Health Labs Care

What Health Labs Care does

Health Labs Care S.A. is a Poland-based direct-to-consumer e-commerce company that designs, markets, and sells dietary supplements and cosmetics under a portfolio of more than 22 sub-brands organized by indication (Basic Care, Beauty Care, Special Care, Neuro Care, Kids Care) and by face, body, and hair cosmetics line (Glow On, Slow On, Pure On, Solve On, Gentle On, Balance On, Rise On). The company was founded in 2019, restructured as a joint-stock company (Spółka Akcyjna), and is headquartered in Warsaw with operations centered in Białystok, employing 101-250 people. The product platform is built on science-backed formulation led by an in-house team of Ph.D. nutritionists, trichologists, and cosmetologists, with proprietary compositions such as Stimu Scalp Complex, biologically active ingredient forms selected for bioavailability, and clean-label ingredient lists free of artificial fillers; every supplement batch is independently tested by accredited laboratory J.S. Hamilton Poland.

The business operates a multi-channel D2C model: a flagship healthlabs.care storefront serving customers in 17 European countries, a community/ambassador program in seven markets paying 10% commission, a 25% customer referral program, and a B2B distribution arm. Pricing is unit-based, ranging from PLN 55 (MyKids Vitamin D3 drops) to PLN 599 (My Retino Care set), with a free-shipping threshold at PLN 300 and payment support for cards, BLIK, PayU, PayPal, Apple Pay, and Google Pay. The primary customer is women aged 20-55 in mid-sized Polish cities earning 4,500+ PLN monthly, with expanding segments for children, pregnancy, menopause, and men's fertility. The brand holds the #1 position in dietary supplement spontaneous brand awareness in Poland at 16% (NIQ | GfK, December 2024), has served over 418,000 women customers, and has won Vogue Beauty Awards 2024, Glamour Glammies 2024, and a SmartMe 2024 recognition.

Revenue is generated through one-time direct e-commerce purchases supplemented by ambassador affiliate commissions; no subscription model is in place. The company is privately held by founders and management with no disclosed institutional investors or external funding rounds, and there are no reported mergers, acquisitions, or leadership changes beyond the legal reincorporation from Sp. z o.o. sp.k. to S.A.

Name

Health Labs Care

Legal name

Health Labs Care S.A.

Website

https://healthlabs.care

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Health Labs Care is a Poland-based direct-to-consumer e-commerce company that designs and sells science-backed dietary supplements and cosmetics under 22+ sub-brands to women aged 20-55 across 17 European countries, operating its own storefront, an ambassador network, and a B2B distribution arm.

Ownership category

akta.pro rank

Product category

Dietary Supplements and Cosmetics

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (4561)

akta.pro industry

PRIMARYCRADAGAE

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAK

Women’s Health Supplements (Prenatal, Menopause, Hormonal)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRAHAEAF

Natural Personal Care & Clean Beauty Retail (within Health Food Stores)

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

SECONDARYCRADAGAM

Healthy Aging & Cognitive Support Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

Keywords

• Dietary supplements
• Skin care cosmetics
• Hair care cosmetics
• Nutraceutical e-commerce
• Beauty wellness products

Headquarters

HQ city

Bialystok

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales of dietary supplements and cosmetics through the healthlabs.care online store. One-time purchase model with no subscription mentioned. Customers can purchase individual products or bundled sets.
2. Ambassador Program Commission: Ambassadors earn 10% commission on sales made through their unique discount codes. Commission paid monthly by the 10th of each month.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Health Labs Care is a Polish direct-to-consumer e-commerce brand that develops, formulates, and sells its own dietary supplements and cosmetics for skin, hair, and nails, as well as for immunity, energy, stress, sleep, digestion, hormones, fertility, and children's health. Products are sold individually and as curated sets through the company's own online storefront and shipped across Poland and 14 European countries.

Product overview

Health Labs Care is a Polish e-commerce company selling dietary supplements and cosmetics. The product portfolio includes: dietary supplements organized by product lines (Basic Care, Beauty Care, Special Care, Neuro Care, Kids Care) addressing indications such as skin/hair/nails, energy, digestion, immunity, hormones, fertility, and stress; face and body cosmetics under five sub-brands (Glow On for brightening, Slow On for anti-aging, Pure On for cleansing, Solve On for acne, Gentle On for sensitive skin); and trichological hair cosmetics under the Balance On line. The company also offers curated product sets like My Kids Care, My Pregnancy Care, My Retino Care, and My Pure Skin for comprehensive wellness routines.

