What ReAthlete does

ReAthlete is a Tallahassee, Florida-based direct-to-consumer e-commerce company that designs, manufactures, and sells at-home recovery and massage devices, with operations managed by a team of 11–50 employees. Its product portfolio centers on air compression massagers (Air C, Air C Pro, XPRESS, RLXR, Foottopia, PulseMax), percussive therapy devices (DEEP4s, FOLD), eye and neck massagers (EYE-C, NECKA, NECKUP), and adjacent wellness accessories such as compression socks, a smart scale, a hydration bottle, and a cold therapy system. The company's underlying technology is mechanical air compression delivering up to 25 kPa of clinical-strength pressure (claimed to be 2.5× most home devices), with optional hot/cold gel pads and handheld remote controllers. ReAthlete holds U.S. FDA Medical Device Establishment registration for 2025 and markets select products as FDA-cleared for minor muscle aches and circulation improvement.

ReAthlete generates revenue primarily through one-time consumer hardware sales on its Shopify-powered storefront at reathlete.com, supplemented by extended warranty and shipping protection add-ons. Pricing is tiered from approximately $89.99 (EYE-C) to $249.99 (Air C Pro), with current promotional pricing reflecting BOGO 50% off, Summer Sale, and Cyber Monday discounts; the Truemed integration enables HSA/FSA card payments for qualified buyers, which the company highlights as a ~30% pre-tax savings benefit. Distribution is single-channel DTC with free U.S. shipping and international shipping up to 7–10 days; an emerging Bulk & B2B sales channel and an affiliate/creator program extend acquisition. Customers include athletes, individuals with sedentary lifestyles, and chronic pain sufferers — supported by media features in GMA, Entrepreneur, New York Post, Mashable, and The Strategist, and a claimed base of 326,000+ customers. The company was co-founded by Ziv Levy (CEO) and Shahar Aziz, appears bootstrapped with no external funding rounds disclosed, and is expanding into ingestible supplements under the RE+ sub-brand and into clinical cold therapy via MediFrost.

Name

ReAthlete

Legal name

REATHLETE

Website

https://www.reathlete.com/

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ReAthlete manufactures and retails massaging tools and products for athletes in the wellness and fitness industry.

Ownership category

akta.pro rank

Product category

Wellness and Recovery Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Sporting Goods Retailers (45911)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)

akta.pro secondary industry

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

Keywords

• Massage devices
• Recovery equipment
• Air compression massagers
• Percussion massage guns
• Wellness technology

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Consumer Hardware Sales: Direct-to-consumer sales of wellness recovery devices including air compression massagers, percussion massage guns, eye massagers, and bundled packages. One-time purchase model with optional extended warranties.
2. Extended Warranties: Extended 2-Year Warranty available for purchase at $29.99 (originally $69.99), providing additional protection beyond standard 1-year warranty.
3. Shipping Protection: Optional shipping protection add-on at $2.00 for order protection.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ReAthlete manufactures and sells FDA-registered air compression massagers, percussion massage guns, eye massagers, and wellness recovery devices directly to consumers through its e-commerce website. The products target muscle recovery, pain relief, circulation improvement, and stress reduction for athletes and individuals with chronic pain or sedentary lifestyles. The company operates a direct-to-consumer model with bundled packages, seasonal promotions, and HSA/FSA payment options via Truemed.

Product overview

ReAthlete is a wellness and recovery technology company offering a diverse portfolio of massage and recovery devices. The core product line includes air compression massagers (Air C Leg Massager, Air C Pro, XPRESS, RLXR), percussive therapy devices (DEEP4s, FOLD), eye massagers (EYE-C), and various wellness essentials (Foottopia, BackWave, NECKA, MILLOW). The company also offers bundled packages like the Ultimate Relaxation Set, Recovery Essential Pack, and Performance Recovery Kit for comprehensive recovery solutions. Products span categories including Air Compression, Percussion, and Wellness Essentials, targeting athletes, individuals with sedentary lifestyles, and those seeking pain relief and muscle recovery. The company holds FDA-registered medical device establishment status and offers HSA/FSA payment options through Truemed integration.

