Junge Die Backerei

What Junge Die Backerei does

Junge Die Bäckerei is a privately held, family-owned German bakery company founded in 1897 and headquartered in Lübeck, operating approximately 220 bakery-café locations across northern Germany (Schleswig-Holstein, Hamburg, Niedersachsen, Mecklenburg-Vorpommern, Brandenburg) and Berlin through two legal entities — Konditorei Junge GmbH and Stadtbäckerei – Der Hanse-Bäcker GmbH. The company employs approximately 5,500 people and runs three centralized production facilities in Lübeck-Roggenhorst, Rostock-Elmenhorst, and Greifswald that supply fresh bread, pastries, coffee, breakfast items, and savory snacks to retail points daily.

The company's revenue mix combines over-the-counter retail sales at bakery-cafés (the core stream), prepaid and loyalty revenue via the JungeCard platform (Treuepunkte and stored Guthaben), B2B revenue from Junge PlusCard, individual B2B JungeCard, and the invoice-based Junge-BusinessCard for corporate clients, online pre-orders via shop.jb.de for in-store pickup, and ancillary traffic generated by the co-located Plenitude ultra-fast EV charging hub at the Mönchhagen drive-in. Operational technology centers on a machine learning demand forecasting system that processes approximately 5 terabytes of data per year across weather, holiday, festival, construction, and historical sales signals to drive production, staffing, and inventory decisions at each location. Sub-brands include Junge Akademie (training), BrotRetter-Überraschungstüte (food-waste reduction surprise bags), and the Jungewald climate forest sustainability initiative.

Name

Junge Die Backerei

Legal name

Konditorei Junge GmbH

Website

https://jb.de

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Junge Die Bäckerei is a family-owned German bakery-café chain founded in 1897, operating approximately 220 retail locations across northern Germany and Berlin. It serves individual consumers with fresh bread, pastries, and coffee, and corporate clients via JungeCard B2B solutions, using ML-based demand forecasting across three production facilities.

Ownership category

akta.pro rank

Product category

Retail Bakery

NAICS

Retail Bakeries (311811), Commercial Bakeries (311812)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industry

DTC Bakery & Desserts Delivery (AFAIANAF)

Keywords

• Retail bakery products
• Bakery-café operations
• Fresh baked goods
• Artisan bread manufacturing
• Online food ordering

Headquarters

HQ city

Lübeck

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Retail Bakery-Café Sales: Core revenue from physical bakery-café locations selling fresh bread, pastries, sandwiches, coffee, and snacks directly to consumers. Approximately 220 shops across northern Germany and Berlin generate in-store revenue through over-the-counter sales.
2. JungeCard Loyalty Program: Prepaid stored-value card (JungeCard) enabling cashless purchases at company stores. Revenue recognized at point of card load/use. Also includes Treuepunkte (loyalty points) redemption.
3. Junge PlusCard & BusinessCard B2B Solutions: Corporate loyalty and catering card programs for employee appreciation and client gifting. B2B invoicing solution (Junge-BusinessCard) enabling company clients to pay by invoice.
4. Online Shop (shop.jb.de): Online ordering platform for in-store pickup. Customers select products, specify pickup time, pay online, and collect orders without queuing.
5. EV Charging Partnership Revenue: Partnership with Plenitude On The Road hosting ultra-fast EV charging infrastructure at the Mönchhagen drive-in location, the first bakery drive-in in Mecklenburg-Vorpommern, generating ancillary traffic and revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Junge Die Bäckerei produces and sells fresh bread, rolls, pastries, cakes, coffee specialties, breakfast items, and savory snacks through approximately 220 bakery-café locations across northern Germany and Berlin, supplied from three centralized production facilities. The company complements its retail bakery business with online pre-ordering for in-store pickup (shop.jb.de), the JungeCard loyalty/stored-value program, B2B corporate card solutions (Junge PlusCard, Junge-BusinessCard), and a sustainability-driven BrotRetter surplus-bag initiative.

