Home Team Sports

What Home Team Sports does

Home Team Sports operates in the market under the trade name Playfly Sports, a privately held B2B sports marketing, sponsorship, and media services agency headquartered in New York. The company was established in 2020 and serves two distinct customer cohorts from a single integrated platform: rights holders (professional teams and leagues, college athletic departments and conferences, and youth/high-school organizations) seeking to monetize media and sponsorship inventory, and brands (2,200+ local to global advertisers) seeking to reach engaged sports audiences through sponsorship and media investments.

The company's core offering is built around three integrated service lines — Media, Sponsorship, and Advisory & Services — delivered through a proprietary platform centered on local sports fans as the primary marketing asset. Underlying capabilities include exclusive access to premium sports inventory (95+ professional teams/leagues, 75+ college departments/conferences, 15+ youth organizations), a "turnkey" sales infrastructure, customized partnership packages, and performance measurement. The firm operates a direct enterprise field-sales go-to-market globally across local, regional, national, and international markets, relying on transaction-fee revenue mechanics on media and sponsorship placements and professional-services fees on advisory engagements. Pricing is custom and not publicly disclosed.

The business model is a classic B2B agency structure with no disclosed app, no public API, no disclosed patents, and no disclosed funding rounds. The company's competitive position rests on claimed exclusivity over multi-segment sports inventory and a two-sided distribution advantage spanning hundreds of rights holders and thousands of brands, supported by a single salesforce rather than a single productized technology stack.

Name

Home Team Sports

Legal name

Playfly Sports

Website

https://hometeamsports.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Home Team Sports, operating as Playfly Sports, is a B2B sports marketing agency that delivers integrated Media, Sponsorship, and Advisory services to 250+ rights holders and 2,200+ brands across professional, college, and youth sports. Founded in 2020 and headquartered in New York, it monetizes exclusive sports inventory through a proprietary local-fan platform and enterprise field sales.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

akta.pro secondary industry

International Sports Broadcasters & Rights Channels (MPABAEAE)

Keywords

• Sports marketing agency
• Sponsorship sales
• Sports media rights
• Brand partnerships
• Athletic sponsorship services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Media Services: Provides media services to sports rights holders, helping them monetize their media inventory and maximize advertising revenue.
2. Sponsorship: Facilitates sponsorship deals between brands and sports properties (professional teams, colleges, youth organizations), earning commissions or fees on completed transactions.
3. Advisory & Services: Provides consulting and professional services to sports organizations to optimize their revenue operations, likely on a retainer or project fee basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Home Team Sports (operating as Playfly Sports) is a sports marketing agency that monetizes sports media and sponsorship inventory for rights holders and connects brands with sports audiences. It delivers three integrated services—Media, Sponsorship, and Advisory & Services—across professional, college, and youth sports properties in the U.S. and globally.

Product overview

Playfly Sports operates as a unified sports marketing platform offering three integrated services: Media, Sponsorship, and Advisory & Services. Built around a proprietary platform centered on local sports fans, the company delivers turnkey solutions to brands and rights holders across professional (95+ teams & leagues), college (75+ athletic departments & conferences), and youth (15+ high schools & state associations) sports segments. The platform serves 2,200+ brands and maximizes revenue for 250+ rights holders through exclusivity on premium inventory, robust sales infrastructure, customized packages, and performance measurement.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Media service offering that provides access to sports media inventory across professional, college, and youth sports properties, sold to brands and rights holders.
• Sponsorship Sponsorship service that enables brands to connect with sports fans through partnerships with rights holders across professional, college, and youth sports properties.
• Advisory & Services Advisory and consulting services for sports organizations and brands seeking guidance on marketing investments and revenue optimization.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Wasserman: A major sports marketing, talent management, and consulting agency. Comparable to Playfly in providing sponsorship sales, brand consulting, and rights holder representation across sports properties with similar client bases.
• Learfield: The dominant U.S. college athletics multimedia rights holder and sponsorship sales agency. Directly comparable to Playfly's college sports segment, operating the same business model of brokering media rights and sponsorships on behalf of universities and conferences.
• CSM Sport & Entertainment: A global sports marketing and communications agency providing sponsorship strategy, activation, and rights holder services. Directly comparable to Playfly in serving brands and rights holders across professional and college sports markets.
• Van Wagner Sports & Entertainment: A sports media and marketing company specializing in media rights sales, signage, and sponsorship for college and professional sports properties. Directly comparable to Playfly's college and pro segments with a similar inventory-broker model.
• GMR Marketing: A global sports and entertainment marketing agency specializing in sponsorship activation, experiential marketing, and brand partnerships. Comparable to Playfly in serving brand clients seeking access to sports properties and rights holders.
• Octagon: A global sports marketing agency offering sponsorship consulting, media rights representation, and athlete management. Directly comparable to Playfly Sports in serving brands and rights holders across professional and college sports with an integrated commercial offering.

Broad incumbents

• Endeavor (IMG/WME): A global entertainment and sports company with the WME/IMG talent agency and owned sports properties. Overlaps with Playfly across sports rights representation, sponsorship sales, and brand partnerships at much larger scale.
• Creative Artists Agency (CAA): A leading talent and sports agency with deep athlete representation, media rights, and brand consulting practices. Overlaps with Playfly in sports marketing, sponsorship sales, and rights holder services as part of a broader agency portfolio.
• Legends Hospitality: A premium experiences company providing sponsorship sales, hospitality, and venue services for sports and entertainment properties. Comparable to Playfly in sponsorship sales and advisory services for sports rights holders, with additional venue operations.
• Dentsu Sports (Carat/Sports Atlas): The sports marketing arm of Dentsu, a global media and advertising holding company. Competes with Playfly in sports media buying, sponsorship, and rights holder representation as part of a much broader media services portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/hometeamsports
• Facebookfacebook.com/playflysports
• LinkedInlinkedin.com/company/playflysports
• Instagraminstagram.com/playflysports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Team Sports