Orion
Orion Entrance Control is a US manufacturer of intelligent access control ecosystems—turnstiles, speed gates, and swing glass barriers—paired with proprietary AI/LiDAR platforms (Infinity, Nebula AI, DoorGuard) and the DataGuard automated screening room for hyperscale data centers, serving Fortune 500 enterprises, financial services, hospitals, universities, energy, transportation and government.
- Company typePrivate
- Founded2009
- HeadquartersLaconia, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Orion does
Orion Entrance Control, Inc. ("Orion ECI") is a privately held, US-based manufacturer of intelligent access control ecosystems founded in 2009 and headquartered in Laconia, New Hampshire, where it operates a 40,000 sq-ft engineering and assembly facility. The company builds physical entrance hardware—optical turnstiles, speed gates, swing glass barriers and full-height turnstiles under its SpeedLanes & Turnstiles portfolio (OmniLane, Thinline, Low/High Glass, Swing Arm, Drop Arm)—and overlays them with proprietary software and AI platforms: the Infinity RESTful API for enterprise access-control integration and Nebula AI for tailgating and occupancy analytics via LiDAR and BeamScan optical detection. Standalone AI-enhanced products include DoorGuard, an overhead LiDAR tailgating detector with 99%+ accuracy, and DataGuard, launched in January 2026 as a fully automated AI-enabled security screening room for hyperscale and enterprise data centers, integrating biometric authentication, weapons detection and LiDAR-based single-person verification through a five-partner technology stack.
Orion sells exclusively through direct enterprise field sales supported by regional sales managers (Northeast, NY/NJ, Mid-Atlantic, Western USA), certified security integrator partners and architect/engineering consultants, with live demonstrations at the in-house Orion Experience Center. Revenue is generated primarily through custom-configured hardware sales (built to order with standard customization included at base price), supplemented by Infinity software licensing, multi-tier MSA support plans (3-, 5- and 7-Star) and installation/training professional services. Target segments span Class A commercial high-rises, hyperscale data centers, higher education, energy and utilities, hospitals, transportation/metro and federal government; named customers include a leading global financial services firm that has standardized on 50+ Orion OmniLane lanes across multiple New York City offices with continuing expansion orders. Compliance mappings span ISO 27001, SOC 2, NIST CSF, NERC CIP, IEC 62443, HIPAA, FICAM and TSA/DHS/IATA, supporting sales into regulated industries.
The company is founder-led (Steve Caroselli, CEO and President), privately held with no disclosed institutional capital, parent or subsidiary structure, and has invested in 2025-2026 in organizational build-out for data center go-to-market (VP Data Center Business Development hire, March 2025) and Western US coverage (Regional Sales Manager, August 2025) to capitalize on AI-driven hyperscale data center demand.
Orion firmographics
Firmographics- Name
- Orion
- Legal name
- Orion Entrance Control, Inc.
- Website
- https://orioneci.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Orion Entrance Control is a US manufacturer of intelligent access control ecosystems—turnstiles, speed gates, and swing glass barriers—paired with proprietary AI/LiDAR platforms (Infinity, Nebula AI, DoorGuard) and the DataGuard automated screening room for hyperscale data centers, serving Fortune 500 enterprises, financial services, hospitals, universities, energy, transportation and government.
- Ownership category
- akta.pro rank
Orion industry classification
Industry- Product category
- Physical Access Control / Entrance Control Systems
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Gate Automation, Access Control & Operator Repair (HSAIAJAD)
- akta.pro secondary industries
- Gate & Perimeter Video Entry Systems (Villas/Estates/HOAs) (HSAHAIAH), Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC)
Keywords
Where Orion is headquartered
LocationHeadquarters
- HQ city
- Laconia
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Orion business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hardware Products (SpeedGates, Turnstiles, Barriers): Orion generates primary revenue from manufacturing and selling physical access control hardware including SpeedLanes, swing glass barriers, optical turnstiles, full-height turnstiles, and associated accessories. Products are made to order with custom specifications (glass heights, finishes, lane widths) without additional cost impact.
- Software Platform (Infinity): Infinity software platform provides API integration, real-time monitoring, diagnostics, and occupancy analytics for connected access control systems. Revenue derived from software licensing as part of integrated hardware solutions.
- Service and Support (MSA Plans): Orion offers multi-level support plans (3-, 5-, and 7-Star) including unlimited phone/video tech support, component coverage, on-site parts inventory, factory-assisted preventative maintenance, and on-site support. Post-warranty MSA (Master Service Agreement) plans provide ongoing recurring revenue.
- Professional Services: Installation support, project commissioning, and factory-certified technician training services provided through customer care department and certified integrator partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom-configured hardware products with standard options included |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Orion product offering
Product offeringCore offering
Orion designs, manufactures, and sells intelligent entrance control solutions combining physical hardware (optical turnstiles, speed gates, swing barriers, full-height turnstiles, drop-arm and swing gates) with proprietary AI-driven software platforms (Infinity API, Nebula AI, DoorGuard LiDAR, BeamScan optical detection). All products are designed, engineered, and assembled in-house at the company's 40,000 sq-ft manufacturing facility in Laconia, New Hampshire, and sold through direct enterprise sales to Fortune 500, university, hospital, data center, government, and transportation customers.
