What barcelona technology school does

Barcelona Technology School (BTS) is a private for-profit graduate education institution founded in 2014 and headquartered in Barcelona, Spain (Carrer de Rivadeneyra 4). The school delivers a portfolio of technology-focused graduate programs centered on digital transformation, artificial intelligence, data science, user experience design, digital product management, digital healthcare, fintech, and agile business, using a proprietary "3D Learning" methodology that emphasizes project-based, hands-on, participatory instruction. The core offering comprises seven 9-month master's degrees (60 ECTs each, priced €12,000–€17,500), a two-year MBA in Digital Innovation (120 ECTs, €12,500/year), three executive master's programs, and more than fifteen shorter 8–12 week postgraduate and specialization courses through "BTS Labs" covering topics such as Quantum Computing, AI Foundations, Blockchain, and Smart Factories. All programs are jointly awarded with the University of Barcelona (IL3-Institute for Lifelong Learning), providing EU-recognized academic credentials.

BTS operates a hybrid delivery model with on-campus programs in Barcelona and online equivalents accessible globally, serving a student body drawn from more than 45 countries with a reported 45% female enrollment that exceeds industry averages for digital technology programs. The go-to-market motion is direct-to-consumer: prospective students apply via program-specific application forms, schedule discovery calls with admissions, and enroll through either on-campus or online cohorts. Marketing is multi-channel — including a content blog dated 2019–2025, organic social on LinkedIn, Instagram, YouTube, and Facebook, and active participation in industry events such as Smart City Expo World Congress (2024 and 2025) and the Advanced Factories Congress. The school also offers customized corporate training programs as a distinct revenue stream.

The business model is tuition-driven across four streams — master's degree programs, executive master's, postgraduate and specialization courses (BTS Labs), and corporate programs — with revenue classified as recurring subscription-style cohort revenue. The institution is led by founder and CEO Josep Clotet Soler and operates with 11–50 employees, supplemented by a Strategic Advisory Board and Academic Board of 13+ named industry practitioners and academics from digital ecosystems including Barcelona, London, Silicon Valley, Berlin, and San Francisco. BTS holds a 5-star QS Stars rating for Teaching and is affiliated with Geneva Business School via "Powered by" co-branding. No external funding rounds, parent company, or institutional investors are disclosed in the source material.

Name

barcelona technology school

Legal name

Barcelona Technology School

Website

https://barcelonatechnologyschool.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Barcelona Technology School is a private for-profit graduate education institution in Barcelona, Spain, offering master's degrees, executive programs, and short courses in AI, data science, UX design, digital transformation, and emerging technologies, accredited by the University of Barcelona and delivered on-campus and online to international students.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Master's Degree Programs: Full-time 9-month master's degree programs priced between €12,000-€17,500 for on-campus and online delivery. Programs include Master in Digital Transformation & A.I. Leadership, Master in Digital Product Management, Master in A.I. & Data Solutions, Master in User Experience Design, Master in Digital Healthcare, MBA in Digital Innovation, and Master in Digital Content Strategy.
2. Executive Master's Programs: Part-time executive programs in Digital Technology Management, Fintech Solutions, and Agile Business. Programs awarded by the University of Barcelona.
3. Postgraduate & Specialization Courses: 8-12 week specialization courses in UX/UI Design, Product Management, A.I. Leadership, Digital Innovation, Health Tech, and shorter courses covering Blockchain, Agile Management, A.I. Business Transformation, Data-Driven Strategy, Innovation Leadership, Smart Factories, HR Future of Work.
4. Corporate Programs: Customized training programs for corporate clients seeking digital transformation and upskilling solutions for employees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Barcelona Technology School delivers technology-focused graduate and executive education programs including master's degrees in Digital Transformation & AI Leadership, Digital Product Management, AI & Data Solutions, User Experience Design, Digital Healthcare, Digital Innovation (MBA), and Digital Content Strategy, plus executive master's in Digital Technology Management, Fintech Solutions, and Agile Business. Programs are delivered on-campus in Barcelona and online globally, accredited by the University of Barcelona, and built around a proprietary project-based 3D Learning methodology. The school also offers BTS Labs, a portfolio of 8-12 week postgraduate and specialization courses covering UX/UI, product management, AI leadership, blockchain, quantum computing, smart factories, and other emerging technology domains.

