Speedee Trucking

What Speedee Trucking does

Speedee Trucking (legal entity Speedee EE Trucking Limited) is a Western Canada-focused trucking carrier specializing in cold-chain temperature-controlled and ambient freight. Operating as a division of Canada Cartage, the company runs FTL (Speedee Transport), LTL consolidation (Speedee Fresh Express), dedicated fleet management (Speedee Dedicated), warehousing, port/rail drayage, and cross-border US/Mexico services through six owned terminals across British Columbia, Alberta, and Ontario. Its customer base is concentrated in food & beverage and large-format retail, anchored by long-running relationships with PepsiCo Canada, Coca-Cola Canada, Walmart Canada, Loblaws, Sobeys, and Best Buy Canada.

The company is built on a proprietary transportation management platform — Go-Speedee (internally branded) / GoLily (externally licensed), developed over approximately 3.5 years by VP/CIO Loretta Davis — which provides EDI integration, live GPS tracking, automated dispatch updates, electronic signature capture, ERP and QuickBooks integration, and a proprietary SPEEDEE 8X CHECK quality process (four checks prior to pickup and four before delivery). Headcount grew from 2 to over 100 employees during the rollout, and revenue reportedly scaled from $1M to over $50M in the same window.

Commercially, Speedee operates a hybrid brokerage-plus-asset model: it arranges freight with vetted third-party motor carriers under a brokerage license, runs dedicated customer fleets with owned trucks and drivers, and monetizes through quote-based transaction pricing on LTL and FTL lanes with weekly fuel surcharges (LTL 42.5%, FTL 74%, Heavy FTL 82.9% as of June 22, 2026). Go-to-market is sales-led, with dedicated field account managers for enterprise shippers, an inside-sales motion for SMB/mid-market customers, a 15-minute online quick-quote portal, and a customer self-serve online order platform; word-of-mouth from existing enterprise accounts is cited as the primary demand-generation channel. The legal entity is headquartered in Surrey, BC, with family leadership (Daryl Ee, Executive Director; Carlton Ee, Vancouver Island Operations) under CEO Joshua Davis.

Name

Speedee Trucking

Legal name

Speedee EE Trucking Limited

Website

https://speedeetransport.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Speedee Trucking is a Western Canada-based trucking carrier and division of Canada Cartage, specializing in cold-chain temperature-controlled LTL, FTL, and dedicated fleet services for food, beverage, and retail shippers across Canada, the US, and Mexico.

Ownership category

akta.pro rank

Product category

Refrigerated Trucking and Logistics Services

NAICS

Specialized Freight (except Used Goods) Trucking, Long-Distance (484230), Specialized Freight Trucking (4842), General Freight Trucking (4841)

SIC

Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731), Trucking (No Local) (4213)

akta.pro primary industry

Temperature-Controlled Road Freight (Reefer Trucking & Cross-Border) (TLACAMAH)

akta.pro secondary industries

LTL Temperature-Controlled / Perishable Carriers (TLADAEAK), Expedited Truckload (Team Drivers/Time-Definite TL) (TLADANAD)

Keywords

• Cold-chain trucking
• Less-than-truckload shipping
• Full truckload freight
• Dedicated fleet services
• Transportation brokerage

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Transportation Brokerage Services: Acting as a transportation broker, Speedee arranges transportation and related logistics services for customers using third-party motor carriers. Revenue is generated through transaction fees and margins on freight rates charged to customers.
2. Dedicated Fleet Services: Fleet management services where customers benefit from having dedicated trucks without ownership costs, risks, and time. Revenue based on contracted fleet services.
3. Warehousing Services: Warehousing services integrated with transportation offerings for cold-chain and ambient goods.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Speedee Trucking is a Western Canada–focused trucking and logistics company providing cold-chain temperature-controlled and ambient freight transportation. Core offerings span less-than-truckload (LTL) consolidation (Speedee Fresh Express), full-truckload (FTL) transport (Speedee Transport), dedicated fleet management with branded trucks and drivers (Speedee Dedicated), and warehousing for cold-chain and ambient goods. Operations are supported by an in-house proprietary transportation management platform (Go-Speedee) and run across six terminal locations in BC, Alberta, and Ontario with cross-border US and Mexico reach.

Product overview

Speedee Transport operates as a logistics and transportation company offering a portfolio of services under the Speedee brand. The core offerings include Speedee Transport (FTL truckload services), Speedee Fresh Express (LTL consolidation), and Speedee Dedicated (dedicated fleet management). These service brands are supported by proprietary technology including GOSPEEDEE/Go-Speedee (core operations platform), SpeedeeGo Trucking Dispatch (dispatch module), and GoLily (external licensing version). The company also provides warehousing services, with all offerings emphasizing cold-chain temperature-controlled and ambient freight specialization across Western Canada and North America.

