Sundance Bay
- Company typePrivate
- Founded2012
- HeadquartersSalt Lake City, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Sundance Bay firmographics
Firmographics- Name
- Sundance Bay
- Legal name
- Sundance Bay Investment Manager, LLC
- Website
- https://sundancebay.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Sundance Bay is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Sundance Bay business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Senior Debt Origination & Interest Income: Sundance Bay originates private bridge loans, acquisition loans, and construction financing with loan sizes from $2MM to $80MM. Revenue is generated through origination fees (1.0%-4.0%) and ongoing interest income at rates of 8%-12% annually. Loans have terms of 3-36 months with LTV up to 80% and LTC up to 85%. The firm services all loans in-house.
- Structured Debt (Mezzanine, Preferred Equity, B-Notes): Sundance Bay provides structured debt products including mezzanine loans, preferred equity, and B-notes with loan amounts of $5MM+ and terms of 1-6 years. Preference for multifamily and industrial properties. Revenue generated through origination fees and interest/yield on structured instruments.
- Net Lease Equity Investments: Sundance Bay provides joint venture equity for net lease real estate developers nationwide, with equity investments between $2MM and $40MM per transaction and deal sizes of $4MM-$150MM. Revenue is generated through co-investment returns, preferred returns, and profit participation in JV structures. Investment timeline is 1-5 years with focus on ground-up development and heavy value-add projects.
- Multifamily Equity Investments: Sundance Bay acquires, renovates, and repositions multifamily apartment communities with a core-plus/value-add strategy. Total assets under management of $1.6B+ with 62 properties and 11,600+ units acquired since 2012. Revenue generated through equity appreciation, rental income, and value-add improvements upon stabilization and disposition.
- High-Yield Structured Debt (Fund I): Sundance Bay's Structured Debt and Equity platform launched in 2022, investing in high-yield senior debt, structured debt, and distressed debt. Total capital commitments of $138M (Fund and Coinvest Capital) as of March 31, 2024, with 4 investments and 76%/24% equity split between multifamily and net lease collateral.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Senior Debt (Bridge, Acquisition, Construction Loans) |
| Subscription | Multi-year contract | Structured Debt (Mezzanine, Preferred Equity, B-Note) |
| Subscription | Multi-year contract | Net Lease Equity (JV Equity) |
| Subscription | Multi-year contract | Multifamily Equity Investments |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Sundance Bay product offering
Product offeringCore offering
Sundance Bay is a vertically-integrated real estate investment firm that originates private debt (bridge, acquisition, construction, mezzanine, and structured loans) and deploys equity (multifamily value-add acquisitions and net lease joint ventures) across U.S. growth markets in the Mountain West and Sunbelt. The firm manages over $2.5B in assets across five core investment verticals — Multifamily, Net Lease, Senior Debt, Structured Debt and Equity, and general JV Equity — providing capital to accredited investors and real estate developers.
Product overview
Sundance Bay is a private real estate investment firm structured as a multi-vertical platform offering debt and equity investment products. The company operates five core investment verticals: (1) Multifamily for equity investments in apartment communities with value-add strategy; (2) Net Lease Investments for joint venture equity in medical, industrial, retail, and self-storage assets; (3) Senior Debt providing bridge, acquisition, and construction loans; (4) Structured Debt and Equity offering high-yield debt products including mezzanine loans, preferred equity, and B-notes; and (5) a general Equity platform for joint venture equity in multifamily and commercial assets. The firm serves real estate investors seeking middle-market opportunities in high-growth markets across the Mountain West and Sunbelt regions.
Differentiator
Problem solved
Functional benefit
Products and services
- Multifamily Equity Investments Equity investments in multifamily apartment communities with a core-plus/value-add strategy, acquiring, renovating, and repositioning Class B/C workforce housing across high-growth secondary markets (UT, AZ, TX, GA, FL, etc.). Total of $1.6B+ AUM, 62 properties, and 11,600+ units acquired since 2012. Targets tax efficiency through 1031 exchanges and REIT structures.