Product overview
Orion Entrance Control is an American technology company manufacturing intelligent access control ecosystems with AI-enhanced products. The portfolio centers on SpeedLanes & Turnstiles (OmniLane, Thinline, Low Glass, High Glass, Swing Arm, Drop Arm, Swing Gates) as the physical entry hardware, combined with Infinity Software as the API and integration control platform. DoorGuard provides AI-driven tailgating detection using LiDAR and Nebula AI technology, while DataGuard is the flagship automated security screening room combining ID verification, biometrics, weapons detection, and tailgating prevention for data centers. The SecTec technology ecosystem encompasses Infinity, Nebula AI for detection/analytics, and Constellation Labs for R&D. ZoneGuard and VehicleGuard address perimeter and vehicle security respectively. All products are designed and manufactured in the United States in the company's 40,000 sq-ft Laconia, NH facility.
Differentiator
Problem solved
Functional benefit
Brands
- DoorGuard™: AI-driven LiDAR-based tailgating detection and alert system for entrance control
- DataGuard™
- Infinity™
- Nebula AI™
- SecTec
- Constellation Labs
- BeamScan™
- Orion Experience Center
- OmniLane
Products and services
- SpeedLanes & Turnstiles (OmniLane, Thinline, Low Glass, High Glass, Swing Arm, Drop Arm, Swing Gates) Architectural SpeedGates and turnstiles blending security with design excellence. Product lines include OmniLane (swing glass barrier with flat-top pedestal and heights to 6ft AFF), Thinline (slim profile motorized operation), Low Glass, High Glass (up to 72in AFF for climb-over protection), Swing Arm (single/double arm for wide or accessible lanes), Drop Arm (stainless steel), and Swing Gates (motorized bidirectional for low-security applications). Sold to enterprise customers in Class A offices, financial services, healthcare, universities, and data centers.
- Infinity Software Platform Proprietary RESTful API and control platform that connects Orion hardware with enterprise access control systems. Provides real-time occupancy counts, diagnostics, event logs for compliance/audit, lane control functionality, and configurable reporting for enterprise integration. Enables optimization of credential reader integration.
- DoorGuard AI-driven overhead-mounted tailgating detection system using proprietary Nebula AI and LiDAR technology. Mounts above doorways to detect tailgating, piggybacking, and wrong-way traffic events with 99%+ reliability, sending instant alerts to access control. Features 99.9% counting accuracy, privacy-by-design architecture (GDPR/BIPA compliant), and flexible mounting (pendant, in-ceiling, wall).
- DataGuard First fully automated AI-enabled security screening room for hyperscale and enterprise data centers. Integrates ID verification, biometric authentication, weapons/digital-media detection, DoorGuard AI/LiDAR tailgating prevention, electronic asset lockers, and intelligent communication into a single modular self-service entry workflow. Enables autonomous unmanned entry reducing guard staffing dependencies.
- SecTec Technology Ecosystem Technology ecosystem encompassing Infinity (API/control platform), Orion Experience Center (demonstration facility), Nebula AI (AI-driven detection and analysis), AstraCore (expanding ecosystem component, coming soon), and Constellation Labs (R&D turning frontier concepts into field-ready security technology).
- ZoneGuard First-to-market LiDAR solution for loading dock and perimeter security at logistics zones, redefining perimeter security for open-air industrial-grade conditions.
- VehicleGuard Vehicle entry control solution for securing vehicle access points in critical infrastructure environments.
- Multi-Level Service & Support Plans (MSA) Multi-level Master Service Agreement (MSA) support plans (3-, 5-, and 7-Star) including unlimited phone/video technical support, component coverage, on-site parts inventory, factory-assisted preventative maintenance, and on-site support, providing ongoing recurring post-warranty revenue.
Quantifiable outcome
- 99%+ tailgating detection accuracy with LiDAR technology
- +5 more outcomes
Companies that use Orion
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles8 records
Orion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability11 records
Feature6 records
Orion partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Commend AmericascoreCommend Americas provides intelligent intercom stations integrated into Orion DataGuard. Their smart intercom technology enables secure and intelligent communications for rapid response in high-security data center environments, providing security teams with communication tools necessary for uncompromising operational safety and control.
- essentrycoreessentry provides access management and identity verification technology for DataGuard. Their verified identity system serves as the trusted foundation for secure, automated access, enabling advanced technologies including biometrics and screening solutions. Critical infrastructure security through orchestrating trust across the entire access journey.
- Rohde & Schwarz AmericacoreRohde & Schwarz America provides the R&S QPS201 mmWave personnel security scanner for DataGuard. Qualified at TSA Level IV detection standard, the AI-powered scanner addresses detection of digital media and prohibited items in data center applications, providing fully integrated reliable automated screening without compromising throughput.
