Stone River eLearning
Stone River eLearning is a private, Iowa-based online learning platform founded in 2012 that delivers 200+ technology and business-skills courses to individual learners, businesses, and resellers via subscription, individual course sales, and bundles on Teachable and Hotmart.
- Company typePrivate
- Founded2012
- HeadquartersSheldon, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Stone River eLearning does
Stone River eLearning is a privately held online learning platform founded in 2012 and headquartered in Sheldon, Iowa, that delivers technology and business-skills training to individual learners, businesses, and reseller partners. The company offers a catalog of 200+ courses covering programming, web development, graphic design, app development, and workplace compliance, and reports having taught over 1.2 million students through its website and reseller channels since inception. The CEO is Mark Trego.
The product portfolio is structured around three monetization formats: a monthly Unlimited Access subscription ($29/month, $15/month promotional), individual course purchases (e.g., 'Become a Professional Graphic Designer' at $75 with lifetime access and completion certificate), and curated bundles (e.g., Essential Workplace Training for Modern Businesses at $149). Distribution runs through a direct self-serve website (stoneriverelearning.com), a separate enterprise portal (enterprise.stoneriverelearning.com) for business buyers and resellers, and partner/reseller channels including a 2015 healthcare-IT partnership with 4Medapproved. Courses are delivered via Teachable and Hotmart platforms using HTML5 video streaming with adaptive resolution and cross-device playback, with no proprietary AI/ML features disclosed.
The business operates with a very lean team (1–10 employees), has no disclosed funding rounds, and runs on third-party infrastructure rather than proprietary technology. Strategic activity to date has centered on the 2015 vertical expansion into healthcare training, the 2021 acquisition of team-collaboration tool Hibox, and ongoing catalog and subscription product development. The company has not disclosed revenue, ARR, or growth metrics, and has featured on Mashable and TechCrunch as consumer-facing brand recognition.
Stone River eLearning firmographics
Firmographics- Name
- Stone River eLearning
- Legal name
- Stone River eLearning
- Website
- https://stoneriverelearning.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stone River eLearning is a private, Iowa-based online learning platform founded in 2012 that delivers 200+ technology and business-skills courses to individual learners, businesses, and resellers via subscription, individual course sales, and bundles on Teachable and Hotmart.
- Ownership category
- akta.pro rank
Stone River eLearning industry classification
Industry- Product category
- Online Learning and eLearning Courses
- NAICS
- Business Schools and Computer and Management Training (6114), Computer Training (61142), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
- akta.pro secondary industries
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)
Keywords
Where Stone River eLearning is headquartered
LocationHeadquarters
- HQ city
- Sheldon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stone River eLearning business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Subscription - Unlimited Access: Monthly subscription model offering unlimited access to entire course catalog for a flat monthly fee. Allows students to access 200+ courses with one subscription.
- Individual Course Sales: One-time purchase of individual courses. Featured course 'Become a Professional Graphic Designer' priced at $75. Students receive lifetime access upon purchase.
- Course Bundles: Bundled packages of related courses sold as one-time purchases. Example: Essential Workplace Training for Modern Businesses bundle priced at $149.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Unlimited Monthly Subscription |
| One time/ perpetual license | Pay-as-you-go | Individual Course Purchase - Professional Graphic Designer |
| One time/ perpetual license | Pay-as-you-go | Course Bundle - Workplace Training |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Stone River eLearning product offering
Product offeringCore offering
Stone River eLearning operates an online learning platform that sells self-paced video courses covering technology and business skills. Its core commercial offerings are an Unlimited Access monthly subscription ($15-$29/month) granting access to 200+ courses, individual courses sold for a one-time fee with lifetime access (e.g., $75 for Become a Professional Graphic Designer), and course bundles such as the Essential Workplace Training for Modern Businesses package at $149. Courses are delivered via HTML5 video streaming on the Teachable and Hotmart platforms and are accessible across mobile phones, tablets, and laptops, with completion certificates issued upon finish.
Product overview
Stone River eLearning operates a course marketplace offering technology and business skills training. The portfolio consists of individual courses available for one-time purchase (e.g., Become a Professional Graphic Designer at $75) and bundled course packages (e.g., Essential Workplace Training at $149), alongside a subscription model providing unlimited monthly access to 200+ courses for $15-29/month. The company was founded in 2012, has taught over 1 million students, and delivers content through Teachable and Hotmart platforms with HTML5 video playback across devices. The ecosystem also includes a Programming and Development Blog covering programming tutorials and industry topics.
Differentiator
Problem solved
Functional benefit
Products and services
- Unlimited Access Subscription Monthly subscription that grants unlimited access to over 200 technology and business skills courses for a flat recurring fee, accessible immediately upon enrollment with full library access for the duration of the subscription.
