planning. The agency serves clients through multidisciplinary in-house teams of 80+ specialists.

Product overview

Planit is a full-service integrated marketing and advertising agency headquartered in Baltimore, MD. The agency offers a unified portfolio of services spanning strategic brand services, advertising, public relations, graphic design, web-based marketing, video production, marketing consulting, research and analysis, and event planning. The agency's offerings include both general marketing services for commercial clients and specialized GSA contract services for federal government agencies. Planit delivers client work through integrated campaign offerings including brand strategy projects, product launches (such as Toro Flex-Force, Curio OH, Curio GI), multi-channel campaigns (Preen, Great Stuff, DeWalt, Westlake Royal Building Products, Glen-Gery), and government marketing services compliant with Section 508, USWDS, and Plain Language standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Brand Services Brand strategy and positioning services that help business leaders make transformative brand decisions, including audience segmentation, persona development, and behavior change strategy. Offered to enterprise brand clients.
• Advertising Services (GSA) Development and placement of integrated public awareness, recruitment, and multicultural advertising campaigns for federal government agencies, including media planning and buying across digital, programmatic, paid social, search, broadcast, radio, and out-of-home channels. Delivered under GSA MAS Contract 47QRAA26D002E.
• Public Relations Services (GSA) Strategic communications planning, media relations, executive and crisis communications, stakeholder engagement, and multicultural outreach for federal agencies, including speechwriting, media monitoring, and media training. Delivered under GSA MAS Contract 47QRAA26D002E.
• Graphic Design Services (GSA) Graphic design and visual communication services including brand identity systems, presentations, reports, trade show graphics, packaging, data visualization, infographics, executive briefing materials, and Section 508-compliant digital and print documents. Delivered under GSA MAS Contract 47QRAA26D002E.
• Web-Based Marketing (GSA) Federal website design and development to Section 508 / WCAG 2.1 Level AA and USWDS standards, accessibility remediation, UX research, SEO, email marketing through GovDelivery, and social media management. Delivered under GSA MAS Contract 47QRAA26D002E.
• Video & Film Production (GSA) Broadcast-quality video production from concept development through final delivery, including editing, 2D/3D animation, closed captioning and audio description for Section 508 compliance, for government training, public service, recruitment, and documentary use. Delivered under GSA MAS Contract 47QRAA26D002E.
• Marketing Consulting Services (GSA) Strategic communications planning, integrated marketing strategy, brand strategy, audience segmentation, persona development, and behavior change strategy for federal agencies. Delivered under GSA MAS Contract 47QRAA26D002E.
• Marketing Research & Analysis (GSA) Qualitative and quantitative research methodologies including surveys, in-depth interviews, focus groups, public opinion and audience research, message and concept testing, social listening, and usability testing. Delivered under GSA MAS Contract 47QRAA26D002E.
• Conference, Meeting, Event & Trade Show Planning Services (GSA) Event planning for conferences, training events, industry days, public meetings, and trade shows, including hybrid and virtual production and custom exhibit design. Delivered under GSA MAS Contract 47QRAA26D002E.

Quantifiable outcome

• 457% increase in website visitors for Preen
• +8 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Order&Chaos CoffeeminorOthers · 10 October 2016Order&Chaos Coffee is a coffee shop venture co-founded by Planit's co-founders Matt Doud and Ed Callahan. It serves as a consumer insight testing ground and neighborhood connection point. Uses Pfefferkorn coffee (local family roasting company since 1900) and features a Slayer espresso machine.
• AMIN WorldwideminorGTM or Marketing PartnerPlanit is a proud member of AMIN Worldwide, a network of independent marketing agencies. AMIN provides global reach and collaborative opportunities for member agencies.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GKV: GKV is a Baltimore-based integrated marketing and advertising agency offering brand strategy, creative, digital, media, and PR services to consumer and B2B clients. Direct Baltimore market competitor with overlapping client verticals.
• Lewis Communications: Lewis Communications is a full-service integrated agency in Birmingham, AL with comparable scale (200+ employees), B2B and consumer focus, and award-winning creative reputation across healthcare, manufacturing, and consumer verticals.
• The Cyphers Agency: The Cyphers Agency is a Maryland-based full-service marketing, advertising, and PR firm with comparable service mix targeting B2B and consumer brands. Direct regional competitor in the Mid-Atlantic agency market.
• Gatesman: Gatesman is a mid-sized, full-service integrated marketing agency headquartered in Pittsburgh, PA with comparable B2B and consumer client mix across building products, manufacturing, and consumer goods. Similar in scale, service breadth, and Mid-Atlantic/Midwest footprint to Planit.
• R&J Strategic Communications: R&J Strategic Communications is a New Jersey-based integrated communications agency offering PR, branding, digital, and content services to B2B clients. Comparable mid-Atlantic location and similar scale and integrated services portfolio.
• Brownstein Group: Brownstein Group is a Philadelphia-based integrated agency offering brand strategy, advertising, PR, digital, and content services to consumer and B2B brands. Highly comparable full-service model and Mid-Atlantic geography to Planit.
• Schafer Condon Carter: Schafer Condon Carter is a Chicago-based independent integrated agency offering brand strategy, advertising, digital, PR, and media services. Comparable mid-sized independent agency profile and integrated services breadth.
• AMP Agency: AMP Agency is a Boston-based integrated marketing agency offering brand strategy, creative, media, digital, and content services. Comparable full-service integrated model targeting mid-to-large consumer and B2B brands.
• Elevation Marketing: Elevation Marketing is a Sacramento-based integrated B2B marketing agency with strong B2B manufacturing and industrial client focus. Comparable integrated services model targeting enterprise B2B clients.

Broad incumbents

• MullenLowe: MullenLowe is a global integrated marketing communications network within IPG, offering creative, media, PR, and digital services at scale. Operates in the same full-service integrated agency category as Planit but as part of a much larger holding company with global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/planit
• Facebookfacebook.com/planitagency
• LinkedInlinkedin.com/company/planit
• Instagraminstagram.com/planitagency
• TikToktiktok.com/@planitagency

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planit