300 Ent
300 Entertainment is a New York-based independent record label and Warner Music Group subsidiary that signs, develops, and manages 30+ hip-hop and R&B artists through A&R-driven recording deals. The company operates the 300U artist discovery platform, a branded merch storefront, and global streaming distribution.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 300 Ent does
300 Entertainment is a New York-based independent music label founded in 2012 and operating as 300 Elektra Entertainment, a subsidiary of Warner Music Group. The company signs, develops, and manages recording artists—primarily in hip-hop and R&B—through traditional A&R-driven recording deals, generating revenue via recording contracts, music publishing, catalog ownership, and royalties from global streaming and sales. Its roster of 30+ artists includes A Boogie Wit da Hoodie, GUNNA, Mary J. Blige, Young Thug, Fetty Wap, PINKPANTHERESS, Tee Grizzley, and Shoreline Mafia. Leadership comprises CEO/Chairman/Co-Founder Kevin Liles, Co-Founder Roger Gold, and Head of Digital Marketing Josh D'Amore.
The company operates three core product surfaces: (1) the record label and artist management business, which monetizes through licensing, royalties, and recording deal economics; (2) the 300U platform, a YouTube-based 'Unplugged' video series and discovery hub for independent artists, airing weekly on the @300ent channel; and (3) a branded merchandise storefront (300merch.com). Distribution is global via all major streaming platforms (Spotify, Apple Music) through label-level distribution agreements and digital distributor partnerships. A self-serve demo submission form on 300ent.com captures prospective artist leads (name, genre, city, song link, social links, distributor) as the primary intake funnel for A&R evaluation.
The business model centers on signing artists under tailored partnership structures that emphasize creative freedom and entrepreneurial autonomy versus traditional major-label bureaucracy. The company's positioning—'resources without the bureaucracy'—is its core differentiator. While the label operates with a lean 11–50 employee headcount consistent with an independent-label model, it benefits from Warner Music Group's corporate infrastructure for distribution, legal, and rights administration (evidenced by WMG/Atlantic privacy and terms pages governing the 300ent.com domain). Customer relationships are concentrated in a single horizontal segment (recording artists), with revenue heavily dependent on the breakout performance of individual artists rather than diversified customer accounts.
300 Ent firmographics
Firmographics- Name
- 300 Ent
- Legal name
- 300 Elektra Entertainment
- Website
- https://300ent.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 300 Entertainment is a New York-based independent record label and Warner Music Group subsidiary that signs, develops, and manages 30+ hip-hop and R&B artists through A&R-driven recording deals. The company operates the 300U artist discovery platform, a branded merch storefront, and global streaming distribution.
- Ownership category
- akta.pro rank
300 Ent industry classification
Industry- Product category
- Recorded Music / Independent Record Label
- NAICS
- Record Production and Distribution (51225), Music Publishers (512230), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Full-Service Artist Management (MPAIAGAA)
- akta.pro secondary industries
- Performance Rights Administration (PRO Affiliation, Cue Sheet/Setlist Processing) (MPAIABAE), Artist Booking, Talent Buying & Agency Services (MPAGAAAF)
Keywords
Where 300 Ent is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
300 Ent business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Music Label & Recording: 300 Entertainment operates as a record label, generating revenue through artist recording deals, music publishing, catalog ownership, and royalties from streaming and sales. The company signs and develops artists, co-investing in recordings and recouping costs against artist earnings.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
300 Ent product offering
Product offeringCore offering
300 Ent operates as an independent music record label providing artist development, recording, marketing, distribution, and publishing services to a roster of hip-hop, rap, R&B, and broader-genre artists. The company signs artists through individually tailored partnership deals emphasizing creative freedom and entrepreneurial autonomy, distributes music globally through major streaming platforms, operates the 300U community platform with a YouTube-based 'Unplugged' series, and runs a branded merchandise storefront.
Product overview
300 Entertainment is a music entertainment company operating as a record label with a multi-product portfolio. The core offering is its record label and artist management services, supporting a roster of hip-hop and R&B artists including A Boogie Wit da Hoodie, GUNNA, Young Thug, and Mary J. Blige. The company also operates 300U, a platform and YouTube series featuring independent artists through 'Unplugged' episodes. Additionally, the company offers an artist demo submission system for prospective artists to submit their music directly through the website. These products work together to provide artist development, discovery, and management services within the music industry.
Differentiator
Problem solved
Functional benefit
Brands
- 300U: A platform for independent artists of all genres to share their music and journey, featuring new episodes weekly on YouTube.
