Priority Ambulance

What Priority Ambulance does

Priority Ambulance is a private US emergency medical services (EMS) provider headquartered in Knoxville, Tennessee, operating as a division of Priority OnDemand. Founded in 2014 by Bryan Gibson (former COO of Rural/Metro Corporation), the company is the nation's second-largest medical transportation provider, delivering emergency and non-emergency services through 22 locally-branded operations across 15 states and serving more than 700,000 patients annually. The service portfolio spans 911 emergency response, Basic and Advanced Life Support, interfacility patient transfers, specialty/critical care transport, behavioral health, bariatric, pediatric, and event standby services, with healthcare-system partnerships such as the flagship Baptist Ambulance relationship with Baptist Memorial Health Care (54,000+ transports in 2024).

The technology stack centers on three OnDemand platforms: OnDemand Connect (an integration software suite providing a unified patient-journey view from dispatch through hospital arrival, designed to interoperate with hospital systems and PSAPs), OnDemand Visit (a telehealth solution combining field EMTs/paramedics with nurse practitioner telehealth, including ODV CareLINC for high-utilizer engagement and ODV Pathways for treat-in-place/911 navigation), and OnDemand Specialty Vehicles (a 40,000 sq ft custom ambulance manufacturing facility in Booneville, Mississippi producing up to 400 Ford Transit-based vehicles per year, compliant with GSA 1822F Star of Life and CAAS GVS 3.0 standards).

Revenue is generated primarily through transaction-based billing for medical transports paid by Medicare, Medicaid, commercial insurance, and municipal governments, supplemented by managed-services contracts with hospital systems. The go-to-market motion is enterprise field sales centered on competitive bidding for municipal 911 contracts, healthcare system partnership development, and a programmatic acquisition strategy that preserves local brand identities. The company has been named to the Inc. 5000 list of fastest-growing US companies for seven consecutive years and has historically funded growth through founder capital, a 2017 funding round from Enhanced Equity Fund and Monroe Capital, and reinvested cash flow.

Name

Priority Ambulance

Legal name

Priority Ambulance

Website

https://priorityambulance.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Priority Ambulance is the second-largest US emergency medical services provider, operating 22 locally-branded companies across 15 states and serving over 700,000 patients annually with 911 response, interfacility transport, specialty care, and integrated healthcare-system partnerships.

Ownership category

akta.pro rank

Product category

Emergency Medical Services

NAICS

Ambulance Services (621910)

SIC

Services-Health Services (8000), Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Private EMS Providers (Contract/Interfacility) (HLAFANAB)

akta.pro secondary industries

Critical Care Transport (CCT) & Specialty Transport Teams (HLAFANAE), Emergency Medical Services (EMS) Operations & Dispatch (HLAJAGAC), Emergency Medical Services (EMS) & Ambulance Services (BPAIAGAC)

Keywords

• Emergency medical services
• Medical transportation
• 911 ambulance services
• Interfacility patient transport
• Specialty care transport

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices21 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Emergency 911 Medical Transportation: Emergency medical response services billed to insurance providers (Medicare, Medicaid, commercial insurance) and government entities for 911 emergency calls.
2. Interfacility Medical Transportation: Medically supervised patient transfers between healthcare facilities, including Basic Life Support, Advanced Life Support, and Critical Care Transport services.
3. Specialty Care Transport: Highest level of medical care for critically ill or injured patients, including registered nurses and paramedics with advanced certifications for ventilators, surgical airways, and IV medications.
4. Event Standby Services: Medical standby coverage for events including marathons, sporting events, construction sites, and motor sports.
5. Healthcare System Partnership Services: Dedicated medical transport services under healthcare system branding (e.g., Baptist Ambulance), with integrated dispatch and patient placement services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Priority Ambulance provides emergency and non-emergency medical transportation services across 15 states through 22 locally-branded operating companies. Services include 911 emergency response, Basic and Advanced Life Support transports, interfacility patient transfers, specialty care/critical care transport, bariatric transport, behavioral health transport, pediatric services, event standby coverage, and wheelchair services, supplemented by the OnDemand Connect logistics platform, OnDemand Visit telehealth, OnDemand Specialty Vehicles custom ambulance manufacturing, and EMS Training Academies.

