gigmit
gigmit is a Berlin-based online marketplace for live music booking, connecting artists and DJs with promoters, clubs, and festivals. It offers free profiles plus a PRO subscription (€19/month annual or €79/month monthly) featuring automated gig applications, a 21,000+ venue and festival database, and direct introductions to Sony Music A&Rs.
- Company typePrivate
- Founded2012
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What gigmit does
gigmit operates a two-sided online marketplace for live music booking, connecting artists (solo musicians, bands, DJs) with promoters (clubs, festivals, corporate event planners, A&R representatives, and independent promoters). The platform enables artists to create professional profiles, submit applications, and access a curated database of over 21,000 festivals and venues, while promoters post gig opportunities and discover talent. Headquartered in Berlin and legally organized as gigmit UG (haftungsbeschränkt), the company was founded in 2012 and operates with 11-50 employees, led by CEO Marc-Thilo Schott.
The platform's core technology combines a self-serve SaaS marketplace with an automated application algorithm that matches artists to gigs based on genre and location, a Smart Artist Page (Electronic Press Kit) builder, real-time email marketing tracking, local fanbase analytics, an integrated concert calendar, and a CRM-grade venue and festival contact database. Distribution is web-only (no native mobile app), accessible globally in English and German, and supported by SEO-optimized genre- and city-specific landing pages. Recent product development includes the Gigscene acquisition (2022) extending the platform into the French market.
Revenue is generated primarily through a freemium subscription model: a free tier allows limited profile and gig application functionality, while the PRO tier (€79 monthly or €19/month billed annually at €228/year) unlocks unlimited gig access, automated applications, fan analytics, partner discounts, and introductions to Sony Music A&Rs. The customer base is highly distributed across individual artists and small promoter businesses, supported by partnerships with major European festivals (Exit, Sziget, Sea Star, Iceland Airwaves) and creator-services brands (Pirate Studios, Ditto Music, Beatsource).
gigmit firmographics
Firmographics- Name
- gigmit
- Legal name
- gigmit UG (haftungsbeschränkt)
- Website
- https://gigmit.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- gigmit is a Berlin-based online marketplace for live music booking, connecting artists and DJs with promoters, clubs, and festivals. It offers free profiles plus a PRO subscription (€19/month annual or €79/month monthly) featuring automated gig applications, a 21,000+ venue and festival database, and direct introductions to Sony Music A&Rs.
- Ownership category
- akta.pro rank
gigmit industry classification
Industry- Product category
- Live Music Booking Marketplace
- akta.pro primary industry
- Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)
- akta.pro secondary industries
- Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Talent Booking Agencies (Live Performance) (MPAIAGAB)
Keywords
Where gigmit is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
gigmit business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription - gigmit PRO: Artists pay a monthly or annual subscription to access premium features: unlimited gig access, automated applications, email marketing tools, venue database, analytics, PRO badge, top ranking, and partner discounts. The free tier allows EPK creation and limited gig applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | FREE - Basic membership for artists |
| Subscription | Annual | PRO Annual - Premium subscription billed annually |
| Subscription | Monthly | PRO Monthly - Premium subscription billed monthly |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
gigmit product offering
Product offeringCore offering
gigmit operates a two-sided online marketplace connecting independent artists (solo musicians, bands, DJs) with promoters, clubs, festivals, and brands for live music booking. Artists create Electronic Press Kits (EPKs) and apply to gig listings; promoters post opportunities and discover talent. The platform offers a free tier with limited gig applications and a paid PRO subscription (EUR 19/month annual, EUR 79/month monthly) that unlocks automated application matching, access to a 21,000+ venue/festival CRM database, email marketing tools with open/click tracking, and local fanbase analytics.
Product overview
gigmit is a data-supported live music booking platform operating since 2012, connecting artists (live acts and DJs) with promoters, clubs, and festivals. The core platform provides free artist profiles with limited gig access, while the PRO subscription (€19/month annually or €79/month) unlocks unlimited opportunities, automated application matching, a global database of 21,000+ festivals and venues, email marketing tools, local fanbase analytics, and a concert calendar. The platform also acquired French live music platform Gigscene to expand its European network.
Differentiator
Problem solved
Functional benefit
Products and services
- gigmit Platform
Quantifiable outcome
- 630+ positive user reviews across the platform
- +2 more outcomes
Companies that use gigmit
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
gigmit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
gigmit partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major, significant and minor.
- Gigscenecoregigmit acquired Gigscene, a French live music platform, to expand its network in France and grow its European artist and promoter base. This acquisition represents gigmit's strategic expansion into the French live music market.
- Sony Music Entertainmentcoregigmit PRO offers artists the chance to be introduced to Sony Music A&Rs and INES Showcase, providing direct pathways to major label discovery and industry representation. This is a flagship benefit of the PRO tier, positioning gigmit as a talent pipeline for the major label.
- INES (Innovation Network of European Showcases)coregigmit PRO artists are introduced to INES Showcase as part of their premium membership, connecting emerging European artists with industry opportunities through the INES network.
