What Kenny Flowers, LLC does

Kenny Flowers, LLC is a direct-to-consumer resort and vacation lifestyle apparel brand founded in 2015 by Kenny Haisfield and operated as an independent, bootstrapped, founder-owned LLC. The company designs, markets, and sells branded men's, women's, and children's resort wear, swimwear, and golf apparel, organized around destination-themed sub-collections (Greece, Amalfi, Valencia, Nantucket, BVIs, Africa, Canggu, Mallorca, among others), a matching couples/family/sibling merchandising concept, and a licensed 'Margaritaville by Kenny Flowers' collaboration inspired by Jimmy Buffett. Core product categories include men's Hawaiian shirts, linen shirts, cabana sets, swim trunks, and golf polos; women's bikinis, one-piece swimsuits, coverups, and resort dresses; and coordinated kids' collections, all priced roughly $42–$178 per item.

The business operates on a Shopify e-commerce storefront (kennyflowers.com) supplemented by a flagship retail store in Charleston, South Carolina, a wholesale/stockist channel, and a corporate/groups sales channel, with global shipping covering approximately 70+ countries. The technology stack is intentionally lean: Shopify as the core commerce platform and Rebuy as the third-party product recommendation engine. Marketing is multi-channel, leaning on organic social (Instagram, TikTok, Facebook, Pinterest, X), content via the 'Unbuttoned' blog, an email capture with a 15% first-order discount, an affiliate program, and earned media in Forbes, Vogue, Esquire, Maxim, and Travel + Leisure. Loyalty and referral mechanics sit in 'The Island Society' program, offering 20% back in store credit and $10 referral credits.

Revenue is generated primarily through one-time unit-priced DTC sales of branded apparel, with secondary B2B and wholesale streams. The brand runs heavy promotions — sitewide 20% weekends, 4th of July sales up to 60% off, and final-sale markdowns up to 75% — and a free-shipping threshold at $150+. There is no disclosed revenue figure, no disclosed funding, and only a single publicly named executive (the founder). Operations remain in the 11–50 employee band, with a 10-year operating history, a recently opened flagship store, multiple 2025–2026 product launches (Valencia, Americana, Masters 2026 golf merch, Napa), and a deliberate push into golf/country-club apparel.

Name

Kenny Flowers, LLC

Legal name

Kenny Flowers

Website

https://kennyflowers.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Kenny Flowers, LLC is a Boulder-based, direct-to-consumer resort, swim, and golf apparel brand selling destination-themed men's, women's, and kids' clothing through its Shopify e-commerce site, a Charleston flagship store, and wholesale and corporate channels.

Ownership category

akta.pro rank

Product category

Resort & Vacation Apparel

NAICS

Jewelry, Luggage, and Leather Goods Retailers (4583), Jewelry Retailers (45831)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industry

Golf Footwear & Apparel Retail (CRAMACAH)

Keywords

• Resort wear apparel
• Swimwear collections
• Vacation clothing
• Golf apparel
• Matching family outfits

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct product sales (e-commerce): Kenny Flowers generates revenue through direct-to-consumer sale of branded resort, swim, and golf apparel and accessories. Customers purchase individual items at listed retail prices via the company's Shopify-powered e-commerce storefront. The brand also sells through a wholesale/stockist channel and a corporate/groups channel, indicating B2B and bulk revenue streams alongside its primary DTC model.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Kenny Flowers is a direct-to-consumer apparel brand that designs, produces, and sells premium resort, swim, and golf clothing for men, women, and children. Its catalog spans Hawaiian shirts, cabana sets, linen shirts, bikinis, one-piece swimsuits, resort dresses, golf polos and skorts, and coordinated matching outfits for couples and families, organized around destination-inspired collections (Greece, Amalfi, Valencia, BVIs, Nantucket, Africa, Canggu) and a Margaritaville co-branded line. Products are sold primarily through the brand's Shopify-powered e-commerce site and a flagship retail store in Charleston, South Carolina.

Product overview

Kenny Flowers, LLC is a resort and vacation lifestyle apparel brand offering a unified product portfolio centered on swimwear, resort dresses, Hawaiian shirts, and golf attire for men, women, and children. The core offering spans men's cabana sets, Hawaiian shirts, swim trunks, and golf polos; women's bikinis, one-piece swimsuits, resort dresses, and golf skorts; plus coordinated kids' collections. Key sub-brands include destination-themed collections (Greece, Amalfi/Italy, Nantucket, Valencia/Spain, Mallorca, BVIs, Africa, Canggu, Blue Zone, Paradiso), the licensed Margaritaville collaboration featuring Jimmy Buffett-inspired designs, and linen essentials. The brand emphasizes matching couples and family outfits, with golf apparel serving as a growing category. Products are sold primarily through direct-to-consumer e-commerce with a flagship store in Charleston.

Differentiator

Problem solved

Functional benefit

Brands

• Margaritaville by KF: Collaboration collection with Margaritaville featuring Jimmy Buffett-inspired vacation apparel and resort wear.

Products and services

• Men's Resort Wear
• Women's Swim & Resort Wear
• Kids' Collection
• Matching Couples & Family Outfits
• Golf Apparel
• Margaritaville by Kenny Flowers
• Linen Essentials
• The Island Society (Rewards Program)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• MargaritavillecoreOEM/ Whitelabel/ Licensing PartnerKenny Flowers holds a licensing agreement with Margaritaville (the Jimmy Buffett-inspired lifestyle brand) to produce the 'Margaritaville by Kenny Flowers' collection. This includes co-branded resort apparel such as the 'Ode to Jimmy' short sleeve shirt (inspired by Jimmy Buffett's favorite Kenny Flowers shirt from his 2018 summer tour) and the '5 O'Clock On The Dot' shirt. The collection is marketed as blending 'paradise on land and at sea' and is prominently featured as a dedicated category on the Kenny Flowers website.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kennyflowers_
• Facebookfacebook.com/706598936113905
• Instagraminstagram.com/kennyflowers_
• Pinterestpinterest.ca/kennyflowersco
• TikToktiktok.com/@kennyflowers_
• LinkedInlinkedin.com/company/kenny-flowers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenny Flowers, LLC