Name

Miller Harris

Legal name

Miller Harris

Website

https://millerharris.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luxury Fragrances

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industries

Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH), Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

Keywords

• Luxury fragrances
• Eau de parfum
• Artisan perfumery
• Scented candles
• Home fragrance

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fragrance Sales: Primary revenue from selling Eau de Parfum in multiple formats: full-size (50ml, 100ml), travel sizes (10ml Pocket Editions), and samples (2ml). Also includes perfume oils (9ml roll-on). All fragrances are Eau de Parfum concentration, with select scents offered as Extrait de Parfum.
2. Home Fragrance: Revenue from scented candles (220g, up to 50-hour burn time, natural soy and rapeseed wax blend) and reed diffusers (150ml) in signature scents. Products are vegan, phthalate-free, and FSC certified packaging.
3. Bath & Body Products: Hand creams, hand & body wash, hand & body lotion, and soaps in signature fragrances. Products are enriched with vitamin E, argan oil, shea butter, and coconut oil.
4. Gift Sets & Bundles: Curated gift sets combining fragrances with bath & body products and home fragrances at discounted bundle pricing. Includes Discovery Sets, trio sets, and seasonal offerings.
5. E-Gift Cards: Digital gift cards available in denominations of £10, £25, £50, £100, and £150. Redeemable online and in-store with no expiry date.
6. Fragrance Profiling Services: In-store consultation services at Monmouth Street boutique: 45-minute Fragrance Profiling (£50 booking fee, redeemable against purchase) and seasonal masterclasses (£35, redeemable against purchase).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Miller Harris is a London-based luxury fragrance house that creates, manufactures, and sells vegan and cruelty-free Eau de Parfum fragrances across multiple themed collections, alongside companion product lines including scented candles, reed diffusers, bath and body products, roll-on perfume oils, and gift sets. The brand sells primarily direct-to-consumer through its own e-commerce site, two London boutiques in Covent Garden and Seven Dials, and a network of UK stockists, complemented by an in-store Fragrance Profiling consultation service and a points-based M.H Rewards loyalty programme.

Product overview

Miller Harris is a London-based luxury fragrance house founded in 2000, offering a comprehensive perfume and home fragrance portfolio. The core offering is over 25 distinct Eau de Parfum scents (all vegan, ethically sourced, and cruelty-free) including bestsellers like Scherzo, Tea Tonique, Rose Silence, Hydra Figue, Secret Gardenia, Melody, Peau Santal, and Celadon. The product line extends to a new Extrait de Parfum concentration (Tea Tonique Extrait), travel-friendly Pocket Editions (10ml), 2ml samples, roll-on perfume oils (9ml), Discovery Sets, luxury scented candles (soy/rapeseed wax, 50-hour burn), and reed diffusers (150ml). Bath and body offerings include washes, lotions, and hand creams in signature scents. The brand also offers curated gift sets, e-gift cards, in-store fragrance profiling consultations (45-minute sessions), and the M.H Rewards loyalty programme. Fragrances are organized into collections: Editions Collection (botanical-focused), Stories Collection (literary-inspired), Private Collection (perfumer personal influences), Colour Collection (modern artistic spirit), and The Archive (discontinued limited releases). The brand emphasizes conscious luxury with upcycled ingredients and Butterfly Mark sustainability certification since 2018.

Differentiator

Problem solved

Functional benefit

Brands

• M.H Rewards: Loyalty programme that rewards every purchase with points redeemable for discounts and complimentary fragrances
• M.H Collective
• Pocket Editions
• Stories Collection
• Private Collection
• Editions Collection
• Colour Collection
• The Archive

Products and services

• Eau de Parfum Fragrances (Full Collection) Core fragrance line of over 25 vegan, ethically sourced, cruelty-free Eau de Parfum scents at premium concentration (£159–£216 for 100ml), including bestsellers Scherzo, Tea Tonique, Rose Silence, Hydra Figue, Secret Gardenia, Melody, Peau Santal, and Celadon. Sold direct-to-consumer and via stockists.
• Tea Tonique Extrait de Parfum Higher-concentration Extrait de Parfum (50ml, £136) version of the signature Tea Tonique fragrance, crafted in limited batches with enhanced depth, richness, and longevity from a higher perfume-oil proportion.
• Pocket Editions (10ml Travel Size Perfumes) 10ml travel-size versions of best-selling Eau de Parfums (£29–£34 each, or 3 for £70 with a free pochette) for portable fragrance wear, gifting, and discovery; includes Hydra Figue, Tea Tonique, Rose Silence, Scherzo, Celadon, Peau Santal, Secret Gardenia, and Melody.
• 2ml Fragrance Samples Individual 2ml sample vials (£4 each) of every fragrance in the collection; four samples qualify for free UK delivery plus a £15 voucher toward a full-size purchase, reducing trial risk.
• Discovery Set Set of eight 2ml Eau de Parfum samples (Tea Tonique, Legato, Peau Santal, Celadon, Hydra Figue, Rose Silence, Scherzo, Oud Éclat), originally £40, currently discounted 50% to £17.50 with free UK delivery and a £35 voucher toward a 50ml or 100ml fragrance purchase.

