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Sundance Bay

Full company profile

uuid000ath2

Namestring
Sundance Bay
Legal namestring
Sundance Bay Investment Manager, LLC
Websiteurl
sundancebay.com
Company typeenum
Private
Founded yearint
2012
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersSalt Lake City, United States
HQ citystring
Salt Lake City
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices4 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
real estate private equity, commercial real estate lending, multifamily value-add investments, net lease equity, structured debt products
Industry2 codes
1FSANAHAN
CodeFSANAHANPrimaryYes
2FSALADAH
CodeFSALADAHPrimaryNo
NAICS code3 codes
  • 522
  • 53
  • 5239
SIC code3 codes
  • 6531
  • 6159
  • 1520
Product category
Real Estate Private Equity & Commercial Lending
Social media profiles1 record
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model5 records
1Senior Debt Origination & Interest Income
TypeSubscription Recurring
Description

Sundance Bay originates private bridge loans, acquisition loans, and construction financing with loan sizes from $2MM to $80MM. Revenue is generated through origination fees (1.0%-4.0%) and ongoing interest income at rates of 8%-12% annually. Loans have terms of 3-36 months with LTV up to 80% and LTC up to 85%. The firm services all loans in-house.

sundancebay.com
2Structured Debt (Mezzanine, Preferred Equity, B-Notes)
TypeSubscription Recurring
Description

Sundance Bay provides structured debt products including mezzanine loans, preferred equity, and B-notes with loan amounts of $5MM+ and terms of 1-6 years. Preference for multifamily and industrial properties. Revenue generated through origination fees and interest/yield on structured instruments.

sundancebay.com
3Net Lease Equity Investments
TypeManaged Services
Description

Sundance Bay provides joint venture equity for net lease real estate developers nationwide, with equity investments between $2MM and $40MM per transaction and deal sizes of $4MM-$150MM. Revenue is generated through co-investment returns, preferred returns, and profit participation in JV structures. Investment timeline is 1-5 years with focus on ground-up development and heavy value-add projects.

sundancebay.com
4Multifamily Equity Investments
TypeManaged Services
Description

Sundance Bay acquires, renovates, and repositions multifamily apartment communities with a core-plus/value-add strategy. Total assets under management of $1.6B+ with 62 properties and 11,600+ units acquired since 2012. Revenue generated through equity appreciation, rental income, and value-add improvements upon stabilization and disposition.

sundancebay.com
5High-Yield Structured Debt (Fund I)
TypeSubscription Recurring
Description

Sundance Bay's Structured Debt and Equity platform launched in 2022, investing in high-yield senior debt, structured debt, and distressed debt. Total capital commitments of $138M (Fund and Coinvest Capital) as of March 31, 2024, with 4 investments and 76%/24% equity split between multifamily and net lease collateral.

sundancebay.com
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Pricing details4 tiers
1Senior Debt (Bridge, Acquisition, Construction Loans)
ModelSubscriptionBilling cadenceMulti-year contract
Notes

Loan Size: $2MM-$80MM. Interest Rates: 8%-12%. Origination Fees: 1.0%-4.0%. Loan Term: 3-36 months. LTV: Up to 80%. LTC: Up to 85%. Recourse: Limited. All rates and terms are negotiated on a deal-by-deal basis.

sundancebay.com
2Structured Debt (Mezzanine, Preferred Equity, B-Note)
ModelSubscriptionBilling cadenceMulti-year contract
Notes

Loan Amount: $5MM+. Loan Term: 1-6 years. Eligible Properties: Preference for Multifamily & Industrial. Security varies (UCC1, Second Deed of Trust, Pledge with Intercreditor Agreement).

sundancebay.com
3Net Lease Equity (JV Equity)
ModelSubscriptionBilling cadenceMulti-year contract
Notes

Equity Check Size: $2-40MM per transaction. Deal Size: $4-150MM per transaction. Leverage: 60-75%. Structure: Joint Venture Equity. Position: LP and GP equity. Target Hold Period: 1-5 years.

