Travel With Awestruck

What Travel With Awestruck does

Travel With Awestruck is a privately held, founder-owned luxury travel advisory agency founded in 2009 by Jenene Mealey and incorporated in Ohio, USA. The company designs bespoke, high-touch itineraries for discerning individual travelers, families, couples, destination wedding clients, and corporate organizations through a portfolio of six core service lines: Luxury Leisure Travel, Private Group Travel, High-Complexity Travel (including private aviation and expedition work), Honeymoon & Romance Travel, Destination Weddings, and Retreats & Incentives. Travel is delivered through personalized human consultation, not self-service booking, with clients reaching the firm via website inquiry or email and engaging in a discovery-to-design sales motion. The corporate vertical is operated through the sister brand Awestruck Incentives, launched in the 2020s and led by Alexis Berlin (Harvard, ex-McKinsey), applying a proprietary Strategic MICE Travel Design Model to incentive trips, executive retreats, and group events of up to 350+ persons.

The business has no proprietary technology platform and competes on human expertise and supplier relationships rather than software. Operations rely on a third-party SaaS stack: Travefy for itineraries, Dubsado for CRM, Acuity Scheduler for appointments, Mailchimp and Active Campaign for email, Square and WaveApps for payments, and WordPress/Squarespace for hosting. Revenue is generated primarily through supplier commissions on bookings (hotels, resorts, airlines, cruise lines, villas, tour operators) supplemented by professional service fees for complex planning, with pricing fully customized and not publicly disclosed. Distribution is exclusively direct, driven by referrals and repeat clients, amplified by Signature Travel Network consortia affiliation and earned media in Travel Weekly, Sales and Marketing Management, and Conference & Meetings World. The supplier ecosystem includes 1,300+ luxury hotel partners, 175,000+ villa options, 10,000+ cruise sailings, 230+ destination specialists, and 10+ yacht and private aviation partners, supporting global service across all seven continents.

Name

Travel With Awestruck

Legal name

Travel With Awestruck Inc.

Website

https://travelwithawestruck.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Travel With Awestruck is a privately held, founder-owned luxury travel advisory agency designing bespoke itineraries for high-net-worth individuals, families, couples, and corporate clients across all seven continents through concierge-style human consultation and a global supplier network.

Ownership category

akta.pro rank

Product category

Luxury Travel Services

NAICS

Travel Agencies (561510), Tour Operators (561520), Travel Agencies (56151)

akta.pro primary industry

Concierge & Luxury Personal Itinerary Design (THAKAOAB)

akta.pro secondary industries

Luxury Travel Agencies (THAKAFAA), Honeymoon & Romance Travel Agencies (THAKAFAC), Incentive Travel Programs (Corporate) (THACAFAJ), Luxury & Premium Leisure Travel Agencies (THAKABAC)

Keywords

• Luxury travel agency
• Bespoke travel planning
• Destination wedding planning
• Corporate incentive travel
• Honeymoon travel design

Headquarters

HQ city

Mentor

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Travel Booking Commissions: The company earns commissions from travel suppliers (hotels, resorts, airlines, cruise lines, villas, tour operators) on bookings made for clients. This is the primary revenue stream for travel agencies. The Terms & Conditions state the company may receive referral fees or commissions from Suppliers whose products appear on their website.
2. Service Fees: The company provides personalized travel advisory and planning services, which may include planning fees separate from supplier commissions. The high-touch, bespoke service model suggests professional service fees may be charged for complex itinerary design and planning services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Travel With Awestruck is a luxury leisure travel agency that designs bespoke itineraries for discerning travelers, including custom leisure trips, multi-generational family journeys, luxury honeymoons, destination weddings, high-complexity expeditions, and corporate incentive retreats. The agency provides personalized concierge services covering accommodations, air travel, ground transportation, sightseeing, immersive activities, dining, hard-to-access event tickets, and 24/7 in-trip support. Its sister brand Awestruck Incentives delivers strategy-first corporate meeting, incentive, and event travel programs.