Quantifiable outcome

• Butterfly Mark certified score 68% (38% above certified standard)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Positive LuxurycoreOthersMiller Harris has held the Butterfly Mark certification from Positive Luxury since 2018. Positive Luxury is a sustainability assessment and certification body that provides the Butterfly Mark - a trusted sustainability credential for luxury brands. The certification requires measurable ongoing efforts reviewed biennially.
• WalpoleminorOthersProud member of Walpole, the British luxury brands association representing and promoting the UK luxury goods sector.
• CTPA (Cosmetic, Toiletry & Perfumery Association)minorOthersProud member of CTPA, the UK trade association for the cosmetics and fragrance industry.
• The Fragrance FoundationminorOthersProud member of The Fragrance Foundation, the independent fragrance authority dedicated to promoting the art and science of fragrance.
• Calabrian Bergamot Suppliers (Italy)minorStrategic or Co-development PartnerBergamot sourced through a trusted local Italian partner, drawing from citrus cooperatives in Calabria under fair contracts providing reliable income and sustainable support for local growers. Supports fair pay and sustainable sourcing.

Scale indicators4 records

Recent moves2 records

Expansion highlights6 records

Direct peers

• Diptyque: French luxury fragrance maison with a comparable multi-category portfolio (Eau de Parfum, candles, diffusers, body care) and a similar storytelling/literary-led brand aesthetic. A direct competitor in the curated luxury home-and-personal fragrance space.
• Penhaligon's: British heritage perfumery house founded in 1870, similarly positioned as a luxury fragrance maison with multiple boutiques and a storytelling-led brand identity. Closest direct peer to Miller Harris in terms of scale, heritage, and target consumer.
• Le Labo: Niche luxury fragrance house owned by Estée Lauder, known for hand-blended perfumes, in-store personalization, and a craft/artisan narrative. Closely comparable to Miller Harris in perfumer-led positioning, premium pricing, and EDP concentration across the range.
• Byredo: Modern niche luxury fragrance house with home fragrance, body care, and leather goods extensions. Comparable in target consumer, premium pricing, and contemporary artistic positioning, though larger scale (Kering-backed).
• Jo Malone London: British luxury fragrance house now owned by Estée Lauder, offering bath, body, candles, and cologne with a similar British boutique heritage narrative. Competes directly for the same luxury gifting and personal fragrance occasions as Miller Harris.
• Floris London: British heritage perfumery house founded in 1730 with bespoke fragrance services and Royal Warrants. Comparable as a similarly-sized independent British fragrance maker focused on craftsmanship and heritage.
• Maison Margiela 'Replica': Luxury fragrance line built on literary, memory-evoking scent narratives and unisex EDP positioning. Closely comparable to Miller Harris's storytelling collections (Stories, Archive) and unisex default formulations.
• Frédéric Malle: Publisher of niche perfumery founded around the concept of giving perfumers total artistic freedom — directly parallel to Miller Harris's stated positioning. Premium pricing and perfumer-led compositions make it a tight niche competitor.
• Acqua di Parma: Italian luxury fragrance maison with candles, body care, and a hospitality/gift culture comparable to Miller Harris. Overlapping premium positioning, retail-boutique-led distribution, and home fragrance extension.

Broad incumbents

• Aesop: Australian luxury beauty brand offering fragrance, skin, body, and home products with a strong literary-aesthetic identity and boutique retail presence. Comparable adjacent competitor in the conscious-luxury beauty space, though broader category mix than Miller Harris.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/millerharris
• Facebookfacebook.com/MillerHarris
• Xx.com/miller_harris
• LinkedInlinkedin.com/company/miller-harris

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miller Harris