sundancebay.com
4Multifamily Equity Investments
ModelSubscriptionBilling cadenceMulti-year contract
Notes

Multifamily equity investments with core-plus/value-add strategy. Tax efficiency through 1031 tax deferred exchanges and depreciation. REIT structure allows for 20% pass-through deduction. Specific fund terms available in Confidential Offering Memoranda.

sundancebay.com
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Sundance Bay is a vertically-integrated real estate investment firm that originates private debt (bridge, acquisition, construction, mezzanine, and structured loans) and deploys equity (multifamily value-add acquisitions and net lease joint ventures) across U.S. growth markets in the Mountain West and Sunbelt. The firm manages over $2.5B in assets across five core investment verticals — Multifamily, Net Lease, Senior Debt, Structured Debt and Equity, and general JV Equity — providing capital to accredited investors and real estate developers.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • Over $2.7 billion in loans originated across 450+ projects with zero missed funding dates since inception
+4 more records
Product overview1 text field

Sundance Bay is a private real estate investment firm structured as a multi-vertical platform offering debt and equity investment products. The company operates five core investment verticals: (1) Multifamily for equity investments in apartment communities with value-add strategy; (2) Net Lease Investments for joint venture equity in medical, industrial, retail, and self-storage assets; (3) Senior Debt providing bridge, acquisition, and construction loans; (4) Structured Debt and Equity offering high-yield debt products including mezzanine loans, preferred equity, and B-notes; and (5) a general Equity platform for joint venture equity in multifamily and commercial assets. The firm serves real estate investors seeking middle-market opportunities in high-growth markets across the Mountain West and Sunbelt regions.

Product and service6 records
1Multifamily Equity Investments
CategoryReal Estate Equity Investment
Description

Equity investments in multifamily apartment communities with a core-plus/value-add strategy, acquiring, renovating, and repositioning Class B/C workforce housing across high-growth secondary markets (UT, AZ, TX, GA, FL, etc.). Total of $1.6B+ AUM, 62 properties, and 11,600+ units acquired since 2012. Targets tax efficiency through 1031 exchanges and REIT structures.

2Net Lease Investments
CategoryReal Estate Equity Investment
Description

Joint venture equity capital for net lease real estate developers, providing equity for ground-up development, blend and extend transactions, and value-add acquisitions across medical, industrial, retail, and self-storage asset classes. Equity checks $2MM-$40MM, deal sizes $4MM-$150MM, 60-75% leverage, 1-5 year hold period. National tenants include Tesla, Chipotle, CVS, Walgreens, Starbucks, 7-Eleven, Dutch Bros, and Wawa.

3Senior Debt
CategoryCommercial Real Estate Lending
Description

Private financing platform offering bridge loans, acquisition loans, and construction financing to experienced real estate developers and operators in the Mountain West and Sunbelt regions. Loan sizes $2MM-$80MM, interest rates 8%-12%, origination fees 1.0%-4.0%, terms of 3-36 months, LTV up to 80%, LTC up to 85%. 84 current loans across 19 states; over $2.7B in loans originated across 450+ projects with zero missed funding dates.

4Structured Debt and Equity
CategoryStructured Real Estate Finance
Description

High-yield debt platform investing in high-yield senior debt, structured debt (mezzanine loans, preferred equity, B-notes, Freddie Mac K-Series B-pieces), and distressed debt in resilient asset classes. Loan amounts $5MM+, terms of 1-6 years. Total capital commitments of $138M (Fund and Coinvest Capital) as of March 31, 2024, with 4 investments and 76%/24% split between multifamily and net lease collateral.

5Joint Venture Equity
CategoryReal Estate Equity Investment
Description

Joint venture equity for owners and developers of multifamily and commercial assets, providing equity amounts between $2 million and $40 million per transaction. Sundance Bay serves as both LP and GP equity across net lease, multifamily, and commercial developments.

