American Association of Suicidology

Name

American Association of Suicidology

Legal name

American Association of Suicidology

Website

https://suicidology.org

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Individual and organizational membership dues providing access to professional development, discounted training rates, conference access, and member benefits.
2. Training and Certification Fees: Revenue from live training courses, on-demand training programs, psychological autopsy certification (PACT), crisis specialist certification, and CE credits for professionals.
3. Accreditation Services: Accreditation fees for crisis centers seeking recognition against internationally recognized standards, awarded for a three-year term.
4. Annual Conference: Registration fees for the annual conference featuring educational pre-conferences, poster sessions, expert panels, and keynotes. Also includes workshops approved for DoD and ASWB CE credits.
5. Product Sales: Sales of printed materials including the SOS Handbook for coping with suicide grief, available in English and Spanish through the AAS Online Store.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

AAS provides professional training, certification, and accreditation services for suicide prevention practitioners and crisis centers. Core paid offerings include the AAS On-Demand online training platform, Live Training courses, the Psychological Autopsy Certified Training (PACT) program, the Crisis Specialist Training and Certification Course, and a three-year Crisis Center Accreditation program, supplemented by an annual conference and continuing education credits approved by APA, ASWB, and the U.S. Department of Defense.

Product overview

The American Association of Suicidology offers a comprehensive portfolio of training, certification, and accreditation services for suicide prevention professionals. The core offerings include AAS On-Demand (self-paced online training), Live Training (instructor-led sessions), Psychological Autopsy Certified Training (PACT) Practitioner, and Crisis Specialist Training and Certification Course. Supporting services include Crisis Center Accreditation, the AAS Annual Conference, the Paul G. Quinnett Lived Experience Writing Competition, and the Suicide and Life-Threatening Behavior Journal. The organization also provides continuing education credits approved by APA and ASWB.

Differentiator

Problem solved

Functional benefit

Brands

• Suicide and Life-Threatening Behavior: Peer-reviewed academic journal published by Wiley, the official journal of AAS
• PACT Practitioner
• Crisis Specialist Training and Certification Course
• AAS On-Demand
• Crisis Supervisor Series

Products and services

• AAS On-Demand Self-paced online training platform offering courses for supervisors, clinicians, and practitioners at various career stages, with structured content and guided activities accessible 24/7 with a 365-day completion window.
• Psychological Autopsy Certified Training (PACT) Practitioner Advanced two-day in-person program preparing professionals to conduct psychological autopsies or contribute to multidisciplinary teams examining suicide circumstances. Priced at $950 for non-members and $850 for AAS members, with a $150 initial certification fee and $100 recertification fee.
• Crisis Specialist Training and Certification Course Training course for current and aspiring crisis specialists covering crisis theory, support skills, screening, assessment strategies, and ethical considerations, with a 10% bulk discount for 10 or more registrations of the same on-demand training.
• Live Training Real-time instructor-led learning sessions covering advanced topics such as crisis investigation practices, clinical approaches to suicide risk, and considerations for specific populations, delivered as in-person cohorts of 20-30 participants at host organizations.
• Crisis Center Accreditation
• AAS Annual Conference Annual conference bringing together suicide prevention professionals for educational pre-conferences, poster sessions, expert panels, keynotes, and networking, with sessions approved for APA, ASWB, and DoD CE credits.
• Suicide and Life-Threatening Behavior Journal

