Aelum Consulting
Aelum Consulting is a ServiceNow Premier Partner providing consulting, implementation, support, and resource augmentation services to enterprise clients across manufacturing, BFSI, retail, and telecommunications, with 250+ certified experts and 300+ implementations globally.
- Company typePrivate
- Founded2016
- HeadquartersJaipur, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Aelum Consulting does
Aelum Consulting is a privately held ServiceNow Premier Partner headquartered in Jaipur, India, founded in 2016. The firm delivers ServiceNow consulting, implementation, support and maintenance, and resource augmentation services to enterprise clients, alongside proprietary solution offerings — ServiceX (cross-team service orchestration), Intelligent Operations, Risk and Security, and Innovation & AI — built on the ServiceNow Now Platform. Aelum reports 250+ certified ServiceNow experts (including 80+ Predictive AIOps and 90+ HRSD certifications) and 300+ cumulative implementations, with a customer satisfaction score of 4.86/5.
Aelum serves enterprises across Manufacturing, BFSI (Banking, Financial Services, Insurance), Retail, and Telecommunications verticals, with named customers including KPMG, Haleon, TeamViewer, Entain, Maruti Suzuki, Virgin Mobile UAE, and ANSR. The delivery footprint spans India (Jaipur HQ, Noida, Hyderabad), the United States (Marlton, New Jersey), and the United Kingdom (London/Ruislip), supporting both offshore and onshore engagement models. The firm holds ISO 27001:2022 certification and GDPR compliance, and is positioned within ServiceNow's partner ecosystem across Now Assist GenAI specializations covering Customer Experience, Employee Experience, ServiceOps, Cybersecurity, and Tech Risk.
Aelum monetizes through project-based professional services engagements — consulting, implementation, and resource/pod augmentation — augmented by recurring managed services (Support & Maintenance). Pricing is not publicly disclosed and is obtained through direct enterprise sales conversations via 'Book a Meeting' and 'Contact Us' CTAs. Revenue is not publicly reported; given the certified-expert base, multi-country delivery footprint, and Premier Partner tier, the firm operates as a mid-sized global ServiceNow delivery specialist funded by operating cash flows rather than external venture capital.
Aelum Consulting firmographics
Firmographics- Name
- Aelum Consulting
- Legal name
- Aelum Consulting
- Website
- https://aelumconsulting.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aelum Consulting is a ServiceNow Premier Partner providing consulting, implementation, support, and resource augmentation services to enterprise clients across manufacturing, BFSI, retail, and telecommunications, with 250+ certified experts and 300+ implementations globally.
- Ownership category
- akta.pro rank
Aelum Consulting industry classification
Industry- Product category
- Enterprise IT Consulting & ServiceNow Implementation Services
- NAICS
- Management Consulting Services (54161), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Management Services (8741)
- akta.pro primary industry
- Digital & Technology Transformation Consulting (BPAHACAH)
- akta.pro secondary industries
- Data, Analytics & AI Consulting (BPAHAEAF), Cybersecurity & Identity Consulting (BPAHAEAG), Integration, API & Middleware Consulting (BPAHAEAJ)
Keywords
Where Aelum Consulting is headquartered
LocationHeadquarters
- HQ city
- Jaipur
- HQ country
- India
- HQ region
- Asia
Offices6 records
Markets served
Aelum Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- ServiceNow Consulting: Customized strategies on ServiceNow solutions covering technical advisory and industry know-how. Includes AI-led strategy, platform advisory, and process optimization.
- ServiceNow Implementation: From initial setup to customization, aligning implementation with unique business needs. Covers ITSM, ITOM, HRSD, CSM, SPM, FSM, GRC, and AI modules.
- Support & Maintenance: Ongoing monitoring, optimization, upgrades, and enhancements to maximize long-term value from ServiceNow investment. SLA-driven support.