6Debt Products
CategoryCommercial Real Estate Lending
Description

Comprehensive debt products including senior loans (acquisition, bridge, construction), mezzanine loans, preferred equity, B-notes, and other structured debt products for multifamily/residential, industrial, and commercial properties. Decisions provided within days vs. weeks; balance sheet lender with no leverage within funds.

Scale indicator17 records

Each record includes

Type, Value, Description, Source

Partnership9 partners
Strategic tierCoreTypeOthers
Description

National tenants in the Sundance Bay Net Lease portfolio across ground-up development projects in medical, industrial, retail, and self-storage asset classes. These tenants drive the net lease investment pipeline and represent creditworthy, national operators that anchor Sundance Bay's JV equity investments.

Strategic tierCoreTypeOthers
Description

KPMG serves as Sundance Bay's third-party PCAOB-registered accounting firm, conducting annual audits of the firm's pooled investment vehicle financials. KPMG's audit services provide independent financial statement verification as part of Sundance Bay's governance and investor reporting framework.

Strategic tierMinorTypeOthers
Description

ACA Compliance Group serves as Sundance Bay's third-party compliance consulting firm, supporting the Chief Compliance Officer's oversight of the firm's compliance program and privacy policies.

Strategic tierMinorTypeOthers
Description

Charity Vision supports curing blindness in developing countries through sustainable clinics with local doctors. Sundance Bay donates up to 5% of proceeds annually to Charity Vision and other worthy causes. Charity Vision logo appears on Sundance Bay's impact page.

Strategic tierMinorTypeOthers
Description

Tifie is a charity partner supported by Sundance Bay through time, expertise, and financial contributions. Tifie logo appears on Sundance Bay's impact page.

Strategic tierMinorTypeOthers
Description

Live Your Dream Foundation is a charity partner supported by Sundance Bay through time, expertise, and financial contributions. Logo appears on Sundance Bay's impact page.

Strategic tierMinorTypeOthers
Description

Kate's Club is a charity partner supported by Sundance Bay through time, expertise, and financial contributions. Logo appears on Sundance Bay's impact page.

Strategic tierMinorTypeOthers
Description

Matthew Romney, Partner and Managing Director of Sundance Bay, serves on the Board of Directors of the Sabin Children's Foundation.

Strategic tierCoreTypeOthers
Description

Sundance Bay became a signatory to ILPA's Diversity in Action initiative in 2021, reaffirming its commitment to DEI. The firm aligns its corporate governance framework and policies with ILPA guidelines, among others (OECD Principles, UN PRI, UN DESA, CFA Institute).

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Diversified real estate platform with debt and equity strategies across the risk-return spectrum. Comparable as a broad incumbent with similar structured debt, mezzanine, and equity investment capabilities to Sundance Bay's platform.

TypeBroad incumbent
Description

Established real estate investment manager with debt and equity strategies spanning core, core-plus, value-add, and debt. Comparable as a broad incumbent in commercial real estate with similar product breadth to Sundance Bay's multi-vertical structure.

TypeDirect peer
Description

Middle-market real estate investment manager with vertically integrated operating capabilities across multiple property types. Brad Barsily, Sundance Bay's Head of Capital Markets, previously served as Managing Director and Head of Capital Markets at Brixton Capital, indicating strong operational and strategic overlap.

TypeDirect peer
Description

Middle-market multifamily real estate investment firm focused on value-add strategies in secondary and tertiary markets. Directly comparable to Sundance Bay's multifamily value-add vertical — Marina Palmer, Sundance Bay's VP of Asset Management, Multifamily, previously worked at Peak Capital.

TypeDirect peer
Description

Diversified real estate investment manager with a long track record across debt and equity strategies in commercial and multifamily real estate. Comparable middle-market focus and vertically integrated investment approach.

TypeDirect peer
Description

Vertically integrated real estate private equity firm with debt and equity strategies across multifamily, senior living, and commercial real estate — directly comparable to Sundance Bay's owner-operator model with similar in-house origination, servicing, and asset management.