Product overview

Junge Die Bäckerei is a traditional German bakery company founded in 1897, operating approximately 220 stores across northern Germany and Berlin. The core offering consists of freshly baked breads, pastries, coffee specialties, breakfast, and savory meals prepared with regional ingredients and artisanal craftsmanship. The company operates both traditional bakery-cafés and larger café formats with extensive seating. Digital services include online ordering via shop.jb.de with ingredient/allergen information, and the JungeCard loyalty program with B2B variants for corporate customers. Sustainability initiatives include the Jungewald reforestation project and BrotRetter food waste reduction program. The company has received multiple quality awards including the Ehrenpreis from the German Baking Trade Association and Gold certification from the German Bread Institute for consistently high product quality.

Differentiator

Problem solved

Functional benefit

Brands

• JungeCard: Loyalty program card for collecting reward points and making cashless purchases at Junge stores.
• JungeCard Businesslösungen
• Junge PlusCard
• BrotRetter-Überraschungstüte
• Junge Akademie
• Jungewald

Products and services

• Brote und Brötchen (Breads and Rolls) Freshly baked traditional German breads and rolls made with regional ingredients and artisanal craftsmanship, sold at bakery-cafés across northern Germany and Berlin.
• Kaffeespezialitäten (Coffee Specialties) Coffee beverages and specialty drinks prepared with quality coffee beans, served at bakery-café counters.
• Frühstück (Breakfast) Individually customizable breakfast offerings available all day, including sweet and savory options, buffet-style breakfasts, and à la carte selections at bakery-cafés.
• Snacks und herzhafte Speisen (Savory Snacks and Meals) Savory offerings including bagels, bowls, Bäckwich, filled rolls with cheese, mett, ham, or egg salad, salads, pasta dishes, scrambled eggs with bacon or salmon, and Strammer Max.
• Torten und Kuchen (Cakes and Sweet Pastries) Sweet pastries, cakes, tortes, and baked goods for dessert and snacking occasions.
• Online-Bestellung (Online Pre-Order) Digital ordering platform at shop.jb.de allowing customers to browse products, check ingredients and allergens, place orders, select pickup times, and pay in advance for in-store pickup.
• JungeCard (Loyalty Card) Customer loyalty card combining Treuepunkte (reward points) and prepaid Guthaben (stored value) for cashless purchases at all Junge stores; registerable online for balance protection.
• JungeCard Business Solutions (PlusCard, Individual B2B Card, BusinessCard) B2B loyalty and payment solutions including Junge PlusCard (employee retention with enjoyment benefits), Individual JungeCard B2B (corporate gifting), and Junge-BusinessCard (invoice-based catering payment).
• Präsente (Gift Sets) Gift and present offerings for delivery, allowing customers to send bakery products to recipients.
• BrotRetter-Überraschungstüte (Bread Saver Surprise Bag) Surprise bag initiative that sells remaining baked goods at reduced flat rates to reduce food waste, with mixed savory and sweet contents.
• Junge Bakery-Café Preetz New retail bakery-café location in Preetz, opened 2 July 2026, offering dine-in seating, outdoor terrace, and EV fast charging stations.
• Junge Bakery-Café Hamburg-Harburg (Sand) New retail bakery-café location in Hamburg-Harburg near the historic Sand market square, opened 23 April 2026, featuring sun-terrace seating.
• Junge Café Berlin-Prenzlauer Berg New urban-style bakery-café in Berlin Prenzlauer Berg, opened 20 April 2026, with approximately 100 indoor seats and a 30-seat sun terrace.
• Junge Bakery-Café Stade New bakery-café in Stade, opened 2 April 2026, the largest café in the city with approximately 130 seats.
• Junge Bakery Drive-in Mönchhagen (with Plenitude EV Charging) First bakery drive-in in Mecklenburg-Vorpommern, co-located with a Plenitude ultra-fast EV charging hub (22 charging points), offering drive-in convenience and 400kW/200kW charging.

