Priority Ambulance
Priority Ambulance is the second-largest US emergency medical services provider, operating 22 locally-branded companies across 15 states and serving over 700,000 patients annually with 911 response, interfacility transport, specialty care, and integrated healthcare-system partnerships.
- Company typePrivate
- Founded2014
- HeadquartersKnoxville, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Priority Ambulance does
Priority Ambulance is a private US emergency medical services (EMS) provider headquartered in Knoxville, Tennessee, operating as a division of Priority OnDemand. Founded in 2014 by Bryan Gibson (former COO of Rural/Metro Corporation), the company is the nation's second-largest medical transportation provider, delivering emergency and non-emergency services through 22 locally-branded operations across 15 states and serving more than 700,000 patients annually. The service portfolio spans 911 emergency response, Basic and Advanced Life Support, interfacility patient transfers, specialty/critical care transport, behavioral health, bariatric, pediatric, and event standby services, with healthcare-system partnerships such as the flagship Baptist Ambulance relationship with Baptist Memorial Health Care (54,000+ transports in 2024).
The technology stack centers on three OnDemand platforms: OnDemand Connect (an integration software suite providing a unified patient-journey view from dispatch through hospital arrival, designed to interoperate with hospital systems and PSAPs), OnDemand Visit (a telehealth solution combining field EMTs/paramedics with nurse practitioner telehealth, including ODV CareLINC for high-utilizer engagement and ODV Pathways for treat-in-place/911 navigation), and OnDemand Specialty Vehicles (a 40,000 sq ft custom ambulance manufacturing facility in Booneville, Mississippi producing up to 400 Ford Transit-based vehicles per year, compliant with GSA 1822F Star of Life and CAAS GVS 3.0 standards).
Revenue is generated primarily through transaction-based billing for medical transports paid by Medicare, Medicaid, commercial insurance, and municipal governments, supplemented by managed-services contracts with hospital systems. The go-to-market motion is enterprise field sales centered on competitive bidding for municipal 911 contracts, healthcare system partnership development, and a programmatic acquisition strategy that preserves local brand identities. The company has been named to the Inc. 5000 list of fastest-growing US companies for seven consecutive years and has historically funded growth through founder capital, a 2017 funding round from Enhanced Equity Fund and Monroe Capital, and reinvested cash flow.
Priority Ambulance firmographics
Firmographics- Name
- Priority Ambulance
- Legal name
- Priority Ambulance
- Website
- https://priorityambulance.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Priority Ambulance is the second-largest US emergency medical services provider, operating 22 locally-branded companies across 15 states and serving over 700,000 patients annually with 911 response, interfacility transport, specialty care, and integrated healthcare-system partnerships.
- Ownership category
- akta.pro rank
Priority Ambulance industry classification
Industry- Product category
- Emergency Medical Services
- NAICS
- Ambulance Services (621910)
- SIC
- Services-Health Services (8000), Miscellaneous Transportation Equipment (3790)
- akta.pro primary industry
- Private EMS Providers (Contract/Interfacility) (HLAFANAB)
- akta.pro secondary industries
- Critical Care Transport (CCT) & Specialty Transport Teams (HLAFANAE), Emergency Medical Services (EMS) Operations & Dispatch (HLAJAGAC), Emergency Medical Services (EMS) & Ambulance Services (BPAIAGAC)
Keywords
Where Priority Ambulance is headquartered
LocationHeadquarters
- HQ city
- Knoxville
- HQ country
- United States
- HQ region
- North America
Offices21 records
Markets served
Priority Ambulance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Emergency 911 Medical Transportation: Emergency medical response services billed to insurance providers (Medicare, Medicaid, commercial insurance) and government entities for 911 emergency calls.
- Interfacility Medical Transportation: Medically supervised patient transfers between healthcare facilities, including Basic Life Support, Advanced Life Support, and Critical Care Transport services.
- Specialty Care Transport: Highest level of medical care for critically ill or injured patients, including registered nurses and paramedics with advanced certifications for ventilators, surgical airways, and IV medications.
- Event Standby Services: Medical standby coverage for events including marathons, sporting events, construction sites, and motor sports.
- Healthcare System Partnership Services: Dedicated medical transport services under healthcare system branding (e.g., Baptist Ambulance), with integrated dispatch and patient placement services.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Priority Ambulance product offering
Product offeringCore offering
Priority Ambulance provides emergency and non-emergency medical transportation services across 15 states through 22 locally-branded operating companies. Services include 911 emergency response, Basic and Advanced Life Support transports, interfacility patient transfers, specialty care/critical care transport, bariatric transport, behavioral health transport, pediatric services, event standby coverage, and wheelchair services, supplemented by the OnDemand Connect logistics platform, OnDemand Visit telehealth, OnDemand Specialty Vehicles custom ambulance manufacturing, and EMS Training Academies.
