AKC Reunite

What AKC Reunite does

AKC Reunite, legally American Kennel Club Companion Animal Recovery Corp, is a 501(c)(3) nonprofit founded in 1995 and headquartered in Raleigh, NC, operating as a subsidiary of the American Kennel Club. The company runs a national pet microchip enrollment and 24/7 lost pet recovery service, with over 11.3 million pets enrolled and 744,092+ documented reunions to date. Its offering centers on passive RFID microchips — manufactured by Trovan in Europe at 134.2 kHz and 128 kHz ISO frequencies — including a differentiated ISO +Temp variant that adds temperature sensing compatible with Fear Free wellness protocols. The product portfolio spans hardware (Indigo, Indi, and ISO +Temp microchips; ProScan +Temp, QuickScan 650, WandScan 900 Reach, and WandScan 900 Pro universal scanners), visible identification (stainless steel and aluminum collar tags, reflective collars and leashes), and emergency accessories (window clings).

Software platforms include The HUB for pet professionals and the Online Records System for pet owners, with integrations into 20+ veterinary practice management systems (AVImark, Cornerstone, ezyVet, DVMax, among others). Value-added services include Lost Pet Alert ($15), Backup Plan ($17.99/5 years), and Pet Poison Helpline activation ($20). Revenue derives from one-time lifetime enrollment fees ($19.50 online / $22.95 standard), hardware sales to pet professionals and pet owners, and transactional add-ons (transfers, premium services). Distribution is dual-channel: D2C via akcreunite.org and a 24/7 phone helpline, plus a B2B motion through veterinarians, shelters, rescues, municipalities, breeders, and dog clubs served by field sales consultants and The HUB portal with Net 30 invoicing. Surplus proceeds fund charitable programs including K9 Cop Grants (889 grants, >$6.9M) and Pet Disaster Relief (120 trailers, >$2.8M).

Name

AKC Reunite

Legal name

American Kennel Club Companion Animal Recovery Corp

Website

https://akcreunite.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

AKC Reunite is a 501(c)(3) nonprofit pet microchip enrollment and lost pet recovery service, subsidiary of the American Kennel Club, serving over 11.3 million enrolled pets with RFID microchips, universal scanners, and 24/7 recovery support since 1995.

Ownership category

akta.pro rank

Product category

Pet Microchip and Recovery Services

NAICS

Pet Care (except Veterinary) Services (812910), Pet and Pet Supplies Retailers (459910)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Lost & Found, Reunification & Microchipping Programs (BPAGAIAL)

akta.pro secondary industries

Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI), Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)

Keywords

• Pet microchip enrollment
• Lost pet recovery
• RFID microchip scanners
• Veterinary microchipping supplies
• Pet identification services

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Pet Microchip Enrollment: One-time lifetime enrollment fees for pet owners to register their pet's microchip with 24/7 lost pet recovery service. No annual fees or renewal fees. Includes access to Online Records System.
2. Microchip Hardware Sales: Sale of microchips (Indigo, Indi) and universal scanners (ProScan +Temp, QuickScan 650, WandScan 900) to pet professionals including veterinarians, shelters, rescues, and municipalities
3. Pet ID Products: Sale of collar tags (premium stainless steel, aluminum), dog collars, reflective leashes, QR code add-ons, and window clings
4. Premium Services: Optional add-on services including Lost Pet Alert (one-time $15 activation), Backup Plan ($17.99 for 5 years), and Pet Poison Helpline activation ($20 normally $89 per incident)
5. Pet Transfer Services: Transfer requests for pet enrollment records when ownership changes - online transfer for $22.95 or paper form for $29.95
6. Prepaid Enrollment Programs: Pet professionals can prepay for enrollment services bundled with microchip purchases at discounted rates

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels12 records

Core offering

AKC Reunite is the nation's largest non-profit pet microchip and recovery service. It sells ISO-standard passive RFID microchips and universal scanners to veterinarians, shelters, rescues, and other pet professionals; provides lifetime enrollment for pet owners' microchips (with no annual fees) backed by a 24/7/365 Reuniters Helpline and nationwide Reuniters Network for lost-pet recovery; and offers companion visible-ID products (collar tags, collars, leashes, window clings) and ancillary services such as Lost Pet Alert broadcasts, Pet Poison Helpline activation, and a Backup Plan emergency care program.

Product overview

AKC Reunite is a comprehensive pet microchipping and lost pet recovery platform offering a unified portfolio of hardware products (Indigo, Indi, and ISO +Temp microchips; ProScan +Temp, QuickScan 650, Wandscan 900 Reach, and Wandscan 900 Pro universal scanners), visible identification products (Premium Stainless Steel and Aluminum collar tags, Reflective Dog Collars and Leashes), and software platforms (The HUB for pet professionals and Online Records System for pet owners). The ecosystem is complemented by value-added services including Lost Pet Alert, Pet Poison Helpline, and Backup Plan emergency care protection. All offerings are tied together through a 24/7 Reuniters Helpline and nationwide Reuniters Network. The company positions itself as the nation's largest non-profit pet microchip and recovery service, with proceeds supporting K9 grants and Pet Disaster Relief programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Lifetime Pet Microchip Enrollment
• Indigo Microchips
• Indi Microchips
• ISO Microchips +Temp
• ProScan +Temp Scanner
• QuickScan 650 Scanner
• Wandscan 900 Reach Scanner
• Wandscan 900 Pro Scanner
• Premium Stainless Steel Collar Tags
• Aluminum Collar Tags
• Reflective Dog Collars
• Reflective Leashes
• Pets Inside Window Cling
• Lost Pet Alert
• Pet Poison Helpline Activation
• Backup Plan
• The HUB
• Online Records System (ORS)
• 24/7 Reuniters Helpline
• Reuniters Network
• Pet Transfer Request
• Check The Chip Scanning Station

