Selo Group

What Selo Group does

Selo Group is a Singapore-incorporated integrated real estate development and hospitality company founded in 2009, operating primarily in South Lombok, Indonesia. The company is held under Selo Holdings PTE LTD and employs 250+ staff in Lombok across construction, hospitality operations, and management. Its core business spans land acquisition, legal and permitting, construction, project management, and resort operations, delivered through wholly owned subsidiaries including Selong Selo Resort & Villas (the flagship luxury hillside resort above Selong Belanak Bay), Saya Selo Beach Resort, Latitude Zero (Telo Islands and Nusa Tenggara), Serangan Indah (masterplanned community), Anjani, Selo Suites, and the Selo Precrafted construction platform.

The company's product portfolio combines one-time real estate sales (land parcels from ~$44,000, villa packages from $85,000, Selo Suites from $179,000, Luxury Surf Villas from $190,000, and completed villas from $392,000) with recurring hospitality revenue from five operating properties, villa rental management through a strategic partnership with Elite Havens (announced January 2020), and integrated wellness services through the SENJA brand. The proprietary Selo Precrafted modular construction system uses computer-aided design and off-site factory production to reduce build times, material waste, and cost. Ownership structures are tailored for foreign buyers, primarily via PT PMA companies holding HGB (Right to Build) titles with 100% title guarantees.

Selo targets three primary customer segments: international property investors (predominantly Australian and Singapore-based HNWIs seeking capital appreciation and rental yields), luxury lifestyle buyers seeking second homes, and luxury leisure travelers visiting for wellness, surf, and resort experiences. The go-to-market combines direct-to-consumer digital channels (selogroup.co, seloproperties.co, WhatsApp, social media), international sales representatives across multiple cities, investment seminars (notably at Singapore Cricket Club), and a referral-driven Club S loyalty program. The Selo Footprints Foundation (Yayasan Jejak Selo Indonesia) supports community development and sustainability initiatives including SBCA beach clean-ups, while also reinforcing social license to operate in Lombok.

Name

Selo Group

Legal name

Selo Holdings PTE LTD

Website

https://selogroup.co

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Selo Group is a Singapore-incorporated integrated real estate developer and hospitality operator founded in 2009, building and managing luxury resorts, masterplanned residential communities, and prefabricated villas in Indonesia (primarily Lombok) for international investors, lifestyle buyers, and leisure travelers.

Ownership category

akta.pro rank

Product category

Luxury Resort Development & Hospitality

NAICS

Traveler Accommodation (7211)

akta.pro primary industry

Ultra-Luxury Villas & Estates (THAMAEAA)

akta.pro secondary industries

Luxury Eco-Villas & Sustainable Premium Stays (THAMAEAH), Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)

Keywords

• Luxury resort development
• Villa real estate
• Hospitality management
• Precrafted construction
• Wellness tourism

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Sales (Land): Sale of land parcels in masterplanned communities including Serangan Indah (Stage 1 sold out, Stage 2 and 3 available) and Anjani. Land plots range from ~576 sqm to ~1,501 sqm, priced from $65 USD/sqm with HGB title and renewable rights structures for foreign buyers. Multiple stages released over time.
2. Villa Sales (Completed and Off-Plan): Sale of completed villas (from $392,000 USD) and off-plan luxury villa and land packages (from $85,000 USD for land + villa). Includes Selo Suites managed investment suites from $179,000 USD, Luxury Surf Villas, and bespoke custom-built villas.
3. Hospitality Operations: Resort and hospitality revenue from Selong Selo Resort & Villas, Saya Selo Beach Resort, Latitude Zero Telo Islands, and Latitude Zero Nusa Tenggara. Includes villa accommodations, dining at Aura restaurant, wellness at SENJA, and activities.
4. Villa Rental Management: Professional villa rental management for property owners through partnership with Elite Havens. Provides owners with rental income while Selo handles hospitality management, guest services, and maintenance. Strategic partnership generating returns for investors.
5. Selo Precrafted Villa Sales: Sale of precrafted (prefabricated) villa packages for construction on buyer-owned land across Indonesia. Available in studio, one-bedroom, and two-bedroom options. Fast-build, cost-effective alternative to bespoke construction.
6. Wellness Services: Integrated wellness experiences through SENJA at Selong Selo, including massages, bodywork therapies, yoga, and tailored wellness programs. Also includes Selo Fit fitness centre and retreat hosting.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Selo Group is a vertically integrated real estate development and hospitality company operating across Indonesia. The company develops and sells luxury land parcels and villas through masterplanned communities (Serangan Indah, Anjani, Selo Suites) and operates luxury resort properties (Selong Selo Resort & Villas, Saya Selo Beach Resort, Latitude Zero Telo Islands, Latitude Zero Nusa Tenggara). It also offers integrated wellness services (SENJA), proprietary prefabricated villa construction (Selo Precrafted Villas), and rental management through a strategic partnership with Elite Havens.

