What Guy Hoquet does

Guy Hoquet L'Immobilier is France's third-largest franchised real estate network, operating 900+ agencies nationwide and serving individual consumers transacting in residential property. The company's core products span the full transaction lifecycle: buying, selling, renting, investing, and property management, augmented by in-house services (diagnostics, insurance, financing negotiation, wealth/estate audit) and guarantee products (Protection Revente, Loyers Impayés, Bailleur, Prix de Vente Garanti, Le Pass Acquéreur). The technology layer consists of a corporate website with property listings, a free online property estimator built on comparable transaction data, the GH Location Observatory (rental market analysis across 15 major portals), and internal franchise management systems.

The business model combines three revenue streams: (i) transaction commissions from buying, selling, and renting properties facilitated through the franchise network, with the network conducting 33,800 transactions per year; (ii) recurring property management and rental guarantee fees paid by landlords; and (iii) franchise fees and ongoing franchise support revenue from network operators. Pricing for transactional customers is not publicly disclosed, while ancillary diagnostic services are passed through at rates from €10 (ERP) to €220 (lead), with full diagnostic packs ranging €300-700 depending on property type. Go-to-market is multi-channel: 900+ physical agencies, the corporate website, content/SEO marketing via the property estimator and rental observatory, email newsletters, and franchise-led local marketing.

The legal entity, GUY HOQUET L'IMMOBILIER, is a private French société headquartered in Gentilly and operates under parent company Arche Group, with Stéphane Fritz as President. The company is currently expanding internationally (first non-France location in Quebec, Canada, in April 2026), building an internal education institution (GH Business School with Bachelor and Executive MBA programs), and deploying AI-assisted training in partnership with Brainsonic — initiatives that broaden both the capability base and revenue surface beyond traditional residential brokerage commissions.

Name

Guy Hoquet

Legal name

GUY HOQUET L'IMMOBILIER

Website

https://guy-hoquet.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Homeowners Association (HOA) Management (BPAJAHAB)

Keywords

• Residential real estate brokerage
• Property management services
• Real estate franchise network
• Property diagnostics services
• Mortgage financing services

Headquarters

HQ city

Gentilly

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Real Estate Transaction Commissions: Traditional real estate agency commissions from buying, selling, and renting properties through their franchise network. The company operates as a service provider to franchisees and directly serves end customers.
2. Property Management Services: Property management and rental guarantee services offered to landlords, including rent payment guarantees and property administration.
3. Franchise Fees: Revenue from franchise network operations including new franchise fees and ongoing franchise support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Guy Hoquet is a franchised real estate network operating 900+ agencies across France that helps individuals buy, sell, rent, and invest in residential property. The offering bundles brokerage services with property management, mandatory diagnostics, financing negotiation, insurance solutions, wealth advisory (Patrimoine), and transaction guarantees such as unpaid-rent protection and resale protection.

Product overview

Guy Hoquet is France's 3rd largest franchise real estate agency network offering a comprehensive ecosystem of real estate services centered around its core property transaction platform. The portfolio includes core services for buying, selling, renting, investing, and property management, complemented by value-added services (Patrimoine, Assurance, Gestion, Expertise, Financement), guarantee products (Protection Revente, Loyers Impayés, Bailleur, Prix de Vente Garanti), digital tools (online property estimation), educational programs (GH Business School), and market research (Observatoire GH Location). The Le Pass Acquéreur program standardizes buyer experiences across the network.

Differentiator

Problem solved

Functional benefit

Brands

• Guy Hoquet Patrimoine: Property audit service offering better fiscal, patrimonial, and succession visibility.
• Guy Hoquet Assurances
• Guy Hoquet Business
• GH Location Observatory

Products and services

• Property Sales Service (Vendre)

Quantifiable outcome

• 64,352 customer reviews collected through independent AFNOR-certified organization
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Arche GroupcoreStrategic or Co-development PartnerArche Group is the parent company of Guy Hoquet L'Immobilier. The partnership involves shared corporate infrastructure and branding, with Guy Hoquet operating as a key brand within the Arche network of companies.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Orpi: France's largest franchised real estate network, directly competing with Guy Hoquet across brokerage, rental, and property management services through a similar franchise agency model.
• Century 21 France: Major global franchised real estate network operating in France; offers directly comparable residential brokerage, rental, and management services to Guy Hoquet's franchise network.
• Laforêt: Historic French franchised real estate network offering buying, selling, renting, and management services with a comparable nationwide agency footprint.
• Stéphane Plaza Immobilier: French franchised real estate agency network leveraging a celebrity brand; competes directly with Guy Hoquet for residential transactions and franchisees.
• Safti: French real estate network with a hybrid physical and home-based agent model, directly competing for both customers and agents against Guy Hoquet's franchise network.

Emerging players

• IAD France: Fast-growing French real estate network built on a no-agency, home-based mandataire model; represents a digitally-native competitive threat to traditional franchise networks like Guy Hoquet.
• SeLoger: France's leading online real estate listing portal; competes for lead generation and customer acquisition that historically flowed through franchise agencies like Guy Hoquet.
• Leboncoin: France's dominant classifieds platform with a substantial real estate vertical; a key portal alternative that disintermediates traditional agencies including Guy Hoquet's franchise network.

Broad incumbents

• Foncia: France's largest property management (gestion) company and a broader real estate services incumbent; overlaps with Guy Hoquet's Gestion service line and adjacent offerings.

Regional players

• Engel & Völkers: Global premium real estate franchise network operating in France; comparable franchise operating model but focused on the upper price tier rather than the broad residential market Guy Hoquet serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/agentguyhoquet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guy Hoquet