- Resource Augmentation / Pod as a Service: Flexible resource augmentation with on-demand experts or ready-to-deploy Pods working as an extension of the client's team. Provides certified ServiceNow professionals on demand for short-term or dedicated engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | ServiceNow Consulting — project-based consulting engagement |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Aelum Consulting product offering
Product offeringCore offering
Aelum Consulting is a ServiceNow Premier Partner that delivers end-to-end enterprise digital transformation services on the ServiceNow Now Platform. Its offering covers ServiceNow consulting, implementation, support & maintenance, and resource augmentation (Pod as a Service), supported by proprietary solutions (ServiceX, Intelligent Operations, Risk and Security, Innovation & AI) layered on ServiceNow ITSM, ITOM, HRSD, CSM, GRC, SecOps, FSM, and Now Assist GenAI capabilities.
Product overview
Aelum Consulting is a ServiceNow Premier Partner providing a comprehensive portfolio of consulting, implementation, and support services built on the ServiceNow Now Platform. The offering architecture consists of four core service lines (Consulting, Implementation, Support & Maintenance, and Resources & Pod as a Service) that support multiple ServiceNow modules and solutions across employee experience (HRSD, Employee Center, Manager Hub), IT operations (ITSM, ITOM, ITAM, Predictive AIOps), customer service (CSM, CRM), security (SecOps, GRC, Risk and Security), and industry-specific workflows (FSM, SPM, WSD, Finance and Supply Chain, Healthcare, Telecommunications). AI-powered capabilities are delivered through Now Assist (generative AI for summarization, content creation, code generation), AI Control Tower (governance and monitoring), Virtual Agent (conversational AI), and AI Agents (autonomous task execution). The portfolio also includes proprietary solutions like ServiceX (cross-team service orchestration), Intelligent Operations (visibility and automation), and Innovation & AI (AI-led transformation). The Workflow Data Fabric and AI Agent Fabric provide integration and interoperability layers, while the Core Business Suite targets mid-market customers. Aelum's 250+ certified experts deliver implementations across Manufacturing, BFSI, Retail, Telecommunications, Healthcare, and other industries.
Differentiator
Problem solved
Functional benefit
Brands
- ServiceX: Connect services across teams to improve delivery and user experience.
- Intelligent Operations
- Risk and Security
- Innovation & AI
- ACE (Aelum Connect and Engage)
- AVEP (Aelum's Veteran Employment Program)
- ACE'24
Products and services
- ServiceNow Consulting Strategic advisory service for ServiceNow platforms covering AI-led strategy, platform advisory, and process optimization to build transformation roadmaps for enterprise clients.
- ServiceNow Implementation Deployment service for ServiceNow platforms across ITSM, ITOM, HRSD, CSM, SPM, FSM, GRC, SecOps, and AI modules, covering initial setup, customization, and configuration aligned to business needs.
- ServiceNow Support and Maintenance Ongoing SLA-driven managed service providing monitoring, optimization, upgrades, and enhancements to maximize long-term value from enterprise ServiceNow investments.
- Resources & Pod as a Service Flexible resource augmentation providing on-demand certified ServiceNow experts and dedicated ready-to-deploy Pods that operate as an extension of the client's internal team.
- ServiceX Proprietary ServiceNow-based solution that connects services across teams to improve service delivery and end-user experience through unified workflow orchestration.
- Intelligent Operations Proprietary ServiceNow-based operations solution that improves efficiency through better visibility, automation, and connected systems across enterprise infrastructure.
- Risk and Security Proprietary ServiceNow-based solution for managing enterprise risk, ensuring compliance, and strengthening security posture across business operations.
- Innovation & AI Proprietary AI-led transformation offering leveraging ServiceNow Now Assist (GenAI), AI Agents, Virtual Agent, and AI Control Tower to improve processes and create new business value.
Quantifiable outcome
- 200+ ServiceNow certified experts and 300+ ServiceNow implementations delivered
- +3 more outcomes
Companies that use Aelum Consulting
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Aelum Consulting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability10 records
Feature7 records
Aelum Consulting partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- ServiceNowcoreAelum is a ServiceNow Premier Partner (upgraded from Reseller Partner) providing consulting, implementation, and support services across the ServiceNow ecosystem. Aelum holds specializations in Now Assist GenAI capabilities across Customer Experience GenAI, Employee Experience GenAI, ServiceOps GenAI, Cybersecurity, and Tech Risk. The partnership involves deal registration, partner incentives, and co-participation in ServiceNow flagship events (Knowledge, SKO, India Partner Summit).
