Grafoid
Grafoid Inc. develops graphene-enhanced Advanced Ultrafiltration water purification systems under its Purafy brand, including the Portage portable unit and Revolution 80 greywater recycler for humanitarian, residential, and field operations customers.
- Company typePrivate
- Founded2011
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Grafoid does
Grafoid Inc. is a Canadian private company (Ontario-domiciled, corporate headquarters at 1505 Laperriere Ave., Suite 520, Ottawa) that develops and markets graphene-based water purification technologies under its Purafy platform. The company historically operated as a nanomaterials enterprise but restructured in 2025 to focus on commercializing water purification systems, with two product lines built on a proprietary graphene-enhanced Advanced Ultrafiltration (AUF) membrane technology claimed to remove bacteria, viruses, and contaminants with higher flow and lower energy consumption than conventional systems. The Portage/DS portable water purification system delivers up to 21,800+ liters of clean water per day and deploys in under 10 minutes, targeting disaster relief, humanitarian aid, remote communities, and field operations. The Revolution/80 is an advanced greywater recycling unit marketed to residential developers, claiming up to 80% reduction in residential water consumption.
Revenue is generated through direct hardware sales of these units, with a sales-led enterprise GTM approach operating via website demo requests and direct email inquiries; the company has no disclosed pricing, no channel partner network, and limited recurring revenue as of the 2025 update. Manufacturing is handled through an assembly relationship with Electromaax, which produced an initial batch of ten Portage units, two of which were sold to humanitarian nonprofit Water Ambassadors Canada. Product development was supported by Inertia Group Ltd. during the prototype phase. The company reports no institutional financing secured post-pivot, and management shows evidence of CEO turnover across Chris Chapman, Gary Economo, and Marc R. Roy, with co-founders Gordon Chiu (CTO) and Jeffrey York (Chairman) retaining technical and board leadership.
Grafoid firmographics
Firmographics- Name
- Grafoid
- Legal name
- Grafoid Inc.
- Website
- https://grafoid.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grafoid Inc. develops graphene-enhanced Advanced Ultrafiltration water purification systems under its Purafy brand, including the Portage portable unit and Revolution 80 greywater recycler for humanitarian, residential, and field operations customers.
- Ownership category
- akta.pro rank
Grafoid industry classification
Industry- Product category
- Water Purification Systems
- NAICS
- Water Supply and Irrigation Systems (221310), Sewage Treatment Facilities (221320)
- SIC
- Water Supply (4941)
- akta.pro primary industry
- Water Reclamation & Reuse Production (Tertiary/Advanced Treatment) (EUANADAD)
Keywords
Where Grafoid is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Grafoid business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Water Purification Hardware Sales: Sale of Portage portable water purification systems and Revolution 80 greywater recycling units. The company completed a manufacturing prototype and entered initial production with Electromaax for an initial batch of ten Portage units.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Grafoid product offering
Product offeringCore offering
Grafoid Inc. develops and commercializes graphene-enhanced water purification technologies through its Purafy platform. Its core offerings include the Portage portable water purification system for rapid deployment in disaster relief and off-grid environments, and the Revolution 80 greywater recycling system that reduces residential water consumption by up to 80%. Both product lines are built on the company's proprietary Advanced Ultrafiltration (AUF) technology, which uses graphene to remove bacteria, viruses, and contaminants with higher flow rates and lower energy consumption than traditional filtration systems.
Product overview
Grafoid operates through its Purafy brand, a graphene-enhanced water purification platform offering two main product lines: PORTAGE/DS for portable water purification and REVOLUTION/80 for residential greywater recycling. The platform is built on proprietary graphene-enhanced Advanced Ultrafiltration (AUF) technology that removes bacteria, viruses, and contaminants. The company transitioned from nanomaterials commercialization to focus on water purification technologies under the Purafy platform.
Differentiator
Problem solved
Functional benefit
Brands
- Portage: Portable water purification system that delivers clean drinking water from virtually any source. Designed for disaster relief, remote communities, and field operations.
- Revolution 80
- AUF (Advanced Ultrafiltration)
Products and services
- Portage Portable Water Purification System (PORTAGE/DS) Portable water purification system delivering clean drinking water from virtually any source. Designed for rapid deployment in disaster relief, humanitarian aid, remote communities, and off-grid field operations with sub-10-minute setup time and 21,800+ L/day clean water production capacity.
- Revolution 80 Greywater Recycling System (REVOLUTION/80) Advanced greywater recycling system designed for residential developments that reduces residential water consumption by up to 80%, easing the load on aging municipal water infrastructure. Targeted at home builders and developers seeking sustainable water solutions for new home construction.