Quantifiable outcome

• 90% of 45 product samples received 'Very Good' rating; ~45% received Gold status from Deutsches Brotinstitut
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Plenitude On The Road (Eni subsidiary)minorStrategic or Co-development Partner · 16 July 2026Plenitude On The Road, a subsidiary of Eni, opened Germany's largest charging hub at the Junge bakery drive-in in Mönchhagen (near Rostock) with 22 charging points including ultra-fast 400kW chargers. The partnership provides EV charging infrastructure at the first bakery drive-in in Mecklenburg-Vorpommern, attracting new customer traffic to the location. Junge gains a unique service differentiator; Plenitude gains a high-traffic commercial location for its charging network.
• AckerRacker BildungsprogrammminorOthers · 2 July 2026Junge supports the 'AckerRacker' educational program as a funding partner through sales of its Dinkeltoast (Gold-rated product). The program teaches children about sustainability and healthy nutrition through playful gardening activities in schools.
• Sachsenwaldschule (Reinbek)minorOthers · 26 March 202625 fifth-grade students from Sachsenwaldschule in Reinbek planted 300 young trees in the Jungewald. The school partnership supports environmental education and youth engagement as part of the company's social commitment.
• Grundschule Beim Pachthof (Hamburg)minorOthers · 13 November 202543 students from Grundschule Beim Pachthof in Hamburg participated in a tree-planting event at Jungewald, planting 200 trees. The school engagement connects environmental education with practical nature experience, building brand affinity with families in the Hamburg market.
• Zentrum für Künstliche Intelligenz LübeckminorOthers · 12 November 2025Junge Die Bäckerei sponsors the Norddeutscher Zukunftspreis für Künstliche Intelligenz as prize stifter, contributing €10,000 annually for five years. Managing partner Tobias Schulz and shareholder Axel Junge serve as jury members, demonstrating the company's commitment to digital innovation and the northern German tech ecosystem.
• Familie Scharlaug (Forstwirtschaft)coreStrategic or Co-development Partner · 16 January 2025Long-term forestry partnership with Familie Scharlaug, active since 1936, for the Jungewald climate forest project. On 7.5 hectares between Hamburg and Berlin, approximately 18,000 trees will be planted over 20 years to promote biodiversity and climate resilience. The partnership combines two family businesses with a shared vision for sustainability for future generations. The project includes school visits, planting events, and environmental education.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• REWE (in-store bakery): Major German supermarket chain with prominent in-store bakeries offering fresh baked goods. Indirect competitor for the daily-bread and breakfast occasions Junge targets.
• Starbucks: Global café chain with extensive German footprint. Comparable on café seating, loyalty programs, and digital ordering, but competes primarily on coffee rather than fresh baked goods.
• Lidl (in-store bakery): Discount grocer with in-store bakeries across Germany, providing low-price fresh bread and pastries. Competes for foot traffic and price-sensitive consumer spend rather than operating a stand-alone bakery-café format.

Direct peers

• Dat Backhus: German bakery chain operating retail bakery-café locations, primarily in northern and western Germany. Directly comparable as a multi-location traditional bakery retailer with in-store café service and similar product mix (bread, pastries, coffee).
• Kamps: One of Germany's largest bakery-café chains with several hundred locations nationwide. Directly competes with Junge as a multi-store retail bakery operator combining fresh baked goods with café seating and B2B supply.
• Steinecke: Regional German bakery chain focused on retail bakery-cafés in central Germany. Comparable in operating model (retail storefronts, café seating, fresh daily production) and category positioning.
• Schäfer's: German bakery-café chain operating multiple retail locations across Germany. Directly competes as a retail bakery with café format, fresh daily production, and similar B2B/B2C offerings.

Regional players

• Bäcker Görtz: Regional bakery chain concentrated in Baden-Württemberg and southern Germany. Comparable business model but does not directly compete with Junge's northern German footprint.

Emerging players

• Panera Bread: US bakery-café chain combining fresh baked goods with full café dining, online pre-ordering, and loyalty programs. Comparable operating model — particularly relevant for Junge's online pre-ordering and JungeCard strategies.
• Pret A Manger: International bakery-café chain offering fresh sandwiches, salads, and baked goods with café seating. Comparable on the bakery-café hybrid format, urban store footprint, and corporate catering solutions (similar to Junge's B2B offerings).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/baeckerei.junge
• Instagraminstagram.com/baeckereijunge

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Junge Die Backerei