Ferrazzi Greenlight

What Ferrazzi Greenlight does

Ferrazzi Greenlight is a privately held executive team coaching and consulting firm headquartered in Los Angeles, California, founded by Keith Ferrazzi (former CMO of Deloitte and Starwood Hotels) and operating for over 23 years. The firm serves Fortune 500, middle-market, and fast-growth unicorn companies globally, delivering multi-month executive team coaching engagements that shift leadership models from hierarchical hub-and-spoke dynamics to peer-to-peer Co-Elevation. The customer base spans defense, financial services, consumer goods, technology, automotive, insurance, telecommunications, and other sectors, with named engagements involving Intel, FedEx, Coca-Cola, CrowdStrike, T-Mobile, GM, Lockheed Martin, Cisco, American Express, Deutsche Bank, Allstate, Unilever, Gartner, AmerisourceBergen, Nestle, Parsons, and Aflac.

The firm's core technology is the proprietary Co-Elevation® methodology, codified as the "10 Shifts from Leadership to Teamship" framework and validated through the Greenlight Research Institute, which invested $4.6 million and studied 3,000+ executive teams over 23+ years. Core products include multi-month Executive Team Coaching engagements, the Accelerated Change Experience (ACE) for enterprise-wide change, Group Workshops (2-3 virtual or in-person sessions), the High-Impact Team Assessment (a free diagnostic tool), and The Meeting Advantage (a collaboration tool). The methodology is also codified in five bestselling books by the founder: Never Eat Alone, Leading Without Authority, Who's Got Your Back, Competing in the New World of Work, and Never Lead Alone. No software platform, public API, or AI/ML capability is offered.

The business model is professional services with quote-based, custom enterprise pricing on multi-year contracts, complemented by book royalties and keynote speaking fees. Distribution is direct enterprise field sales targeting C-suite and executive teams, with top-of-funnel demand generated through thought leadership in Harvard Business Review, Forbes, Fortune, Inc., Fast Company, and Business Insider. Keith Ferrazzi's personal brand — including the Thinkers50 Award and 2024 Coaches50 Award — is the primary demand-generation engine, and the firm remains privately held with no external institutional investors disclosed.

Name

Ferrazzi Greenlight

Legal name

Ferrazzi Greenlight, Inc.

Website

http://www.ferrazzigreenlight.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Ferrazzi Greenlight is a privately held executive team coaching firm that deploys its proprietary Co-Elevation methodology to transform executive teams at Fortune 500, middle-market, and unicorn companies. Its work is backed by 23+ years of research and five bestselling books by founder Keith Ferrazzi.

Ownership category

akta.pro rank

Product category

Executive Coaching and Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organizational Change & Transformation Coaching (EDABANAG)

akta.pro secondary industry

C-Suite & Senior Executive Coaching (EDABANAA)

Keywords

• Executive team coaching
• Leadership development consulting
• Team transformation services
• Organizational change consulting
• Executive coaching services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Executive Team Coaching: Multi-month coaching engagements where executive teams learn new ways of working, establish a new social contract, and commit to achieving mission collaboratively while lifting each other up. This is the primary revenue stream.
2. Group Workshops: Series of 2-3 virtual or in-person workshops that shift entire groups of leaders to proven mindsets and high-return practices of the world's best teams.
3. Books and Publications: Sale of bestselling books including Never Eat Alone, Leading Without Authority, Who's Got Your Back, Competing in the New World of Work, and Never Lead Alone.
4. Speaking Engagements: Keynote speaking services by Keith Ferrazzi for conferences and corporate events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Ferrazzi Greenlight is an executive team coaching and consulting firm that delivers multi-month coaching engagements, group workshops, and the Accelerated Change Experience (ACE) methodology to transform executive teams at Fortune 500, Middle Market, and fast-growth Unicorn companies. The firm applies its proprietary Co-Elevation operating system and the 10 Shifts from Leadership to Teamship framework, grounded in 23+ years and $4.6 million of research with 3,000+ executive teams, to improve collaboration, accountability, and measurable business outcomes.