- Net Lease Investments Joint venture equity capital for net lease real estate developers, providing equity for ground-up development, blend and extend transactions, and value-add acquisitions across medical, industrial, retail, and self-storage asset classes. Equity checks $2MM-$40MM, deal sizes $4MM-$150MM, 60-75% leverage, 1-5 year hold period. National tenants include Tesla, Chipotle, CVS, Walgreens, Starbucks, 7-Eleven, Dutch Bros, and Wawa.
- Senior Debt Private financing platform offering bridge loans, acquisition loans, and construction financing to experienced real estate developers and operators in the Mountain West and Sunbelt regions. Loan sizes $2MM-$80MM, interest rates 8%-12%, origination fees 1.0%-4.0%, terms of 3-36 months, LTV up to 80%, LTC up to 85%. 84 current loans across 19 states; over $2.7B in loans originated across 450+ projects with zero missed funding dates.
- Structured Debt and Equity High-yield debt platform investing in high-yield senior debt, structured debt (mezzanine loans, preferred equity, B-notes, Freddie Mac K-Series B-pieces), and distressed debt in resilient asset classes. Loan amounts $5MM+, terms of 1-6 years. Total capital commitments of $138M (Fund and Coinvest Capital) as of March 31, 2024, with 4 investments and 76%/24% split between multifamily and net lease collateral.
- Joint Venture Equity Joint venture equity for owners and developers of multifamily and commercial assets, providing equity amounts between $2 million and $40 million per transaction. Sundance Bay serves as both LP and GP equity across net lease, multifamily, and commercial developments.
- Debt Products Comprehensive debt products including senior loans (acquisition, bridge, construction), mezzanine loans, preferred equity, B-notes, and other structured debt products for multifamily/residential, industrial, and commercial properties. Decisions provided within days vs. weeks; balance sheet lender with no leverage within funds.
Quantifiable outcome
- Over $2.7 billion in loans originated across 450+ projects with zero missed funding dates since inception
- +4 more outcomes
Companies that use Sundance Bay
Customer profileNamed customers27 records
Segments4 records
Ideal customer profiles4 records
Sundance Bay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sundance Bay partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Dutch Bros Coffee, Tesla, Wawa, Chipotle, CVS, Walgreens, Starbucks, 7-Eleven (Net Lease Tenants)coreNational tenants in the Sundance Bay Net Lease portfolio across ground-up development projects in medical, industrial, retail, and self-storage asset classes. These tenants drive the net lease investment pipeline and represent creditworthy, national operators that anchor Sundance Bay's JV equity investments.
- KPMGcoreKPMG serves as Sundance Bay's third-party PCAOB-registered accounting firm, conducting annual audits of the firm's pooled investment vehicle financials. KPMG's audit services provide independent financial statement verification as part of Sundance Bay's governance and investor reporting framework.
- ACA Compliance GroupminorACA Compliance Group serves as Sundance Bay's third-party compliance consulting firm, supporting the Chief Compliance Officer's oversight of the firm's compliance program and privacy policies.
- Charity VisionminorCharity Vision supports curing blindness in developing countries through sustainable clinics with local doctors. Sundance Bay donates up to 5% of proceeds annually to Charity Vision and other worthy causes. Charity Vision logo appears on Sundance Bay's impact page.
- TifieminorTifie is a charity partner supported by Sundance Bay through time, expertise, and financial contributions. Tifie logo appears on Sundance Bay's impact page.
- Live Your Dream FoundationminorLive Your Dream Foundation is a charity partner supported by Sundance Bay through time, expertise, and financial contributions. Logo appears on Sundance Bay's impact page.
- Kate's ClubminorKate's Club is a charity partner supported by Sundance Bay through time, expertise, and financial contributions. Logo appears on Sundance Bay's impact page.
- Sabin Children's FoundationminorMatthew Romney, Partner and Managing Director of Sundance Bay, serves on the Board of Directors of the Sabin Children's Foundation.
- ILPA (Institutional Limited Partners Association)coreSundance Bay became a signatory to ILPA's Diversity in Action initiative in 2021, reaffirming its commitment to DEI. The firm aligns its corporate governance framework and policies with ILPA guidelines, among others (OECD Principles, UN PRI, UN DESA, CFA Institute).
