Organixx
- Company typePrivate
- Founded2016
- HeadquartersStateline, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Organixx does
Organixx is a family-owned-and-operated direct-to-consumer company (legally Epigenetic Labs, LLC, domiciled in Nevada) that manufactures and sells clean-label dietary supplements and skincare products. Founded in 2016 and headquartered in Stateline, Nevada, the company employs 101–250 people and operates a portfolio anchored by five bestselling supplements — Magnesium 7, Clean Sourced Collagens, Turmeric 3D, 7 Mushrooms (7M Plus), and a Clean Sourced Multivitamin — supported by extended SKUs including Bone Broth, Ageless Brain, E-Plexx, Nascent Iodine, Daily Detox, and MAGI Essential Oil, plus a recently launched Clean Skin Care line covering facial, body, hair, lips, and nail products. Core product technology consists of doctor-formulated blends positioned around "farm-to-bottle" ingredient sourcing, whole-food inputs, and third-party testing for GMOs, glyphosate, pesticides, heavy metals, gluten, and other contaminants, with the "Verified Clean" mark unifying the product set under Non-GMO, Gluten-Free, Plant-Based, No Glyphosate, Made in USA, Soy-Free, and Dairy-Free claims.
The company sells primarily through its own Shopify-powered e-commerce storefront (shop.organixx.com) with Subscribe & Save monthly subscription mechanics, complemented by a wholesale program for retailers and an affiliate/partner referral program. Pricing includes tiered free shipping thresholds ($99 US / $149 Canada / $199 worldwide), a 1-year money-back guarantee, FSA/HSA payment acceptance, and veteran and senior citizen discounts. Customer acquisition is content-led, combining a Health A-Z article library, food and skincare recipe database, email and SMS marketing, organic social (Facebook, Instagram, YouTube), press features (Woman's World, US Weekly, Men's Journal, LiFe & Style, Miami Herald), and a Vitamin Angels charitable sponsorship. The company reports 250,000+ satisfied customers and 22,000+ 4 and 5-star reviews across its ~9-year operating history, with shipping reach spanning the United States, Canada, Australia, Ecuador, Bahrain, and other international markets. The company is privately held, family-controlled, bootstrapped (no external funding rounds disclosed), and reports no parent, subsidiary, or institutional ownership.
Organixx firmographics
Firmographics- Name
- Organixx
- Legal name
- Epigenetic Labs, LLC
- Website
- https://organixx.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Organixx industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Fortification Ingredients (Vitamins, Minerals, Nutrient Premixes) (CRADAOAM)
- akta.pro secondary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
Keywords
Where Organixx is headquartered
LocationHeadquarters
- HQ city
- Stateline
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Organixx business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Direct-to-consumer sales of supplements and skincare products through e-commerce website. One-time purchases and subscription options (Subscribe and Save) for recurring revenue. Products include Magnesium 7, Clean Sourced Collagens, Turmeric 3D, 7 Mushrooms, and various other supplements and skincare items.
- Wholesale Distribution: Wholesale program for retailers and businesses to carry Organixx products
- Affiliate/Partner Referrals: Affiliate program generating revenue through partner referrals
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription/Subscribe and Save |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Organixx product offering
Product offeringCore offering
Organixx manufactures and sells clean-label dietary supplements and skincare products directly to consumers via its own e-commerce storefront. The supplement line covers magnesium, collagen, turmeric, mushroom blends, multivitamins, bone broth, brain health, energy, iodine, and detox products, while the skincare line offers verified clean, plant-based, non-GMO facial and body care. All products are positioned as farm-to-bottle sourced, doctor-formulated, and third-party tested for purity.
Product overview
Organixx is a direct-to-consumer health and wellness company offering a portfolio of clean-label dietary supplements and skincare products. The product portfolio centers on five bestseller supplements (Magnesium 7, Clean Sourced Collagens, Turmeric 3D, 7 Mushrooms/7M Plus, and Clean Sourced Multivitamin) alongside an expanded line that includes Bone Broth, Ageless Brain, E-Plexx, Nascent Iodine, Daily Detox, and MAGI Essential Oil. The company also offers a Clean Skin Care line covering facial, body, hair, lips, and nail products. All products share a unified positioning around clean sourcing, third-party testing, doctor formulation, and verification (Non-GMO, Gluten-Free, Plant-Based, No Glyphosate, Made in USA, Soy-Free, Dairy-Free). The portfolio is distributed through the company's e-commerce store (shop.organixx.com) with subscriptions, wholesale, and affiliate programs available.
Differentiator
Problem solved
Functional benefit
Products and services
- Magnesium 7 A magnesium supplement formulated with seven different forms of magnesium to support muscle, nerve, and energy production. Sold to health-conscious adult consumers.
- Clean Sourced Collagens A collagen supplement sourced from clean, traceable ingredients to support skin elasticity, joint health, and connective tissue integrity. Sold to health-conscious adult consumers.
- Turmeric 3D A turmeric-based supplement formulated with three-dimensional bioavailability support for enhanced absorption of curcumin and related compounds. Sold to health-conscious adult consumers.
- 7 Mushrooms (7M Plus) An immune support supplement featuring seven mushroom varieties to support immune system function and overall wellness. Sold to health-conscious adult consumers.
- Clean Sourced Multivitamin A comprehensive multivitamin supplement made with clean, whole-food sourced ingredients to fill nutritional gaps in the diet. Sold to health-conscious adult consumers.
- Bone Broth A collagen-rich bone broth powder supplement providing protein and collagen for joint health, skin health, and immune support. Sold to health-conscious adult consumers.
