Mentorist

What Mentorist does

Mentorist, operated by Estonian private limited company Taulab OÜ and headquartered in Tallinn, is a mobile-first personal development platform that converts content from 500-1,000+ bestselling self-improvement and business books into personalized daily action steps. The company was founded in 2018 as HabitCoach, rebranded to Mentorist in 2019, and serves a global user base of 1.3M+ registered users across iOS, Android, and web. The core product is the Mentorist Mobile App, which centers on an AI Personal Mentor providing 24/7 chat-based guidance with contextual memory, adaptive daily step sizing (auto-shrinking to two-minute micro-actions), ready-made Growth Paths that combine insights from multiple books, and progress/streak tracking grounded in a curated library spanning business, productivity, leadership, psychology, health, and relationships. The AI layer delivers book-grounded recommendations and accountability follow-ups, drawing on natural language processing, recommendation, and knowledge retrieval capabilities, though the company has not disclosed proprietary model development.

Mentorist monetizes through a diversified consumer and B2B model. Consumer revenue comes from a freemium app with monthly Pro subscriptions at $9.99, annual Platinum at $97.99, and one-time lifetime access tiers ranging from $14.99 to $299.99, distributed via Apple App Store and Google Play in-app purchase plus Stripe on the web. A premium Personal Mastery Program adds 1-on-1 coaching with professional coaches at $165/month or $550 for a six-month commitment (originally priced at $990), positioned as a high-margin professional services upsell. On the B2B side, Mentorist for Teams offers book summaries, action plans, and progress tracking for corporate clients, claimed to be in use by 100+ global teams. The company employs 1-10 people distributed across 12 countries in a remote-first model with no central office, and has raised two early-stage rounds led by Cofounder VC with participation from Cobin Angels and Techni Ventures (2021, 2022), with funding amounts undisclosed. Marketing is multi-channel, combining app store optimization, paid social across Facebook, Instagram, TikTok, Pinterest, Snapchat, and Twitter, content marketing, email, and word-of-mouth driven by 50,000+ app reviews averaging 4.8/5.

Name

Mentorist

Legal name

Taulab OÜ

Website

https://mentorist.app

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Mentorist is an Estonia-based, remote-first mobile platform that converts 1,000+ bestselling self-improvement books into AI-guided daily action steps for consumers and enterprise teams, monetizing via subscriptions, lifetime purchases, and premium coaching.

Ownership category

akta.pro rank

Product category

Personal Development Software

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Mentoring, Coaching, Alumni Networking & Peer Support Platforms (EDAFAMAN)

akta.pro secondary industries

Coaching, Feedback & Mentoring Skills (EDABAMAM), Study Habits & Homework Systems Workshops (EDAMAIAL), Career Coaching, Mentoring & Placement Support Services (EDAAAKAO), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Personal development software
• Book summary app
• Self-improvement platform
• AI coaching service
• Habit formation app

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. App Subscriptions: Monthly and annual subscription tiers (Pro, Platinum) providing unlimited access to book summaries and actionable steps. Auto-renewing subscriptions through App Store/Google Play or website. Free tier with limited access.
2. Lifetime Access Purchases: One-time lifetime access purchases at various price points for Pro and Platinum memberships.
3. Personal Mastery Coaching Program: Premium 1-on-1 coaching service with unlimited 20-minute sessions for 1-6 months, priced at $165/month or $550 for 6 months (40% off). Includes Growth Roadmap creation by professional coaches.
4. B2B/Enterprise Licensing: Team plans for corporate clients with progress tracking and admin features, offered alongside Personal Mastery coaching.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mentorist is a mobile and web-based personal development application that turns insights from over 1,000 best-selling self-improvement books into one small daily action step. The product centers on an AI personal mentor that retains conversational context, follows up on user commitments, and recommends book-grounded advice. It is monetized primarily through freemium app subscriptions (Pro, Platinum, and Lifetime tiers) and is supplemented by a premium 1-on-1 coaching program (Personal Mastery) and a B2B team offering (Mentorist for Teams).

Product overview

Mentorist is a mobile-first self-improvement platform built around an AI-powered personal mentor. The core product is the Mentorist Mobile App featuring an AI Personal Mentor that provides 24/7 chat-based guidance drawing from over 1,000 bestselling books. The platform includes Ready-Made Growth Paths (curated multi-book programs), a Book Library with 500+ titles across 15+ categories, and a Book Voting System for user input. The Personal Mastery Program adds premium 1-on-1 coaching sessions, while Mentorist for Teams extends the platform to B2B organizational use. The architecture combines a mobile/web app (iOS, Android, web) with subscription tiers (Basic/free, Pro, Platinum, Lifetime).

Differentiator

Problem solved

Functional benefit

Brands

• Mentorist App: AI-powered personal mentor mobile application for self-improvement
• Mentorist Personal Mastery Program
• Mentorist for Teams

Products and services

• Mentorist Mobile & Web App AI-powered personal mentor application for iOS, Android, and web that turns insights from over 1,000 best-selling self-improvement books into one small daily action step. Features a conversational AI mentor with context memory, adaptive 2-minute micro-steps, curated Growth Paths, progress tracking, and audio + text formats. Sold to consumers via freemium subscriptions (Pro, Platinum, Lifetime).
• Mentorist for Teams B2B version of the Mentorist app for organizational teams. Includes bite-sized book summaries, action plans, and progress tracking for team skill development, sold through direct enterprise sales with admin and team-management features.
• Mentorist Personal Mastery Program Premium 1-on-1 coaching service delivered by professional dedicated coaches for personal and professional growth. Includes a 30-minute discovery call, unlimited 20-minute sessions over a six-month period, and a personalized Growth Roadmap. Priced at $165/month or $550 for a six-month bundle (40% off the $990 list price).

Quantifiable outcome

• Users report mindset and daily practice shifts within 10 days of use
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mentorist
• Xx.com/mentoristapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mentorist