- Exit FestivalmajorExit Festival is featured as a promoter and partner on gigmit PRO, allowing artists on the platform to discover and apply for performance opportunities at the major Serbian music festival.
- Sziget FestivalmajorSziget Festival is featured as a promoter and partner on gigmit PRO, one of Europe's largest music festivals, providing booking opportunities for platform artists.
- Sea Star FestivalmajorSea Star Festival in Croatia is listed as a promoter partner, giving gigmit artists access to performance opportunities at the coastal festival.
- KeychangesignificantKeychange is a promoter partner on gigmit, focused on gender equality in music. gigmit PRO artists can access Keychange festival opportunities as part of the partnership.
- Iceland Airwaves FestivalsignificantIceland Airwaves Festival is featured as a promoter partner on gigmit, offering performance opportunities at one of Iceland's flagship music festivals.
- Sea Dance FestivalsignificantSea Dance Festival in Montenegro is listed as a promoter partner, giving gigmit artists access to booking opportunities at the festival.
- Pirate StudiosminorPirate Studios offers gigmit PRO members discounts on rehearsal spaces, providing a tangible partner benefit for artists on the platform.
- Ditto Music DistributionminorDitto Music Distribution provides gigmit PRO members with distribution discounts, helping independent artists get their music onto streaming platforms.
- Budget Music VideosminorBudget Music Videos offers gigmit PRO members discounts on music video production services.
- BeatsourceminorBeatsource provides gigmit PRO members with partner discounts, expanding the value proposition of the PRO subscription for DJs and electronic music artists.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
gigmit competitors and assessment
Company assessmentDirect peers
- Bandsintown: Concert discovery and artist-fan engagement platform with live event booking signals; closely overlaps gigmit's artist-to-promoter matchmaking mission at significantly larger scale.
- Songkick: Live music concert discovery and ticketing platform that connects artists with fans and venues, directly comparable to gigmit's two-sided live booking marketplace.
- ReverbNation: Platform for independent musicians offering promotion, distribution, and booking tools; competes directly with gigmit for indie artists seeking live performance opportunities.
- Encore Musicians: UK-based live music booking marketplace connecting event organisers with bands and musicians; the closest geographic and functional competitor to gigmit in the UK market.
- GigSalad: US-based online marketplace for booking event talent including musicians, DJs, and performers; comparable marketplace model with broader event-services scope.
- The Bash (formerly GigMasters): Event entertainment booking marketplace connecting event organisers with musicians, DJs, and other performers; overlaps gigmit's marketplace mechanics in North America.
Broad incumbents
- Live Nation: Global live entertainment conglomerate that owns venues, promotes concerts, and operates artist-services platforms including Bandsintown; competes with gigmit at the venue, festival, and artist-services layer with vastly greater scale.
- AEG Presents: Major live music promoter and venue operator with global festival portfolio; competes with gigmit's promoter-side value proposition from an entrenched incumbent position.
- Songtradr: Music rights and distribution platform that acquired Bandcamp; competes at the broader music services layer with artist tooling that overlaps gigmit's independent-artist focus.
- WME (William Morris Endeavor): Global talent and entertainment agency representing musicians for live bookings, tours, and endorsements; competes with gigmit at the high end of the artist representation value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
gigmit social profiles
Digital presencegigmit financial estimates
Financial estimateRevenue estimate
Valuation estimate
gigmit leadership team
Management profileNumber of profiles
Profiles1 record
gigmit funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
gigmit M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about gigmit
What does gigmit do?
gigmit operates a two-sided online marketplace connecting independent artists (solo musicians, bands, DJs) with promoters, clubs, festivals, and brands for live music booking. Artists create Electronic Press Kits (EPKs) and apply to gig listings; promoters post opportunities and discover talent. The platform offers a free tier with limited gig applications and a paid PRO subscription (EUR 19/month annual, EUR 79/month monthly) that unlocks automated application matching, access to a 21,000+ venue/festival CRM database, email marketing tools with open/click tracking, and local fanbase analytics.
Is gigmit a public or private company?
gigmit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was gigmit founded?
gigmit was founded in 2012. It employs 11 to 50 people.
Where is gigmit based?
gigmit is headquartered in Berlin, Germany, in the Europe region.
How does gigmit make money?
One revenue line is on record: subscription - gigmit PRO.
Who are gigmit's main competitors?
Direct peers on record are Bandsintown, Songkick, ReverbNation, Encore Musicians, GigSalad and The Bash (formerly GigMasters). Broad incumbents are Live Nation, AEG Presents, Songtradr and WME (William Morris Endeavor).
Does gigmit have an API?
No public API is recorded for gigmit.
What industry is gigmit in?
gigmit's product category is Live Music Booking Marketplace. Its primary akta.pro industry code is BPAMAHAG, Professional & Business Services Marketplaces (Freelancers, SMB Services), with a secondary code of HSACAHAA, Live Music Booking (Bands, Soloists, DJs).