The Good People Fund

What The Good People Fund does

The Good People Fund, Inc. is a US-based 501(c)(3) nonprofit charitable organization founded in 2008 (EIN: 26-1887249) and headquartered in Millburn, New Jersey, that operates a philanthropic grantmaking and mentorship platform rooted in the Jewish concept of tikkun olam (repair of the world). The organization identifies, funds, and mentors small, grassroots nonprofit organizations ("visionaries") addressing social and economic challenges in the United States, Israel, and other countries including Ghana, India, and Tanzania. Its "Four S's" framework — Scope, Screening, Supervision, and Speed — structures grantee engagement from initial outreach through ongoing mentorship, and the organization maintains third-party credibility through the Charity Navigator Four-Star Rating, Candid Gold Transparency Award, and SRE Network affiliate membership.

The core product is a grantmaking and mentorship program currently supporting more than 100 grantee programs across focus areas including women's empowerment (Nivcharot, Ma'atzimot), youth mentorship (Connections Mentor), elder care (MARVA), refugee resettlement (New Neighbors Partnership), food rescue (Offer Kindness, Survivor Mitzvah Project), incarceration reentry (Witness to Mass Incarceration), street-level healthcare (Street Medicine Tel Aviv), pregnancy and infant loss support (NechamaComfort), and arts-based community building (Inheritance Theater Project). Supporting products include the Good People Travel annual Israel trip (priced at $5,000 per person double occupancy with a $1,000 single supplement), the Good People Talk monthly podcast distributed across six major platforms, the annual Journal of Good publication, and a suite of tzedakah-focused educational curricula for Jewish educators (Good Service Model, Grab 'n' Go Lessons, GPF Core Curriculum, B'nai Mitzvah Service Projects, Ziv Tzedakah Curriculum).

The Good People Fund funds its operations almost entirely through charitable donations from individuals, families, and foundations, with a secondary revenue stream from the Good People Travel program. The organization is led by Founder and Executive Director Naomi Eisenberger and Associate Executive Director Julie Fisher, supported by a Board of Trustees and a staff of 1-10 employees. There is no parent company, holding entity, or institutional backing; revenue figures are not publicly disclosed.

Name

The Good People Fund

Legal name

The Good People Fund, Inc.

Website

https://goodpeoplefund.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

The Good People Fund is a US-based 501(c)(3) nonprofit founded in 2008 that identifies, funds, and mentors more than 100 grassroots nonprofit organizations in the United States, Israel, and other countries, operating a tikkun olam-centered grantmaking and mentorship platform funded primarily by charitable donations.

Ownership category

akta.pro rank

Headquarters

HQ city

Millburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The Good People Fund operates as a 501(c)(3) nonprofit organization that raises funds from donors to support grassroots nonprofits. Revenue is generated entirely through charitable donations from individuals, families, and foundations who embrace the notion of tikkun olam (repair of the world). The organization distributes these funds as grants to vetted nonprofit organizations serving various social and economic challenges.
2. Travel Program Revenue: The Good People Fund offers educational travel experiences (Good People Travel) to Israel, charging participants $5,000 per person for double-occupancy accommodations plus a $1,000 single supplement. This trip experience allows donors to witness the impact of their tzedakah firsthand and engage directly with grantees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

The Good People Fund is a 501(c)(3) charitable organization that identifies, screens, funds, and mentors grassroots nonprofits making social and economic impact in the United States, Israel, and worldwide. It channels donor contributions as targeted tzedakah (Jewish charitable giving) to vetted grantee organizations while providing ongoing supervision, counseling, and community support. Beyond grantmaking, the organization offers donor engagement programs including Good People Travel (Israel trips), the Good People Talk podcast, the Journal of Good annual report, and Jewish educational curricula.

Product overview

The Good People Fund is a charitable grant-making organization that supports grassroots nonprofits through a portfolio of programs and services. The core offering is a grant and mentorship program that identifies, funds, and supports organizations addressing social challenges. Supporting offerings include Good People Travel (guided trips to Israel to visit grantees), the Good People Talk podcast (monthly interviews with grantees), the Journal of Good (annual publication), and educational curricula for Jewish educators. The organization also administers a network of over 100 grantee programs spanning diverse focus areas including women's empowerment (Nivcharot, Ma'atzimot), youth mentorship (Connections Mentor), elder care (MARVA), food security (Offer Kindness, Survivor Mitzvah Project), incarceration support (Witness to Mass Incarceration), and arts-based community building (Inheritance Theater Project).