Quantifiable outcome

• Pets with microchips are 300% more likely to be reunited with their families
• +5 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature12 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• American Animal Hospital Association (AAHA)coreTechnology or IntegrationAAHA provides an internet-based universal microchip lookup tool that enables veterinarians, shelters, and pet owners to search various pet recovery service registries. AKC Reunite participates in this lookup tool to help reunite lost pets.
• Practice Management Software PartnerscoreTechnology or IntegrationIntegration partnerships with veterinary practice management software for automated microchip enrollment uploads. Partners include AVImark, Cornerstone, DVMax, eVetpractice, ezyVet, HippoManager, and 20+ other systems.
• Fear FreecoreStrategic or Co-development PartnerAKC Reunite ISO Microchips +Temp are designed to elevate Fear Free wellness protocols by eliminating need for rectal thermometer readings during wellness visits, reducing pet anxiety.
• Veterinary Management GroupscoreChannel Partner/ Reseller/ DistributorPartnerships with 25+ veterinary management groups including Alliance Animal Health, American Veterinary Group, NVA, Vetcor, THRIVE Pet Healthcare for streamlined ordering and invoicing.
• USDA Accredited VeterinarianscoreChannel Partner/ Reseller/ DistributorPartnership with USDA Accredited Veterinarians for international health certificate process and microchip requirements for pet travel.
• American Veterinary Medical Association (AVMA)minorStrategic or Co-development PartnerAVMA recommends pets have two forms of ID: permanent microchip and visible collar tag. AKC Reunite provides both through their microchip and collar tag products.
• TrovancoreOEM/ Whitelabel/ Licensing PartnerAKC Reunite microchips are manufactured by Trovan in Europe using human-grade materials and anti-migration technology, meeting ISO standards.
• American Humane SocietyminorStrategic or Co-development PartnerReference source for pet loss statistics (10 million pets lost annually in US) cited on AKC Reunite importance of microchipping page.
• AKC (American Kennel Club)coreStrategic or Co-development PartnerAKC Reunite is a subsidiary of the American Kennel Club, operating as American Kennel Club Companion Animal Recovery Corp (EIN 13-3904402), a 501(c)(3) not-for-profit organization.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HomeAgain (Merck Animal Health): HomeAgain is a direct competitor offering pet microchip identification and 24/7 lost pet recovery services with annual membership fees. It sells microchips and scanners through the veterinary channel and runs its own recovery database, directly overlapping AKC Reunite's enrollment, hardware, and recovery offerings.
• 24Petwatch (Pethealth Inc.): 24Petwatch operates a pet microchip registry and recovery service with similar enrollment, transfer, and lost-pet alert functionality. It also offers pet ID tags and shelter services, directly comparable to AKC Reunite's core microchip registry and ancillary product suite.
• PetLink (Datamars): PetLink, owned by Datamars (a major RFID manufacturer), provides ISO microchip-based pet registration and recovery, including universal scanners. It directly competes in microchip enrollment, hardware sales, and shelter/rescue integrations with AKC Reunite.
• AKC Companion Animal Recovery (parent context): Listed for completeness as the legal entity analyzed; useful for comparison framing only.
• Avid Identification Systems: Avid manufactures and registers its own brand of pet microchips (the first widely adopted pet microchip in the US) and operates a recovery database. It competes directly with AKC Reunite on microchip hardware, registry, and recovery services.
• Found Animals (Microchip Registry): Found Animals operates the Free Microchip Registry and chip-related identification programs through shelter and veterinary partners. It directly competes with AKC Reunite on free/alternative registry positioning and shelter microchipping programs.
• Petkey: Petkey offers microchip registration, lost pet alerts, and pet ID products targeted at owners and shelters. It overlaps with AKC Reunite's core registry, lost pet alert, and ID tag offerings.

Emerging players

• Tractive: Tractive is a GPS pet tracker subscription service. While not a microchip registry, it represents an emerging alternative identification/tracking modality that competes for share of the pet safety wallet and partially overlaps with AKC Reunite's lost-pet protection value proposition.
• Whistle (Mars Petcare): Whistle is a GPS and health-tracking smart pet collar brand owned by Mars Petcare. It competes for pet safety/spend against AKC Reunite's reactive microchip recovery model with a proactive, real-time tracking subscription product.
• Fi: Fi sells GPS-enabled smart collars with subscription tracking. It targets the same high-engagement pet owner segment as AKC Reunite's premium services and represents an adjacent technology category increasingly considered alongside traditional microchip ID.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/akcreunite
• Facebookfacebook.com/akcreunite
• LinkedInlinkedin.com/company/akc-reunite
• Instagraminstagram.com/akc_reunite

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AKC Reunite