TypeDirect peer
Description

Middle-market real estate private equity manager investing across debt and equity strategies with a focus on multifamily and commercial real estate. Roma Patel, Sundance Bay's CIO for Structured Finance, previously held a Principal role at Artemis, indicating close operational overlap.

TypeBroad incumbent
Description

Large diversified real estate and infrastructure owner-operator with debt and equity strategies across multiple asset classes. Brad Barsily, Sundance Bay's Head of Capital Markets, previously worked at CIM Group, and the firms share a vertically integrated urban strategy philosophy.

TypeDirect peer
Description

Real estate private equity firm with debt and equity strategies focused on commercial real estate. Roma Patel previously worked at Northwood, and the firms share comparable middle-market debt and equity investment strategies.

TypeBroad incumbent
Description

Large institutional real estate private equity platform with debt and equity strategies across multiple asset classes and geographies. Comparable as a broader incumbent in real estate private equity, though operating at significantly greater AUM scale than Sundance Bay.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat6 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers27 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles11 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance4 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Sundance Bay

Real Estate Private Equity & Commercial Lendingsundancebay.com

Sundance Bay firmographics

Firmographics
Name
Sundance Bay
Legal name
Sundance Bay Investment Manager, LLC
Website
https://sundancebay.com
Company type
Private
Founded year
2012
Operating status
Operating
Headcount range
51–100 employees
Ownership category
akta.pro rank

Where Sundance Bay is headquartered

Location

Headquarters

HQ city
Salt Lake City
HQ country
United States
HQ region
North America

Offices4 records

Markets served

Sundance Bay business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

  1. Senior Debt Origination & Interest Income: Sundance Bay originates private bridge loans, acquisition loans, and construction financing with loan sizes from $2MM to $80MM. Revenue is generated through origination fees (1.0%-4.0%) and ongoing interest income at rates of 8%-12% annually. Loans have terms of 3-36 months with LTV up to 80% and LTC up to 85%. The firm services all loans in-house.
  2. Structured Debt (Mezzanine, Preferred Equity, B-Notes): Sundance Bay provides structured debt products including mezzanine loans, preferred equity, and B-notes with loan amounts of $5MM+ and terms of 1-6 years. Preference for multifamily and industrial properties. Revenue generated through origination fees and interest/yield on structured instruments.
  3. Net Lease Equity Investments: Sundance Bay provides joint venture equity for net lease real estate developers nationwide, with equity investments between $2MM and $40MM per transaction and deal sizes of $4MM-$150MM. Revenue is generated through co-investment returns, preferred returns, and profit participation in JV structures. Investment timeline is 1-5 years with focus on ground-up development and heavy value-add projects.
  4. Multifamily Equity Investments: Sundance Bay acquires, renovates, and repositions multifamily apartment communities with a core-plus/value-add strategy. Total assets under management of $1.6B+ with 62 properties and 11,600+ units acquired since 2012. Revenue generated through equity appreciation, rental income, and value-add improvements upon stabilization and disposition.
  5. High-Yield Structured Debt (Fund I): Sundance Bay's Structured Debt and Equity platform launched in 2022, investing in high-yield senior debt, structured debt, and distressed debt. Total capital commitments of $138M (Fund and Coinvest Capital) as of March 31, 2024, with 4 investments and 76%/24% equity split between multifamily and net lease collateral.

Pricing tiers

ModelBillingPrice
SubscriptionMulti-year contractSenior Debt (Bridge, Acquisition, Construction Loans)
SubscriptionMulti-year contractStructured Debt (Mezzanine, Preferred Equity, B-Note)
SubscriptionMulti-year contractNet Lease Equity (JV Equity)
SubscriptionMulti-year contractMultifamily Equity Investments

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Sundance Bay product offering

Product offering

Core offering

Sundance Bay is a vertically-integrated real estate investment firm that originates private debt (bridge, acquisition, construction, mezzanine, and structured loans) and deploys equity (multifamily value-add acquisitions and net lease joint ventures) across U.S. growth markets in the Mountain West and Sunbelt. The firm manages over $2.5B in assets across five core investment verticals — Multifamily, Net Lease, Senior Debt, Structured Debt and Equity, and general JV Equity — providing capital to accredited investors and real estate developers.