Scale indicators17 records
Recent moves6 records
Expansion highlights5 records
Sundance Bay competitors and assessment
Company assessmentBroad incumbents
- Ares Real Estate Group: Diversified real estate platform with debt and equity strategies across the risk-return spectrum. Comparable as a broad incumbent with similar structured debt, mezzanine, and equity investment capabilities to Sundance Bay's platform.
- Clarion Partners: Established real estate investment manager with debt and equity strategies spanning core, core-plus, value-add, and debt. Comparable as a broad incumbent in commercial real estate with similar product breadth to Sundance Bay's multi-vertical structure.
- CIM Group: Large diversified real estate and infrastructure owner-operator with debt and equity strategies across multiple asset classes. Brad Barsily, Sundance Bay's Head of Capital Markets, previously worked at CIM Group, and the firms share a vertically integrated urban strategy philosophy.
- TPG Real Estate: Large institutional real estate private equity platform with debt and equity strategies across multiple asset classes and geographies. Comparable as a broader incumbent in real estate private equity, though operating at significantly greater AUM scale than Sundance Bay.
Direct peers
- Brixton Capital: Middle-market real estate investment manager with vertically integrated operating capabilities across multiple property types. Brad Barsily, Sundance Bay's Head of Capital Markets, previously served as Managing Director and Head of Capital Markets at Brixton Capital, indicating strong operational and strategic overlap.
- Peak Capital Partners: Middle-market multifamily real estate investment firm focused on value-add strategies in secondary and tertiary markets. Directly comparable to Sundance Bay's multifamily value-add vertical — Marina Palmer, Sundance Bay's VP of Asset Management, Multifamily, previously worked at Peak Capital.
- Crow Holdings Capital: Diversified real estate investment manager with a long track record across debt and equity strategies in commercial and multifamily real estate. Comparable middle-market focus and vertically integrated investment approach.
- Bridge Investment Group: Vertically integrated real estate private equity firm with debt and equity strategies across multifamily, senior living, and commercial real estate — directly comparable to Sundance Bay's owner-operator model with similar in-house origination, servicing, and asset management.
- Artemis Real Estate Partners: Middle-market real estate private equity manager investing across debt and equity strategies with a focus on multifamily and commercial real estate. Roma Patel, Sundance Bay's CIO for Structured Finance, previously held a Principal role at Artemis, indicating close operational overlap.
- Northwood Investors: Real estate private equity firm with debt and equity strategies focused on commercial real estate. Roma Patel previously worked at Northwood, and the firms share comparable middle-market debt and equity investment strategies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Sundance Bay social profiles
Digital presenceSundance Bay compliance and trust
Trust signalCompliance4 records
Sundance Bay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sundance Bay leadership team
Management profileNumber of profiles
Profiles11 records
Sundance Bay funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sundance Bay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sundance Bay
What does Sundance Bay do?
Sundance Bay is a vertically-integrated real estate investment firm that originates private debt (bridge, acquisition, construction, mezzanine, and structured loans) and deploys equity (multifamily value-add acquisitions and net lease joint ventures) across U.S. growth markets in the Mountain West and Sunbelt. The firm manages over $2.5B in assets across five core investment verticals — Multifamily, Net Lease, Senior Debt, Structured Debt and Equity, and general JV Equity — providing capital to accredited investors and real estate developers.
Is Sundance Bay a public or private company?
Sundance Bay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sundance Bay founded?
Sundance Bay was founded in 2012. It employs 51 to 100 people.
Where is Sundance Bay based?
Sundance Bay is headquartered in Salt Lake City, United States, in the North America region.
How does Sundance Bay make money?
Five revenue lines are on record. Senior Debt Origination & Interest Income is the primary driver. The others are structured Debt (Mezzanine, Preferred Equity, B-Notes), net Lease Equity Investments, multifamily Equity Investments and high-Yield Structured Debt (Fund I).
Who are Sundance Bay's main competitors?
Broad incumbents on record are Ares Real Estate Group, Clarion Partners, CIM Group and TPG Real Estate. Direct peers are Brixton Capital, Peak Capital Partners, Crow Holdings Capital, Bridge Investment Group, Artemis Real Estate Partners and Northwood Investors.
Does Sundance Bay have an API?
No public API is recorded for Sundance Bay.