Team Falcons
Team Falcons is a Riyadh-based esports organization fielding a top-tier Dota 2 team that monetizes through DTC branded merchandise (jerseys, jackets, accessories) sold via a Salla-powered online store, mobile apps, and a Boulevard Riyadh City retail branch.
- Company typePrivate
- Founded2023
- HeadquartersRiyadh, Saudi Arabia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Team Falcons does
Team Falcons is a Saudi Arabia-based esports organization headquartered in Riyadh, founded in 2023 (with firmographic metadata indicating 2018), operating with an employee base of 51–100. Its core competitive asset is a professional Dota 2 roster directly invited to The International 2026 world championship in Shanghai, with additional appearances at Blast Slam IV in Singapore. The organization complements competitive operations with a direct-to-consumer merchandise business sold through a Salla-powered e-commerce storefront (store.falcons.sa), dedicated iOS and Android mobile apps, and a physical retail branch at Boulevard Riyadh City, with international shipping fulfilled by Aramex. The merchandise portfolio spans official team jerseys and jackets, seasonal Winter and Summer collections, a premium Falcons Vega sub-brand, a Riyadh Falcons team line, gift vouchers in 200–500 SAR denominations, and a Content Creators Collection featuring 15+ named creators (BX, OP, MX, ODEN, AN, aziz, 9lee7, Hamada, ABS, LLE, B22, FZX, 3A, Drb, RA2).
The business model rests on three revenue streams: (1) direct-to-consumer merchandise sales via the Falcons Store and mobile apps; (2) tournament prize money and competitive esports revenue from international events; and (3) sponsorship income from a portfolio of five brands — Red Bull, Jahez, NEO, Kudu, and Deraah. The primary customer segment is esports fans and supporters who purchase licensed apparel to demonstrate team affiliation, with a Super Fan Program supporting mid-funnel engagement. Pricing is unit-based with merchandise displayed in USD and gift vouchers in SAR, both VAT-inclusive, reflecting the Saudi consumer market while accommodating global shipping. The organization maintains active news, events, and content distribution through its official website and a network of content creators, with no disclosed AI/ML capabilities, patents, certifications, funding rounds, mergers and acquisitions, or executive leadership in the available data.
Team Falcons firmographics
Firmographics- Name
- Team Falcons
- Legal name
- Team Falcons
- Website
- https://falcons.sa
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Team Falcons is a Riyadh-based esports organization fielding a top-tier Dota 2 team that monetizes through DTC branded merchandise (jerseys, jackets, accessories) sold via a Salla-powered online store, mobile apps, and a Boulevard Riyadh City retail branch.
- Ownership category
- akta.pro rank
Team Falcons industry classification
Industry- Product category
- Esports Apparel and Merchandise
- NAICS
- Sports Teams and Clubs (711211), Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (339920)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)
- akta.pro secondary industries
- Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Franchise Ownership Groups & Multi-Club Organizations (Multi-team owners, holding companies) (MPAKABAJ), Esports Tournament Sponsorships & Partnerships (MPAGANAM)
Keywords
Where Team Falcons is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Team Falcons business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Merchandise Sales: Direct-to-consumer sales of branded esports merchandise including jerseys, jackets, winter/summer collections, accessories (caps, pins), and gift vouchers through their e-commerce storefront.
- Esports Competition Revenue: Prize money and sponsorship revenue from competitive esports participation, including tournament appearances at events like The International 2026 and Blast Slam IV.
- Sponsorship: Corporate sponsorship deals with brands including Red Bull, Jahez, NEO, Kudu, and Deraah for branding and marketing partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gift Voucher 500SAR |
| Unit Pricing | Pay-as-you-go | Gift Voucher 300SAR |
| Unit Pricing | Pay-as-you-go | Gift Voucher 200SAR |
| Unit Pricing | Pay-as-you-go | Team Falcons Jacket 2025 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Team Falcons product offering
Product offeringCore offering
Team Falcons is a Saudi Arabia-based esports organization that operates a professional Dota 2 team and sells officially licensed branded apparel and accessories (jerseys, jackets, caps, pins, gift vouchers, and seasonal collections) directly to fans through an e-commerce storefront, mobile apps on iOS and Android, and a physical retail branch at Boulevard Riyadh City.
Product overview
Team Falcons is a Saudi Arabia-based esports organization operating primarily as a merchandise retail business. The company offers a unified e-commerce platform (store.falcons.sa) that sells official Team Falcons branded apparel and accessories. The product portfolio centers on the main merchandise store featuring jerseys, jackets, and apparel, complemented by the Falcons Vega premium sub-brand, a Content Creators Collection with individual creator-branded merchandise lines, Riyadh Falcons team merchandise, and a gift voucher program. The company also maintains a mobile application for iOS and Android platforms, available through their official app downloads.
Differentiator
Problem solved
Functional benefit
Brands
- Riyadh Falcons: A team/brand under Team Falcons, with dedicated merchandise collection and team representation.
- Falcons Vega
Products and services
- Falcons Jersey 2025 Official Team Falcons jerseys for the 2025 esports season, available in multiple color variants and sizes, sold to fans to display team affiliation.
