Nutrex Research
Nutrex Research is a privately held, Florida-based sports nutrition supplement company selling 50+ branded SKUs (fat burners, creatine, pre-workout, muscle builders, proteins) direct-to-consumer via Shopify and through domestic and international wholesale channels to athletes and fitness consumers.
- Company typePrivate
- Founded2001
- HeadquartersOviedo, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nutrex Research does
Nutrex Research is a privately held, Oviedo, Florida-based sports nutrition supplement company founded in 2002 and led by founder/CEO/owner Jens Ingenohl. The company develops, manufactures (via third-party GMP-certified facilities), and distributes a 50+ SKU portfolio spanning fat burners (flagship Lipo-6 line plus GLP1+ Control and CarniBurn: Fuego), creatine (monohydrate, women's formula, soft chews, hydration stick packs), pre-workouts (Outlift Clinical, Outrage, Outlift Amped, Pre-Workout Essentials), muscle builders (Anabol Hardcore, Alpha-T Magnum, EAA+ Hydration, BCAAs, testosterone boosters), proteins (IsoFit whey isolate, 100% Whey, Whole Food Protein), and pre-built curated stacks. Its technical differentiation centers on proprietary delivery systems such as the Liqui-Cap liquid capsule platform (claimed rapid absorption within ~10 minutes), micronized creatine formulations, and branded ingredient systems including AdipoSyn (Citrus Aurantium blend), GBBGO (gamma-butyrobetaine HCL precursor to L-Carnitine), GlucoVantage Berberine (5x bioavailability claim), GreenSelect Phytosome, and AstraGin.
The company operates a hybrid B2C/B2B go-to-market model. The primary channel is direct-to-consumer e-commerce on nutrex.com (Shopify-powered), complemented by a Subscribe & Save program offering 20-25% recurring discounts and a Build-Your-Own Stack builder with up to 35% bundle savings. B2B revenue is generated through a domestic wholesale program, a dedicated vendor portal for procurement, and an international distributor network. Marketing combines email/newsletter, a content blog, social proof (verified customer reviews and transformation testimonials), a rewards program, military/first responder discounts, and the Nutrex Nexus athlete ambassador program. All products carry a 60-day money-back guarantee, are third-party tested, and are manufactured in GMP-certified facilities.
Nutrex serves four primary customer personas: high-performance athletes and bodybuilders, weight-loss seekers, health-conscious daily consumers, and advanced/tolerant supplement users seeking ultra-stimulant formulations. Pricing ranges from $9.99 (Caffeine 200) to $169.99 (10lb whey / 12lb mass gainer), with curated stacks priced between $80 and $140 driving higher AOV. The company claims over 200,000 athletes have joined as customers, supported by an 11-50 employee organization. No public financials are disclosed and the firm is independent/founder-owned, with no institutional funding rounds, acquisitions, or M&A activity reported.
Nutrex Research firmographics
Firmographics- Name
- Nutrex Research
- Legal name
- Nutrex Research, Inc.
- Website
- https://nutrex.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nutrex Research is a privately held, Florida-based sports nutrition supplement company selling 50+ branded SKUs (fat burners, creatine, pre-workout, muscle builders, proteins) direct-to-consumer via Shopify and through domestic and international wholesale channels to athletes and fitness consumers.
- Ownership category
- akta.pro rank
Nutrex Research industry classification
Industry- Product category
- Sports Nutrition Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
- akta.pro secondary industries
- Weight Management & Metabolic Supplements (CRADAGAG), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Sports & Performance Actives (Creatine, Beta-Alanine, Citrulline, Nitrates) (AFAJAKAJ), Sports Nutrition, Hydration & Recovery Products Distribution (CRAOAJAL)
Keywords
Where Nutrex Research is headquartered
LocationHeadquarters
- HQ city
- Oviedo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nutrex Research business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Nutrex generates primary revenue through direct-to-consumer sales via its e-commerce website, selling supplements at retail prices with subscription options offering 20-25% recurring discounts.
- Wholesale and Distribution: B2B revenue stream through domestic wholesale program and international distributor relationships, with dedicated vendor portal for procurement operations.
- Subscribe and Save Program: Recurring subscription model providing 20-25% discount on all products with free shipping benefits, creating predictable recurring revenue from engaged customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Product Purchase - Standard retail pricing |
| Subscription | Monthly | Subscription Model - Subscribe & Save Program |
| Unit Pricing | Pay-as-you-go | Stack Builder - Build Your Own Stack |
| Unit Pricing | Pay-as-you-go | GLP1+ Control Specialty Product |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Nutrex Research product offering
Product offeringCore offering
Nutrex Research formulates, manufactures, and sells sports nutrition dietary supplements including thermogenic fat burners, pre-workout formulas, creatine products, protein powders, testosterone boosters, and EAA/BCAA amino acids under brands such as Lipo-6, Outlift, IsoFit, and Anabol. The company sells primarily direct-to-consumer through its Shopify-based e-commerce site (nutrex.com) and supplements this with domestic wholesale and international distribution channels.