Differentiator

Problem solved

Functional benefit

Products and services

• FOLD Percussive Massager World's first folding compact massage gun designed for portability and convenience while delivering professional-grade percussive therapy for on-the-go muscle recovery.
• Air C Leg Massager FDA-cleared full leg air compression massager with 3 massage modes and 4 intensity levels, featuring hot/cold gel pads for knees and designed for muscle recovery, pain relief, and improved circulation in athletes and individuals with chronic pain.
• Air C Pro Rechargeable professional-grade full-leg air compression massager with 3 modes and 4 airbags in 3 zones, 1-hour battery life on a single charge, for users needing portable professional-level compression therapy.
• XPRESS Knee Compression and Heat Portable knee, calf, and thigh massager combining air compression and heat therapy with 3 intensity levels, 3 heat levels, rechargeable battery, and USB-C charging, targeting users with knee and leg discomfort.
• EYE-C Eye Massager Eye massager with smart air pressure, 180-degree fold design, hot compress therapy, and spa-like music for reducing eye strain, improving sleep quality, and easing chronic pain.
• RLXR Calf Massager Calf massager using air compression therapy with 5 intensity levels and 3 massage modes, includes heat and cold gel pads for enhanced relief and adjustable wrap design for all leg sizes.
• DEEP4s Percussion Massage Gun Percussion massage gun with 4 speed levels from 1,200 to 3,200 RPM and 5 interchangeable head attachments, featuring a 3-angle adjustable arm for targeting specific muscle groups.
• Foottopia Foot Massager Foot massager with customizable pushing and pressing massage actions combined with soothing heat therapy, compact plug-and-play design for home, office, or travel use.
• BackWave Back Massager Back massager designed to address back pain and provide targeted massage therapy for back and lumbar support.
• NECKA Neck Massager Neck massager designed for relieving neck tension and providing targeted massage therapy for the neck and upper shoulder area.
• DEXTRA Cordless Hand Massager Cordless hand massager for targeted hand and wrist massage therapy with portability for use anywhere.
• MediFrost Cold Therapy Portable cold therapy system designed for targeted cold therapy application, providing localized cold temperature therapy for temporary reduction of swelling and pain after surgery or injury with hands-free design.
• Ultimate Relaxation Set Curated bundle including Air C full leg massager, Eye-C eye massager, Foottopia foot massager, and DRINQ water bottle for complete head-to-toe relaxation at $299.99.
• Performance Recovery Kit Performance-focused recovery bundle designed for athletes and active individuals seeking comprehensive recovery solutions at $159.99.
• Recovery Essential Pack Bundle of recovery-focused products designed to address essential muscle recovery and wellness needs at $199.99.
• FLEXPRO Compression Socks Compression socks designed to improve circulation and support recovery during physical activity or daily wear.
• DRINQ Half-Gallon Water Bottle Food-grade, BPA/BPS-free half-gallon water bottle designed for daily hydration as part of the wellness routine.
• COUNTO Smart Scale Smart scale for tracking body metrics as part of the overall wellness and recovery tracking system.

Quantifiable outcome

• Up to 25 kPa compression pressure (2.5× most home devices)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• TruemedcoreGTM or Marketing PartnerTruemed partnership enables ReAthlete customers to pay using HSA/FSA funds, allowing qualified customers to save an average of 30% by using pre-tax dollars. Customers complete a private health assessment reviewed by licensed providers to determine eligibility. Truemed issues Letters of Medical Necessity for IRS-compliant reimbursement.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Therabody (Theragun): Direct competitor in the consumer percussion massage gun category. Both brands sell FDA-cleared recovery devices DTC targeting athletes and fitness enthusiasts, with Theragun being the category-defining brand against which ReAthlete's DEEP4s and FOLD compete.
• Hyperice: Direct competitor offering Normatec air compression boots plus Vibratone percussion and Hypervolt massage guns. Overlaps almost entirely with ReAthlete's air compression and percussion product lines for sports recovery.
• Bob and Brad: Direct competitor in the affordable-DTC massage gun and recovery tool space, with strong YouTube/influencer presence. Competes with ReAthlete on price-sensitive athletes and home users seeking recovery gear.
• Renpho: Direct competitor selling consumer wellness devices including massage guns, foot massagers, and air compression massagers through DTC and Amazon. Competitively priced alternative to ReAthlete's massager lineup.
• TriggerPoint: Direct competitor in foam rollers, massage tools, and percussive therapy for athletes and fitness users. Similar DTC and retail distribution model targeting the same recovery consumer.
• LifePro: Direct competitor in DTC percussion massage guns, vibration plates, and recovery devices. Competes head-to-head with ReAthlete on price points, promotional cadence, and Amazon/DTC presence.

Broad incumbents

• HoMedics: Established incumbent in personal wellness/massage products with broad retail distribution. Overlaps with ReAthlete's foot, neck, and back massagers but operates at a much larger scale with mass-market channel strategy.
• Compex: Established brand in electrotherapeutic muscle stimulation and recovery devices. Comparable to ReAthlete's FDA-registered medical-grade positioning in the recovery and pain-relief segment.

Emerging players

• EBFIT (Ekrin Athletics): Emerging DTC player in the percussion massage gun category, marketing premium specs at mid-tier prices. Comparable to ReAthlete's DEEP4s positioning and athletic recovery value proposition.

Regional players

• OLIGHT/instride (massage/recovery cohort): Regional/emerging player in the consumer recovery and foot/leg massager segment. Comparable to ReAthlete's foottopia/cuff product line for circulation and pain relief.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/reathlete_
• YouTubeyoutube.com/channel/UCKIINeDHWxGllzXIB07D1IA
• Facebookfacebook.com/REATHLETE
• Instagraminstagram.com/reathlete
• TikToktiktok.com/@reathlete_xpro

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReAthlete