Garyline
Garyline, founded 1963 and based in Bronx, NY, is a B2B promotional merchandise brand under Koozie Group that manufactures and supplies custom-branded drinkware, bags, tools, and housewares (592 SKUs, 84% US-made) exclusively through the Koozie Group distributor network to resellers serving business end-buyers.
- Company typePrivate
- Founded1963
- HeadquartersBronx, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Garyline does
Garyline is a B2B promotional products brand founded in 1963 and headquartered in Bronx, New York, operating today as a portfolio brand under Koozie Group (Koozie Group corporate headquarters located in Clearwater, Florida). The company manufactures and supplies custom-branded merchandise — primarily drinkware (insulated bottles, tumblers), bags (RPET and non-woven totes, drawstring backpacks), tools (snowbrushes, ice scrapers), housewares, outdoor/leisure, and health/wellness items — with 592 active SKUs, of which 496 (84%) are United States-manufactured and the majority produced in-house.
Its core production model is vertically integrated under one roof, covering design through delivery, with the remainder of SKUs sourced from China, India, and Pakistan. Garyline's underlying "technology" is its in-house US manufacturing and customization infrastructure rather than software — product features center on full-color insert compatibility, multiple lid variants, recycled-content materials, and made-in-USA labeling. Two FOB (Freight on Board) distribution points — a primary hub in Spring Hill, FL and a secondary hub in West Jordan, UT — handle fulfillment.
Go-to-market is exclusively indirect: Garyline products are not sold direct to end-customers but flow entirely through the Koozie Group distributor network, leveraging the parent company's established base of promotional product resellers and co-branded catalog alongside BIC®, Coleman, Titleist, Koozie®, and other portfolio brands. End-customers are B2B buyers across healthcare, golf/entertainment, construction/manufacturing/real estate, and non-profit/cause-marketing segments seeking branded merchandise for marketing, employee appreciation, client gifting, trade shows, and fundraising. Pricing is unit-based, ranging from roughly $1.15 for entry-level non-woven totes to $7.99+ for premium insulated bottles, with volume discounts available through distributor channels. Revenue is not publicly disclosed.
Garyline firmographics
Firmographics- Name
- Garyline
- Legal name
- Koozie Group
- Website
- https://garyline.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Garyline, founded 1963 and based in Bronx, NY, is a B2B promotional merchandise brand under Koozie Group that manufactures and supplies custom-branded drinkware, bags, tools, and housewares (592 SKUs, 84% US-made) exclusively through the Koozie Group distributor network to resellers serving business end-buyers.
- Ownership category
- akta.pro rank
Garyline industry classification
Industry- Product category
- Promotional Products
- akta.pro primary industry
- Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)
Keywords
Where Garyline is headquartered
LocationHeadquarters
- HQ city
- Bronx
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Garyline business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Promotional Products Sales: Garyline generates revenue through the sale of branded promotional products including drinkware, bags, housewares, tools, outdoor/leisure items, and health/wellness products to businesses for branding and marketing purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly products under $1 |
| Unit Pricing | Pay-as-you-go | Mid-range promotional products |
| Unit Pricing | Pay-as-you-go | Premium/durable goods |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Garyline product offering
Product offeringCore offering
Garyline is a union manufacturer of custom-branded promotional products, manufacturing and selling drinkware, bags, housewares, tools (snowbrushes and ice scrapers), outdoor/leisure items, and health/wellness merchandise. The company's 592-product catalog is distributed exclusively through the Koozie Group distributor network to business customers seeking branded merchandise for marketing, trade shows, employee gifts, and events. Approximately 84% of products are manufactured in-house in the United States.
Product overview
Garyline is a promotional products brand under Koozie Group, established in 1963, offering a diverse range of American-made branding solutions. The product portfolio includes drinkware (insulated bottles, tumblers, water bottle caddies), bags (totes, backpacks, grocery bags in RPET and non-woven materials), tools (snowbrushes, ice scrapers), housewares (measuring cups), and various outdoor/leisure items. The brand emphasizes in-house U.S. manufacturing with products like the Chiller Double-Wall Insulated Bottle series, Transparent Tumbler line with full-color insert options, and RPET/non-woven sustainable bag solutions. Garyline operates under Koozie Group and distributes through the Koozie Group e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Branded Drinkware
Companies that use Garyline
Customer profileSegments5 records
Ideal customer profiles1 record
Garyline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Garyline partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Koozie GroupcoreGaryline is a brand owned and operated by Koozie Group, a major promotional products distributor. Garyline's products are distributed exclusively through Koozie Group's distribution network and are featured alongside other major brands like BIC, Coleman, and Titleist on the Koozie Group platform.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Garyline competitors and assessment
Company assessmentDirect peers
- 4imprint: One of the largest North American promotional products distributors, offering a broad catalog of drinkware, bags, writing instruments, and apparel. Directly comparable to Garyline in B2B promo merchandise distribution model, channel strategy, and customer base.
- HALO Branded Solutions: Large-scale promotional products distributor serving enterprise customers with branded merchandise across categories overlapping Garyline's drinkware and bags portfolio. Same B2B promo distribution business model and end-customer segments.
- Boundless Network: B2B promotional products distributor with a comparable catalog of branded drinkware, bags, and accessories. Closely mirrors Garyline's distribution-led go-to-market approach targeting marketing and HR buyers at mid-market and enterprise accounts.
- PCNA (Polyconcept / National Pen): Vertically integrated promotional products manufacturer-distributor carrying drinkware, bags, writing instruments, and hard goods. Operates as both a supplier and a distributor, directly comparable to Garyline's position within Koozie Group.
- Branders: Promotional products distributor with categories overlapping Garyline's — apparel, drinkware, bags, and accessories — targeting similar B2B customers seeking custom-branded merchandise for marketing and events.
- Ariel Premium Supply: Promotional products supplier specializing in drinkware, bags, and housewares. Smaller than Garyline but extremely comparable in product mix and customer segment (B2B promotional merchandise distributors).
- Crown Products: Family-owned promotional products distributor with a catalog overlapping Garyline's drinkware, bags, and outdoor categories. Operates through the same distributor channel and serves similar B2B customers.
- Hit Promotional Products: Promotional products industry incumbent offering drinkware, bags, and apparel. Distributor-led go-to-market model and product mix make it a direct comparator to Garyline's role within the Koozie Group platform.
Broad incumbents
- alphabroder: Major North American distributor of apparel and promotional products. A broader incumbent than Garyline with a wider apparel focus, but a meaningful comparator on the soft-goods and distributor-served side of the promotional merchandise space.
- Polyconcept: Parent of Leed's, Bullet Line, and Trimark — three of the largest promotional products distributors in North America. A larger incumbent offering overlapping categories (drinkware, bags, writing instruments) with broader scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Garyline social profiles
Digital presenceGaryline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Garyline leadership team
Management profileNumber of profiles
Garyline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Garyline M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Garyline
What does Garyline do?
Garyline is a union manufacturer of custom-branded promotional products, manufacturing and selling drinkware, bags, housewares, tools (snowbrushes and ice scrapers), outdoor/leisure items, and health/wellness merchandise. The company's 592-product catalog is distributed exclusively through the Koozie Group distributor network to business customers seeking branded merchandise for marketing, trade shows, employee gifts, and events. Approximately 84% of products are manufactured in-house in the United States.
Is Garyline a public or private company?
Garyline is a private company. It is classified as corporate owned and is currently operating.
When was Garyline founded?
Garyline was founded in 1963. It employs 101 to 250 people.
Where is Garyline based?
Garyline is headquartered in Bronx, United States, in the North America region.
How does Garyline make money?
One revenue line is on record: promotional Products Sales.
Who are Garyline's main competitors?
Direct peers on record are 4imprint, HALO Branded Solutions, Boundless Network, PCNA (Polyconcept / National Pen), Branders, Ariel Premium Supply, Crown Products and Hit Promotional Products. Broad incumbents are alphabroder and Polyconcept.
Does Garyline have an API?
No public API is recorded for Garyline.
What industry is Garyline in?
Garyline's product category is Promotional Products. Its primary akta.pro industry code is CRAOADAJ, Sustainable / Ethical Apparel & Accessories Wholesale.