Differentiator

Problem solved

Functional benefit

Brands

• Speedee Fresh Express: Less-than-truckload (LTL) specialists for refrigerated, frozen, and dry freight touching Western Canada, with cross-dock consolidation program.
• Speedee Dedicated
• Speedee Truck-Load
• Go-Speedee

Products and services

• Speedee Transport (FTL / Full Truckload)

Quantifiable outcome

• Grew revenue from $1 million to over $50 million in two years through technology implementation
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• PepsiCo CanadacoreStrategic or Co-development Partner · 25 November 2025Speedee Transport is a trusted logistics partner to PepsiCo Canada for more than eight years, supporting deliveries to major grocers and retailers across Canada. Awarded 2024 'Faster' Carrier of the Year demonstrating on-time performance and customer-focused execution.
• Coca-Cola CanadacoreStrategic or Co-development Partner · 19 June 2017Coca-Cola Refreshments awarded Speedee as Transportation Carrier of the Year for consistency in reducing unnecessary transportation, commitment to on-time delivery, excellent customer service and problem solving.
• Crestcom Leadership TrainingminorOthersSpeedee is a strong advocate and partner with Crestcom Leadership Training, a 12-month 24-course program helping team members learn, grow, and develop themselves to reach new heights. Provides leadership development tools for employees.
• Alberta Motor Transport Association (AMTA)minorOthersSpeedee Transport joined the Alberta Motor Transport Association in 2017, participating in industry events and maintaining compliance with provincial transport regulations.
• Hope For The NationsminorOthersGlobal charity partnership supporting communities through access to clean water, education, and micro-enterprise opportunities. Speedee participates in nurturing change and creating opportunity through this partnership.
• World VisionminorOthersSpeedee supports child sponsorship through World Vision, sponsoring Rayson Joshua in Tanzania to help attain self-reliance through basic necessities including food, clean water, education and healthcare.
• Nestle Waters Canada - Children's Foundation Adopt-A-Family ProgramminorOthersAnnual participation in Nestle Waters Canada's Adopt-A-Family Program supporting families in need within Guelph and Wellington County communities with clothing, gifts, and basic necessities.
• Rexall OneWalk to Conquer CancerminorOthersSpeedee Transport donates to support Personalized Cancer Medicine at Princess Margaret Cancer Centre, one of the top 5 cancer research centres in the world.
• Purdys Chocolatier's Clean Water ProjectminorOthersSpeedee supports Purdys' program by patronizing products that fund LifeStraw Community filters providing safe drinking water for children in developing countries.
• Habitat for Humanity Greater VancouverminorOthersSpeedee supports Habitat for Humanity's mission to build affordable housing and break the cycle of poverty through volunteer labour and community partnerships.
• BC Children's Hospital FoundationminorOthersSpeedee participated in RBC Run for the Kids raising funds for childhood cancer research and treatment as well as mental health initiatives at BC Children's Hospital.
• Calgary Food BankminorOthersSpeedee supports Calgary Food Bank's emergency food support for families and individuals facing crisis, aligning with mission to work with community to fight hunger.
• BCIT (British Columbia Institute of Technology)minorOthersSpeedee participates in BCIT International Business Management Showcase and career events, engaging with students for potential future recruitment.
• SFU Beedie School of BusinessminorOthersSpeedee participated in SFU Beedie Career Fair and miniBIG Fair events for business student recruitment.
• Trinity Western UniversityminorOthersSpeedee executive Daryl Ee earned MBA from Trinity Western University specializing in strategic planning and business development. Company featured in TWU marketing materials.
• Canada CartagecoreOthersSpeedee Transport is a division of Canada Cartage, founded in 1914, the country's largest provider of outsourced fleet solutions and specialized logistics services with operations coast-to-coast.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Canada Cartage: Speedee's parent company and Canada's largest provider of outsourced fleet solutions and specialized logistics with coast-to-coast operations. Directly comparable business model (dedicated fleets, cross-dock, warehousing) and shared customer base; covers far more geography than Speedee.
• TFI International: One of Canada's largest transportation and logistics conglomerates (owns Day & Ross, TForce Freight, etc.). Operates LTL, truckload, dedicated, and logistics across North America — the dominant competitive benchmark for a mid-size Canadian carrier scaling nationally.
• Mullen Group: Western Canadian-headquartered transportation and logistics services provider with dedicated truckload, LTL, and specialized logistics including Bison Transport and OK Tire. Directly comparable diversified Canadian trucking platform with Western Canada roots similar to Speedee.
• Day & Ross: Subsidiary of TFI International; Canadian LTL, truckload, dedicated, and logistics provider with cross-border US lanes. Comparable service portfolio (LTL/FTL/dedicated, cross-dock) and overlapping CPG/retail customer base.
• Old Dominion Freight Line: Largest US LTL carrier with industry-leading margins and proprietary technology. Benchmark for technology-driven LTL economics; relevant as a strategic comparator for how proprietary TMS supports premium service in temperature-controlled freight.
• XPO Logistics: Major North American LTL and dedicated transportation provider. Comparable in cold-chain, dedicated fleet offerings, and technology-empowered operations; represents the larger-scale competitor Speedee benchmarks against.

Direct peers

• Manitoulin Transport: Canadian transportation and distribution company offering LTL, dedicated, warehousing, and cross-border services. Similar mid-sized private Canadian carrier positioning with national terminal network and specialized freight focus.
• Challenger Motor Freight: Canadian truckload, LTL, intermodal, and logistics provider with cross-border US/Mexico operations. Direct comparable on service mix (FTL/LTL/intermodal) and cross-border ambitions similar to Speedee's CUSMA expansion.
• Bison Transport: Division of Mullen Group operating cross-border flatbed, LTL, and dedicated truckload. Canadian-headquartered carrier with strong technology platform (Bison Marketplace, digital freight) analogous to Speedee's proprietary Go-Speedee approach.

Emerging players

• Consurgo Cold Chain / Cold Chain Logistics providers: Niche Canadian cold-chain and temperature-controlled logistics specialists focused on pharmaceutical and food-grade reefer. Comparable in reefer specialization and temperature-controlled service DNA, though smaller scale than Speedee.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/speedeetruck

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speedee Trucking