ROOF
ROOF is a Germany-based football talent agency representing elite European footballers, along with coaches, managers, broadcasters, and executives, across the Premier League, Bundesliga, and Serie A via commission-based representation and brand services.
- Company typePrivate
- Founded2012
- HeadquartersGrünwald, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
ROOF firmographics
Firmographics- Name
- ROOF
- Website
- https://roof.football
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ROOF is a Germany-based football talent agency representing elite European footballers, along with coaches, managers, broadcasters, and executives, across the Premier League, Bundesliga, and Serie A via commission-based representation and brand services.
- Ownership category
- akta.pro rank
Where ROOF is headquartered
LocationHeadquarters
- HQ city
- Grünwald
- HQ country
- Germany
- HQ region
- Europe
Markets served
ROOF business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Talent Representation Services: As a football agency, ROOF generates revenue by representing footballers and other football industry professionals, providing services such as contract negotiation, brand management, and career development support. Revenue is likely derived from commissions on player contracts, transfers, and endorsement deals.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
ROOF product offering
Product offeringCore offering
ROOF is a football talent agency that represents professional footballers, coaches, managers, broadcasters, and executives. Working in partnership with clients, the agency delivers contract negotiation, transfer support, brand and image-rights management, endorsement facilitation, and career development support. A complementary sub-brand, ROOF Charity, directs resources toward local community programmes and international humanitarian projects using football's reach.
Differentiator
Problem solved
Functional benefit
Products and services
- Football Agency Representation Services Bespoke talent representation services for professional footballers, coaches, managers, broadcasters, and executives — covering contract negotiation, transfer support, brand and image-rights management, endorsement deals, media appearances, and career development. Targeted at elite individual professionals in the football industry.
- ROOF Charity A social-impact initiative using football's reach to support community programmes and humanitarian projects, raising awareness and directing resources to meaningful causes.
Companies that use ROOF
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
ROOF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ROOF partnerships and signals
Strategic signalScale indicators1 record
ROOF competitors and assessment
Company assessmentDirect peers
- ICM Stellar Sports: UK-based football-focused talent agency representing elite Premier League and European players. Directly comparable to ROOF given its football-only focus and elite-player client base, with similar service offerings in contract negotiation and brand management.
- CAA Base: Football-specific division of Creative Artists Agency representing top European players. Directly comparable as a football representation agency serving elite talent, though operating with the backing of a much larger parent group.
- Gestifute: Portuguese football agency founded by Jorge Mendes, representing many of the world's highest-profile players. Directly comparable in service model (player representation, transfer negotiations, image rights) and elite-tier clientele.
- Rafaela Pimenta (Raiola successor agency): Football talent agency continuing the late Mino Raiola's player book, representing elite European players including top Bundesliga and Serie A stars. Directly comparable given its elite-tier roster and football-only focus.
- Unique Sports Group: International sports management group with a strong football representation practice. Comparable as a multi-discipline (players, coaches, executives) representation firm focused on European football.
- Players Sport Management: Football-specialist agency representing Premier League and international players. Directly comparable as a football-only talent agency serving elite-tier clients with similar service offerings.
Broad incumbents
- Wasserman: Large global sports marketing and talent representation firm operating across multiple sports. Comparable on the football representation side, but with a much broader portfolio spanning baseball, basketball, golf, and entertainment.
- Octagon: Global sports marketing and player management agency owned by IPG. Overlaps with ROOF on football player representation, but serves a much wider portfolio of sports and brand clients.
- Creative Artists Agency (CAA): Global entertainment and sports talent agency. Comparable through its football representation division (CAA Base) but operates at vastly larger scale across entertainment, media, and sport.
Regional players
- ROGON Sports Management: Germany-based football agency representing Bundesliga and European players. Closely comparable in geography and client segment to ROOF, though focused primarily on the German-speaking market.
Market position
Customer concentration
ROOF social profiles
Digital presenceROOF financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROOF leadership team
Management profileNumber of profiles
ROOF funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROOF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROOF
What does ROOF do?
ROOF is a football talent agency that represents professional footballers, coaches, managers, broadcasters, and executives. Working in partnership with clients, the agency delivers contract negotiation, transfer support, brand and image-rights management, endorsement facilitation, and career development support. A complementary sub-brand, ROOF Charity, directs resources toward local community programmes and international humanitarian projects using football's reach.
When was ROOF founded?
ROOF was founded in 2012. It employs 11 to 50 people.
Where is ROOF based?
ROOF is headquartered in Grünwald, Germany, in the Europe region.
How does ROOF make money?
One revenue line is on record: talent Representation Services.
Who are ROOF's main competitors?
Direct peers on record are ICM Stellar Sports, CAA Base, Gestifute, Rafaela Pimenta (Raiola successor agency), Unique Sports Group and Players Sport Management. Broad incumbents are Wasserman, Octagon and Creative Artists Agency (CAA). ROGON Sports Management is listed as a regional player.
Does ROOF have an API?
No public API is recorded for ROOF.