Product overview

Barcelona Technology School (BTS) is an educational institution offering a portfolio of technology-focused graduate programs and executive education. The core offering consists of 7 master programs (ranging from 9 months to 2 years) covering Digital Transformation & AI Leadership, Digital Product Management, AI & Data Solutions, User Experience Design, Digital Healthcare, Digital Innovation MBA, and Digital Content Strategy. These are complemented by 3 Executive Master programs (Digital Technology Management, Fintech Solutions, and Agile Business). Additionally, BTS Labs provides 15+ shorter specialization courses and postgraduate programs including UX/UI Design, Product Management, AI Leadership, Digital Innovation, Health Tech, AI Foundations, Quantum Computing, Blockchain, and others. Programs are delivered on campus in Barcelona or online, with most master programs carrying 60 ECTs credits and being awarded in partnership with the University of Barcelona.

Differentiator

Problem solved

Functional benefit

Products and services

• Master in Digital Transformation and A.I. Leadership

Quantifiable outcome

• 45% women enrollment exceeds industry average for digital tech programs
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• University of BarcelonacoreStrategic or Co-development PartnerPrimary academic partner for program accreditation. Programs are jointly awarded by BTS and the University of Barcelona (IL3-Institute for Lifelong Learning). University ranked first in Spain. Partnership ensures academic credibility, quality certification, and EU-recognized credentials for graduates.
• Geneva Business SchoolminorStrategic or Co-development PartnerBTS is 'Powered by' Geneva Business School, indicating a collaborative relationship in educational delivery or brand association.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Springboard: Online career-change bootcamp offering mentor-supported AI/machine learning, data analytics, UX and software engineering tracks. Comparable online product mix and career-changer funnel to BTS's online master's.
• Le Wagon: Global coding bootcamp operating across 40+ cities offering full-stack, data science and data engineering bootcamps with similar career-changer audience and project-based pedagogy. Direct peer on curriculum, target student and delivery model.
• Ironhack: Madrid-born global tech bootcamp offering full-time and part-time bootcamps in web development, data analytics, UX/UI and cybersecurity with similar international, career-changer positioning. Most direct competitor to BTS in the Spanish/EU tech-education market.
• General Assembly: Pioneer in the tech-bootcamp space offering full-time and part-time immersive programs in data, UX, product management and software engineering with strong corporate-training arm. Closest US analogue to BTS's portfolio.
• BrainStation: Global tech-training provider offering full-time and part-time diplomas/courses in web development, data science, UX design, digital marketing and product management. Comparable product portfolio and corporate-training offering.
• 4Geeks Academy: Full-stack and data science bootcamp with campuses in Spain, Latin America and the US, comparable in audience (career changers from LatAm), pricing model and tech-education focus.

Broad incumbents

• ESADE Business School: Barcelona-based elite business school offering MBA and master's programs with digital/innovation tracks. Local incumbent competing for the same Barcelona-based international professional audience.
• La Salle Ramon Llull University: Barcelona-based private university offering master's in AI, data science and digital business. Local incumbent with similar technical master portfolio and Barcelona-based delivery competing for the same on-campus audience.
• IE University (IE Business School / IE School of Science & Technology): Madrid-based private university with master's and executive programs in digital transformation, big data and business analytics. Broader incumbent that overlaps BTS's executive/master's market at a higher price tier and stronger brand.
• UPC School (Universitat Politècnica de Catalunya): Barcelona university lifelong-learning school offering master's and postgraduate programs in tech and digital fields with public-university pricing and credentialing. Lower-priced local incumbent competing for the same Spanish and international students.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Instagraminstagram.com/barcelona_technology_school
• Xx.com/bts_campus
• Facebookfacebook.com/BarcelonaTechnologySchool

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about barcelona technology school