Hatch Bank
Hatch Bank is a purpose-built sponsor bank and subsidiary of Firstrust Bank that provides regulatory infrastructure, capital, and API connectivity to fintech companies embedding lending, card, and payment products across solar, healthcare, home improvement, and education finance verticals.
- Company typePrivate
- Founded1990
- HeadquartersSan Marcos, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Hatch Bank firmographics
Firmographics- Name
- Hatch Bank
- Legal name
- Hatch Bank
- Website
- https://hatchbank.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hatch Bank is a purpose-built sponsor bank and subsidiary of Firstrust Bank that provides regulatory infrastructure, capital, and API connectivity to fintech companies embedding lending, card, and payment products across solar, healthcare, home improvement, and education finance verticals.
- Ownership category
- akta.pro rank
Hatch Bank industry classification
Industry- Product category
- Sponsor Banking Services
- NAICS
- Commercial Banking (52211), Credit Card Issuing (52221), Offices of Bank Holding Companies (551111)
- SIC
- National Commercial Banks (6021), Functions Related To Depository Banking, Nec (6099), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- BaaS Platforms & Sponsor Bank Enablement (FSAGALAA)
- akta.pro secondary industries
- Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD), Large-Cap / Sponsor Finance Direct Lending (FSANADAJ)
Keywords
Where Hatch Bank is headquartered
LocationHeadquarters
- HQ city
- San Marcos
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hatch Bank business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Embedded Lending Origination: Hatch serves as originating bank for loans sourced through partner fintech platforms. Revenue generated through interest income on loans and fees associated with loan origination and servicing.
- Capital Markets Support: Extended balance sheet capacity and efficient transaction execution across multiple capital partner relationships. Revenue from capital markets structuring and facilitation fees.
- Sponsor Banking Services: Regulatory compliance oversight, operational infrastructure, and bespoke solutions for fintech partners. Revenue generated through partnership fees and ongoing service arrangements.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Hatch Bank product offering
Product offeringCore offering
Hatch Bank is a purpose-built, tech-forward sponsor bank that provides embedded banking and lending infrastructure to fintech companies. The bank serves as the originating bank for loans sourced through partner platforms, delivers regulatory compliance oversight, capital markets support, and operational infrastructure, while offering card issuing, payment solutions, deposit services, and traditional banking products delivered through proprietary API connectivity.
Product overview
Hatch Bank is a purpose-built, tech-forward sponsor bank that offers a platform of embedded banking and lending solutions. The core product is Embedded Lending, which includes specialized financing for renewable energy (solar), healthcare, home improvement, and point-of-sale verticals. This is complemented by Card Issuing (consumer and business credit cards), Payment Solutions (Push to Card Same Day, ACH, Collection Services), and Deposit Services (BNPL, ACH, Domestic Wires). Traditional banking products include Checking Accounts, Investments, and Wealth Management. The company operates primarily through partnership-enabled products including Wisetack (home improvement POS financing), Sungage Financial (solar and home efficiency), Thrive Financial (home improvement), and GradBridge (student lending). All offerings are delivered through their 'Powered by Hatch®' API connectivity infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Embedded Lending Custom financing solutions that power specialized industries including renewable energy, healthcare, home improvement, and point-of-sale lending. This is the core product line enabling fintech partners to embed credit products.
- Credit and Debit Cards Consumer and business credit card issuing programs enabling transactions with security and flexibility for business demands.
- Checking Accounts Business checking account services for deposit and transaction management.
- Investments Investment product offerings for business customers.
- Wealth Management Wealth management services for business customers.
- Card Issuing Streamlined card solutions including Consumer Credit Cards and Business Credit Cards that empower every transaction.
- Payment Solutions Innovative payment tools including Push to Card Same Day, ACH Payment, and Collection Services designed to streamline transactions and fuel business growth.
- Deposit Services Secure and versatile deposit options including Buy Now Pay Later (BNPL), Automated Clearing House (ACH), and Domestic Wires that keep funds accessible and growing.
- Healthcare Financing Tailored lending options designed to support innovative medical care, enabling healthcare providers to offer financing for elective procedures.
- Commercial Cards Streamlined credit solutions for small businesses to fuel operational efficiency, distributed through fintech platforms and Banking-as-a-Service banks.
Quantifiable outcome
- Hatch doubled its lending partnerships and nearly tripled earnings from 2024 to 2025
- +2 more outcomes
Companies that use Hatch Bank
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Hatch Bank technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Hatch Bank partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- GradBridgecorePartnership for second-look private student lending program aimed at students who narrowly miss traditional approval criteria. Program accepting applications for loans with flexible terms at over 2,000 U.S. Title IV schools. Initiative responds to increased financial barriers faced by students. GradBridge raised $20M Series A led by Acorn Investment Partners.
- Thrive FinancialcorePartnership for home improvement point-of-sale financing. Hatch serves as originating bank for loans sourced through Thrive's technology platform. Thrive integrates loan applications into home improvement SaaS experiences at point-of-sale. Partnership addresses up to 30% of sales opportunities lost due to lack of financing. Hatch also supports Thrive's capital markets strategy.
