You Turn
You Turn is a Chennai, India-based media fact-checking organization founded in 2017 that provides transparent, unbiased verification of information to public audiences.
- Company typePrivate
- Founded2017
- HeadquartersChennai, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What You Turn does
You Turn is a media fact-checking organization headquartered in Chennai, India, founded in 2017. It focuses on transparent, unbiased verification of information, serving media consumers and the broader public-information ecosystem, primarily in the Indian market. The firm is a privately held, for-profit company with a headcount of 11–50 employees and maintains a web presence at en.youturn.in/, suggesting digital-first content distribution.
You Turn firmographics
Firmographics- Name
- You Turn
- Website
- https://en.youturn.in
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- You Turn is a Chennai, India-based media fact-checking organization founded in 2017 that provides transparent, unbiased verification of information to public audiences.
- Ownership category
- akta.pro rank
You Turn industry classification
Industry- Product category
- Fact-Checking Services
- NAICS
- Web Search Portals and All Other Information Services (51929), Marketing Research and Public Opinion Polling (541910)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro industry
- Consumer Advocacy, Fact-Checking & Standards (Ethics, Policies, Corrections)Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Gaming Media, Journalism & Reviews
Keywords
Where You Turn is headquartered
LocationHeadquarters
- HQ city
- Chennai
- HQ country
- India
- HQ region
- Asia
Markets served
You Turn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
You Turn product offering
Product offeringCore offering
You Turn is a media fact-checking organization that performs transparent, unbiased verification of information and publishes its findings. It focuses on assessing claims and news circulating in public discourse and delivering fact-checked content to its audience through its website.
Differentiator
Problem solved
Functional benefit
Products and services
- Youturn Fact-Check Service Editorial fact-checking service that verifies the accuracy of news, claims, and circulating information and publishes transparent, unbiased assessments for general media consumers and the public.
Companies that use You Turn
Customer profileIdeal customer profiles1 record
You Turn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
You Turn partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
You Turn competitors and assessment
Company assessmentDirect peers
- Alt News: India-based fact-checking outlet verifying political and social media claims; directly comparable to You Turn as a domestic English-language fact-checker with similar audience.
- Boom Live: Indian fact-checking newsroom operating across English and regional languages; directly comparable as a same-geography, same-format digital fact-checking organization.
- WebQoof (The Quint): Fact-checking vertical of The Quint newsroom covering misinformation in India; directly comparable in product, audience, and verification methodology.
- Snopes: Pioneer digital fact-checking outlet covering rumors, claims, and misinformation globally; comparable in editorial format and category, though much larger in scale.
- FactCheck.org: Non-partisan U.S. fact-checking project affiliated with the Annenberg Public Policy Center; comparable as a non-profit verification newsroom of similar scope and editorial approach.
- Full Fact: UK-based independent fact-checking charity using AI tools to verify claims; comparable as a mission-driven, English-language verification organization.
- Lead Stories: Internet fact-checking and trend-analysis site recognized as a Facebook third-party fact-checker; comparable as a digital-first verification outlet.
Broad incumbents
- AFP Fact Check: Fact-checking operation of the global news agency Agence France-Presse; overlaps with You Turn's editorial output but operates inside a much larger international news infrastructure.
- Reuters Fact Check: Fact-checking vertical of the global Reuters newswire; comparable verification product but distributed through a major international news brand.
Regional players
- Vishvas News: India-focused fact-checking newsroom operated under the Jagran media group; comparable as a same-geography verification outlet, though primarily Hindi-language.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
You Turn social profiles
Digital presenceYou Turn financial estimates
Financial estimateRevenue estimate
Valuation estimate
You Turn leadership team
Management profileNumber of profiles
You Turn funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
You Turn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about You Turn
What does You Turn do?
You Turn is a media fact-checking organization that performs transparent, unbiased verification of information and publishes its findings. It focuses on assessing claims and news circulating in public discourse and delivering fact-checked content to its audience through its website.
When was You Turn founded?
You Turn was founded in 2017. It employs 11 to 50 people.
Where is You Turn based?
You Turn is headquartered in Chennai, India, in the Asia region.
Who are You Turn's main competitors?
Direct peers on record are Alt News, Boom Live, WebQoof (The Quint), Snopes, FactCheck.org, Full Fact and Lead Stories. Broad incumbents are AFP Fact Check and Reuters Fact Check. Vishvas News is listed as a regional player.
Does You Turn have an API?
No public API is recorded for You Turn.
What industry is You Turn in?
You Turn's product category is Fact-Checking Services. Its primary akta.pro industry code is MPAFAMAI, Consumer Advocacy, Fact-Checking & Standards (Ethics, Policies, Corrections). Its NAICS code is 51929 and its SIC code is 2711.