Differentiator

Problem solved

Functional benefit

Brands

• Good People Talk: Monthly podcast featuring conversations with grantees and partners about their social impact work
• Journal of Good
• Good People Travel

Products and services

• Good People Fund Grants and Mentorship Program Charitable grantmaking and ongoing mentorship program that identifies, funds, and supports grassroots nonprofits addressing social and economic challenges in the United States, Israel, and worldwide. Operates under the Four S's model (Scope, Screening, Supervision, Speed) and is funded by donor contributions.
• Good People Travel A guided group trip to Israel that allows donors to meet Good People Fund grantees, experience social impact initiatives firsthand, and engage in reflection and community building. Priced at $5,000 per person (double occupancy) with a $1,000 single supplement; airfare not included. Includes site visits, in-country transportation, at least two meals daily, and curated experiences with grantees and partners such as the Peres Center for Peace and Innovation and the National Library of Israel.
• Good People Talk Podcast A monthly podcast featuring conversations with Good People Fund grantees and partners about their drive, work, and impact in communities. Available on Apple Podcasts, Google Podcasts, Spotify, iHeartRadio, TuneIn, and Deezer.
• Journal of Good Annual publication sharing stories of inspiration, hope, and impact from Good People Fund grantees and programs. The 2025 Journal of Good serves as the organization's annual report documenting grantee outcomes and organizational impact.
• Educational Programs and Curricula for Jewish Educators Educational resources for Jewish educators including the Good Service Model, Grab 'n' Go Lessons, the GPF Core Curriculum, B'nai Mitzvah Service Projects, and the Ziv Tzedakah Curriculum. Designed to support teaching of tzedakah, tikkun olam, and service learning in Jewish educational settings.

Quantifiable outcome

• 600 individuals served by New Neighbors Partnership in New York from 42 countries
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, strategic and minor.

• Charity NavigatorcoreOthersThird-party charity evaluator that provides the Four-Star Rating to GPF, demonstrating accountability and transparency in financial management and organizational practices.
• Candid (GuideStar)coreOthersNonprofit database and reporting organization that awarded GPF the Gold Transparency Seal, verifying organizational information and commitment to openness.
• SRE NetworkstrategicOthersSafety. Respect. Equity. Network focused on creating inclusive workplaces. GPF is an affiliate member, demonstrating commitment to organizational culture and values.
• Peres Center for Peace and InnovationminorStrategic or Co-development PartnerFeatured destination on the Good People Travel itinerary, offering tours focused on peacebuilding, shared society, and innovation in Jaffa.
• National Library of IsraelminorStrategic or Co-development PartnerFeatured destination on the Good People Travel itinerary, offering guided visits highlighting cultural treasures and architecture of Israel's national library.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Jewish Federations of North America: JFNA is the umbrella body for the North American Jewish federation system, coordinating billions in collective giving. It overlaps with GPF on tikkun olam-themed Jewish philanthropy but operates at federated, multi-organization scale.
• American Jewish Joint Distribution Committee (JDC): JDC is the largest Jewish humanitarian aid organization globally, with extensive programs in Israel and dozens of countries. It is a broad incumbent with overlapping themes (Jewish giving, Israel programming, global reach) but operates at vastly greater scale than GPF.

Direct peers

• Natan Fund: Natan is a Jewish venture philanthropy fund supporting emerging social entrepreneurs in the Jewish world. It shares GPF's relationship-driven, capacity-building approach to funding Jewish social innovation and grassroots leaders.
• Hadassah Foundation: Hadassah Foundation funds Jewish women's empowerment and social change initiatives in Israel and the US. Already a partner (issued grants to GPF grantees Ma'atzimot and Atzum), making it both a funder and a closely aligned peer organization.
• Righteous Persons Foundation: The Righteous Persons Foundation supports Jewish cultural, educational, and social justice nonprofits across the US and Israel. It mirrors GPF's grassroots orientation, faith-based philanthropy approach, and US-Israel dual grantmaking strategy.
• New Israel Fund: New Israel Fund is a Jewish grantmaking organization funding Israeli civil society and progressive causes. It is directly comparable to GPF given its shared focus on vetting and supporting Israeli nonprofits, US-Israel dual footprint, and donor-advised grantmaking model.
• Slingshot Fund: Slingshot Fund supports innovative Jewish nonprofits and has built a peer-nominated network of high-impact Jewish organizations. It mirrors GPF's grassroots orientation and dedication to transparency, with similar scale and target donor base.
• The Wexner Foundation: Wexner Foundation develops Jewish professional and lay leadership through fellowships and programming. It overlaps with GPF on Jewish leadership development (a Wexner Fellow is among GPF's grantees) and shares the tikkun olam-aligned mission.
• Mazon: A Jewish Response to Hunger: Mazon is a Jewish anti-hunger advocacy and grantmaking organization funding food security nonprofits. Comparable to GPF's Offer Kindness and Pesia's Kitchen-style food security grantees, with a similar faith-rooted donor base and grantmaking model.

Regional players

• Birthright Israel Foundation: Birthright Israel Foundation funds peer-to-peer Jewish engagement trips to Israel. It shares GPF's experiential-engagement model (akin to Good People Travel), US-Israel programmatic focus, and Jewish donor base, though at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/goodpeoplefund
• Facebookfacebook.com/TheGoodPeopleFund
• Instagraminstagram.com/thegoodpeoplefund
• Xx.com/GoodPeopleFund

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Good People Fund