Product overview

Sundance Bay is a private real estate investment firm structured as a multi-vertical platform offering debt and equity investment products. The company operates five core investment verticals: (1) Multifamily for equity investments in apartment communities with value-add strategy; (2) Net Lease Investments for joint venture equity in medical, industrial, retail, and self-storage assets; (3) Senior Debt providing bridge, acquisition, and construction loans; (4) Structured Debt and Equity offering high-yield debt products including mezzanine loans, preferred equity, and B-notes; and (5) a general Equity platform for joint venture equity in multifamily and commercial assets. The firm serves real estate investors seeking middle-market opportunities in high-growth markets across the Mountain West and Sunbelt regions.

Differentiator

Problem solved

Functional benefit

Products and services

  • Multifamily Equity Investments Equity investments in multifamily apartment communities with a core-plus/value-add strategy, acquiring, renovating, and repositioning Class B/C workforce housing across high-growth secondary markets (UT, AZ, TX, GA, FL, etc.). Total of $1.6B+ AUM, 62 properties, and 11,600+ units acquired since 2012. Targets tax efficiency through 1031 exchanges and REIT structures.
  • Net Lease Investments Joint venture equity capital for net lease real estate developers, providing equity for ground-up development, blend and extend transactions, and value-add acquisitions across medical, industrial, retail, and self-storage asset classes. Equity checks $2MM-$40MM, deal sizes $4MM-$150MM, 60-75% leverage, 1-5 year hold period. National tenants include Tesla, Chipotle, CVS, Walgreens, Starbucks, 7-Eleven, Dutch Bros, and Wawa.
  • Senior Debt Private financing platform offering bridge loans, acquisition loans, and construction financing to experienced real estate developers and operators in the Mountain West and Sunbelt regions. Loan sizes $2MM-$80MM, interest rates 8%-12%, origination fees 1.0%-4.0%, terms of 3-36 months, LTV up to 80%, LTC up to 85%. 84 current loans across 19 states; over $2.7B in loans originated across 450+ projects with zero missed funding dates.
  • Structured Debt and Equity High-yield debt platform investing in high-yield senior debt, structured debt (mezzanine loans, preferred equity, B-notes, Freddie Mac K-Series B-pieces), and distressed debt in resilient asset classes. Loan amounts $5MM+, terms of 1-6 years. Total capital commitments of $138M (Fund and Coinvest Capital) as of March 31, 2024, with 4 investments and 76%/24% split between multifamily and net lease collateral.
  • Joint Venture Equity Joint venture equity for owners and developers of multifamily and commercial assets, providing equity amounts between $2 million and $40 million per transaction. Sundance Bay serves as both LP and GP equity across net lease, multifamily, and commercial developments.
  • Debt Products Comprehensive debt products including senior loans (acquisition, bridge, construction), mezzanine loans, preferred equity, B-notes, and other structured debt products for multifamily/residential, industrial, and commercial properties. Decisions provided within days vs. weeks; balance sheet lender with no leverage within funds.

Quantifiable outcome

  • Over $2.7 billion in loans originated across 450+ projects with zero missed funding dates since inception
  • +4 more outcomes

Companies that use Sundance Bay

Customer profile

Named customers27 records

Segments4 records

Ideal customer profiles4 records

Sundance Bay technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Sundance Bay partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered core and minor.