- Become a Professional Graphic Designer Standalone video course covering visual communication, design principles, and industry-standard software including Photoshop, Illustrator, and Dreamweaver, sold for a one-time $75 fee with lifetime access, project files, and a completion certificate.
- Essential Workplace Training for Modern Businesses Course bundle designed to help businesses build inclusive, compliant, and secure workplaces through multiple bundled training courses, sold for a $149 one-time purchase.
- Enterprise eLearning Solutions and Reseller Program Business-facing offering that combines employee training solutions with a reseller program, allowing organizations and partners to purchase and distribute Stone River eLearning's technology and workplace training courses to their workforce or customers.
Quantifiable outcome
- Over 1.2 million students taught through website and reseller partners
Companies that use Stone River eLearning
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Stone River eLearning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Stone River eLearning partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- 4MedapprovedcoreHealthcare training company partnership announced March 2015. Stone River eLearning expanded training catalog to include courses helping IT professionals take advantage of growth opportunities in the healthcare technology sector.
- Reseller PartnerscorePartnership with reseller partners who teach students through their own channels. Stone River has served over 1 million students through website and reseller partners combined.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Stone River eLearning competitors and assessment
Company assessmentDirect peers
- Skillshare: Subscription-based learning marketplace with thousands of creator-led courses spanning design, tech, and business. Directly comparable to Stone River's unlimited-access subscription model and horizontal content approach.
- Codecademy: Interactive subscription platform for coding and tech-skills learning. Comparable to Stone River's programming-language catalog, Getting Started language guides, and subscription monetization for aspiring developers.
- Treehouse: Subscription-based online technology school focused on web development, programming, and design. Closely comparable to Stone River's tech-skills subscription offering, target learner persona, and self-paced video-based delivery.
- Pluralsight: Subscription technology-skills training platform focused on developers, IT, and creative professionals. Comparable in target audience (tech learners), subscription monetization, and certification-adjacent positioning to Stone River's tech catalog.
- Udemy: Global multi-instructor course marketplace offering individual courses and subscription plans across technology and business skills. Closely comparable to Stone River's marketplace model, lifetime-access course sales, and $15-29 monthly subscription tier.
Emerging players
- MasterClass: Premium subscription platform offering creator-led courses across creative, business, and technology topics. Comparable subscription model and creator-led course structure, though positioned at a higher price point and more polished production tier.
- DataCamp: Subscription-based data and programming skills learning platform with project-based courses and certifications. Comparable in horizontal tech-skills subscription model, certificate offering, and self-paced video learning to Stone River's tech catalog.
Broad incumbents
- Coursera: Large MOOC and credentialed-learning platform partnering with universities and companies. Comparable as a broad technology-and-business course platform with certificates, though it operates at much greater scale and includes degree-level content.
- edX: University-backed MOOC and professional education platform offering courses, certificates, and degree programs in technology and business. Comparable in catalog breadth and certificate offering, though it operates a more academic, credentialed model.
- LinkedIn Learning: Subscription-based professional development platform offered by LinkedIn/Microsoft, covering technology, business, and creative skills with strong enterprise and B2B distribution — directly overlapping Stone River's tech-skills catalog and reseller/enterprise channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Stone River eLearning social profiles
Digital presenceStone River eLearning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stone River eLearning leadership team
Management profileNumber of profiles
Profiles1 record
Stone River eLearning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stone River eLearning M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stone River eLearning
What does Stone River eLearning do?
Stone River eLearning operates an online learning platform that sells self-paced video courses covering technology and business skills. Its core commercial offerings are an Unlimited Access monthly subscription ($15-$29/month) granting access to 200+ courses, individual courses sold for a one-time fee with lifetime access (e.g., $75 for Become a Professional Graphic Designer), and course bundles such as the Essential Workplace Training for Modern Businesses package at $149. Courses are delivered via HTML5 video streaming on the Teachable and Hotmart platforms and are accessible across mobile phones, tablets, and laptops, with completion certificates issued upon finish.
Is Stone River eLearning a public or private company?
Stone River eLearning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stone River eLearning founded?
Stone River eLearning was founded in 2012. It employs 1 to 10 people.
Where is Stone River eLearning based?
Stone River eLearning is headquartered in Sheldon, United States, in the North America region.
How does Stone River eLearning make money?
Three revenue lines are on record. Subscription - Unlimited Access are the primary driver. The others are individual Course Sales and course Bundles.
Who are Stone River eLearning's main competitors?
Direct peers on record are Skillshare, Codecademy, Treehouse, Pluralsight and Udemy. Emerging players are MasterClass and DataCamp. Broad incumbents are Coursera, edX and LinkedIn Learning.
Does Stone River eLearning have an API?
No public API is recorded for Stone River eLearning.
What industry is Stone River eLearning in?
Stone River eLearning's product category is Online Learning and eLearning Courses. Its primary akta.pro industry code is EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces, with a secondary code of EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units). Its NAICS code is 6114 and its SIC code is 8200.