Named customers2 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Crisis Intervention Teams International (CITI)coreStrategic or Co-development PartnerCITI is a key partner in the Crisis Collaborative, a body representing crisis call takers, mobile crisis teams, co-responders, CIT-trained law enforcement officers, police social workers, crisis residential providers, and crisis system researchers. The collaborative advocates for state-specific legislative and regulatory changes to advance crisis system transformation.
• International Co-Responder AlliancecoreStrategic or Co-development PartnerPartner in the Crisis Collaborative working to advance state-specific legislative and regulatory changes for crisis response systems. Focuses on co-responder models combining law enforcement and mental health professionals.
• People USAcoreStrategic or Co-development PartnerPartner in the Crisis Collaborative focused on peer specialists and peer-run services as critical components of a full continuum of crisis response. Advocates for elevating peer-run services through state law and policy.
• Association of Social Work Boards (ASWB)coreOthersAAS has been approved as a continuing education (CE) provider by ASWB, expanding access to accredited, evidence-informed suicide prevention training for social workers nationwide. This approval applies across AAS's training portfolio.
• U.S. Department of Defense (DoD)coreOthersAAS has been approved as a DoD prevention provider for the Integrated Primary Prevention Workforce Credentialing Program for Prevention Personnel (IPPW D-CPPP) Continuing Professional Education (CPE) credits. Several sessions at the 59th Annual Conference have received DoD approval.
• SAMHSA (Substance Abuse and Mental Health Services Administration)coreOthersAAS strongly supports SAMHSA's Vision of 'Someone to Call, Someone to Respond, and Somewhere to Go' as outlined in the National Guidelines for a Behavioral Health Coordinated System of Crisis Care (2025).
• The Trevor ProjectminorOthersReferenced as a key crisis resource for LGBTQ young people. The Trevor Project is the world's largest suicide prevention and crisis intervention organization for LGBTQ youth, offering support 24/7 via call, text, and chat.
• Veterans Crisis LineminorOthersVeterans Crisis Line is referenced as a key resource for military personnel and veterans. It provides 24/7 confidential support for Veterans in crisis or for anyone concerned about a Veteran.
• Tragedy Assistance Program for Survivors (TAPS)minorOthersTAPS offers support to military survivors who have lost a loved one to suicide. Provides grief counseling, peer support, and resources.
• Wounded Warrior Project (WWP)minorOthersNation's leading veterans service organization dedicated to the total well-being of post-9/11 wounded, ill, or injured veterans and their families.
• Autism and Suicide Prevention WorkgroupminorStrategic or Co-development PartnerWorkgroup whose mission is to support the Autism community in all issues of suicide. Created resources including 988 information for autistic people, crisis toolkit for center workers, and warning signs resources.
• World Health Organization (WHO)minorOthersAAS hosts WHO's 2023 update of 'Preventing Suicide: A Resource for Media Professionals' providing up-to-date guidance for journalists and media professionals on responsible suicide reporting.
• WileyminorOthersPublisher of the journal Suicide and Life-Threatening Behavior (SLTB), the official journal of AAS. Online ISSN: 1943-278X, Print ISSN: 0363-0234.
• American Foundation for Suicide Prevention (AFSP)minorOthersReferenced as a resource for suicide loss survivors through their 'I've Lost Someone' program and support services.
• National Alliance on Mental Illness (NAMI)minorOthersPartner in 988 education providing NAMI 988 FAQ resources and supporting the reimagining of crisis response through their Frontline Wellness program for public safety professionals.

Scale indicators5 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• QPR Institute: Provides Question, Persuade, Refer (QPR) gatekeeper training for suicide prevention, and co-runs the Quinnett Writing Competition with AAS. Competes in the same suicide prevention training and certification category.
• American Foundation for Suicide Prevention (AFSP): Largest U.S. nonprofit dedicated to suicide prevention through research, education, and advocacy. Directly comparable mission to AAS but larger public fundraising footprint and broader grassroots reach, while AAS specializes in professional credentialing.
• Suicide Prevention Resource Center (SPRC): Federally supported resource center providing training and best-practices guidance for suicide prevention practitioners. Directly comparable audience and content focus, competing for the same professional training market.
• International Association for Suicide Prevention (IASP): International professional organization for suicide prevention researchers, clinicians, and crisis workers. Closest global counterpart to AAS, with overlapping congress, journal, and training offerings.

Emerging players

• The Trevor Project: Largest U.S. suicide prevention and crisis intervention organization for LGBTQ youth, operating 24/7 call/text/chat. Comparable mission but specializes in a population segment AAS addresses only through resource partnerships.
• Jed Foundation: Nonprofit focused on student mental health and suicide prevention at colleges and universities. Comparable mission in the youth/student segment AAS addresses through youth and students resources.

Broad incumbents

• American Psychological Association (APA): Largest professional association for psychologists, providing CE accreditation that mirrors AAS's APA-approved sponsor status. Operates in adjacent professional development and continuing education territory.
• National Association of Social Workers (NASW): Professional association for social workers, including CE provision and licensure advocacy. AAS's ASWB CE provider approval places it in the continuing education supply chain serving this professional segment.
• National Alliance on Mental Illness (NAMI): Largest U.S. grassroots mental health advocacy organization with national reach, provider education, and crisis system advocacy. Overlaps with AAS on crisis response reform and Frontline Wellness programming.
• National Council for Mental Wellbeing: Membership association for mental health and substance use treatment providers, offering training, certification, and advocacy. Closest parallel to AAS's professional membership and training model, though covering broader behavioral health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/aasuicidology
• YouTubeyoutube.com/@AASuicidology
• Facebookfacebook.com/AASuicidology
• LinkedInlinkedin.com/company/aasuicidology
• Instagraminstagram.com/aasuicidology

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about American Association of Suicidology