- The BrainalyticsminorAelum participated as Smart Manufacturing Partner at the 4th Edition Smart Manufacturing 5.0 Summit & Awards 2026 organized by The Brainalytics. This event-focused partnership positions Aelum in the manufacturing transformation ecosystem.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Aelum Consulting competitors and assessment
Company assessmentDirect peers
- Accenture: Global SI and ServiceNow Elite Partner delivering enterprise ServiceNow consulting, implementation, and managed services across IT, HR, and customer service transformations — directly competing for the same enterprise deals as Aelum.
- Deloitte: Big Four firm with a large ServiceNow Global Elite practice offering managed services, implementation, and AI-enabled transformations — directly comparable to Aelum's consulting and implementation offering.
- Cognizant: Global IT services firm with deep ServiceNow alliance and India-centric delivery — a head-to-head competitor on enterprise ServiceNow implementations, particularly for US/UK accounts.
- Slalom: Boutique consulting firm and recognized ServiceNow Elite Partner with strong regional US delivery — a close comparable to Aelum's mid-sized, vertical-aligned ServiceNow consulting model.
- Infosys: Global SI with ServiceNow partnership and large India-based delivery centers competing for the same enterprise implementation and managed services deals.
- Wipro: Global SI with established ServiceNow practice and India delivery base — directly comparable digital transformation consulting and implementation capability.
- NTT Data: Global SI with strong ServiceNow Elite Partner status and broad digital transformation portfolio; competes directly for enterprise ServiceNow-led transformation engagements.
- Tata Consultancy Services (TCS): India-headquartered global SI with significant ServiceNow practice and enterprise client base — directly comparable India-delivery model for global ServiceNow deployments.
- HCLTech: Global IT services firm with established ServiceNow alliance and India-based delivery — competes for enterprise ServiceNow consulting, implementation, and support contracts.
Broad incumbents
- KPMG: Big Four professional services firm with its own ServiceNow practice serving enterprise transformation mandates — overlaps with Aelum's consulting offering as part of a much broader advisory portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Aelum Consulting social profiles
Digital presenceAelum Consulting compliance and trust
Trust signalCompliance2 records
Aelum Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aelum Consulting leadership team
Management profileNumber of profiles
Profiles2 records
Aelum Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aelum Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aelum Consulting
What does Aelum Consulting do?
Aelum Consulting is a ServiceNow Premier Partner that delivers end-to-end enterprise digital transformation services on the ServiceNow Now Platform. Its offering covers ServiceNow consulting, implementation, support & maintenance, and resource augmentation (Pod as a Service), supported by proprietary solutions (ServiceX, Intelligent Operations, Risk and Security, Innovation & AI) layered on ServiceNow ITSM, ITOM, HRSD, CSM, GRC, SecOps, FSM, and Now Assist GenAI capabilities.
Is Aelum Consulting a public or private company?
Aelum Consulting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aelum Consulting founded?
Aelum Consulting was founded in 2016. It employs 11 to 50 people.
Where is Aelum Consulting based?
Aelum Consulting is headquartered in Jaipur, India, in the Asia region.
How does Aelum Consulting make money?
Four revenue lines are on record. ServiceNow Consulting is the primary driver. The others are serviceNow Implementation, support & Maintenance and resource Augmentation / Pod as a Service.
Who are Aelum Consulting's main competitors?
Direct peers on record are Accenture, Deloitte, Cognizant, Slalom, Infosys, Wipro, NTT Data, Tata Consultancy Services (TCS) and HCLTech. KPMG is listed as a broad incumbent.
Does Aelum Consulting have an API?
No public API is recorded for Aelum Consulting.
What industry is Aelum Consulting in?
Aelum Consulting's product category is Enterprise IT Consulting & ServiceNow Implementation Services. Its primary akta.pro industry code is BPAHACAH, Digital & Technology Transformation Consulting, with a secondary code of BPAHAEAF, Data, Analytics & AI Consulting. Its NAICS code is 54161 and its SIC code is 8742.