- Team Falcons Jacket 2025 The official Team Falcons Pro Jacket, designed with a professional look and crafted from high-quality materials providing comfort and durability while reflecting team identity; priced at 45.09 USD.
- Content Creators Collection Merchandise collection featuring apparel branded with Team Falcons content creators including BX, OP, MX, ODEN, AN, aziz, 9lee7, Hamada, ABS, LLE, B22, FZX, 3A, Drb, and RA2.
- Falcons Vega Collection Premium Falcons Vega sub-brand merchandise collection with branded apparel, featuring customer reviews highlighting quality fabric and design.
- Riyadh Falcons Collection Team collection featuring Riyadh Falcons branded merchandise and apparel tied to the Riyadh Falcons team/brand under Team Falcons.
- Gift Vouchers Digital gift vouchers denominated in 200 SAR, 300 SAR, and 500 SAR (approximately 53.35 to 133.39 USD) for gifting Falcons merchandise.
- Team Falcons Accessories Team Falcons branded accessories including caps, pins, and other small merchandise items.
- Team Falcons Winter Collection 2026 Seasonal Winter Collection 2026 featuring official Team Falcons apparel and merchandise.
- Summer Drop 2025 Seasonal Summer Drop 2025 featuring summer apparel and merchandise.
Quantifiable outcome
- Directly invited to The International 2026 Dota 2 world championship alongside top global esports organizations
Companies that use Team Falcons
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Team Falcons technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Team Falcons partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Red BullminorEnergy drink brand sponsoring Team Falcons esports organization. Logo appears on main website sponsorship section.
- JahezminorSaudi Arabian food delivery platform sponsoring Team Falcons. Logo appears on main website sponsorship section.
- NEOminorBrand sponsoring Team Falcons esports organization. Logo appears on main website sponsorship section.
- KuduminorBrand sponsoring Team Falcons esports organization. Logo appears on main website sponsorship section.
- DeraahminorBrand sponsoring Team Falcons esports organization. Logo appears on main website sponsorship section.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Team Falcons competitors and assessment
Company assessmentDirect peers
- OG: Multi-time Dota 2 world champion organization with branded apparel and sponsor ecosystem; most directly comparable peer for top-flight Dota 2 competitive performance and the merchandise identity that follows from it.
- Team Secret: Elite Dota 2-led esports organization with active TI participation and competition-based sponsorship revenue; comparable on Dota 2 competitive positioning and tournament-merchandise cycles.
- Twisted Minds: Saudi Arabia-based competitive esports organization with multi-game rosters and international championship participation, operating in the same Riyadh/MENA esports ecosystem with comparable sponsorship and merchandise playbooks.
- Team Liquid: Global multi-game esports organization with elite Dota 2 roster, branded merchandise storefront, and content creator network, providing like-for-like competitive benchmark and direct-to-consumer fan monetization model.
- PSG.LGD: Long-standing Chinese Dota 2 powerhouse with consistent TI deep runs and major-brand apparel partnerships; comparable on competitive tier, merchandise identity, and tier-1 sponsor economics.
Broad incumbents
- FNATIC: Global multi-game esports incumbent with extensive apparel line and content creator sub-brands; broader portfolio than Falcons but overlaps materially on Dota 2 competition, branded merchandise, and Western sponsorship markets.
- Cloud9: North American multi-game esports organization with apparel and creator-program business lines; broader portfolio but comparable in monetizing fan engagement through jerseys, accessories, and content.
Regional players
- Nigma Galaxy: MENA-founded (Egypt) esports organization competing in Dota 2 and other titles; regional peer with similar cultural fan base and sponsor overlap, but distinct territory from the Saudi core market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Team Falcons social profiles
Digital presenceTeam Falcons financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team Falcons leadership team
Management profileNumber of profiles
Team Falcons funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team Falcons M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team Falcons
What does Team Falcons do?
Team Falcons is a Saudi Arabia-based esports organization that operates a professional Dota 2 team and sells officially licensed branded apparel and accessories (jerseys, jackets, caps, pins, gift vouchers, and seasonal collections) directly to fans through an e-commerce storefront, mobile apps on iOS and Android, and a physical retail branch at Boulevard Riyadh City.
Is Team Falcons a public or private company?
Team Falcons is a private company. It is classified as unknown and is currently operating.
When was Team Falcons founded?
Team Falcons was founded in 2023. It employs 51 to 100 people.
Where is Team Falcons based?
Team Falcons is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Team Falcons make money?
Three revenue lines are on record. Merchandise Sales are the primary driver. The others are esports Competition Revenue and sponsorship.
Who are Team Falcons's main competitors?
Direct peers on record are OG, Team Secret, Twisted Minds, Team Liquid and PSG.LGD. Broad incumbents are FNATIC and Cloud9. Nigma Galaxy is listed as a regional player.
Does Team Falcons have an API?
No public API is recorded for Team Falcons.
What industry is Team Falcons in?
Team Falcons's product category is Esports Apparel and Merchandise. Its primary akta.pro industry code is MPAKABAA, Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.), with a secondary code of MPAKALAA, Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors). Its NAICS code is 711211 and its SIC code is 3949.