Product overview

Priority Ambulance is a national emergency medical services provider operating as a division of Priority OnDemand. The company offers a unified platform of medical transportation services through 22 locally-branded operations across 15 states. The portfolio includes core emergency services (911 response, Basic Life Support, Advanced Life Support, Specialty Care Transport), supplemented by technology platforms (OnDemand Connect for logistics management, OnDemand Visit for telehealth, and OnDemand Specialty Vehicles for custom ambulance manufacturing), plus EMS Training Academies. The company preserves local brand identities while providing national resources, technology, and operational support across all subsidiaries.

Differentiator

Problem solved

Functional benefit

Brands

• OnDemand Connect: Innovative software suite that seamlessly integrates with Priority OnDemand's healthcare solutions, transforming patient transportation and logistics with a unified view from dispatch to arrival.
• OnDemand Visit
• OnDemand Specialty Vehicles
• ODV CareLINC
• ODV Pathways

Products and services

• 911 Emergency Medical Services Emergency medical response for 911 calls, including Basic Life Support and Advanced Life Support, delivered under municipal and county contracts across operating geographies.
• Basic & Advanced Life Support Transports Scheduled medical transports staffed by EMTs (BLS) and paramedics (ALS) for patients requiring medical monitoring or care during transport.
• Interfacility Transports Medically supervised patient transfers between healthcare facilities, including discharges and emergency department diversions.
• Specialty Care / Critical Care Transport Highest level of medical care for critically ill or injured patients, including registered nurses and paramedics with advanced certifications for ventilators, surgical airways, and IV medications.
• Bariatric Transports Specialized medical transport for bariatric patients requiring reinforced stretchers, equipment, and crews trained in safe handling.
• Behavioral Health Transport Dedicated behavioral health transport service for patients requiring specialized mental health transport across the company's operating regions.
• Pediatric Medical Transport Specialized medical transport services tailored to pediatric patients with appropriate equipment and trained crews.
• Event Standby Services On-site medical standby and ambulance coverage for events including marathons, sporting events, construction sites, motor sports, and concerts.
• Wheelchair Services Non-emergency wheelchair transport service for ambulatory patients requiring mobility assistance.
• OnDemand Connect Software suite that integrates with Priority OnDemand's healthcare solutions, providing a unified view of patient journey from dispatch to arrival, optimizing hospital throughput and patient flow.
• OnDemand Visit Telehealth solution combining EMTs and paramedics in the field with nurse practitioner telehealth, including ODV CareLINC for high-utilizer engagement and ODV Pathways for treat-in-place and 911 navigation.
• OnDemand Specialty Vehicles Custom ambulance manufacturing operation designing and building emergency vehicles on the Ford Transit High Roof platform, compliant with GSA 1822F Star of Life and CAAS GVS 3.0 standards, serving municipalities, counties, hospitals, and healthcare organizations.
• EMS Training Academies EMS training programs providing education and certification following National Standard Curriculum as defined by NREMT, with learn-and-earn programs where tuition and materials are covered for EMS career preparation.

