JMAC PR
JMAC PR is a bootstrapped boutique public relations and marketing communications agency founded in 2020, serving AdTech, MarTech, SaaS, and consumer clients with earned media, content marketing, thought leadership, and event activations through a remote team.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What JMAC PR does
JMAC PR is a privately held, bootstrapped boutique public relations and marketing communications agency founded in March 2020 by John McCartney, APR. The firm operates fully remotely with a team of approximately 14 professionals based primarily in Southern California and the San Francisco Bay Area, delivering strategic media and analyst relations, content marketing, brand positioning, social media marketing, media training, events marketing, thought leadership, influencer relations, and paid media services. Its client base spans more than 10 verticals, with particular depth in AdTech/MarTech, Consumer Startups, Digital Agencies, Enterprise SaaS/AI/AR/VR, and HR Tech; named clients include GoodTime, 33Across, InMobi, 2X, DMi Partners, Mobvista, Pipeline360, and LEMMA.
The agency's core offering is outsourced senior-level PR counsel centered on earned media pitching, narrative development, and executive visibility. Its differentiating technology is not proprietary software but accumulated practitioner relationships, brand storytelling craft, and process discipline following the Barcelona Principles for measurement. Deliverables include byline articles, media placements, social content, event activations (Super Bowl, Fashion Week), and campaigns quantified in media impressions and placement counts rather than software metrics.
The revenue model is professional services: custom annual retainers and project-based engagements sold directly to client companies on quote-based terms. Pricing is not publicly disclosed. The agency has no external funding, no parent company, and no disclosed financial metrics; it has earned third-party validation through the Business Insider Tech PR 50 list (2022) and Ragan's Top PR Agencies (2025). Operating geographies are nominally global via remote delivery, with the United States as the primary market.
JMAC PR firmographics
Firmographics- Name
- JMAC PR
- Legal name
- Jmac PR
- Website
- https://jmacpr.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- JMAC PR is a bootstrapped boutique public relations and marketing communications agency founded in 2020, serving AdTech, MarTech, SaaS, and consumer clients with earned media, content marketing, thought leadership, and event activations through a remote team.
- Ownership category
- akta.pro rank
JMAC PR industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Technology & B2B PR (BPAFADAI)
- akta.pro secondary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
Keywords
Where JMAC PR is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
JMAC PR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- PR and Marketing Communications Services: Boutique agency providing strategic public relations and marketing communications services to B2B and B2C brands. Revenue generated through client retainers and project-based engagements for services including media relations, content marketing, social media strategy, events marketing, thought leadership, and influencer relations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom agency retainer and project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
JMAC PR product offering
Product offeringCore offering
JMAC PR is a boutique strategic public relations and marketing communications agency that provides earned media relations, content marketing, social media strategy, brand positioning, thought leadership, and events marketing services. The agency operates as an outsourced PR team for client companies, building brand awareness, executive visibility, and thought leadership through media pitching, content creation, and strategic communications. It serves both B2B and B2C clients across industries including AdTech/MarTech, SaaS, consumer, digital agencies, health and wellness, and media and entertainment.
Product overview
JMAC PR is a boutique strategic public relations and marketing communications agency offering a unified suite of PR services. The agency's core offerings include Strategic Media & Analyst Relations, Content Marketing, Media Training, Brand Positioning & Messaging, Social Media Marketing, Events Marketing, Thought Leadership, Influencer Relations, and Paid Media. These services work together as an integrated PR solution designed to build brand awareness, secure earned media coverage, and establish thought leadership for clients across industries including AdTech/MarTech, Consumer, Digital Agencies, Health & Wellness, Enterprise/SaaS/AI/AR/VR, DEI, Sports, HR/Work/Benefits, Media and Entertainment, and Creators.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Media & Analyst Relations Strategic management of relationships with industry analysts and media outlets to drive coverage, enhance market positioning, and establish credibility through briefings and insights.
- Content Marketing Creation and distribution of content to attract and engage target audiences, including byline articles, blog posts, website copy, digital ads, and social media copy.
- Media Training Preparation of brand spokespeople to confidently engage with media, deliver key messages, handle tough questions, and control their narrative.
- Brand Positioning & Messaging Strategic process of defining and promoting a brand's unique value in the marketplace to create a distinct image in the mind of the consumer.
- Social Media Marketing Strategic social media services to attract new audiences and increase engagement for brands through graphic design and content strategy.