Products and services
- 300 Entertainment Record Label An independent music record label providing artist development, recording, marketing, promotion, distribution, and publishing services to a roster of more than 30 signed artists spanning hip-hop, rap, R&B, and broader music genres including A Boogie Wit da Hoodie, GUNNA, Young Thug, Mary J. Blige, Fetty Wap, and Tee Grizzley. The label offers tailored deal structures and label-level resources without the bureaucracy of traditional major labels.
- 300U Platform A platform for independent artists of all genres, both established and emerging, to share their music and journey with listeners. Features the '300U Unplugged' video series with new episodes airing every Thursday at 8pm EST / 5pm PST on YouTube (@300ent), serving as a resource for connecting listeners with independent artists and providing easy access to new music.
- 300 Merch Store (300merch.com) A branded e-commerce storefront at 300merch.com selling artist and label merchandise directly to consumers and fans of the label's roster.
Companies that use 300 Ent
Customer profileSegments1 record
Ideal customer profiles2 records
300 Ent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
300 Ent partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
300 Ent competitors and assessment
Company assessmentBroad incumbents
- Interscope Records: Universal Music Group major label with deep hip-hop roster (Dr. Dre, Eminem legacy). Comparable as a major-label peer competing for top hip-hop signings and catalog deals.
- Atlantic Records: Sister Warner Music Group label and major-label hip-hop/pop powerhouse. Comparable as a WMG-owned label operating in overlapping artist rosters, with substantially broader portfolio scale.
- Republic Records: Universal Music Group flagship major label with major hip-hop and R&B roster. Comparable as a major-label competitor competing for the same artist pool as 300.
- Epic Records: Sony Music major label with hip-hop and R&B roster (Travis Scott historically, Future). Comparable as a major-label competitor for the same recording-artist pool.
- RCA Records: Sony Music major label with hip-hop/R&B roster (Chris Brown, Doja Cat). Comparable as a major-label competitor with overlapping artist pool and roster scale.
- Columbia Records: Sony Music major label with hip-hop and pop roster. Comparable as a major-label incumbent competing for artist signings at the high end of the market.
- Def Jam Recordings: Major hip-hop label under Universal Music Group. Comparable as a hip-hop-focused major label with overlapping artist pool, founded by Kevin Liles' former employer; serves as the genre's established incumbent.
Direct peers
- EMPIRE Distribution: Independent music label, distributor, and publisher with a hip-hop and R&B roster. Directly comparable as an artist-friendly independent label leveraging both signed roster and distribution infrastructure.
- Quality Control Music: Independent hip-hop label and management company that signed Migos, Lil Baby, and City Girls — the most direct comparable to 300 Entertainment in artist roster, genre focus, and indie-with-major-deal positioning.
- Rostrum Records: Independent record label historically known for hip-hop (Mac Miller, Wiz Khalifa). Comparable as a boutique hip-hop-focused label with artist development focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
300 Ent social profiles
Digital presence300 Ent financial estimates
Financial estimateRevenue estimate
Valuation estimate
300 Ent leadership team
Management profileNumber of profiles
Profiles3 records
300 Ent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
300 Ent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 300 Ent
What does 300 Ent do?
300 Ent operates as an independent music record label providing artist development, recording, marketing, distribution, and publishing services to a roster of hip-hop, rap, R&B, and broader-genre artists. The company signs artists through individually tailored partnership deals emphasizing creative freedom and entrepreneurial autonomy, distributes music globally through major streaming platforms, operates the 300U community platform with a YouTube-based 'Unplugged' series, and runs a branded merchandise storefront.
Is 300 Ent a public or private company?
300 Ent is a private company. It is classified as corporate owned and is currently operating.
When was 300 Ent founded?
300 Ent was founded in 2012. It employs 11 to 50 people.
Where is 300 Ent based?
300 Ent is headquartered in New York, United States, in the North America region.
How does 300 Ent make money?
One revenue line is on record: music Label & Recording.
Who are 300 Ent's main competitors?
Broad incumbents on record are Interscope Records, Atlantic Records, Republic Records, Epic Records, RCA Records, Columbia Records and Def Jam Recordings. Direct peers are EMPIRE Distribution, Quality Control Music and Rostrum Records.
Does 300 Ent have an API?
No public API is recorded for 300 Ent.
What industry is 300 Ent in?
300 Ent's product category is Recorded Music / Independent Record Label. Its primary akta.pro industry code is MPAIAGAA, Full-Service Artist Management, with a secondary code of MPAIABAE, Performance Rights Administration (PRO Affiliation, Cue Sheet/Setlist Processing). Its NAICS code is 51225 and its SIC code is 2741.