Product overview

Ferrazzi Greenlight is a global executive team coaching and consulting firm offering a portfolio of services built around its proprietary Co-Elevation methodology. The core offerings include Executive Team Coaching (multi-month engagements), Group Workshops, and the Accelerated Change Experience (ACE) methodology for enterprise-wide transformation. Supporting these services are the High-Impact Team Assessment diagnostic tool and The Meeting Advantage collaboration tool. The company's research is powered by the Greenlight Research Institute, which has conducted over 23 years of applied research. The portfolio also includes five bestselling books by Keith Ferrazzi (Never Eat Alone, Leading Without Authority, Who's Got Your Back, Competing in the New World of Work, and Never Lead Alone) that serve as foundational literature for the methodology. The company does not offer a software platform but rather consulting, coaching, and workshop-based services.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Team Coaching Multi-month coaching engagement for executive teams that establishes a new social contract where teams are deeply committed to achieving missions faster and more collaboratively while lifting each other up; primary revenue stream.
• Group Workshops Series of 2-3 virtual or in-person workshops that shift entire groups of leaders to proven mindsets and high-return practices of the world's best teams.
• Accelerated Change Experience (ACE) Unique methodology comprising 14 drivers for co-creating and rapidly delivering sustainable change at scale, transforming how people collaborate and align through Co-Elevation principles.
• High-Impact Team Assessment Free team diagnostic tool that assesses how teams and organizations stack up on key performance indicators.
• Never Lead Alone: 10 Shifts from Leadership to Teamship Keith Ferrazzi's most recent book summarizing the company's methodology, detailing the ten shifts from traditional leadership to Teamship and Co-Elevation.
• Never Eat Alone Bestselling book by Keith Ferrazzi on relationship-building and networking strategies.
• Leading Without Authority Book by Keith Ferrazzi on how to build influence and lead teams without formal authority.
• Who's Got Your Back New York Times #1 bestselling book by Keith Ferrazzi on relational leadership and building trusted networks.
• Competing in the New World of Work Book by Keith Ferrazzi addressing how organizations can compete in the evolving modern workplace.

Quantifiable outcome

• Outperform 9 out of 9 financial indicators including customer retention
• +5 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dale Carnegie & Associates: Long-established leadership and team performance training firm serving large enterprises globally with proprietary methodologies. Comparable in offering executive-level training, workshop delivery, and thought leadership content to corporate clients.
• Center for Creative Leadership (CCL): Research-driven leadership development provider offering executive coaching, team workshops, and customized programs. Comparable to Ferrazzi Greenlight through its applied research backbone, executive team focus, and Fortune 500 client base.
• DDI (Development Dimensions International): Leadership and talent management consulting firm offering assessment-driven executive development and team performance solutions to large enterprises. Comparable in targeting C-suite teams with research-backed transformation methodologies.
• Ken Blanchard Companies: Leadership training and consulting firm built around founder-driven IP (Situational Leadership), offering coaching, workshops, and certification programs to enterprise clients. Comparable in founder-led methodology, bestselling books, and corporate training delivery.
• FranklinCovey: Global leadership and organizational performance firm offering executive coaching, team development, and transformation programs to Fortune 500 clients. Directly comparable to Ferrazzi Greenlight in target market, methodology-driven IP, and enterprise field-sales motion.
• BTS Group: Professional services firm specializing in executive alignment, strategy execution, and team-based business simulations for large global clients. Comparable to Ferrazzi Greenlight in focusing on executive team performance and Fortune 500 transformation engagements.

Broad incumbents

• Egon Zehnder: Global executive search and leadership advisory firm offering CEO succession, executive coaching, and team effectiveness consulting. Comparable in serving C-suite executive teams, though as part of a much broader leadership advisory practice.
• Korn Ferry: Global organizational consulting firm offering leadership development, executive coaching, and talent solutions as part of a broader portfolio. Comparable to Ferrazzi Greenlight in serving C-suite transformation needs but at much larger scale and broader scope.
• Heidrick & Struggles: Executive search and leadership advisory firm offering executive coaching and team effectiveness services to large enterprises. Comparable to Ferrazzi Greenlight in C-suite focus, but operating at significantly larger scale across broader HR services.

Emerging players

• Marshall Goldsmith Coaching: Executive coaching practice led by globally recognized thought leader Marshall Goldsmith, focused on leadership behavior change for senior executives. Comparable to Ferrazzi Greenlight in founder-driven brand, bestselling books, and C-suite coaching focus, though more individual-coach centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/keithferrazzi
• Xx.com/ferrazzigreenlt
• Facebookfacebook.com/keithferrazzi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferrazzi Greenlight