88 Pictures
88 Pictures is a Mumbai-based animation and VFX studio founded in 2016, serving global entertainment clients including DreamWorks, Netflix, Warner Bros, and Lucasfilm with full-service production across animation, VFX, and gaming.
- Company typePrivate
- Founded2016
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 88 Pictures does
88 Pictures is a Mumbai-headquartered visual imagery and content production company founded in 2016 by Milind D. Shinde, a former DreamWorks Animation and Oriental DreamWorks executive. It operates as a B2B animation and VFX studio delivering full-service production — from art and pre-production through CG assets, animation, lighting, compositing, and final delivery — for feature films, television series, streaming content, and commercials. The studio runs three operational pillars: Animation Services (entertainment content for global platforms), 88VFX (visual effects for Bollywood and international productions as well as advertising), and 88 Games (a gaming division launched in November 2024 that develops story-driven games inspired by Indian mythology and cultural heritage). It has offices in Mumbai, Bengaluru, and Hyderabad in India, and in Toronto, Canada (opened June 2023).
The studio's client roster is concentrated among major global entertainment companies including DreamWorks Animation, Netflix, Warner Bros Animation, Lucasfilm/Disney+, Nickelodeon, and Gaumont, and it holds the distinction of being the first Indian studio to create animated content for the Star Wars franchise ('The Bandits of Golak' for Star Wars: Visions Volume 2). It is also a co-production partner on the Baahubali: The Eternal War animated feature with Arka Mediaworks. Revenue is generated primarily through project-based professional-services contracts for animation and VFX work, with newer licensing/royalty exposure through 88 Games. Pricing is not publicly disclosed. The company is privately held and founder-led, with no external venture capital, private equity, or parent-company ownership disclosed in available materials; it has grown from 8 employees in a 120 sq ft loft to roughly 500+ artists across four cities, supported by talent-development programs such as Gurukul (internal training) and Paathshala (Tier 2/3 city recruitment).
88 Pictures firmographics
Firmographics- Name
- 88 Pictures
- Legal name
- 88 Pictures
- Website
- https://88.pictures
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 88 Pictures is a Mumbai-based animation and VFX studio founded in 2016, serving global entertainment clients including DreamWorks, Netflix, Warner Bros, and Lucasfilm with full-service production across animation, VFX, and gaming.
- Ownership category
- akta.pro rank
88 Pictures industry classification
Industry- Product category
- Animation & Visual Effects Services
- NAICS
- Motion Picture and Video Production (512110)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF)
- akta.pro secondary industries
- VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB), Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM), VFX Supervision & On-Set VFX Services (MPAHABAA), VFX & Motion Graphics (CGI, Compositing, 2D/3D) (MPAAAMAC)
Keywords
Where 88 Pictures is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
88 Pictures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Animation Services: Provides animation production services for feature films, TV series, and streaming content to major studios. Revenue generated through project-based contracts for co-productions and service work.
- VFX Services: Visual effects work for Bollywood films and international productions, including shoot supervision, previz, asset build, FX, camera/object match move, layout, lighting, compositing, roto, concept art, and matte painting.
- Game Development (88 Games): Immersive, story-driven gaming experiences inspired by Indian culture, heritage, and mythology. New division launched in November 2024.
- Commercial VFX: VFX work for television commercials including animated TVCs for clients like PNB Housing Finance.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
88 Pictures product offering
Product offeringCore offering
88 Pictures is a B2B visual imagery and content production company providing end-to-end animation production services, comprehensive visual effects (VFX) work, and game development for major global entertainment studios and Indian film producers. Its three operating divisions — Animation Services, 88VFX, and 88 Games — deliver projects ranging from CG feature and episodic animation to film VFX and story-driven games rooted in Indian mythology.
Product overview
88 Pictures is a visual imagery and content production company founded in 2016, offering three core service divisions: Animation Services (for feature films, TV series, and streaming content), 88VFX (comprehensive visual effects services), and 88 Games (game development). The company also provides Art & Pre-Production services and runs talent development programs (Gurukul and Paathshala) for employee training. The studio works with major global studios including DreamWorks Animation, Netflix, Disney, Warner Bros., and Lucasfilm, delivering end-to-end production services across animation, VFX, and gaming.
Differentiator
Problem solved
Functional benefit
Brands
- 88 Games: Game development division of 88 Pictures focused on creating immersive, story-driven gaming experiences inspired by Indian mythology and cultural heritage.
- 88VFX
Products and services
- Animation Services Full-service animation production including CG assets, animation, lighting, compositing, and final delivery for feature films, TV series, and streaming content, sold to major entertainment studios on a co-production and service basis.
- 88VFX Visual effects division providing shoot supervision, previz, asset build, FX, camera/object match move, layout, lighting, compositing, roto, concept art, and matte painting for films, streaming content, and TV commercials.
- 88 Games Game development division creating immersive, story-driven games rooted in Indian mythology and cultural history, featuring characters and settings inspired by Indian folklore and literature for global gaming audiences.