Differentiator

Problem solved

Functional benefit

Brands

• Basic Care: Product line for basic supplementation needs including omega-3, magnesium, and vitamin complexes.
• Beauty Care
• Special Care
• Neuro Care
• Kids Care
• Glow On
• Slow On
• Pure On
• Solve On
• Gentle On
• Balance On
• Rise On
• GlowMe
• MagneMe
• OmegaMe
• NewMe
• FeMe Complex
• ProbioticMe
• Vitamin B Complex
• SmartMe
• RestMe
• ChillMe
• HappyMe
• BoostMe

Products and services

• Dietary Supplements Own-brand dietary supplements covering beauty (skin, hair, nails), energy, immunity, stress, sleep, digestion, hormones, fertility, pregnancy, thyroid, cholesterol, joints, menopause, weight management, and pediatric nutrition. Sold individually and as sets to adult and children consumers across Europe.
• Face and Body Cosmetics

Quantifiable outcome

• +2000 hairs in 3 months when using Rise On booster with Trychoszampon Rise On
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• J.S. Hamilton PolandcoreTechnology or IntegrationIndependent certified laboratory that tests all Health Labs Care supplement batches for quality and safety compliance. Complies with highest quality standards confirmed by Polish Center for Accreditation and continued membership in Polish and international associations.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ritual: Ritual is a US-based DTC vitamin and supplement brand with a science-backed, third-party-tested positioning and direct-to-consumer e-commerce model targeting health-conscious consumers. Comparable in GTM (own storefront, ambassador/influencer content), product philosophy (clinically-referenced ingredients, traceable supply chain), and category breadth across daily and specialty supplements.
• The Nue Co: The Nue Co is a UK-headquartered DTC brand combining dietary supplements and skin/body care with a science-led, sustainable positioning. Highly comparable mix of ingestible supplements and cosmetic SKUs sold through own D2C e-commerce across Europe.
• Wild Nutrition: Wild Nutrition is a UK-based DTC supplements brand focused on women's health (including fertility, pregnancy, hormonal balance). Directly comparable in target persona (women 25-55), specialty-condition product scope, and science/ingredient-led brand narrative.
• AG1 (Athletic Greens): AG1 is a global DTC daily-supplement brand marketed with science-backed claims and influencer-driven acquisition. Comparable in the science/clinical-evidence narrative, DTC subscription potential, and broad European consumer reach via ship-direct e-commerce.
• Care/of: Care/of is a US-based personalized vitamin/subscription DTC brand (now owned by Bayer). Comparable business model of selling packaged supplements directly to consumers with educational content around ingredient science.
• NACOMI: NACOMI is a Polish cosmetics brand selling skincare and body care through own e-commerce and selective retail. Direct geographic and category peer on the cosmetics side, with similar indie-DTC positioning and Polish female target audience.
• Hum Nutrition: Hum Nutrition is a US DTC beauty-from-within supplement brand targeting women with condition-specific formulations (skin, hair, stress). Comparable in condition-led supplement SKUs, female target, and beauty/internal-wellness crossover positioning.

Broad incumbents

• Solgar: Solgar is an established global vitamin and supplement brand (Nestlé Health Science) with broad product portfolio spanning condition-specific formulations. Comparable as an incumbent across Health Labs Care's full specialty-condition supplement range, though distributed primarily through pharmacy/retail rather than DTC.
• Holland & Barrett: Holland & Barrett is the largest European health and wellness retailer with extensive own-brand and third-party supplement and cosmetics ranges. Comparable as a pan-European supplement/cosmetics seller and as a likely distribution and competitive threat across HLC's 14 markets.

Emerging players

• The Ordinary (DECIEM): The Ordinary is a science-ingredient-led skincare brand (DECIEM, owned by Estée Lauder) sold primarily DTC. Comparable category overlap on the cosmetics side, and a useful analogue for how an ingredient-rationalized skincare line scales via digital-first channels before broader retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/healthlabspl
• Instagraminstagram.com/healthlabspl
• Xx.com/HealthLabs_pl
• LinkedInlinkedin.com/company/health-labs-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Labs Care