  • Dutch Bros Coffee, Tesla, Wawa, Chipotle, CVS, Walgreens, Starbucks, 7-Eleven (Net Lease Tenants)coreOthersNational tenants in the Sundance Bay Net Lease portfolio across ground-up development projects in medical, industrial, retail, and self-storage asset classes. These tenants drive the net lease investment pipeline and represent creditworthy, national operators that anchor Sundance Bay's JV equity investments.
  • KPMGcoreOthersKPMG serves as Sundance Bay's third-party PCAOB-registered accounting firm, conducting annual audits of the firm's pooled investment vehicle financials. KPMG's audit services provide independent financial statement verification as part of Sundance Bay's governance and investor reporting framework.
  • ACA Compliance GroupminorOthersACA Compliance Group serves as Sundance Bay's third-party compliance consulting firm, supporting the Chief Compliance Officer's oversight of the firm's compliance program and privacy policies.
  • Charity VisionminorOthersCharity Vision supports curing blindness in developing countries through sustainable clinics with local doctors. Sundance Bay donates up to 5% of proceeds annually to Charity Vision and other worthy causes. Charity Vision logo appears on Sundance Bay's impact page.
  • TifieminorOthersTifie is a charity partner supported by Sundance Bay through time, expertise, and financial contributions. Tifie logo appears on Sundance Bay's impact page.
  • Live Your Dream FoundationminorOthersLive Your Dream Foundation is a charity partner supported by Sundance Bay through time, expertise, and financial contributions. Logo appears on Sundance Bay's impact page.
  • Kate's ClubminorOthersKate's Club is a charity partner supported by Sundance Bay through time, expertise, and financial contributions. Logo appears on Sundance Bay's impact page.
  • Sabin Children's FoundationminorOthersMatthew Romney, Partner and Managing Director of Sundance Bay, serves on the Board of Directors of the Sabin Children's Foundation.
  • ILPA (Institutional Limited Partners Association)coreOthersSundance Bay became a signatory to ILPA's Diversity in Action initiative in 2021, reaffirming its commitment to DEI. The firm aligns its corporate governance framework and policies with ILPA guidelines, among others (OECD Principles, UN PRI, UN DESA, CFA Institute).

Scale indicators17 records

Recent moves6 records

Expansion highlights5 records

Sundance Bay competitors and assessment

Company assessment

Broad incumbents

  • Ares Real Estate Group: Diversified real estate platform with debt and equity strategies across the risk-return spectrum. Comparable as a broad incumbent with similar structured debt, mezzanine, and equity investment capabilities to Sundance Bay's platform.
  • Clarion Partners: Established real estate investment manager with debt and equity strategies spanning core, core-plus, value-add, and debt. Comparable as a broad incumbent in commercial real estate with similar product breadth to Sundance Bay's multi-vertical structure.
  • CIM Group: Large diversified real estate and infrastructure owner-operator with debt and equity strategies across multiple asset classes. Brad Barsily, Sundance Bay's Head of Capital Markets, previously worked at CIM Group, and the firms share a vertically integrated urban strategy philosophy.
  • TPG Real Estate: Large institutional real estate private equity platform with debt and equity strategies across multiple asset classes and geographies. Comparable as a broader incumbent in real estate private equity, though operating at significantly greater AUM scale than Sundance Bay.

Direct peers

  • Brixton Capital: Middle-market real estate investment manager with vertically integrated operating capabilities across multiple property types. Brad Barsily, Sundance Bay's Head of Capital Markets, previously served as Managing Director and Head of Capital Markets at Brixton Capital, indicating strong operational and strategic overlap.
  • Peak Capital Partners: Middle-market multifamily real estate investment firm focused on value-add strategies in secondary and tertiary markets. Directly comparable to Sundance Bay's multifamily value-add vertical — Marina Palmer, Sundance Bay's VP of Asset Management, Multifamily, previously worked at Peak Capital.
  • Crow Holdings Capital: Diversified real estate investment manager with a long track record across debt and equity strategies in commercial and multifamily real estate. Comparable middle-market focus and vertically integrated investment approach.
  • Bridge Investment Group: Vertically integrated real estate private equity firm with debt and equity strategies across multifamily, senior living, and commercial real estate — directly comparable to Sundance Bay's owner-operator model with similar in-house origination, servicing, and asset management.
  • Artemis Real Estate Partners: Middle-market real estate private equity manager investing across debt and equity strategies with a focus on multifamily and commercial real estate. Roma Patel, Sundance Bay's CIO for Structured Finance, previously held a Principal role at Artemis, indicating close operational overlap.
  • Northwood Investors: Real estate private equity firm with debt and equity strategies focused on commercial real estate. Roma Patel previously worked at Northwood, and the firms share comparable middle-market debt and equity investment strategies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Sundance Bay social profiles