Product overview
Nutrex Research is a sports nutrition supplement company offering a comprehensive portfolio of 50+ products across 10+ categories. The core offerings include Fat Burners (Lipo-6 Black UC, CarniBurn: Fuego, GLP1+ Control, and various Lipo-6 variants), Creatine supplements (Creatine Monohydrate, Creatine For Women, Creatine Soft Chews, Creatine+ Hydration), Pre-Workout products (Outlift Clinical, Outrage, Outlift Amped), Muscle Builders (Alpha-T Magnum, Abol Hardcore, EAA+ Hydration, BCAAs, Glutamine), Protein supplements (IsoFit, 100% Whey, Whole Food Protein), and Pre-Built Stacks (Abol Stack, Fat Loss Stack, Define & Develop Stack, Team Tatiana Stack). The company also offers an Essentials sub-brand for daily wellness products. Products utilize proprietary delivery technologies including Liqui-Cap liquid capsules and feature clinically-studied ingredients. The company operates B2C e-commerce via Shopify and B2B wholesale/distribution channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Lipo-6 Black Ultra Concentrate (Lipo-6 Black UC)
Quantifiable outcome
- Over 200,000 athletes have joined Nutrex as their training partner
- +3 more outcomes
Companies that use Nutrex Research
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Nutrex Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Nutrex Research partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Nutrex Research competitors and assessment
Company assessmentDirect peers
- MusclePharm: MusclePharm's Assault pre-workout, Combat protein, and BCAA products directly overlap with Nutrex's pre-workout, protein, and amino acid lines for similar strength-training and bodybuilding consumers.
- RSP Nutrition: RSP Nutrition competes directly with Nutrex in creatine, pre-workout, and amino acid categories, serving a similar value-oriented bodybuilding consumer with comparable DTC and Amazon distribution.
- MuscleTech: MuscleTech competes head-on with Nutrex across creatine, pre-workouts (Nitro-Tech, Cell-Tech), and fat burners (Hydroxycut), serving the same bodybuilding and gym-goer demographic via mass retail and DTC.
- BSN (Glanbia): BSN's Syntha-6 protein, N.O.-XPLODE pre-workout, and amino acid lines compete with Nutrex protein, pre-workout, and EAA offerings for the same active gym consumer.
- Optimum Nutrition: Optimum Nutrition's Gold Standard 100% Whey and Essential Amino Energy directly compete with Nutrex IsoFit, 100% Whey, and EAA+ Hydration in protein and amino acid categories across the same fitness enthusiast base.
- Transparent Labs: Transparent Labs is a premium DTC sports nutrition brand with clinically-dosed formulas across protein, pre-workout, and fat burner categories, overlapping Nutrex's clinically-dosed positioning and DTC-only distribution model.
- Cellucor (C4): Cellucor's C4 pre-workout and related sports nutrition portfolio directly competes with Nutrex's Outlift Clinical, Outrage, and creatine lines in the same bodybuilding and fitness consumer segment with similar DTC and retail distribution.
Broad incumbents
- GNC: GNC operates as both a broad sports nutrition retailer and a private-label brand portfolio, with overlapping supplement categories and serving as a potential wholesale distribution channel for Nutrex products.
Emerging players
- Klean Athlete: Klean Athlete focuses on NSF-certified sports supplements for competitive athletes, partially overlapping Nutrex's athlete-targeted positioning while specializing in a more regulated, certified segment.
- Thorne: Thorne offers premium creatine, protein, and foundational supplements with strong DTC positioning, partially competing with Nutrex's Essentials sub-brand in the health-conscious consumer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Nutrex Research social profiles
Digital presenceNutrex Research compliance and trust
Trust signalCompliance2 records
Nutrex Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nutrex Research leadership team
Management profileNumber of profiles
Profiles1 record
Nutrex Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nutrex Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nutrex Research
What does Nutrex Research do?
Nutrex Research formulates, manufactures, and sells sports nutrition dietary supplements including thermogenic fat burners, pre-workout formulas, creatine products, protein powders, testosterone boosters, and EAA/BCAA amino acids under brands such as Lipo-6, Outlift, IsoFit, and Anabol. The company sells primarily direct-to-consumer through its Shopify-based e-commerce site (nutrex.com) and supplements this with domestic wholesale and international distribution channels.
Is Nutrex Research a public or private company?
Nutrex Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nutrex Research founded?
Nutrex Research was founded in 2001. It employs 11 to 50 people.
Where is Nutrex Research based?
Nutrex Research is headquartered in Oviedo, United States, in the North America region.
How does Nutrex Research make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale and Distribution and subscribe and Save Program.
Who are Nutrex Research's main competitors?
Direct peers on record are MusclePharm, RSP Nutrition, MuscleTech, BSN (Glanbia), Optimum Nutrition, Transparent Labs and Cellucor (C4). GNC is listed as a broad incumbent. Emerging players are Klean Athlete and Thorne.
Does Nutrex Research have an API?
No public API is recorded for Nutrex Research.
What industry is Nutrex Research in?
Nutrex Research's product category is Sports Nutrition Supplements. Its primary akta.pro industry code is CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity), with a secondary code of CRADAGAG, Weight Management & Metabolic Supplements. Its NAICS code is 456191 and its SIC code is 2000.