Product overview
Priority Ambulance is a national emergency medical services provider operating as a division of Priority OnDemand. The company offers a unified platform of medical transportation services through 22 locally-branded operations across 15 states. The portfolio includes core emergency services (911 response, Basic Life Support, Advanced Life Support, Specialty Care Transport), supplemented by technology platforms (OnDemand Connect for logistics management, OnDemand Visit for telehealth, and OnDemand Specialty Vehicles for custom ambulance manufacturing), plus EMS Training Academies. The company preserves local brand identities while providing national resources, technology, and operational support across all subsidiaries.
Differentiator
Problem solved
Functional benefit
Brands
- OnDemand Connect: Innovative software suite that seamlessly integrates with Priority OnDemand's healthcare solutions, transforming patient transportation and logistics with a unified view from dispatch to arrival.
- OnDemand Visit
- OnDemand Specialty Vehicles
- ODV CareLINC
- ODV Pathways
Products and services
- 911 Emergency Medical Services Emergency medical response for 911 calls, including Basic Life Support and Advanced Life Support, delivered under municipal and county contracts across operating geographies.
- Basic & Advanced Life Support Transports Scheduled medical transports staffed by EMTs (BLS) and paramedics (ALS) for patients requiring medical monitoring or care during transport.
- Interfacility Transports Medically supervised patient transfers between healthcare facilities, including discharges and emergency department diversions.
- Specialty Care / Critical Care Transport Highest level of medical care for critically ill or injured patients, including registered nurses and paramedics with advanced certifications for ventilators, surgical airways, and IV medications.
- Bariatric Transports Specialized medical transport for bariatric patients requiring reinforced stretchers, equipment, and crews trained in safe handling.
- Behavioral Health Transport Dedicated behavioral health transport service for patients requiring specialized mental health transport across the company's operating regions.
- Pediatric Medical Transport Specialized medical transport services tailored to pediatric patients with appropriate equipment and trained crews.
- Event Standby Services On-site medical standby and ambulance coverage for events including marathons, sporting events, construction sites, motor sports, and concerts.
- Wheelchair Services Non-emergency wheelchair transport service for ambulatory patients requiring mobility assistance.
- OnDemand Connect Software suite that integrates with Priority OnDemand's healthcare solutions, providing a unified view of patient journey from dispatch to arrival, optimizing hospital throughput and patient flow.
- OnDemand Visit Telehealth solution combining EMTs and paramedics in the field with nurse practitioner telehealth, including ODV CareLINC for high-utilizer engagement and ODV Pathways for treat-in-place and 911 navigation.
- OnDemand Specialty Vehicles Custom ambulance manufacturing operation designing and building emergency vehicles on the Ford Transit High Roof platform, compliant with GSA 1822F Star of Life and CAAS GVS 3.0 standards, serving municipalities, counties, hospitals, and healthcare organizations.
- EMS Training Academies EMS training programs providing education and certification following National Standard Curriculum as defined by NREMT, with learn-and-earn programs where tuition and materials are covered for EMS career preparation.
Quantifiable outcome
- 40% increase in emergency transports to Baptist Memorial Hospital-Booneville after integration with local 9-1-1 center
- +2 more outcomes
Companies that use Priority Ambulance
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Priority Ambulance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Priority Ambulance partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- Columbia Southern UniversitycoreEducation partnership creating career pathways for EMS professionals. Offers college credit for Priority Ambulance's internal training programs and a 10% tuition discount for employees and their eligible family members. Articulation agreement grants credit ranging from 1 hour for Emergency Medical Responder certification up to 30 credit hours for Paramedic training.
- Baptist Memorial Health CareflagshipHealthcare partnership launching Baptist Ambulance, a dedicated medical transport service for Baptist Memorial Health Care facilities. Partnership includes integrated dispatch with Baptist's Patient Placement Center, improving patient flow and communication. Baptist Ambulance grew to 65 vehicles, 425 employees, and 54,000+ patient transports in 2024.
- Faithful Guardian Training CentercoreInternational EMS Workforce Initiative partnership enabling Australian paramedics to work in the US. FGTC provides 8-week paramedic boot camp in Georgia. The Faithful Guardian Paramedic Program is part of the Emergency Education Coalition and accredited by CAAHEP.
- Chandler Fire DepartmentcoreCollaborative 9-1-1 system where Maricopa Ambulance EMTs are stationed directly in local firehouses, enhancing response times and operational efficiency through coordinated dispatch via Phoenix Fire Alarm.
- Glendale Fire DepartmentcoreHigh-performance EMS system featuring Maricopa Ambulance units staffed with paramedic-EMT teams, with Phoenix Fire Alarm managing dispatch operations.