- Suprema AmericacoreSuprema provides multi-factor biometric security through facial authentication technology for DataGuard. Their biometric readers deliver secure, multi-credential authentication across varying lighting conditions, creating a unified biometric security layer that enables rapid frictionless movement while maintaining protection standards.
- Traka ASSA ABLOYcoreTraka (ASSA ABLOY Global Solutions) provides personnel deposit lockers integrated into DataGuard. Their intelligent locker systems enable secure asset management for data centers, allowing personnel to deposit prohibited items before entering secure zones as part of the unified entry workflow.
- Guidepost Solutions LLCminorJohn Bekisz, VP of Data Center & Critical Infrastructure Practice at Guidepost Solutions, provided industry perspective supporting Orion DataGuard positioning. Guidepost is a security consulting firm that advises data center operators on physical security design and implementation.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Orion competitors and assessment
Company assessmentBroad incumbents
- ASSA ABLOY: Swedish global leader in access solutions including mechanical and electronic locks, entrance systems, and identification technology. Owns Traka (Orion's DataGuard partner) and competes broadly across Orion's verticals through subsidiaries.
Direct peers
- Alvarado (dormakaba): US manufacturer of optical turnstiles and full-height turnstiles, now part of dormakaba. Competes head-to-head with Orion in transit, stadium, and high-security entrance applications.
- Gunnebo: Swedish provider of entrance security, cash handling, and electronic security solutions. Offers speed gates and security doors competing with Orion in banking, retail, and transit environments.
- Magnetic AutoControl: German manufacturer of vehicle gates, pedestrian gates, and barriers. Comparable in offering vehicle/pedestrian access control hardware to Orion's VehicleGuard and barrier product lines.
- dormakaba: Global Swiss-listed manufacturer of access control solutions including turnstiles, speed gates, and door systems. Closest direct competitor to Orion in enterprise entrance control, with broader product portfolio and global service network.
- Boon Edam: Dutch-headquartered manufacturer of security entry solutions including optical turnstiles, speed gates, and revolving doors. Directly competes with Orion in the same enterprise Class A office and high-security verticals.
- Automatic Systems: Belgian manufacturer of pedestrian and vehicle access control equipment including speed gates, turnstiles, and barrier systems. Direct peer competing in transportation, government, and critical infrastructure segments.
Emerging players
- Evolv Technology: US AI-based weapons detection screening company focused on venue and facility security. Partial overlap with Orion's DataGuard weapons detection integration through Rohde & Schwarz.
- IDEMIA: Global leader in biometric and identity solutions. Comparable as a biometric identity provider competing for the same biometric authentication layers integrated into access control ecosystems.
Others
- Rohde & Schwarz: German electronics group whose QPS201 mmWave security scanner is integrated into Orion DataGuard. Adjacent enabling partner rather than direct competitor, but a key technology provider in the screening category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Orion social profiles
Digital presenceOrion compliance and trust
Trust signalCompliance11 records
Orion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orion leadership team
Management profileNumber of profiles
Profiles11 records
Orion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orion
What does Orion do?
Orion designs, manufactures, and sells intelligent entrance control solutions combining physical hardware (optical turnstiles, speed gates, swing barriers, full-height turnstiles, drop-arm and swing gates) with proprietary AI-driven software platforms (Infinity API, Nebula AI, DoorGuard LiDAR, BeamScan optical detection). All products are designed, engineered, and assembled in-house at the company's 40,000 sq-ft manufacturing facility in Laconia, New Hampshire, and sold through direct enterprise sales to Fortune 500, university, hospital, data center, government, and transportation customers.
Is Orion a public or private company?
Orion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Orion founded?
Orion was founded in 2009. It employs 11 to 50 people.
Where is Orion based?
Orion is headquartered in Laconia, United States, in the North America region.
How does Orion make money?
Four revenue lines are on record. Hardware Products (SpeedGates, Turnstiles, Barriers) is the primary driver. The others are software Platform (Infinity), service and Support (MSA Plans) and professional Services.
Who are Orion's main competitors?
ASSA ABLOY is listed as a broad incumbent. Direct peers are Alvarado (dormakaba), Gunnebo, Magnetic AutoControl, dormakaba, Boon Edam and Automatic Systems. Emerging players are Evolv Technology and IDEMIA. Rohde & Schwarz is listed as an others.
Does Orion have an API?
Yes. Infinity™ RESTful API integration connects Orion hardware with enterprise access control systems, enabling real-time occupancy counts, diagnostics, event logs for compliance/audit, lane control functionality, and configurable reporting for enterprise integration. The API enables remote lane control for zero-tolerance intrusion, occupancy analytics for operations efficiency, and AI-driven tailgating detection for compliance. Developer documentation is at orioneci.com/orion_datasheet_infinity_v2.
What industry is Orion in?
Orion's product category is Physical Access Control / Entrance Control Systems. Its primary akta.pro industry code is HSAIAJAD, Gate Automation, Access Control & Operator Repair, with a secondary code of HSAHAIAH, Gate & Perimeter Video Entry Systems (Villas/Estates/HOAs). Its NAICS code is 33451 and its SIC code is 3829.