- Events Marketing PR activations for brands including managing PR at notable events such as Fashion Week, magazine cover unveilings, private concerts, and Super Bowl.
- Thought Leadership Positioning executives and brands as industry experts through byline articles, speaking engagements, podcasts, and industry publications to shape industry conversations.
- Influencer Relations Building and managing relationships with influencers to amplify brand messages and reach target audiences through authentic partnerships.
- Paid Media Advertising services including social media ads, pay-per-click (PPC), and display ads used to boost visibility and engagement.
Quantifiable outcome
- 1.1B+ media impressions in a single year for GoodTime client (2022)
- +2 more outcomes
Companies that use JMAC PR
Customer profileNamed customers22 records
Segments10 records
Ideal customer profiles3 records
JMAC PR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
JMAC PR partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
JMAC PR competitors and assessment
Company assessmentDirect peers
- LaunchSquad: Tech and consumer PR boutique with similar earned-media-led offering and startup-to-enterprise client mix. Both agencies position around senior-led attention versus large network bloat.
- Walker Sands: B2B tech and SaaS PR/marketing agency of comparable boutique scale. Strong overlap with JMAC in serving martech, HR tech, and enterprise SaaS clients with media relations and thought leadership programs.
- Highwire PR: Tech-focused PR agency serving enterprise SaaS, cybersecurity, and adtech/martech companies. Strong overlap in client verticals and earned-media-first service model, though Highwire is somewhat larger.
- SHIFT Communications: Data-driven tech PR agency serving B2B tech clients with media relations and analyst relations focus. Closely overlaps with JMAC's earned-media and measurement-led service offering.
- Bospar: Boutique PR agency focused on tech and consumer tech clients with PR, content, and social media services. Highly comparable in size, mix of services, and tech-vertical focus to JMAC.
- ARPR: Boutique tech PR agency explicitly focused on enterprise and B2B tech clients. Comparable positioning on 'big-firm expertise, boutique agility' and deep martech/HR tech/SaaS vertical alignment.
- RH Strategic: B2B tech, adtech, and enterprise software PR boutique. Comparable in size and tech-vertical concentration, with similar media-relations-led value proposition for CMO-level buyers.
Broad incumbents
- FINN Partners: Large global PR firm with a dedicated Technology Practice serving SaaS, adtech, and AI companies. Represents a scale competitor JMAC would face when pitching larger enterprise accounts.
- PAN Communications: Larger B2B tech PR agency with depth across SaaS, adtech, and healthcare. Overlaps with JMAC's enterprise SaaS and tech verticals but operates at greater scale and geographic footprint.
- 5W Public Relations: Mid-size full-service PR agency with a strong tech, consumer, and digital practice. Competes for some of JMAC's enterprise tech and consumer startup clients at larger retainer sizes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
JMAC PR social profiles
Digital presenceJMAC PR financial estimates
Financial estimateRevenue estimate
Valuation estimate
JMAC PR leadership team
Management profileNumber of profiles
Profiles14 records
JMAC PR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JMAC PR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JMAC PR
What does JMAC PR do?
JMAC PR is a boutique strategic public relations and marketing communications agency that provides earned media relations, content marketing, social media strategy, brand positioning, thought leadership, and events marketing services. The agency operates as an outsourced PR team for client companies, building brand awareness, executive visibility, and thought leadership through media pitching, content creation, and strategic communications. It serves both B2B and B2C clients across industries including AdTech/MarTech, SaaS, consumer, digital agencies, health and wellness, and media and entertainment.
Is JMAC PR a public or private company?
JMAC PR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JMAC PR founded?
JMAC PR was founded in 2020. It employs 1 to 10 people.
Where is JMAC PR based?
JMAC PR is headquartered in Los Angeles, United States, in the North America region.
How does JMAC PR make money?
One revenue line is on record: PR and Marketing Communications Services.
Who are JMAC PR's main competitors?
Direct peers on record are LaunchSquad, Walker Sands, Highwire PR, SHIFT Communications, Bospar, ARPR and RH Strategic. Broad incumbents are FINN Partners, PAN Communications and 5W Public Relations.
Does JMAC PR have an API?
No public API is recorded for JMAC PR.
What industry is JMAC PR in?
JMAC PR's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAI, Technology & B2B PR, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 541820 and its SIC code is 7311.