- Scottsdale Fire DepartmentcoreMaricopa Ambulance delivers dedicated Basic Life Support ambulance services, responding when Scottsdale Fire Medics determine transport is necessary.
- CONFIRE (Joint Power Authority)corePublic-private partnership with nine fire agencies in San Bernardino County, California to provide emergency and non-emergency ambulance services.
- National Association of Mobile Integrated Healthcare Providers (NAMIHP)minorSteven Vincent, VP of Virtual Health for Priority OnDemand, elected to Board of Directors for the national organization focused on advancing Mobile Integrated Healthcare.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Priority Ambulance competitors and assessment
Company assessmentDirect peers
- American Medical Response (AMR): Largest U.S. private ambulance and EMS provider, offering 911 response, interfacility, and specialty transport across all 50 states. Direct national competitor to Priority Ambulance with overlapping service lines and customer segments (municipalities, hospitals, health systems).
- Global Medical Response: Parent of AMR and Air Evac, providing ground ambulance, air medical, and integrated mobile healthcare. Most direct competitor and the company Priority is measured against as '2nd largest' U.S. EMS provider.
- Acadian Ambulance: Privately held Louisiana-based EMS company providing 911, interfacility, air medical, and safety services across multiple states. Comparable private competitor with similar multi-state roll-up strategy and brand-preserving culture.
- Falck USA: U.S. arm of Danish-based Falck Group, providing ambulance services, EMS education, and mobile healthcare. Direct competitor for municipal 911 contracts and hospital partnerships.
- PatientCare Logistics Solutions: Multi-state private ambulance operator providing 911, interfacility, critical care, and bariatric transport. Closest mid-market comparable to Priority's regional brand model.
Emerging players
- REVA Air Ambulance: Air medical transport provider for international and domestic critical care repatriation. Comparable to Priority's specialty/critical care transport service line.
Regional players
- Gold Cross Ambulance: Mid-size regional private ambulance operator in the Midwest providing 911, interfacility, and community paramedicine services. Comparable scale to one of Priority's larger local brands.
- Medic Ambulance: Northern California-focused private EMS provider offering 911, interfacility, and special event coverage. Comparable in scope and service mix to one of Priority's larger regional brands.
Broad incumbents
- Rural/Metro Corporation: Historical EMS industry leader (acquired by AMR/GMR), whose alumni populate Priority's executive team. Provides benchmark for prior valuation scale (~$530M revenue at sale).
- Air Methods Corporation: Largest U.S. air medical transport company. Comparable to Priority's specialty transport business and broader EMS footprint, though focused on helicopter/fixed-wing rather than ground.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Priority Ambulance social profiles
Digital presencePriority Ambulance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Priority Ambulance leadership team
Management profileNumber of profiles
Profiles20 records
Priority Ambulance subsidiaries and ownership
Company hierarchySubsidiaries22 records
Priority Ambulance funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Priority Ambulance M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Priority Ambulance
What does Priority Ambulance do?
Priority Ambulance provides emergency and non-emergency medical transportation services across 15 states through 22 locally-branded operating companies. Services include 911 emergency response, Basic and Advanced Life Support transports, interfacility patient transfers, specialty care/critical care transport, bariatric transport, behavioral health transport, pediatric services, event standby coverage, and wheelchair services, supplemented by the OnDemand Connect logistics platform, OnDemand Visit telehealth, OnDemand Specialty Vehicles custom ambulance manufacturing, and EMS Training Academies.
Is Priority Ambulance a public or private company?
Priority Ambulance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Priority Ambulance founded?
Priority Ambulance was founded in 2014. It employs 1,001 to 5,000 people.
Where is Priority Ambulance based?
Priority Ambulance is headquartered in Knoxville, United States, in the North America region.
How does Priority Ambulance make money?
Five revenue lines are on record. Emergency 911 Medical Transportation is the primary driver. The others are interfacility Medical Transportation, specialty Care Transport, event Standby Services and healthcare System Partnership Services.
Who are Priority Ambulance's main competitors?
Direct peers on record are American Medical Response (AMR), Global Medical Response, Acadian Ambulance, Falck USA and PatientCare Logistics Solutions. REVA Air Ambulance is listed as an emerging player. Regional players are Gold Cross Ambulance and Medic Ambulance. Broad incumbents are Rural/Metro Corporation and Air Methods Corporation.
Does Priority Ambulance have an API?
No public API is recorded for Priority Ambulance.
What industry is Priority Ambulance in?
Priority Ambulance's product category is Emergency Medical Services. Its primary akta.pro industry code is HLAFANAB, Private EMS Providers (Contract/Interfacility), with a secondary code of HLAFANAE, Critical Care Transport (CCT) & Specialty Transport Teams. Its NAICS code is 621910 and its SIC code is 8000.