Product overview

Selo Group is a vertically integrated development and hospitality company operating across Indonesia, offering a multi-brand portfolio of resort, real estate, wellness, and sustainability products. The core hospitality offering includes Selong Selo Resort & Villas (flagship luxury hillside resort), Saya Selo Beach Resort, and Latitude Zero properties in the Telo Islands and Nusa Tenggara. Real estate products include Selo Suites, Serangan Indah masterplanned community, Anjani luxury gated resort community, and land investment opportunities. The wellness component, branded as SENJA, provides integrated spa and wellness experiences. Selo Precrafted Villas offers prefabricated construction solutions. The company also operates the Selo Footprints Foundation for sustainability initiatives. All products are supported by integrated services spanning property development, legal/permitting, construction, project management, and resort operations.

Differentiator

Problem solved

Functional benefit

Brands

• Selong Selo Resort & Villas: Flagship luxury hillside resort above Selong Belanak Bay in South Lombok offering villa accommodations, wellness, and dining experiences.
• Latitude Zero
• Saya Selo
• SENJA
• Selo Properties
• Selo Footprints
• Serangan Indah
• Kemah
• Club Coconut
• Aura

Products and services

• Selong Selo Resort & Villas Luxury hillside resort above Selong Belanak Bay on Lombok's south coast offering architect-designed villas with panoramic views, private terraces, infinity pools, SENJA wellness center, and Aura restaurant. Targets luxury leisure travelers and villa owners.
• Saya Selo Beach Resort Beach club resort in Selong Belanak, Lombok offering beachfront hospitality experiences as part of Selo's integrated resort portfolio. Targets luxury leisure travelers and beach resort guests.
• Latitude Zero Telo Islands Boutique resort experience on the Telo Islands offering uncrowded surf breaks and immersive hospitality in a remote Indonesian destination. Targets experiential surf travelers and luxury leisure seekers.
• Latitude Zero Nusa Tenggara Hospitality experience in the Nusa Tenggara region extending Selo's brand of experiential surf and resort accommodations across additional Indonesian locations. Targets experiential surf travelers.
• Serangan Indah Masterplanned residential community in Serangan, Lombok offering premium hillside land overlooking Selong Belanak with lot prices starting at $65 USD per sqm. Features flexible build options and sweeping coastal views. Targets international property investors and lifestyle buyers.
• Anjani Luxury gated resort community in Selong Belanak, Lombok offering exclusive residential properties within an integrated resort environment. Targets luxury lifestyle buyers and property investors.
• Selo Suites Luxury resort suites in Selong Belanak, Lombok offering fully managed investment opportunities starting at $179,000 USD. Backed by over 10 years of hospitality experience and a 4.5-star Google rating. Targets yield-focused investors seeking managed rental income.
• Investment Land Sales Undeveloped land for sale in Lombok, Indonesia offering investment opportunities in emerging Indonesian destinations with HGB title and renewable rights structures for foreign buyers. Land plots from approximately $44,000 USD. Targets land investors and yield-focused buyers.
• SENJA Wellness Integrated wellness offering at Selong Selo Resort featuring Senja Sanctuary, Yoga Shala, and wellness studio offering massages, bodywork therapies, and tailored wellness programs. Targets resort guests and villa owners seeking wellness experiences.
• Selo Precrafted Villas Prefabricated villa construction system manufactured off-site in controlled environments. Available in studio, one-bedroom, and two-bedroom options with open deck and swimming pool. Offers faster construction times, cost-effectiveness, and sustainable building practices for buyers across Indonesia.
• Kemah Tented Resort Safari-inspired luxury tent structures nestled into the hillside at Selong Selo, featuring en-suite bathrooms, spacious decks, private plunge pools, and panoramic views of Lombok's bay. Targets luxury experiential travelers.