Digital presence

Sundance Bay compliance and trust

Trust signal

Compliance4 records

Sundance Bay financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sundance Bay leadership team

Management profile

Number of profiles

Profiles11 records

Sundance Bay funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sundance Bay M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sundance Bay

What does Sundance Bay do?

Sundance Bay is a vertically-integrated real estate investment firm that originates private debt (bridge, acquisition, construction, mezzanine, and structured loans) and deploys equity (multifamily value-add acquisitions and net lease joint ventures) across U.S. growth markets in the Mountain West and Sunbelt. The firm manages over $2.5B in assets across five core investment verticals — Multifamily, Net Lease, Senior Debt, Structured Debt and Equity, and general JV Equity — providing capital to accredited investors and real estate developers.

Is Sundance Bay a public or private company?

Sundance Bay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Sundance Bay founded?

Sundance Bay was founded in 2012. It employs 51 to 100 people.

Where is Sundance Bay based?

Sundance Bay is headquartered in Salt Lake City, United States, in the North America region.

How does Sundance Bay make money?

Five revenue lines are on record. Senior Debt Origination & Interest Income is the primary driver. The others are structured Debt (Mezzanine, Preferred Equity, B-Notes), net Lease Equity Investments, multifamily Equity Investments and high-Yield Structured Debt (Fund I).

Who are Sundance Bay's main competitors?

Broad incumbents on record are Ares Real Estate Group, Clarion Partners, CIM Group and TPG Real Estate. Direct peers are Brixton Capital, Peak Capital Partners, Crow Holdings Capital, Bridge Investment Group, Artemis Real Estate Partners and Northwood Investors.

Does Sundance Bay have an API?

No public API is recorded for Sundance Bay.

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Live signals
Business Wire BlogNewport National Corporation Expands Salt Lake City Portfolio with Acquisition of Hobble Creek Business Park in Springville, UtahNewport National Corporation announced the completion of its acquisition of Hobble Creek Business Park, a 31.6-acre, multi-building industrial park in Springville, Utah, with approximately 260,000 square feet of industrial space across three buildings currently 98% leased. Sundance Bay, a Salt Lake City-based real estate operator, provided both acquisition financing and construction financing for the expansion. Newport plans to add two buildings totaling roughly 140,000 square feet beginning in late summer 2026, plus an additional 90,000 square feet within 24 months, bringing the park to approximately 500,000 square feet across six buildings at full buildout.GlobeNewswireToll Brothers Apartment Living and Sundance Bay Announce the Grand Opening of Broad + Noble, a Luxury High-Rise Apartment Community in Center City PhiladelphiaToll Brothers Apartment Living and Sundance Bay opened Broad + Noble, an 18-story, 344-unit luxury mixed-use apartment community in Philadelphia's Center City. The project, financed with a $100.2 million Wells Fargo loan, welcomed its first residents in February 2024 and features amenities including a rooftop amenity suite and 24/7 concierge.GlobeNewswireToll Brothers Apartment Living® and Sundance BayToll Brothers Apartment Living and Sundance Bay announced a joint venture to develop Broad & Noble, a 344-unit mixed-use rental community in Philadelphia. The project is financed by a $100.2 million construction loan from Wells Fargo, with Toll Brothers managing development and property management.