wohnungshelden

What wohnungshelden does

wohnungshelden GmbH is a Munich-based B2B SaaS provider that digitizes the rental process for the German housing market. Founded in 2016 and operating as part of the Aareon group, the company serves four explicit customer segments: municipal housing companies, private residential companies, housing cooperatives (Genossenschaften), and real estate brokers. Its platform covers the full rental lifecycle — from portal-based property marketing and applicant intake, through matching/scoring and self-service appointment booking, to digital self-disclosure (with Schufa credit checks) and lease completion. Reference customers include Gewobag, meravis, Siedlungswerk, Geno50, and Grossmann & Berger.

The product surface consists of two lines. Interessentenmanagement (applicant management) is offered in tiers from Starter through Enterprise, with the Enterprise tier adding SSO, custom domains, and customizable workflows. Mieterportal (tenant CRM) is an add-on offered in Business, Professional, and Enterprise tiers, adding tenant communication, document and repair management, billing, neighborhood features, and AI chatbot/voicebot capabilities. The underlying stack is cloud-native (Spring Boot, Angular, Google Cloud, Kubernetes, microservices) hosted in Frankfurt am Main data centers with ISO 27001/27017/27018 and PCI DSS v3.1 certifications, and the platform is engineered for AGG and DSGVO compliance with automated data deletion.

Commercial mechanics are quote-based annual subscriptions, with no public pricing disclosed. Reported platform scale includes 25,000 rentals per month, 1.2 million prospective-tenant inquiries per month, and 100,000 appointment coordinations per month (45,000+ apartments rented annually). Go-to-market combines enterprise field sales (demos, contact forms, phone outreach) with self-serve access for existing customers at app.wohnungshelden.de, distributed through direct sales rather than third-party resellers. Headcount is reported in the 11-50 range, with operational functions (data protection officer, recruitment) centralized at parent Aareon.

Name

wohnungshelden

Legal name

wohnungshelden GmbH

Website

https://wohnungshelden.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

wohnungshelden is a Munich-based B2B SaaS platform that digitizes the rental process for German municipal housing companies, private landlords, cooperatives, and brokers, covering applicant management, scheduling, tenant CRM, and AGG/GDPR-compliant workflows.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Cloud-based software-as-a-service subscription model with tiered packages (Starter, Professional, Enterprise) for rental management and (Business, Professional, Enterprise) for tenant portal/CRM. Revenue generated through recurring subscription fees with different feature levels.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

wohnungshelden is a cloud-based SaaS platform that digitizes the entire residential rental process for housing companies, housing cooperatives, and real estate brokers in Germany. Its core offering is the Interessentenmanagement (applicant management) module, which automates property marketing, applicant selection, appointment scheduling, and digital self-disclosure, complemented by the Mieterportal (CRM) tenant portal add-on for ongoing tenant communication, document management, and service requests.

Product overview

wohnungshelden is a digital rental solution platform consisting of a core applicant management product (Interessenten­management) and an add-on tenant portal (Mieterportal/CRM). The core platform offers four pricing tiers (Starter, Effizienz, Professional, Enterprise) that cover the complete rental workflow: property marketing, applicant selection, appointment scheduling, and lease completion. The Mieterportal CRM add-on offers three tiers (Business, Professional, Enterprise) providing tenant communication, document management, repair management, and AI-powered customer service features. Both product lines scale from entry-level to enterprise deployments.

Differentiator

Problem solved

Functional benefit

Products and services

• Interessentenmanagement (Applicant Management) Core SaaS product providing applicant management for digital rental processes. Handles prospect tracking, qualification, and selection through matching, scoring, and random selection mechanisms, plus automated inquiry processing, structured data storage, and communication management. Designed for housing companies, cooperatives, and brokers.
• Mieterportal (CRM) Digital tenant customer relationship management portal for ongoing rental or ownership relationships. Includes digital tenant communication, document management, repair management, billing, and neighborhood management features, with AI-powered chatbot and voicebot options.

Quantifiable outcome

• 80% reduction in work effort
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature9 records

Partnerships

One partnership is on record.

• AareoncoreStrategic or Co-development PartnerAareon is the parent company/backer of wohnungshelden. Job listings are posted through Aareon's workday job portal (aareon.wd103.myworkdayjobs.com). The datenschutzbeauftragter (data protection officer) is reachable at [email protected], indicating Aareon's operational involvement in compliance functions.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Immomio: German SaaS platform offering digital rental and applicant management for housing companies and brokers. Most direct functional overlap with wohnungshelden's Interessentenmanagement and appointment booking.
• Vermietet.de: German digital rental management SaaS for landlords and property managers covering tenant search, self-disclosure, and contract workflow — overlapping closely with wohnungshelden's core rental pipeline.
• Casavi: Tenant communication and service portal used by European property managers; directly comparable to wohnungshelden's Mieterportal CRM offering for tenant engagement and document/repair management.

Broad incumbents

• Haufe Real Estate: Established German vendor of real estate, ERP, and HR software for housing industry; competes with broader property management functionality adjacent to wohnungshelden's rental workflow.
• Flowfact: Real estate CRM and property management software focused on German brokers and housing organizations; comparable in customer base and workflow positioning.
• onoffice: German real estate CRM and ERP suite used by brokers and housing companies; competes at the customer relationship and workflow layer overlapping wohnungshelden.
• Immoscout24: Germany's largest real estate listing portal; competes indirectly via listing distribution and adjacent tenant/leasing services that touch the top of wohnungshelden's funnel.
• Aareon (Wodis / Blue Eagle): Parent company of wohnungshelden and Germany's largest property management software suite; serves many of the same housing companies and cooperatives, making it both a backer and a competitive suite.

Emerging players

• Planon: European real estate and facility management SaaS suite with tenant-facing modules; comparable in targeting large housing portfolios with integrated tenant workflows.
• Doo: Tenant experience and communication platform used in European residential portfolios; emerging competitor to wohnungshelden's Mieterportal CRM product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wohnungshelden
• Facebookde-de.facebook.com/pg/wohnungshelden.de
• LinkedInlinkedin.com/company/wohnungshelden

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wohnungshelden