Quantifiable outcome

• 100% guarantee on land titles with clear encumbrances and no future claims
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Chef Will MeyrickminorStrategic or Co-development Partner · 25 August 2021Culinary partnership with Chef Will Meyrick, known for his expertise in Indonesian cuisine and restaurant ventures across Asia. Collaboration supports Aura restaurant's culinary offerings and F&B direction at Selong Selo Resort.
• Banyan Tree GroupminorStrategic or Co-development Partner · 6 October 2020Both Banyan Tree and Selo Group are independently planning developments at Nipah Beach Lombok. Banyan Tree announced Banyan Tree Nipah Beach, a 72-key luxury beach resort. Selo Group is planning a separate 10-hectare development featuring large beachfront villas and central facilities.
• Flow Surf Lombok / Mike RomelseminorGTM or Marketing Partner · 5 May 2020Partnership with Mike Romelse (former Triple Crown surfing winner) and Flow Surf Lombok store, providing surf experiences, local knowledge, and content marketing for Lombok surf destinations accessible to Selo guests.
• Elite HavenscoreStrategic or Co-development Partner · 6 January 2020Strategic partnership with Elite Havens, a premium villa rental management company, providing Selo property owners with professional hospitality management, guest placement, and rental income generation. The partnership commenced in January 2020 and is described as already paying dividends for owners and investors, with guaranteed refund policies for travel disruptions.
• Selong Belanak Community Association (SBCA)coreStrategic or Co-development Partner · 1 January 2018Selo is a founding member of SBCA, a registered not-for-profit community organisation established in 2018 to address public waste management gaps. SBCA runs weekly beach clean-ups, waste collection services, and community education programs. Supports Selo Footprints sustainability initiatives.

Scale indicators10 records

Recent moves11 records

Expansion highlights7 records

Regional players

• Discovery Lombok: Indonesia-focused property developer and villa management operator with inventory in Lombok. Comparable as a regional peer in the Lombok land, villa, and hospitality market served by Selo.
• Lombok Lodge: Boutique luxury lodge operating in Lombok, Indonesia. Comparable as a regional luxury accommodation competitor within Lombok targeting similar high-end traveler segments as Selong Selo and Saya Selo.

Direct peers

• Elite Havens: Luxury villa rental management company and Selo's strategic partner. Operates the largest collection of managed private villas across Indonesia, Bali, Lombok, and Phuket, providing guest placement, hospitality operations, and rental yield for villa owners — directly mirroring Selo's managed-investment villa offering.
• Banyan Tree Group: Global luxury hospitality and branded residence developer operating integrated resorts with private villas, branded residences, and spas across Asia. Announced Banyan Tree Nipah Beach Lombok — a direct geographic competitor to Selo's planned Nipah Beach development.
• Alila Hotels & Resorts: Luxury boutique hotel operator with properties across Indonesia (Alila Ubud, Alila Seminyak, Alila Manggis) and broader Asia. Operates integrated luxury resorts with wellness programs and residential-style villa products comparable to Selong Selo and SENJA offerings.
• Six Senses Hotels Resorts Spas: Ultra-luxury hospitality and branded residences operator with a strong wellness-led positioning and villa-centric resort design. Comparable to Selo's high-end villa resorts and integrated SENJA wellness/spa experiences.
• COMO Hotels and Resorts: Luxury hospitality group with wellness-led resorts (COMO Uma, COMO Shambhala) in Bali, Indonesia, and broader Asia. Closely comparable to Selo's combined luxury villa resort + integrated SENJA wellness positioning.
• Capella Hotel Group: Luxury hotel and residence operator with boutique, design-led resorts in destination markets across Asia. Comparable to Selo's architect-designed luxury villa resort approach in emerging destinations.
• LUX* Resorts & Hotels: Premium resort operator with beachfront villa properties across Mauritius, Maldives, and Asia. Comparable to Selo in the luxury beach resort segment with villa-led product architecture.

Broad incumbents

• Aman Resorts: Ultra-luxury global resort brand known for low-density, high-service villa and resort properties in destination settings. Comparable in product positioning (ultra-luxury villas, experiential destinations) but at a broader global scale than Selo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SelongSeloResortandVillas
• Facebookfacebook.com/selogroup
• Instagraminstagram.com/selo.properties
• TikToktiktok.com/@selong_selo
• LinkedInlinkedin.com/company/selo-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selo Group