- Sungage FinancialcorePartnership for residential solar and home efficiency project financing. Hatch serves as originating bank partner and supports Sungage's capital markets strategy. Sungage operates in 44 states plus DC. Partnership enables efficient purchase of newly-issued Sungage loans by investors. Sungage's investor and lending partner includes The Carlyle Group.
- WisetackflagshipPartnership since 2020 enabling embedded consumer financing for home improvement and in-person services. Hatch provides loan origination, capital markets support, and compliance infrastructure. Wisetack distributes financing through business software integrations. Partnership recognized with Finovate 2025 Best Consumer Lending Solution. Hatch has extended capital commitments and supports Wisetack's capital markets program with balance sheet capacity and flexible capital solutions.
- HFDcoreHealthcare financing partnership enabling providers to offer patient financing for elective procedures. Hatch has supported HFD for three years through prudent and profitable growth. Partnership enables scalable solutions as HFD expands, with operational and compliance foundation keeping pace with growth. Hatch supports capital markets needs with flexible structures.
- MercantileminorStartup partnership where Mercantile benefits from Hatch's banking expertise and support throughout their startup journey. Hatch team described as highly professional, efficient, and supportive.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Hatch Bank competitors and assessment
Company assessmentDirect peers
- Celtic Bank: A Utah-based industrial bank that sponsors a large share of marketplace and consumer lending programs, including home improvement and solar. Direct competitor to Hatch in vertical lending sponsorship.
- Sunrise Banks: A Minnesota-chartered bank with a strong sponsor banking franchise and a B Corp mission focus. Directly comparable to Hatch in fintech sponsorship and was led by Hatch's current President, Amanda Swoverland, prior to her joining Hatch.
- Cross River Bank: A New Jersey-chartered commercial bank widely regarded as the leading sponsor bank for fintech lenders and embedded finance programs. Direct competitor to Hatch in originating-bank partnerships across consumer lending, cards, and SMB credit.
- Stride Bank: An Oklahoma-chartered bank that serves as sponsor bank for several high-profile fintech programs across cards, deposits, and lending. Direct competitor to Hatch in fintech sponsorship.
- WebBank: A Utah-chartered industrial bank that is one of the most active sponsor banks for point-of-sale lending, credit card programs, and fintech credit products. Direct competitor to Hatch in embedded lending and card-issuing sponsorship.
- Coastal Community Bank: A Washington-state community bank with a heavy sponsor-banking book for fintechs across lending, cards, and deposits. Direct competitor to Hatch in the BaaS / sponsor banking niche.
- Sutton Bank: An Ohio-chartered bank known as the sponsor bank behind major fintech programs (e.g., prepaid and card programs). Direct competitor to Hatch in embedded card issuing and deposit programs.
- Lead Bank: A Missouri-chartered community bank that has repositioned itself as a sponsor bank for fintech programs, including checking, cards, and lending. Direct competitor to Hatch in BaaS partnerships.
Emerging players
- Unit Finance: A BaaS infrastructure provider that partners with sponsor banks to deliver embedded banking products. Hatch's own President, Amanda Swoverland, was previously CCO at Unit, and several Hatch partnerships compete with or complement Unit-served programs.
- Treasury Prime: A BaaS infrastructure platform that connects fintechs with sponsor banks for embedded banking, deposit, and lending products. Comparable in that it is part of the same bank-fintech intermediation layer that Hatch operates in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Hatch Bank social profiles
Digital presenceHatch Bank compliance and trust
Trust signalCompliance4 records
Hatch Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hatch Bank leadership team
Management profileNumber of profiles
Profiles4 records
Hatch Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hatch Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hatch Bank
What does Hatch Bank do?
Hatch Bank is a purpose-built, tech-forward sponsor bank that provides embedded banking and lending infrastructure to fintech companies. The bank serves as the originating bank for loans sourced through partner platforms, delivers regulatory compliance oversight, capital markets support, and operational infrastructure, while offering card issuing, payment solutions, deposit services, and traditional banking products delivered through proprietary API connectivity.
Is Hatch Bank a public or private company?
Hatch Bank is a private company. It is classified as family owned and is currently operating.
When was Hatch Bank founded?
Hatch Bank was founded in 1990. It employs 11 to 50 people.
Where is Hatch Bank based?
Hatch Bank is headquartered in San Marcos, United States, in the North America region.
How does Hatch Bank make money?
Three revenue lines are on record. Embedded Lending Origination is the primary driver. The others are capital Markets Support and sponsor Banking Services.
Who are Hatch Bank's main competitors?
Direct peers on record are Celtic Bank, Sunrise Banks, Cross River Bank, Stride Bank, WebBank, Coastal Community Bank, Sutton Bank and Lead Bank. Emerging players are Unit Finance and Treasury Prime.
Does Hatch Bank have an API?
No public API is recorded for Hatch Bank.
What industry is Hatch Bank in?
Hatch Bank's product category is Sponsor Banking Services. Its primary akta.pro industry code is FSAGALAA, BaaS Platforms & Sponsor Bank Enablement, with a secondary code of FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines). Its NAICS code is 52211 and its SIC code is 6021.