Rennie Group
- Company typePrivate
- Founded1976
- HeadquartersVancouver, Canada
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Rennie Group firmographics
Firmographics- Name
- Rennie Group
- Legal name
- Rennie & Associates Realty Ltd.
- Website
- https://rennie.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Rennie Group industry classification
Industry- Product category
- Real Estate Brokerage and Advisory Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
- akta.pro secondary industry
- Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)
Keywords
Where Rennie Group is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Rennie Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commissions: Traditional real estate brokerage commission model on property buy/sell transactions. Agents affiliated with Rennie & Associates Realty Ltd. earn commissions on completed transactions.
- Commercial Real Estate Services: Fees from commercial property transactions including leasing, sales, strata management, and land assembly services for institutional and developer clients.
- Developer Services: End-to-end marketing and sales services for developer clients, including pre-development strategy, branding, marketing, sales, and sellout services for new developments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard real estate commission model |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Rennie Group product offering
Product offeringCore offering
Rennie Group operates a diversified real estate brokerage and advisory business spanning residential brokerage, commercial real estate services, and end-to-end developer services. The firm also runs an in-house Market Intelligence function producing proprietary data, analytics, and reports that support both its own advisors and external clients including developers, institutional buyers, and government bodies.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Brokerage (rennie)
- Commercial Real Estate Services (Rennie Commercial)
- Developer Services
- Real Estate Advisory Services Strategic and analytical advisory services grounded in proprietary market research and the firm's in-house economist team, advising developers, investors, and government on real estate strategy, pricing, and market dynamics.
- rCatalyst AI-powered sales and marketing platform built for developer clients, with its initial deployment supporting the San Diego market; combines automation, lead capture, and conversion tools tailored to new development sales.
Quantifiable outcome
- $2.8B in real estate sales annually
- +1 more outcomes
Companies that use Rennie Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Rennie Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rennie Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The AgencycoreGlobal real estate brokerage The Agency announced an exclusive partnership with rennie to create a comprehensive end-to-end platform for developers worldwide. The platform covers pre-development strategy, branding, marketing, sales, and final sellout services, combining The Agency's global reach with rennie's data-driven insights and developer advisory expertise.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Rennie Group competitors and assessment
Company assessmentDirect peers
- Sotheby's International Realty: Global luxury-focused real estate brokerage network serving high-net-worth buyers and sellers with residential sales, marketing, and referral reach comparable to Rennie's premium positioning in Vancouver.
- The Agency: Global luxury real estate brokerage that is also Rennie's exclusive developer services partner, with overlapping luxury residential brokerage and developer/new-development sales capabilities across North America and internationally.
- Macdonald Realty: British Columbia-based residential real estate brokerage competing head-to-head with Rennie across Metro Vancouver, the Fraser Valley, and other BC submarkets for both agents and listings.
- Engel & Völkers: International luxury-focused residential brokerage with a similar premium-segment positioning to Rennie, particularly relevant in the BC luxury and pre-sale condo markets as well as global referral networks.
Broad incumbents
- Royal LePage: Large Canadian residential real estate franchise brand with significant BC agent count, competing for the same buyer/seller relationships and offering comparable brokerage services at broader national scale.
- RE/MAX: Globally recognized residential real estate franchise with substantial BC and Canadian footprint, competing directly on agent recruitment and consumer brand recognition across Rennie's core markets.
- CBRE Group: Global commercial real estate services firm whose leasing, capital markets, and advisory lines overlap with Rennie Commercial's institutional and developer offerings, particularly in larger BC and West Coast transactions.
- Colliers International: Global commercial real estate services platform with strong Vancouver and Western Canada presence, directly comparable to Rennie Commercial in leasing, investment sales, strata, and land assembly services.
Emerging players
- Compass: Technology-led residential brokerage expanding into luxury segments across North America; competes for top-producing advisors and emphasizes proprietary platform tooling that Rennie lacks.
- eXp Realty: Cloud-based, agent-centric brokerage with growing Canadian presence, competing on advisor economics and technology-enabled productivity that could pressure traditional brokerages like Rennie on recruiting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rennie Group social profiles
Digital presenceRennie Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rennie Group leadership team
Management profileNumber of profiles
Profiles5 records
Rennie Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rennie Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rennie Group
What does Rennie Group do?
Rennie Group operates a diversified real estate brokerage and advisory business spanning residential brokerage, commercial real estate services, and end-to-end developer services. The firm also runs an in-house Market Intelligence function producing proprietary data, analytics, and reports that support both its own advisors and external clients including developers, institutional buyers, and government bodies.
Is Rennie Group a public or private company?
Rennie Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rennie Group founded?
Rennie Group was founded in 1976. It employs 101 to 250 people.
Where is Rennie Group based?
Rennie Group is headquartered in Vancouver, Canada, in the North America region.
How does Rennie Group make money?
Three revenue lines are on record. Real Estate Commissions are the primary driver. The others are commercial Real Estate Services and developer Services.
Who are Rennie Group's main competitors?
Direct peers on record are Sotheby's International Realty, The Agency, Macdonald Realty and Engel & Völkers. Broad incumbents are Royal LePage, RE/MAX, CBRE Group and Colliers International. Emerging players are Compass and eXp Realty.
Does Rennie Group have an API?
No public API is recorded for Rennie Group.
What industry is Rennie Group in?
Rennie Group's product category is Real Estate Brokerage and Advisory Services. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily), with a secondary code of BPAJANAA, Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation). Its NAICS code is 5312 and its SIC code is 6531.