- Art & Pre-Production Pre-production creative services including concept art, storyboarding, and creative development for animation and content projects, sold to entertainment studios as a standalone engagement or bundled with full production.
- Animated TVC / Commercial Production Animated television commercial production service for brand and advertising clients, with credits including the PNB Housing Finance 'SurprisinglyEasy' Penguin, Elephant, and Chimps TVCs.
Quantifiable outcome
- First Indian studio to produce animated content for Star Wars franchise
- +2 more outcomes
Companies that use 88 Pictures
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
88 Pictures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
88 Pictures partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and secondary.
- Arka MediaworkscoreCo-production partner for Baahubali: The Eternal War animated feature, presenting at France's Annecy Animation Festival. This is a major expansion of the Baahubali franchise into animation.
- Alcyde (France)coreFrench co-production partner for Baahubali: The Eternal War animated feature.
- Zaratan (UK)secondaryUK-based co-production partner for Baahubali: The Eternal War.
- Aniventure (UK)secondaryUK-based co-production partner for Baahubali: The Eternal War.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
88 Pictures competitors and assessment
Company assessmentDirect peers
- Makuta VFX: India-based VFX studio known for work on Baahubali and other major Indian and international films. Directly comparable to 88VFX on Bollywood VFX and co-production services.
- Prana Studios: India-based animation studio that previously employed 88 Pictures' COO Aby John for 14 years. Closest historical/operational comparable — Indian animation services for Hollywood franchises including Disney.
- Toonz Animation: India-headquartered animation and gaming studio with global project delivery. Comparable business model of outsourced animation for Western studios plus original IP development.
- Cosmos-Maya: India-based animation studio producing both international co-productions and original IP (e.g., Selfie with Bajrangi). Comparable to 88 Pictures in combining services work with owned-IP ambitions.
- Green Gold Animation: Indian animation studio behind Chhota Bheem and other Indian IP. Comparable in building original Indian animation IP while also executing services for global clients.
- Assemblage Entertainment: India-rooted animation studio (Bengaluru) producing animated features and series for international clients including Netflix. Directly comparable to 88 Pictures on full-service animated series delivery for global streamers.
Broad incumbents
- DNEG: Global VFX and animation powerhouse with significant India operations. Directly competes with 88 Pictures' VFX division on feature and streaming VFX work for major studios; comparable in serving Hollywood and Indian film clients at scale.
- Framestore: Global VFX and animation studio with presence in India and the UK. Comparable to 88 Pictures in delivering VFX and animation for major streaming and theatrical franchises.
- Industrial Light & Magic (ILM): Lucasfilm's VFX arm and a direct customer of 88 Pictures on Star Wars: Visions. Operates India-based production capacity and competes for animation/VFX work on premium franchises.
- Tata Elxsi: Listed Indian technology services firm with a media and animation practice serving global OTT and broadcast customers. Comparable in delivering India-based animation/VFX services to global entertainment buyers at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
88 Pictures social profiles
Digital presence88 Pictures financial estimates
Financial estimateRevenue estimate
Valuation estimate
88 Pictures leadership team
Management profileNumber of profiles
Profiles8 records
88 Pictures subsidiaries and ownership
Company hierarchySubsidiaries1 record
88 Pictures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
88 Pictures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 88 Pictures
What does 88 Pictures do?
88 Pictures is a B2B visual imagery and content production company providing end-to-end animation production services, comprehensive visual effects (VFX) work, and game development for major global entertainment studios and Indian film producers. Its three operating divisions — Animation Services, 88VFX, and 88 Games — deliver projects ranging from CG feature and episodic animation to film VFX and story-driven games rooted in Indian mythology.
Is 88 Pictures a public or private company?
88 Pictures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 88 Pictures founded?
88 Pictures was founded in 2016. It employs 11 to 50 people.
Where is 88 Pictures based?
88 Pictures is headquartered in Mumbai, India, in the Asia region.
How does 88 Pictures make money?
Four revenue lines are on record. Animation Services are the primary driver. The others are VFX Services, game Development (88 Games) and commercial VFX.
Who are 88 Pictures's main competitors?
Direct peers on record are Makuta VFX, Prana Studios, Toonz Animation, Cosmos-Maya, Green Gold Animation and Assemblage Entertainment. Broad incumbents are DNEG, Framestore, Industrial Light & Magic (ILM) and Tata Elxsi.
Does 88 Pictures have an API?
No public API is recorded for 88 Pictures.
What industry is 88 Pictures in?
88 Pictures's product category is Animation & Visual Effects Services. Its primary akta.pro industry code is MPADAHAF, Animation Services for VFX (Creature/Character, Crowd, Simulation Support), with a secondary code of MPAHABAB, VFX Production & Shot Work (CG Integration, Matte Painting, FX). Its NAICS code is 512110 and its SIC code is 7812.