Quantifiable outcome
- Up to 80% reduction in residential water use
- +2 more outcomes
Companies that use Grafoid
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Grafoid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Grafoid partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Inertia Group Ltd.coreProvided product development support for the Portage portable water purification system. Inertia Group Ltd. contributed technical expertise during the prototype development phase of the manufacturing process.
- ElectromaaxcoreEntered into assembly relationship with Electromaax for the initial production batch of ten Portage units. Electromaax serves as the manufacturing/assembly partner for the company's water purification hardware products.
- Water Ambassadors CanadacoreHumanitarian organization that purchased two Portage portable water purification units from the initial production batch for deployment in humanitarian water access missions.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Grafoid competitors and assessment
Company assessmentEmerging players
- Hydraloop: Residential greywater and rainwater recycling system manufacturer targeting builders and homeowners seeking water reuse. Most directly comparable to Purafy's Revolution 80 product line.
Broad incumbents
- Pentair: Large diversified water treatment company with residential and commercial filtration, softening, and reuse systems. Competes broadly with Purafy's residential greywater and filtration lines at scale.
- Culligan International: Global water treatment provider offering residential, commercial, and industrial filtration and softening solutions. Overlaps with Purafy in residential water treatment but as a large diversified incumbent.
- Brita (Clorox): Mass-market household water filtration brand with broad retail distribution. Comparable to the residential side of Purafy's offering but operating at vastly greater scale and brand recognition.
- Pall Corporation (Danaher): Industrial filtration specialist with membrane and ultrafiltration products used in water and process industries. Comparable underlying ultrafiltration technology to Purafy's AUF, but in industrial-scale deployments.
Direct peers
- Katadyn Group: Swiss producer of portable and expedition-grade water filtration systems for outdoor, military, and humanitarian applications. Directly overlaps with Purafy in portable purification technology and channels.
- LifeStraw (Vestergaard): Market leader in portable water filtration for humanitarian and outdoor use. Directly comparable to Purafy's Portage system across disaster relief, NGO distribution, and consumer outdoor channels.
- MSR (Mountain Safety Research): Outdoor and expedition brand offering portable water filters and purification products for backcountry and emergency use. Comparable portable filtration product line to Purafy Portage.
- Sawyer Products: Manufacturer of portable and outdoor water filtration systems, including hollow-fiber membrane filters used in humanitarian and field deployments. Comparable product category and target buyers to Purafy Portage.
- Grayl: Producer of portable press-filter water purification cups for travelers, outdoor users, and emergency preparedness. Direct overlap with Purafy's portable purification positioning and consumer/outdoor channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Grafoid social profiles
Digital presenceGrafoid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grafoid leadership team
Management profileNumber of profiles
Profiles5 records
Grafoid subsidiaries and ownership
Company hierarchySubsidiaries1 record
Grafoid funding detail
Funding detailFunding overview
Funding rounds5 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grafoid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grafoid
What does Grafoid do?
Grafoid Inc. develops and commercializes graphene-enhanced water purification technologies through its Purafy platform. Its core offerings include the Portage portable water purification system for rapid deployment in disaster relief and off-grid environments, and the Revolution 80 greywater recycling system that reduces residential water consumption by up to 80%. Both product lines are built on the company's proprietary Advanced Ultrafiltration (AUF) technology, which uses graphene to remove bacteria, viruses, and contaminants with higher flow rates and lower energy consumption than traditional filtration systems.
Is Grafoid a public or private company?
Grafoid is a private company. It is classified as venture growth investor backed and is currently operating.
When was Grafoid founded?
Grafoid was founded in 2011. It employs 11 to 50 people.
Where is Grafoid based?
Grafoid is headquartered in Toronto, Canada, in the North America region.
How does Grafoid make money?
One revenue line is on record: water Purification Hardware Sales.
Who are Grafoid's main competitors?
Hydraloop is listed as an emerging player. Broad incumbents are Pentair, Culligan International, Brita (Clorox) and Pall Corporation (Danaher). Direct peers are Katadyn Group, LifeStraw (Vestergaard), MSR (Mountain Safety Research), Sawyer Products and Grayl.
Does Grafoid have an API?
No public API is recorded for Grafoid.
What industry is Grafoid in?
Grafoid's product category is Water Purification Systems. Its primary akta.pro industry code is EUANADAD, Water Reclamation & Reuse Production (Tertiary/Advanced Treatment). Its NAICS code is 221310 and its SIC code is 4941.