- Ageless Brain A brain health supplement designed to support cognitive function, memory, and mental clarity. Sold to health-conscious adult consumers.
- E-Plexx An energy and focus supplement formulated to support calm, centered feeling and hormonal balance. Sold to health-conscious adult consumers.
- Nascent Iodine An iodine supplement in nascent form to support thyroid function and overall metabolic health. Sold to health-conscious adult consumers.
- Daily Detox A daily detoxification supplement designed to support the body's natural cleansing processes. Sold to health-conscious adult consumers.
- MAGI Essential Oil A proprietary essential oil blend combining multiple potent essential oils for various wellness applications. Sold to health-conscious adult consumers.
- Clean Skin Care Line A skincare product line featuring clean, verified, non-GMO, plant-based, gluten-free, and cruelty-free formulations covering facial, body, hair, lips, and nail products for anti-aging and general skincare routines. Sold to consumers seeking clean beauty options.
Quantifiable outcome
- 250,000+ satisfied customers
- +1 more outcomes
Companies that use Organixx
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles3 records
Organixx technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Organixx partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Vitamin AngelscoreOrganixx is a proud sponsor of Vitamin Angels, a charitable organization working to nourish the health of children and mothers worldwide. This sponsorship demonstrates corporate social responsibility and commitment to global health initiatives.
- ShopifycoreOrganixx operates their e-commerce store on the Shopify platform. Shopify processes and handles customer personal information for order fulfillment and payment processing services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Organixx competitors and assessment
Company assessmentDirect peers
- Care/of: Care/of is a DTC personalized vitamin and supplement brand with subscription offerings. It overlaps with Organixx on subscription-based supplement delivery, third-party testing, and the clean-label consumer segment.
- Vital Proteins: Vital Proteins is a leading clean-label collagen and wellness supplement brand sold via DTC and major retailers. It is directly comparable to Organixx because both compete in collagen, beauty-from-within, and clean-sourced supplement categories with overlapping customer demographics.
- Ancient Nutrition: Ancient Nutrition sells clean, farm-sourced supplements (collagen, bone broth, mushrooms, turmeric) via DTC and wholesale channels. It mirrors Organixx's portfolio overlap on bone broth, collagen, turmeric, and mushroom-based products with comparable 'clean-sourced' positioning.
- Ritual: Ritual is a DTC multivitamin and supplement brand built on ingredient transparency and third-party testing. It competes head-to-head with Organixx's Clean Sourced Multivitamin for the same health-conscious, transparency-seeking consumer.
- Athletic Greens (AG1): AG1 is a premium DTC greens-and-supplement powder brand marketed on comprehensive daily nutrition. It competes with Organixx for the same health-conscious consumer wallet and emphasizes third-party testing and clean ingredient sourcing.
- Moon Juice: Moon Juice sells adaptogen, collagen, and botanical supplements via DTC with a strong wellness-lifestyle brand. It overlaps with Organixx on collagen, mushroom, and clean-wellness positioning targeting a similar premium consumer.
- Hum Nutrition: Hum Nutrition is a DTC beauty-and-wellness supplement brand focused on skin, hair, and nails from within. It overlaps with Organixx's skincare-adjacent positioning (Clean Skin Care line) and targets the same female health-conscious demographic.
Broad incumbents
- Garden of Life: Garden of Life is an established organic and clean-label supplement brand owned by Nestlé Health Science. It competes across Organixx's full supplement portfolio (multivitamins, probiotics, protein) with broader retail distribution and significantly more scale.
- Thorne: Thorne is a science-backed supplement brand sold via DTC and practitioner channels with NSF Certified for Sport credentials. It competes with Organixx on transparency, third-party testing, and premium positioning, but at a larger scale and with practitioner endorsement.
- Pure Encapsulations: Pure Encapsulations is a practitioner-grade hypoallergenic supplement brand. It competes with Organixx on purity, third-party testing, and clean formulation claims, but distributes primarily through healthcare practitioners rather than DTC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Organixx social profiles
Digital presenceOrganixx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Organixx leadership team
Management profileNumber of profiles
Organixx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Organixx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Organixx
What does Organixx do?
Organixx manufactures and sells clean-label dietary supplements and skincare products directly to consumers via its own e-commerce storefront. The supplement line covers magnesium, collagen, turmeric, mushroom blends, multivitamins, bone broth, brain health, energy, iodine, and detox products, while the skincare line offers verified clean, plant-based, non-GMO facial and body care. All products are positioned as farm-to-bottle sourced, doctor-formulated, and third-party tested for purity.
Is Organixx a public or private company?
Organixx is a private company. It is classified as family owned and is currently operating.
When was Organixx founded?
Organixx was founded in 2016. It employs 101 to 250 people.
Where is Organixx based?
Organixx is headquartered in Stateline, United States, in the North America region.
How does Organixx make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale Distribution and affiliate/Partner Referrals.
Who are Organixx's main competitors?
Direct peers on record are Care/of, Vital Proteins, Ancient Nutrition, Ritual, Athletic Greens (AG1), Moon Juice and Hum Nutrition. Broad incumbents are Garden of Life, Thorne and Pure Encapsulations.
Does Organixx have an API?
No public API is recorded for Organixx.
What industry is Organixx in?
Organixx's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAOAM, Fortification Ingredients (Vitamins, Minerals, Nutrient Premixes), with a secondary code of CRABAAAF, Dermocosmetics & Medical-Grade Skincare. Its NAICS code is 325411 and its SIC code is 2844.