Product overview

Travel With Awestruck is a luxury leisure travel agency offering a portfolio of bespoke travel planning services delivered by human advisors. The core offering consists of six integrated service lines: Luxury Leisure Travel Planning (custom itineraries for discerning individuals), Private Group Travel Planning (families and celebrations from intimate to 350+ persons), High-Complexity Travel Planning (multi-country itineraries, expedition travel, private aviation), Honeymoon & Romance Travel, Destination Weddings, and Retreats & Incentives (corporate event travel). The sister brand Awestruck Incentives delivers strategy-first corporate programs using a proprietary methodology. Private Jet & Yacht Charter Services are offered as add-on capabilities integrated into itineraries. The agency operates as a service company, not a software platform, with all planning delivered through personalized human consultation.

Differentiator

Problem solved

Functional benefit

Brands

• Awestruck Incentives: Corporate meeting, incentive, and event travel planning division that places strategy and ROI measurability at the heart of travel design. Founded by a Harvard-educated ex-McKinsey strategist.

Products and services

• Luxury Leisure Travel Planning Bespoke global itineraries for discerning travelers seeking depth, ease, and expertise. Includes securing world-class accommodations, arranging air travel, coordinating ground transportation, designing bespoke sightseeing, planning immersive local activities, curating exceptional dining experiences, securing hard-to-access event tickets, and providing 24/7 concierge support.
• Private Group Travel Planning Expertly coordinated journeys for families and friends, from multi-generational family trips to at-scale celebrations. Supports groups of all sizes from intimate groups to 350+ person incentive trips, including negotiating hotel contracts, coordinating group air travel and ground transport, and planning group events.
• High-Complexity Travel Planning Travel requiring precision and access, from multi-country itineraries to private aviation and beyond. Handles layered logistics, multiple destinations, remote access, and time-sensitive requirements including expedition-style travel, Antarctic expeditions, and multi-continent private jet journeys.
• Honeymoon & Romance Travel Planning Seamless and surprising luxury honeymoon and romance travel experiences designed to be as extraordinary and personal as the moment. Includes romantic surprises, overwater bungalows, destination weddings transforming into honeymoons, and couple-specific itinerary customization.
• Destination Weddings Comprehensive destination wedding planning from venue selection to guest logistics. Services include venue advising, budget guidance, contract negotiation, custom wedding website, complete guest management, full travel arrangements, deadline tracking, coordination with on-site wedding planners, and excursion planning.
• Retreats & Incentives Corporate meeting and incentive travel combining business objectives with curated experiences designed to motivate, reward, and connect teams. Strategy-first programs with measurable ROI delivered through Awestruck Incentives brand. Includes incentive trips, executive retreats, and team events for corporate clients.
• Private Jet & Yacht Charter Services Private aviation and yacht charter integration within custom itineraries. Supports clients in assessing whether private charter is the right fit, vetting and negotiating with preferred charter partners, managing contracting, and designing holistic itineraries around charters.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• Luxury Hotel & Resort PartnerscoreOthers1,300+ luxury hotel and resort partners including Aman, Relais, and Belmond properties. These partnerships provide exclusive privileges, value-added amenities, and priority access for clients.
• Villa & Private Home Rental PartnerscoreOthers175,000+ villas and private home rentals worldwide, including exclusive properties not available to consumers through public channels.
• Global Cruise Line PartnerscoreOthers10,000+ cruise sailings across global cruise lines offering exclusive experiences and credits to agency clients.
• Destination PartnerscoreOthers230+ destination partners providing on-the-ground service, expertise, and differentiated access for clients around the globe.
• Yacht Charter & Private Aviation PartnerscoreOthers10+ preferred yacht charter and private aviation partners providing value-added amenities and seamless access to private travel experiences.
• Awestruck IncentivesflagshipStrategic or Co-development PartnerSister brand dedicated to corporate meeting, incentive, and event travel. Founded by Harvard-educated ex-McKinsey strategist. Deploys proprietary Strategic MICE Travel Design Model for strategic, measurable corporate event travel.
• Signature Travel NetworkcoreChannel Partner/ Reseller/ DistributorAffiliated with Signature Travel Network, a consortia of travel agencies providing network benefits, preferred partnerships, and industry credibility.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/travelwithawestruck

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travel With Awestruck