JP Auto

What JP Auto does

JP Auto (legal name JP Auto Parts) is a private US-based direct-to-consumer e-commerce retailer of aftermarket automotive replacement parts, operating through jpauto.com on the BigCommerce platform. The company was founded in 2008 — note that one source lists 2018 as the founding year, but the website copyright and Terms & Conditions indicate 2008, which is treated as primary — and is headquartered at 1460 Livingston Ave, Suite 900, North Brunswick, New Jersey, with governing-law jurisdiction specified as California. It employs 11-50 people and has no disclosed external investors, funding rounds, or institutional backers.

The catalog spans six core categories: Vehicle Lighting (headlights, tail lights, corner lights, fog lights, performance lights, reflectors and signals), Exterior Body Parts (bumpers, fenders, fender liners, side mirrors, door handles, tailgate handles, window regulators), Drivetrain & Engine (alternators, starters, fuel pumps, water pumps, blower motors, cabin air filters, evaporator cores, timing belts and tensioners, universal joints), Cooling Systems (radiators, engine cooling fan clutches, cooling fans, condensers, intercoolers, inverter coolers, oil coolers), Suspension & Steering (shock absorbers, struts, wheel hubs, wheel bearings), and Accessories (floor mats and other body accessories). Coverage spans major US-relevant makes including Ford, Toyota, BMW, Honda, Chevrolet, GMC, Nissan, Dodge, Ram, and Chrysler. All products are positioned as conforming to Federal Motor Vehicle Safety Standards and SAE/DOT requirements.

The business model is straightforward transactional e-commerce: one-time unit sales at 30-70% discounts off MSRP, paid via major credit cards or PayPal, with weight-based shipping, same-day shipping on orders placed before 10am EST, a 1-year warranty, and a 60-day return window. The primary customer is the individual DIY vehicle owner searching for a specific replacement part by year/make/model; the secondary segment is small independent repair shops. Geography is centered on North America, with selective international shipping subject to product-level restrictions. The technology stack is limited to a standard BigCommerce storefront with no proprietary features, no native mobile app, no API, no disclosed integrations, and no AI/ML components.

Name

JP Auto

Legal name

JP Auto Parts

Website

https://jpauto.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

JP Auto Parts is a private US-based e-commerce retailer selling discounted aftermarket automotive replacement parts — lighting, body, drivetrain, cooling, suspension, and accessories — directly to individual vehicle owners and small repair shops through its BigCommerce website.

Ownership category

akta.pro rank

Product category

Aftermarket Auto Parts Retail

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Aftermarket auto parts
• Vehicle replacement parts
• Auto body parts
• Vehicle lighting
• Cooling system parts

Headquarters

HQ city

Cranbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Auto Parts Sales: JP Auto generates revenue through the sale of aftermarket automotive parts directly to consumers. Products are sold at individual unit prices with MSRP and discounted pricing displayed on the website. Revenue is generated through one-time transactional purchases rather than recurring revenue models.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

JP Auto is an online retailer that sells aftermarket automotive replacement parts directly to individual vehicle owners and repair shops through its BigCommerce-powered storefront. Its catalog spans vehicle lighting, exterior body parts, drivetrain and engine components, cooling systems, suspension and steering parts, and accessories, with parts conforming to FMVSS and SAE/DOT requirements and sold at 30–70% discounts off MSRP.

Product overview

JP Auto is an aftermarket auto parts e-commerce retailer operating on the BigCommerce platform. The company offers a comprehensive catalog of replacement parts organized into six main categories: Vehicle Lighting Products (headlights, tail lights, corner lights, fog lights, performance lights), Exterior Body Parts (bumpers, fenders, mirrors, door handles, tailgate handles, window regulators), Drivetrain & Engine Parts (alternators, starters, fuel pumps, water pumps, timing belts), Cooling System Products (radiators, cooling fans, condensers, intercoolers), Suspension & Steering Components (shock absorbers, struts, wheel hubs, bearings), and Accessories (floor mats). All products are aftermarket replacements that conform to Federal Motor Vehicle Safety Standards and SAE/DOT compliance requirements, and are sold exclusively for sale in North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Lighting Products Aftermarket vehicle lighting including headlights, tail lights, corner lights, fog lights, performance lights, and reflectors & signals sold to individual vehicle owners and repair shops across multiple makes and models.
• Exterior Body Parts Aftermarket exterior body parts including bumpers, fenders, fender liners, side mirrors, door handles, tailgate handles, and window regulators for replacement across multiple vehicle makes and models.
• Drivetrain & Engine Parts Aftermarket drivetrain and engine components including alternators, starters, fuel pumps, water pumps, blower motors, timing belts, timing belt tensioners, and universal joints for vehicle powertrain systems.
• Cooling System Products Aftermarket cooling system products including radiators, engine cooling fan clutches, cooling fans, condensers, intercoolers, inverter coolers, and oil coolers for vehicle thermal management.
• Suspension & Steering Components Aftermarket suspension and steering components including shock absorbers, struts, wheel hubs, and wheel bearings for vehicle suspension and steering systems.
• Auto Accessories Aftermarket vehicle accessories including floor mats and other auto body accessories for interior protection and customization.

Quantifiable outcome

• Parts are priced 30-70% below MSRP
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• PartsGeek: Online aftermarket auto parts retailer competing on discount pricing across body, lighting, drivetrain, and engine categories — directly comparable go-to-market motion to JP Auto.
• CarParts.com: DTC e-commerce retailer of aftermarket auto parts with similar discount positioning, fitment search, and multi-category catalog including lighting, body, cooling, and engine components.
• BuyAutoParts.com: Online retailer specializing in replacement auto parts including radiators, headlights, mirrors, and engine components — overlapping catalog and customer base with JP Auto.
• RockAuto: Online-only aftermarket auto parts retailer with broad multi-category catalog and reputation for low prices — the closest direct competitor to JP Auto's e-commerce model and SKU breadth.
• 1A Auto: E-commerce-first aftermarket parts retailer with strong DIY video content and broad catalog overlap (lighting, body, cooling, suspension), competing for the same DIY consumer.

Broad incumbents

• Advance Auto Parts: Major multi-channel auto parts retailer with DIY and professional segments, broad catalog overlap with JP Auto including lighting, cooling, and engine components.
• AutoZone: Largest U.S. auto parts retailer with national storefront footprint plus a mature e-commerce site — competes with JP Auto across the full aftermarket catalog and on price/pickup speed.
• O'Reilly Auto Parts: National auto parts chain with strong professional installer relationships and growing e-commerce — competes with JP Auto for both DIY and shop customers across all listed categories.
• Amazon (Automotive): Massive online marketplace with extensive aftermarket auto parts listings from third-party sellers, often at aggressive prices — competes directly with JP Auto on selection, Prime shipping speed, and pricing.
• NAPA Auto Parts: National auto parts distributor and retailer with strong professional installer network and full catalog overlap — a broad incumbent that competes for the same repair-shop and DIY customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JP Auto