Quantifiable outcome

• 40% increase in emergency transports to Baptist Memorial Hospital-Booneville after integration with local 9-1-1 center
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Columbia Southern UniversitycoreStrategic or Co-development Partner · 3 March 2026Education partnership creating career pathways for EMS professionals. Offers college credit for Priority Ambulance's internal training programs and a 10% tuition discount for employees and their eligible family members. Articulation agreement grants credit ranging from 1 hour for Emergency Medical Responder certification up to 30 credit hours for Paramedic training.
• Baptist Memorial Health CareflagshipStrategic or Co-development Partner · 1 January 2017Healthcare partnership launching Baptist Ambulance, a dedicated medical transport service for Baptist Memorial Health Care facilities. Partnership includes integrated dispatch with Baptist's Patient Placement Center, improving patient flow and communication. Baptist Ambulance grew to 65 vehicles, 425 employees, and 54,000+ patient transports in 2024.
• Faithful Guardian Training CentercoreStrategic or Co-development PartnerInternational EMS Workforce Initiative partnership enabling Australian paramedics to work in the US. FGTC provides 8-week paramedic boot camp in Georgia. The Faithful Guardian Paramedic Program is part of the Emergency Education Coalition and accredited by CAAHEP.
• Chandler Fire DepartmentcoreStrategic or Co-development PartnerCollaborative 9-1-1 system where Maricopa Ambulance EMTs are stationed directly in local firehouses, enhancing response times and operational efficiency through coordinated dispatch via Phoenix Fire Alarm.
• Glendale Fire DepartmentcoreStrategic or Co-development PartnerHigh-performance EMS system featuring Maricopa Ambulance units staffed with paramedic-EMT teams, with Phoenix Fire Alarm managing dispatch operations.
• Scottsdale Fire DepartmentcoreStrategic or Co-development PartnerMaricopa Ambulance delivers dedicated Basic Life Support ambulance services, responding when Scottsdale Fire Medics determine transport is necessary.
• CONFIRE (Joint Power Authority)coreStrategic or Co-development PartnerPublic-private partnership with nine fire agencies in San Bernardino County, California to provide emergency and non-emergency ambulance services.
• National Association of Mobile Integrated Healthcare Providers (NAMIHP)minorOthersSteven Vincent, VP of Virtual Health for Priority OnDemand, elected to Board of Directors for the national organization focused on advancing Mobile Integrated Healthcare.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• American Medical Response (AMR): Largest U.S. private ambulance and EMS provider, offering 911 response, interfacility, and specialty transport across all 50 states. Direct national competitor to Priority Ambulance with overlapping service lines and customer segments (municipalities, hospitals, health systems).
• Global Medical Response: Parent of AMR and Air Evac, providing ground ambulance, air medical, and integrated mobile healthcare. Most direct competitor and the company Priority is measured against as '2nd largest' U.S. EMS provider.
• Acadian Ambulance: Privately held Louisiana-based EMS company providing 911, interfacility, air medical, and safety services across multiple states. Comparable private competitor with similar multi-state roll-up strategy and brand-preserving culture.
• Falck USA: U.S. arm of Danish-based Falck Group, providing ambulance services, EMS education, and mobile healthcare. Direct competitor for municipal 911 contracts and hospital partnerships.
• PatientCare Logistics Solutions: Multi-state private ambulance operator providing 911, interfacility, critical care, and bariatric transport. Closest mid-market comparable to Priority's regional brand model.

Emerging players

• REVA Air Ambulance: Air medical transport provider for international and domestic critical care repatriation. Comparable to Priority's specialty/critical care transport service line.

Regional players

• Gold Cross Ambulance: Mid-size regional private ambulance operator in the Midwest providing 911, interfacility, and community paramedicine services. Comparable scale to one of Priority's larger local brands.
• Medic Ambulance: Northern California-focused private EMS provider offering 911, interfacility, and special event coverage. Comparable in scope and service mix to one of Priority's larger regional brands.

Broad incumbents

• Rural/Metro Corporation: Historical EMS industry leader (acquired by AMR/GMR), whose alumni populate Priority's executive team. Provides benchmark for prior valuation scale (~$530M revenue at sale).
• Air Methods Corporation: Largest U.S. air medical transport company. Comparable to Priority's specialty transport business and broader EMS footprint, though focused on helicopter/fixed-wing rather than ground.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/priorityambulance
• Xx.com/priorityamb

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries22 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Priority Ambulance